{"id":38977,"date":"2025-11-19T14:04:18","date_gmt":"2025-11-19T07:04:18","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=38977"},"modified":"2025-11-19T14:04:18","modified_gmt":"2025-11-19T07:04:18","slug":"nongshim-reveals-global-shin-ramyun-ad-featuring-aespa","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=38977","title":{"rendered":"Nongshim Reveals Global Shin Ramyun Ad Featuring &#8216;aespa&#8217;"},"content":{"rendered":"<p><span class=\"legendSpanClass\"><span class=\"xn-location\">SEOUL, South Korea<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Nov. 19, 2025<\/span><\/span> \/PRNewswire\/ &#8212; Nongshim has appointed the\u00a0K-pop group aespa as the new Global Brand Ambassador for Shin Ramyun, marking the first time the brand has selected a worldwide representative. As influential global artists, aespa will help communicate the slogan &#8216;Spicy Happiness In Noodles&#8217; and introduce Shin Ramyun&#8217;s signature taste, identity, and cultural appeal to audiences across major international markets.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p> <a href=\"https:\/\/mma.prnasia.com\/media2\/2825838\/Nongshim_Shin_Ramyun_Global_Ambassador__aespa__1.html\" target=\"_blank\" rel=\"nofollow\"> <img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2825838\/Nongshim_Shin_Ramyun_Global_Ambassador__aespa__1.jpg?p=medium600\" title=\"Nongshim Shin Ramyun Global Ambassador, aespa\" alt=\"Nongshim Shin Ramyun Global Ambassador, aespa\" \/> <\/a> <br \/><span>Nongshim Shin Ramyun Global Ambassador, aespa<\/span><\/p>\n<\/div>\n<p>A Nongshim representative stated &#8220;aespa&#8217;s strong cultural presence, authentic global reach, and ongoing engagement with Shin Ramyun and Chapagetti since 2021 made the group a natural and compelling ambassador for the brand&#8217;s next stage of global expansion.&#8221;<\/p>\n<ul type=\"disc\">\n<li><b>Global Shin Ramyun Commercial<\/b><\/li>\n<\/ul>\n<p>Nongshim has released a new commercial featuring aespa on its official global YouTube channel. Produced in a music-video format, the film highlights the group&#8217;s vocals, performance style, and artistic identity.<\/p>\n<p>The campaign song (or background music) for the commercial is aespa&#8217;s rendition of &#8220;Spice Up Your Life,&#8221; the iconic 1997 hit by the renowned British pop group Spice Girls, reinterpreted with the group&#8217;s signature charm. The commercial conveys the message of delivering the &#8220;spicy happiness&#8221; of Shin Ramyun to consumers around the world.<\/p>\n<p>The commercial captures lively and joyful reactions from consumers and emphasizes how Shin Ramyun delivers a universally enjoyable experience. It also includes an original &#8216;Shin Ramyun Dance, featuring movements inspired by opening the package, adding water, preparing chopsticks, and finger gestures that represent each letter of &#8216;SHIN&#8217;. The commercial will be released across major overseas regions, including <span class=\"xn-location\">the United States<\/span>, <span class=\"xn-location\">China<\/span>, <span class=\"xn-location\">Japan<\/span>, <span class=\"xn-location\">Europe<\/span>, and <span class=\"xn-location\">Southeast Asia<\/span>.<\/p>\n<ul type=\"disc\">\n<li><b>Shin\u00a0Ramyun \u00d7 aespa Special Package Promotion<\/b><\/li>\n<\/ul>\n<p>Nongshim will also introduce a special &#8216;aespa Special Package&#8217;of Shin Ramyun. The multi-pack will feature a group image of aespa, while single packs will showcase individual members. The package will be launched in <span class=\"xn-location\">China<\/span> in November, followed by a global rollout including Korea.<\/p>\n<p>In addition, selected Shin Ramyun and Shin Ramyun Toomba multi-packs will include photocards with member photos, handwritten messages, and QR codes linking to exclusive behind-the-scenes videos.<\/p>\n<p>Additional offline activations are planned including branded pop-up experiences and various in-store promotions across global retail channels.<\/p>\n<p>aespa commented, &#8220;Shin Ramyun has always been a brand we enjoy in our daily lives, whether on broadcasts or during tours. We&#8217;re excited to move from enjoying the product to officially representing it, and we look forward to sharing its appeal with fans around the world.&#8221;<\/p>\n<p><a href=\"https:\/\/youtu.be\/1SbFj6G5x-g\" target=\"_blank\" rel=\"nofollow\">Shin Ramyun Global Ad<\/a><\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p> <a href=\"https:\/\/mma.prnasia.com\/media2\/2825839\/Nongshim_Shin_Ramyun_Global_Ambassador__aespa__2.html\" target=\"_blank\" rel=\"nofollow\"> <img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2825839\/Nongshim_Shin_Ramyun_Global_Ambassador__aespa__2.jpg?p=medium600\" title=\"Nongshim Shin Ramyun Global Ambassador, aespa\" alt=\"Nongshim Shin Ramyun Global Ambassador, aespa\" \/> <\/a> <br \/><span>Nongshim Shin Ramyun Global Ambassador, aespa<\/span><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p><!