{"id":38448,"date":"2025-11-12T11:31:01","date_gmt":"2025-11-12T04:31:01","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=38448"},"modified":"2025-11-12T11:31:01","modified_gmt":"2025-11-12T04:31:01","slug":"mastercard-champions-password-free-number-free-checkout-across-asia-pacific-by-2030","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=38448","title":{"rendered":"Mastercard Champions Password-Free, Number-Free Checkout Across Asia Pacific by 2030"},"content":{"rendered":"<table border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2413701\/Mastercard_Logo.jpg?p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"prntac\"><i>Accelerated push for 100% tokenization and seamless authentication in <span class=\"xn-location\">Singapore<\/span>, <span class=\"xn-location\">Malaysia<\/span>, and <span class=\"xn-location\">Vietnam<\/span> by 2027<\/i><\/p>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">SINGAPORE<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Nov. 12, 2025<\/span><\/span> \/PRNewswire\/ &#8212;\u00a0At the Singapore FinTech Festival, Mastercard announced its ambition to make online shopping across <span class=\"xn-location\">Asia Pacific<\/span> password-free and number-free by 2030. While more than a third of Mastercard transactions worldwide are already tokenized, achieving that vision in the world&#8217;s largest and fastest-growing e-commerce market \u2014 projected to exceed <span class=\"xn-money\">USD 7 trillion<\/span> by 2030<sup>[1]<\/sup>\u00a0\u2014 will require collective action.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<\/div>\n<p>That&#8217;s why Mastercard is rallying banks, merchants, digital wallets, and technology partners to enable secure, tokenized payments powered by biometric authentication. This eliminates manual card entry and static passwords, making checkout faster and safer for consumers.<\/p>\n<p>Building on progress in India\u2014where Mastercard worked with regulators, banks, and merchants to deliver near-complete tokenization for e-commerce\u2014<b>the next phase targets full adoption in <span class=\"xn-location\">Singapore<\/span>, <span class=\"xn-location\">Malaysia<\/span>, and <span class=\"xn-location\">Vietnam<\/span> by 2027<\/b>. These markets are driving <span class=\"xn-location\">Southeast Asia&#8217;s<\/span> rapid digitization, with digital payments expected to account for 94% of e-commerce transactions in a market worth <span class=\"xn-money\">USD 325 billion<\/span> by 2028<sup>[2]<\/sup>.<\/p>\n<p>As online shopping accelerates, so do its challenges. Card-not-present fraud remains seven times higher than in-store\u00a0<sup>[3]<\/sup>, with global losses expected to surpass <span class=\"xn-money\">USD 100 billion<\/span> by 2029<sup>[4]<\/sup>. Meanwhile, eight in 10<sup>[5]<\/sup> shoppers abandon their carts, nearly half citing checkout frustration.\u00a0<u>Mastercard&#8217;s answer<\/u>: replace passwords and card numbers with secure tokens and on-device biometrics, reducing friction through <a href=\"https:\/\/www.mastercard.com.sg\/en-sg\/personal\/ways-to-pay\/click-to-pay.html\" target=\"_blank\" rel=\"nofollow\">Click to Pay<\/a>\u00a0and building trust across every device and platform.<\/p>\n<p><b>Proof in Every Transaction<\/b><\/p>\n<p>Where tokenization is live, approval rates have risen by up to 6%, generating more than <span class=\"xn-money\">USD 2 billion<\/span> in additional sales each month for merchants\u00a0<sup>[6]<\/sup>. The impact is tangible:<\/p>\n<ul type=\"disc\">\n<li><u>Merchants<\/u> see faster, more reliable checkouts and stronger security, leading to higher customer satisfaction and increased sales.<\/li>\n<li><u>Consumers<\/u> enjoy one-step payments with no forgotten passwords or declines.<\/li>\n<li><u>Digital wallets<\/u> integrate seamlessly, offering users simpler, safer payments at over 150 million Mastercard-accepted merchants worldwide.