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<\/figure>\n Experts spotlighted Thailand’s growing reputation as a regional talent and cultural hub, with Thai celebrities, entertainment, and design gaining global influence. Thailand is now Southeast Asia’s fastest-growing luxury fashion market\u2014valued at USD 4.4 billion<\/strong> and projected to grow 5% annually<\/strong> through 2028. To capture this trajectory, luxury brands are encouraged to adopt a Digital-First Luxury <\/strong>approach<\/strong> that blends personalization, emotional engagement, and innovative technology. <\/p>\n Findings from a LINE Thailand x Ipsos survey<\/strong> reveal that 53% of Thai consumers are increasing their luxury spending<\/strong>, with 59% purchasing online<\/strong>. Meanwhile, 55% follow luxury brands via LINE Official Accounts (OAs)<\/strong>, and luxury spending on LINE is expected to grow 15% by 2025<\/strong>. Motivations have shifted toward self-reward: men prioritize craftsmanship and durability, while women value self-expression and emotional resonance. New audiences are also expanding rapidly, with luxury OA followers rising 33%<\/strong>, driven by men aged 20\u201339 (+53%)<\/strong> and Gen Z aged 20\u201329 (+47%)<\/strong>. <\/p>\n The digital-first purchase journey is now the norm, with 99% of consumers researching online<\/strong> before buying and 66% doing so within LINE<\/strong>, using LINE Official Accounts and LINE OpenChat. This trend has accelerated the adoption of LINE for Business<\/strong>, which provides solutions that empower brands to meet global standards and drive sustainable growth. Its core platforms\u2014LINE Official Account<\/strong> and LINE Display Ads<\/strong>\u2014enable brands to build online storefronts, engage consumers through chat, increase visibility, and accelerate chat commerce across eight LINE services. <\/p>\n Luxury brands are also leveraging LINE as a unified ecosystem for seamless online\u2013offline engagement. The number of luxury LINE OAs has surged 46%<\/strong>, with an additional 26%<\/strong> growth expected, while Sponsored Sticker downloads have risen 7.5 times<\/strong> in five years. Through personalized chats, interactive campaigns, and LINE Beacon<\/strong> integrations that connect digital touchpoints with in-store experiences, LINE is redefining digital luxury engagement and strengthening Thailand’s rise as Asia’s next premier Luxury Destination. The issuer is solely responsible for the content of this announcement.<\/p>\n <\/p>\n![\"02](\"https:\/\/release.media-outreach.com\/release.php\/Images\/702550\/02-FLAIR-BKK.JPG\")
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Hashtag: #LINEThailand #FLAIRBKK25 #LINEforBusiness.<\/p>\n<\/p>","protected":false},"excerpt":{"rendered":"
New Consumer Insights and Digital Strategies Shaping Thailand\u2019s Luxury Landscape<\/i><\/h4>\n