-- wp:html --><\/p>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">SEOUL, South Korea<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Nov. 19, 2025<\/span><\/span> \/PRNewswire\/ &#8212; Nongshim has appointed the\u00a0K-pop group aespa as the new Global Brand Ambassador for Shin Ramyun, marking the first time the brand has selected a worldwide representative. As influential global artists, aespa will help communicate the slogan &#8216;Spicy Happiness In Noodles&#8217; and introduce Shin Ramyun&#8217;s signature taste, identity, and cultural appeal to audiences across major international markets.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p> <a href=\"https:\/\/mma.prnasia.com\/media2\/2825838\/Nongshim_Shin_Ramyun_Global_Ambassador__aespa__1.html\" target=\"_blank\" rel=\"nofollow\"> <img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2825838\/Nongshim_Shin_Ramyun_Global_Ambassador__aespa__1.jpg?p=medium600\" title=\"Nongshim Shin Ramyun Global Ambassador, aespa\" alt=\"Nongshim Shin Ramyun Global Ambassador, aespa\" \/> <\/a> <br \/><span>Nongshim Shin Ramyun Global Ambassador, aespa<\/span><\/p>\n<\/div>\n<p>A Nongshim representative stated &#8220;aespa&#8217;s strong cultural presence, authentic global reach, and ongoing engagement with Shin Ramyun and Chapagetti since 2021 made the group a natural and compelling ambassador for the brand&#8217;s next stage of global expansion.&#8221;<\/p>\n<ul type=\"disc\">\n<li><b>Global Shin Ramyun Commercial<\/b><\/li>\n<\/ul>\n<p>Nongshim has released a new commercial featuring aespa on its official global YouTube channel. Produced in a music-video format, the film highlights the group&#8217;s vocals, performance style, and artistic identity.<\/p>\n<p>The campaign song (or background music) for the commercial is aespa&#8217;s rendition of &#8220;Spice Up Your Life,&#8221; the iconic 1997 hit by the renowned British pop group Spice Girls, reinterpreted with the group&#8217;s signature charm. The commercial conveys the message of delivering the &#8220;spicy happiness&#8221; of Shin Ramyun to consumers around the world.<\/p>\n<p>The commercial captures lively and joyful reactions from consumers and emphasizes how Shin Ramyun delivers a universally enjoyable experience. It also includes an original &#8216;Shin Ramyun Dance, featuring movements inspired by opening the package, adding water, preparing chopsticks, and finger gestures that represent each letter of &#8216;SHIN&#8217;. The commercial will be released across major overseas regions, including <span class=\"xn-location\">the United States<\/span>, <span class=\"xn-location\">China<\/span>, <span class=\"xn-location\">Japan<\/span>, <span class=\"xn-location\">Europe<\/span>, and <span class=\"xn-location\">Southeast Asia<\/span>.<\/p>\n<ul type=\"disc\">\n<li><b>Shin\u00a0Ramyun \u00d7 aespa Special Package Promotion<\/b><\/li>\n<\/ul>\n<p>Nongshim will also introduce a special &#8216;aespa Special Package&#8217;of Shin Ramyun. The multi-pack will feature a group image of aespa, while single packs will showcase individual members. The package will be launched in <span class=\"xn-location\">China<\/span> in November, followed by a global rollout including Korea.<\/p>\n<p>In addition, selected Shin Ramyun and Shin Ramyun Toomba multi-packs will include photocards with member photos, handwritten messages, and QR codes linking to exclusive behind-the-scenes videos.<\/p>\n<p>Additional offline activations are planned including branded pop-up experiences and various in-store promotions across global retail channels.<\/p>\n<p>aespa commented, &#8220;Shin Ramyun has always been a brand we enjoy in our daily lives, whether on broadcasts or during tours. We&#8217;re excited to move from enjoying the product to officially representing it, and we look forward to sharing its appeal with fans around the world.&#8221;<\/p>\n<p><a href=\"https:\/\/youtu.be\/1SbFj6G5x-g\" target=\"_blank\" rel=\"nofollow\">Shin Ramyun Global Ad<\/a><\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p> <a href=\"https:\/\/mma.prnasia.com\/media2\/2825839\/Nongshim_Shin_Ramyun_Global_Ambassador__aespa__2.html\" target=\"_blank\" rel=\"nofollow\"> <img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2825839\/Nongshim_Shin_Ramyun_Global_Ambassador__aespa__2.jpg?p=medium600\" title=\"Nongshim Shin Ramyun Global Ambassador, aespa\" alt=\"Nongshim Shin Ramyun Global Ambassador, aespa\" \/> <\/a> <br \/><span>Nongshim Shin Ramyun Global Ambassador, aespa<\/span><\/p>\n<\/div>\n<p><!-- \/wp:html --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-38977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cision-pr-newswire","category-cision-pr-newswire-en"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/38977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=38977"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/38977\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=38977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=38977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=38977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}