{"id":39412,"date":"2025-11-24T07:00:00","date_gmt":"2025-11-24T00:00:00","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=39412"},"modified":"2025-11-24T07:00:00","modified_gmt":"2025-11-24T00:00:00","slug":"iinnofashion-expands-global-footprint-with-participation-in-japan-cosmetic-exhibition-following-entries-into-russian-home-shopping-and-chinas-douyin","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=39412","title":{"rendered":"Iinnofashion Expands Global Footprint with Participation in Japan Cosmetic Exhibition Following Entries into Russian Home Shopping and China’s Douyin"},"content":{"rendered":"

SEOUL, South Korea<\/span><\/span>, Nov. 24, 2025<\/span><\/span> \/PRNewswire\/ — Iinnofashion <\/span> is accelerating its global beauty market strategy, following its participation in the 2025 Seoul Beauty Expo and its recent appearance at the Japan Cosmetic Exhibition held in Osaka<\/span> this October.<\/p>\n

The company’s flagship product, the All-in-One Toner Mask Bubble Booster, is gaining recognition as an innovative solution aligned with the rising trend of bubble-type beauty products. Unlike conventional liquid toners, it contains CICA ingredients and delivers multiple effects\u2014soothing, brightening, nourishing, and mask-pack benefits\u2014all in a single formula. Its ability to provide a comprehensive skincare routine with one product has made it especially appealing to busy modern consumers.<\/p>\n

In Russia<\/span>, Iinnofashion <\/span>‘s brand IINNO PURE COSME has already received strong customer response through its broadcast on the Leomax home shopping channel. In China<\/span>, the company is currently in discussions for marketing collaborations through Douyin live commerce. Additionally, Iinnofashion <\/span> is preparing to open a shop-in-shop targeting Chinese tourists at Jeju Dongmun Market this November, further expanding its global distribution network across both online and offline channels.<\/p>\n

“We aim to strengthen our presence in key markets including Japan<\/span>, Russia<\/span>, and China<\/span>, while also pursuing entry into Southeast Asia<\/span>,” the company stated. “Our goal is to establish ourselves as a leading global brand representing K-beauty.”<\/p>","protected":false},"excerpt":{"rendered":"

<\/p>\n

SEOUL, South Korea<\/span><\/span>, Nov. 24, 2025<\/span><\/span> \/PRNewswire\/ — Iinnofashion <\/span> is accelerating its global beauty market strategy, following its participation in the 2025 Seoul Beauty Expo and its recent appearance at the Japan Cosmetic Exhibition held in Osaka<\/span> this October.<\/p>\n

The company’s flagship product, the All-in-One Toner Mask Bubble Booster, is gaining recognition as an innovative solution aligned with the rising trend of bubble-type beauty products. Unlike conventional liquid toners, it contains CICA ingredients and delivers multiple effects\u2014soothing, brightening, nourishing, and mask-pack benefits\u2014all in a single formula. Its ability to provide a comprehensive skincare routine with one product has made it especially appealing to busy modern consumers.<\/p>\n

In Russia<\/span>, Iinnofashion <\/span>‘s brand IINNO PURE COSME has already received strong customer response through its broadcast on the Leomax home shopping channel. In China<\/span>, the company is currently in discussions for marketing collaborations through Douyin live commerce. Additionally, Iinnofashion <\/span> is preparing to open a shop-in-shop targeting Chinese tourists at Jeju Dongmun Market this November, further expanding its global distribution network across both online and offline channels.<\/p>\n

“We aim to strengthen our presence in key markets including Japan<\/span>, Russia<\/span>, and China<\/span>, while also pursuing entry into Southeast Asia<\/span>,” the company stated. “Our goal is to establish ourselves as a leading global brand representing K-beauty.”<\/p>\n

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