{"id":38276,"date":"2025-11-11T13:39:35","date_gmt":"2025-11-11T06:39:35","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=38276"},"modified":"2025-11-11T13:39:35","modified_gmt":"2025-11-11T06:39:35","slug":"europe-full-of-character-cheese-eat-up-a-flavourful-finale-to-the-french-cheese-campaign-in-singapore","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=38276","title":{"rendered":"Europe Full of Character: &#8220;Cheese Eat Up!&#8221; &#8211; A Flavourful Finale to the French Cheese Campaign in Singapore"},"content":{"rendered":"<p><span class=\"legendSpanClass\"><span class=\"xn-location\">SINGAPORE<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Nov. 11, 2025<\/span><\/span> \/PRNewswire\/ &#8212;\u00a0Co-funded by the European Union and\u00a0CNIEL, Europe Full of Character\u00a0returns for\u00a0a\u00a0final,\u00a0delicious\u00a0year\u00a0in\u00a0Singapore\u00a0with\u00a0&#8220;<b>Cheese\u00a0Eat\u00a0Up<\/b>!&#8221;, a celebration of French cow&#8217;s milk cheeses and their unique ability to elevate and harmonize with local cuisine.<\/p>\n<p>This third and final chapter of the campaign invites Singaporeans to rediscover beloved street food through the rich, creamy, and complex world of French cheese. From hawker classics reimagined with\u00a0a\u00a0cheesy\u00a0twist\u00a0to\u00a0sophisticated\u00a0gourmet\u00a0interpretations,\u00a0the\u00a0campaign\u00a0proudly bridges French tradition with <span class=\"xn-location\">Singapore&#8217;s<\/span> dynamic culinary creativity.<\/p>\n<p><b>&#8220;It has been an honour to lead this campaign over the past three years. Watching the local industry embrace French cheese with such enthusiasm has been incredibly rewarding.<\/b><br \/><b><span class=\"xn-location\">Singapore<\/span> is a vibrant, dynamic market with enormous potential for the future of authentic French dairy.&#8221;<br \/><\/b>\u2014\u00a0\u00c9milie\u00a0Martin,\u00a0Managing Director,\u00a0CNIEL<\/p>\n<p><b>A Culinary Crossroads: French Cheese Meets Singaporean Soul<\/b><\/p>\n<p>Over\u00a0the\u00a0last\u00a0three\u00a0years,\u00a0<i>Europe Full\u00a0of\u00a0Character\u00a0<\/i>has\u00a0trained\u00a0future chefs\u00a0from\u00a0institutions\u00a0like ITE, At-Sunrice, CIA, and SHATEC, while partnering with importers, chefs, and distributors to showcase the versatility of iconic French cow&#8217;s milk cheeses such as Brie, Camembert, Mimolette, Comt\u00e9, and Bleu d&#8217;Auvergne.<\/p>\n<p>This\u00a0year&#8217;s\u00a0campaign\u00a0highlights\u00a0how\u00a0these\u00a0cheeses not\u00a0only\u00a0complement\u00a0but\u00a0elevate\u00a0Singapore&#8217;s rich tapestry of flavours, melding effortlessly with bold spices, fresh herbs, and vibrant textures typical of local dishes. French cheese&#8217;s natural creaminess and nuanced depth add a luxurious layer that both balances and enhances the complex flavour profiles beloved by Singaporeans.<\/p>\n<p><b>&#8220;French\u00a0cheeses have\u00a0everything\u00a0it\u00a0takes\u00a0to\u00a0enhance\u00a0local\u00a0favourites:\u00a0they\u00a0melt\u00a0beautifully, balance strong spices, and bring natural creaminess. They&#8217;re also deliciously simple and minimally processed,&#8221; <\/b>explains Fran\u00e7ois Robin, one of <span class=\"xn-location\">France&#8217;s<\/span> best cheesemongers. <b>&#8220;In Singapore, where food is a melting pot of cultures, French cheese adds a distinctive European elegance without overpowering the soul of the dish.