<\/li>\n<\/ul>\n<p>&#8220;The vision is simple: no passwords, no manual card entry, no friction,&#8221; <u>said <span class=\"xn-person\">Sandeep Malhotra<\/span>, Executive Vice President, Core Payments, <span class=\"xn-location\">Asia Pacific<\/span>, Mastercard<\/u>. &#8220;By uniting the industry, Mastercard is accelerating adoption of tokenization and payment passkeys to create a single, secure experience for password-free payments. As a result, approval rates are rising, fraud is falling, and millions of shoppers are enjoying faster, safer checkouts. Partners who join this movement will help shape the future of intelligent commerce in <span class=\"xn-location\">Asia Pacific<\/span>.&#8221;<\/p>\n<p><b>The Next Paradigm Shift<\/b><\/p>\n<p>Just as payments once moved from cash to digital, the next evolution is from digital to intelligent \u2014 powered by AI, data, and connected networks. Advances in tokenization and authentication are paving the way for agentic commerce, where trusted digital assistants shop and pay securely on behalf of consumers. Tokenization and passkeys aren&#8217;t the finish line; they&#8217;re the foundation for a smarter, more secure future that will unlock new possibilities for people and businesses alike.<\/p>\n<p><b>Building on Global Momentum<\/b><\/p>\n<p>This regional roadmap builds on Mastercard&#8217;s <a href=\"https:\/\/www.mastercard.com\/global\/en\/news-and-trends\/press\/2024\/august\/mastercard-selects-india-for-the-global-launch-of-its-payment-passkey-service-accelerating-secure-online-checkout-for-millions-of-shoppers.html?utm_source=chatgpt.com\" target=\"_blank\" rel=\"nofollow\">global launch of its Payment Passkey Service in <span class=\"xn-location\">India<\/span><\/a>, where the company partnered with leading banks and merchants to debut device-based biometric checkout for millions of shoppers. That success proved how passkeys can boost both security and simplicity \u2014 now setting the stage for Mastercard&#8217;s 2030 vision across <span class=\"xn-location\">Asia Pacific<\/span>.<\/p>\n<p><b><span>Abo<\/span>ut Mastercard (NYSE: MA),\u00a0<\/b><b><a href=\"https:\/\/urldefense.proofpoint.com\/v2\/url?u=http-3A__www.mastercard.com_&amp;d=DwMFAg&amp;c=Ftw_YSVcGmqQBvrGwAZugGylNRkk-uER0-5bY94tjsc&amp;r=z_hfCA0klJN5W12uifxM9T8d6DbkwrQTWxeuJmiyQIc&amp;m=rdP6g946RRWbt0vbJqmb8UruYgqKFjsFwYW5vcT_DKQ&amp;s=hc4cNnxJK9Q-EEuMU5UePtL35fobqWLIFLur3ACsxTo&amp;e=\" target=\"_blank\" rel=\"nofollow\">www.mastercard.com<\/a><\/b><br \/>Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.<\/p>\n<div>\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"1\" class=\"prnbcc\">\n<tbody>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">[1]\u00a0<a href=\"https:\/\/www.mordorintelligence.com\/industry-reports\/asia-pacific-ecommerce-market?utm_source=chatgpt.com\" target=\"_blank\" class=\"prnews_a\" rel=\"nofollow\">Mordor Intelligence<\/a>, 2025<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">[2] <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250311192743\/en\/Southeast-Asias-E-Commerce-to-Reach-New-Heights-Driven-by-Digital-Payments-and-Cross-Border-Commerce-Growth\" target=\"_blank\" class=\"prnews_a\" rel=\"nofollow\">IDC, March 2025<\/a><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">[3]\u00a0Mastercard data, H1 2024<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">[4]\u00a0<a href=\"https:\/\/www.statista.com\/topics\/9240\/e-commerce-fraud\/#topicOverview\" target=\"_blank\" class=\"prnews_a\" rel=\"nofollow\">Statista, May 2025<\/a><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">[5]\u00a0<a href=\"https:\/\/www.mastercard.co.uk\/content\/dam\/public\/mastercardcom\/na\/global-site\/consumers\/find-a-card\/click-to-pay\/Documents\/Mastercard_Online_Checkout_Report_Aug_2024.pdf\" target=\"_blank\" class=\"prnews_a\" rel=\"nofollow\">Mastercard Online Checkout Report, Aug 2024<\/a><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">[6]\u00a0Mastercard data, Aug 2024<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>","protected":false},"excerpt":{"rendered":"<p><!