&#8221;<\/b><\/p>\n<p><b>Industry Feedback: What Guests Are Saying<\/b><\/p>\n<p>The\u00a0campaign&#8217;s\u00a0shift\u00a0to\u00a0an\u00a0interactive\u00a0masterclass format\u00a0this\u00a0year\u00a0brought\u00a0fresh energy\u00a0and inspiration:<\/p>\n<ul type=\"disc\">\n<li><b>&#8220;The content was rich and inspiring. Fran\u00e7ois Robin made everything feel approachable. Tasting the recipes and seeing the cheese platter come together live was a real highlight.&#8221;<\/b> \u2014 R. E., Category Manager<\/li>\n<li><b>&#8220;A dynamic, well-organised event with lots of opportunities to connect. I left with concrete ideas and great new contacts in the industry.&#8221; <\/b>\u2014 A. M., Sales Manager<\/li>\n<li><b>&#8220;I truly rediscovered French cheese. The pairings were unexpected and absolutely delicious.&#8221; <\/b>said a participating influencer from our recent campaign.<\/li>\n<\/ul>\n<p><b>Hero Recipe<\/b><\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2800173\/CURRY_PUFF_VOL_AU_VENT_WITH_COMT.html\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2800173\/CURRY_PUFF_VOL_AU_VENT_WITH_COMT.jpg?p=medium600\" title=\"CURRY PUFF VOL-AU-VENT WITH COMT\u00c9\" alt=\"CURRY PUFF VOL-AU-VENT WITH COMT\u00c9\" \/><\/a><br \/><span>CURRY PUFF VOL-AU-VENT WITH COMT\u00c9<\/span><\/p>\n<\/div>\n<p><b>Why it works:<br \/><\/b>Comt\u00e9&#8217;s\u00a0rich,\u00a0nutty\u00a0character and\u00a0melt-in-your-mouth\u00a0texture perfectly\u00a0complement\u00a0the\u00a0spicy, aromatic curry filling, a quintessential Singaporean snack. This fusion dish showcases how French cheese can harmonize with local ingredients, balancing the sweet, tangy, and pickled elements\u00a0that\u00a0define <span class=\"xn-location\">Singapore&#8217;s<\/span>\u00a0hawker\u00a0favourites.\u00a0The\u00a0elegant\u00a0vol-au-vent\u00a0shell\u00a0elevates\u00a0the humble curry puff into a refined, modern bite, symbolizing the seamless blend of French sophistication and Singaporean street food culture.<\/p>\n<p><b>Prep Time: <\/b>25 mins <br \/><b>Cook\u00a0Time: <\/b>20\u00a0mins <br \/><b>Makes: <\/b>12<\/p>\n<p><b>FILLING<\/b><\/p>\n<ul type=\"disc\">\n<li>250g waxy potatoes, diced<\/li>\n<li>1 small red onion, chopped<\/li>\n<li>1 garlic clove, minced<\/li>\n<li>1 tsp grated ginger<\/li>\n<li>2 tbsp ghee<\/li>\n<li>1\u00bd tsp curry powder<\/li>\n<li>\u00bc tsp turmeric<\/li>\n<li>60g Comt\u00e9, grated<\/li>\n<li>Salt &amp; pepper<\/li>\n<\/ul>\n<p><b>TOPPINGS<\/b><\/p>\n<ul type=\"disc\">\n<li>2 tbsp sesame seeds, toasted<\/li>\n<li>50g quick-pickled vegetables<\/li>\n<li>2 tbsp sweet chilli sauce<\/li>\n<\/ul>\n<p><b>TO SERVE<\/b><\/p>\n<ul type=\"disc\">\n<li>12 ready-made vol-au-vent shells<\/li>\n<li>20g Comt\u00e9, shaved<\/li>\n<li>Coriander for garnish<\/li>\n<\/ul>\n<p><b>Instructions:<\/b><\/p>\n<ol type=\"1\">\n<li>Saut\u00e9 onion in\u00a0ghee, then\u00a0add\u00a0garlic, ginger,\u00a0and\u00a0spices.<\/li>\n<li>Add diced potatoes with a splash of water. Cover and steam for 10 mins.<\/li>\n<li>Lightly mash and mix in grated Comt\u00e9.<\/li>\n<li>Toast sesame seeds in a dry pan.<\/li>\n<li>Fry vol-au-vent\u00a0shells\u00a0until crisp.<\/li>\n<li>Fill with warm potato mix. Top with pickled\u00a0veg,\u00a0chilli\u00a0sauce, sesame\u00a0seeds,\u00a0coriander, and shaved Comt\u00e9.<\/li>\n<\/ol>\n<p><b>Campaign Highlights<\/b><\/p>\n<ul type=\"disc\">\n<li><b>Trade &amp; Media Showcase: <\/b>Featuring hawker-style dishes reimagined with French cheese led by Fran\u00e7ois Robin, one of the Best French Cheesemongers<\/li>\n<li><b>Culinary Workshops: <\/b>Led by Chef <span class=\"xn-person\">Maryjoy Lym<\/span> from JAG (1 <span class=\"xn-person\">Michelin Star<\/span>), exploring cheese board design and local mocktail fusion<\/li>\n<li><b>Cheese Pairing Inspiration: <\/b>Through social media, recipes, and tastings across the city<\/li>\n<\/ul>\n<p><b>Follow us: <\/b>@cheesycharacters_sg<\/p>\n<p><b>About\u00a0CNIEL<br \/><\/b>CNIEL (Centre National Interprofessionnel de l&#8217;\u00c9conomie Laiti\u00e8re) champions French dairy worldwide, promoting sustainable practices and sharing French expertise through education and international outreach.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">  <\/div>","protected":false},"excerpt":{"rendered":"<p><!-- wp:html --><\/p>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">SINGAPORE<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Nov. 11, 2025<\/span><\/span> \/PRNewswire\/ &#8212;\u00a0Co-funded by the European Union and\u00a0CNIEL, Europe Full of Character\u00a0returns for\u00a0a\u00a0final,\u00a0delicious\u00a0year\u00a0in\u00a0Singapore\u00a0with\u00a0&#8220;<b>Cheese\u00a0Eat\u00a0Up<\/b>!&#8221;, a celebration of French cow&#8217;s milk cheeses and their unique ability to elevate and harmonize with local cuisine.<\/p>\n<p>This third and final chapter of the campaign invites Singaporeans to rediscover beloved street food through the rich, creamy, and complex world of French cheese. From hawker classics reimagined with\u00a0a\u00a0cheesy\u00a0twist\u00a0to\u00a0sophisticated\u00a0gourmet\u00a0interpretations,\u00a0the\u00a0campaign\u00a0proudly bridges French tradition with <span class=\"xn-location\">Singapore&#8217;s<\/span> dynamic culinary creativity.<\/p>\n<p><b>&#8220;It has been an honour to lead this campaign over the past three years. Watching the local industry embrace French cheese with such enthusiasm has been incredibly rewarding.<\/b><br \/><b><span class=\"xn-location\">Singapore<\/span> is a vibrant, dynamic market with enormous potential for the future of authentic French dairy.&#8221;<br \/><\/b>\u2014\u00a0\u00c9milie\u00a0Martin,\u00a0Managing Director,\u00a0CNIEL<\/p>\n<p><b>A Culinary Crossroads: French Cheese Meets Singaporean Soul<\/b><\/p>\n<p>Over\u00a0the\u00a0last\u00a0three\u00a0years,\u00a0<i>Europe Full\u00a0of\u00a0Character\u00a0<\/i>has\u00a0trained\u00a0future chefs\u00a0from\u00a0institutions\u00a0like ITE, At-Sunrice, CIA, and SHATEC, while partnering with importers, chefs, and distributors to showcase the versatility of iconic French cow&#8217;s milk cheeses such as Brie, Camembert, Mimolette, Comt\u00e9, and Bleu d&#8217;Auvergne.