-- wp:html --><\/p>\n<table border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2413701\/Mastercard_Logo.jpg?p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"prntac\"><i>Accelerated push for 100% tokenization and seamless authentication in <span class=\"xn-location\">Singapore<\/span>, <span class=\"xn-location\">Malaysia<\/span>, and <span class=\"xn-location\">Vietnam<\/span> by 2027<\/i><\/p>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">SINGAPORE<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Nov. 12, 2025<\/span><\/span> \/PRNewswire\/ &#8212;\u00a0At the Singapore FinTech Festival, Mastercard announced its ambition to make online shopping across <span class=\"xn-location\">Asia Pacific<\/span> password-free and number-free by 2030. While more than a third of Mastercard transactions worldwide are already tokenized, achieving that vision in the world&#8217;s largest and fastest-growing e-commerce market \u2014 projected to exceed <span class=\"xn-money\">USD 7 trillion<\/span> by 2030<sup>[1]<\/sup>\u00a0\u2014 will require collective action.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<\/div>\n<p>That&#8217;s why Mastercard is rallying banks, merchants, digital wallets, and technology partners to enable secure, tokenized payments powered by biometric authentication. This eliminates manual card entry and static passwords, making checkout faster and safer for consumers.<\/p>\n<p>Building on progress in India\u2014where Mastercard worked with regulators, banks, and merchants to deliver near-complete tokenization for e-commerce\u2014<b>the next phase targets full adoption in <span class=\"xn-location\">Singapore<\/span>, <span class=\"xn-location\">Malaysia<\/span>, and <span class=\"xn-location\">Vietnam<\/span> by 2027<\/b>. These markets are driving <span class=\"xn-location\">Southeast Asia&#8217;s<\/span> rapid digitization, with digital payments expected to account for 94% of e-commerce transactions in a market worth <span class=\"xn-money\">USD 325 billion<\/span> by 2028<sup>[2]<\/sup>.<\/p>\n<p>As online shopping accelerates, so do its challenges. Card-not-present fraud remains seven times higher than in-store\u00a0<sup>[3]<\/sup>, with global losses expected to surpass <span class=\"xn-money\">USD 100 billion<\/span> by 2029<sup>[4]<\/sup>. Meanwhile, eight in 10<sup>[5]<\/sup> shoppers abandon their carts, nearly half citing checkout frustration.\u00a0<u>Mastercard&#8217;s answer<\/u>: replace passwords and card numbers with secure tokens and on-device biometrics, reducing friction through <a href=\"https:\/\/www.mastercard.com.sg\/en-sg\/personal\/ways-to-pay\/click-to-pay.html\" target=\"_blank\" rel=\"nofollow\">Click to Pay<\/a>\u00a0and building trust across every device and platform.<\/p>\n<p><b>Proof in Every Transaction<\/b><\/p>\n<p>Where tokenization is live, approval rates have risen by up to 6%, generating more than <span class=\"xn-money\">USD 2 billion<\/span> in additional sales each month for merchants\u00a0<sup>[6]<\/sup>. The impact is tangible:<\/p>\n<ul type=\"disc\">\n<li><u>Merchants<\/u> see faster, more reliable checkouts and stronger security, leading to higher customer satisfaction and increased sales.<\/li>\n<li><u>Consumers<\/u> enjoy one-step payments with no forgotten passwords or declines.<\/li>\n<li><u>Digital wallets<\/u> integrate seamlessly, offering users simpler, safer payments at over 150 million Mastercard-accepted merchants worldwide.<\/li>\n<\/ul>\n<p>&#8220;The vision is simple: no passwords, no manual card entry, no friction,&#8221; <u>said <span class=\"xn-person\">Sandeep Malhotra<\/span>, Executive Vice President, Core Payments, <span class=\"xn-location\">Asia Pacific<\/span>, Mastercard<\/u>. &#8220;By uniting the industry, Mastercard is accelerating adoption of tokenization and payment passkeys to create a single, secure experience for password-free payments. As a result, approval rates are rising, fraud is falling, and millions of shoppers are enjoying faster, safer checkouts. Partners who join this movement will help shape the future of intelligent commerce in <span class=\"xn-location\">Asia Pacific<\/span>.&#8221;<\/p>\n<p><b>The Next Paradigm Shift<\/b><\/p>\n<p>Just as payments once moved from cash to digital, the next evolution is from digital to intelligent \u2014 powered by AI, data, and connected networks. Advances in tokenization and authentication are paving the way for agentic commerce, where trusted digital assistants shop and pay securely on behalf of consumers. Tokenization and passkeys aren&#8217;t the finish line; they&#8217;re the foundation for a smarter, more secure future that will unlock new possibilities for people and businesses alike.<\/p>\n<p><b>Building on Global Momentum<\/b><\/p>\n<p>This regional roadmap builds on Mastercard&#8217;s <a href=\"https:\/\/www.mastercard.com\/global\/en\/news-and-trends\/press\/2024\/august\/mastercard-selects-india-for-the-global-launch-of-its-payment-passkey-service-accelerating-secure-online-checkout-for-millions-of-shoppers.html?utm_source=chatgpt.com\" target=\"_blank\" rel=\"nofollow\">global launch of its Payment Passkey Service in <span class=\"xn-location\">India<\/span><\/a>, where the company partnered with leading banks and merchants to debut device-based biometric checkout for millions of shoppers. That success proved how passkeys can boost both security and simplicity \u2014 now setting the stage for Mastercard&#8217;s 2030 vision across <span class=\"xn-location\">Asia Pacific<\/span>.<\/p>\n<p><b><span>Abo<\/span>ut Mastercard (NYSE: MA),\u00a0<\/b><b><a href=\"https:\/\/urldefense.proofpoint.com\/v2\/url?u=http-3A__www.mastercard.com_&amp;d=DwMFAg&amp;c=Ftw_YSVcGmqQBvrGwAZugGylNRkk-uER0-5bY94tjsc&amp;r=z_hfCA0klJN5W12uifxM9T8d6DbkwrQTWxeuJmiyQIc&amp;m=rdP6g946RRWbt0vbJqmb8UruYgqKFjsFwYW5vcT_DKQ&amp;s=hc4cNnxJK9Q-EEuMU5UePtL35fobqWLIFLur3ACsxTo&amp;e=\" target=\"_blank\" rel=\"nofollow\">www.mastercard.com<\/a><\/b><br \/>Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.<\/p>\n<div>\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"1\" class=\"prnbcc\">\n<tbody>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">[1]\u00a0<a href=\"https:\/\/www.mordorintelligence.com\/industry-reports\/asia-pacific-ecommerce-market?utm_source=chatgpt.com\" target=\"_blank\" class=\"prnews_a\" rel=\"nofollow\">Mordor Intelligence<\/a>, 2025<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">[2] <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250311192743\/en\/Southeast-Asias-E-Commerce-to-Reach-New-Heights-Driven-by-Digital-Payments-and-Cross-Border-Commerce-Growth\" target=\"_blank\" class=\"prnews_a\" rel=\"nofollow\">IDC, March 2025<\/a><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">[3]\u00a0Mastercard data, H1 2024<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">[4]\u00a0<a href=\"https:\/\/www.statista.com\/topics\/9240\/e-commerce-fraud\/#topicOverview\" target=\"_blank\" class=\"prnews_a\" rel=\"nofollow\">Statista, May 2025<\/a><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">[5]\u00a0<a href=\"https:\/\/www.mastercard.co.uk\/content\/dam\/public\/mastercardcom\/na\/global-site\/consumers\/find-a-card\/click-to-pay\/Documents\/Mastercard_Online_Checkout_Report_Aug_2024.pdf\" target=\"_blank\" class=\"prnews_a\" rel=\"nofollow\">Mastercard Online Checkout Report, Aug 2024<\/a><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">[6]\u00a0Mastercard data, Aug 2024<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><!-- \/wp:html --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-38448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cision-pr-newswire","category-cision-pr-newswire-en"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/38448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=38448"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/38448\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=38448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=38448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=38448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}