<\/p>\n<p>This\u00a0year&#8217;s\u00a0campaign\u00a0highlights\u00a0how\u00a0these\u00a0cheeses not\u00a0only\u00a0complement\u00a0but\u00a0elevate\u00a0Singapore&#8217;s rich tapestry of flavours, melding effortlessly with bold spices, fresh herbs, and vibrant textures typical of local dishes. French cheese&#8217;s natural creaminess and nuanced depth add a luxurious layer that both balances and enhances the complex flavour profiles beloved by Singaporeans.<\/p>\n<p><b>&#8220;French\u00a0cheeses have\u00a0everything\u00a0it\u00a0takes\u00a0to\u00a0enhance\u00a0local\u00a0favourites:\u00a0they\u00a0melt\u00a0beautifully, balance strong spices, and bring natural creaminess. They&#8217;re also deliciously simple and minimally processed,&#8221; <\/b>explains Fran\u00e7ois Robin, one of <span class=\"xn-location\">France&#8217;s<\/span> best cheesemongers. <b>&#8220;In Singapore, where food is a melting pot of cultures, French cheese adds a distinctive European elegance without overpowering the soul of the dish.&#8221;<\/b><\/p>\n<p><b>Industry Feedback: What Guests Are Saying<\/b><\/p>\n<p>The\u00a0campaign&#8217;s\u00a0shift\u00a0to\u00a0an\u00a0interactive\u00a0masterclass format\u00a0this\u00a0year\u00a0brought\u00a0fresh energy\u00a0and inspiration:<\/p>\n<ul type=\"disc\">\n<li><b>&#8220;The content was rich and inspiring. Fran\u00e7ois Robin made everything feel approachable. Tasting the recipes and seeing the cheese platter come together live was a real highlight.&#8221;<\/b> \u2014 R. E., Category Manager<\/li>\n<li><b>&#8220;A dynamic, well-organised event with lots of opportunities to connect. I left with concrete ideas and great new contacts in the industry.&#8221; <\/b>\u2014 A. M., Sales Manager<\/li>\n<li><b>&#8220;I truly rediscovered French cheese. The pairings were unexpected and absolutely delicious.&#8221; <\/b>said a participating influencer from our recent campaign.<\/li>\n<\/ul>\n<p><b>Hero Recipe<\/b><\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2800173\/CURRY_PUFF_VOL_AU_VENT_WITH_COMT.html\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2800173\/CURRY_PUFF_VOL_AU_VENT_WITH_COMT.jpg?p=medium600\" title=\"CURRY PUFF VOL-AU-VENT WITH COMT\u00c9\" alt=\"CURRY PUFF VOL-AU-VENT WITH COMT\u00c9\" \/><\/a><br \/><span>CURRY PUFF VOL-AU-VENT WITH COMT\u00c9<\/span><\/p>\n<\/div>\n<p><b>Why it works:<br \/><\/b>Comt\u00e9&#8217;s\u00a0rich,\u00a0nutty\u00a0character and\u00a0melt-in-your-mouth\u00a0texture perfectly\u00a0complement\u00a0the\u00a0spicy, aromatic curry filling, a quintessential Singaporean snack. This fusion dish showcases how French cheese can harmonize with local ingredients, balancing the sweet, tangy, and pickled elements\u00a0that\u00a0define <span class=\"xn-location\">Singapore&#8217;s<\/span>\u00a0hawker\u00a0favourites.\u00a0The\u00a0elegant\u00a0vol-au-vent\u00a0shell\u00a0elevates\u00a0the humble curry puff into a refined, modern bite, symbolizing the seamless blend of French sophistication and Singaporean street food culture.<\/p>\n<p><b>Prep Time: <\/b>25 mins <br \/><b>Cook\u00a0Time: <\/b>20\u00a0mins <br \/><b>Makes: <\/b>12<\/p>\n<p><b>FILLING<\/b><\/p>\n<ul type=\"disc\">\n<li>250g waxy potatoes, diced<\/li>\n<li>1 small red onion, chopped<\/li>\n<li>1 garlic clove, minced<\/li>\n<li>1 tsp grated ginger<\/li>\n<li>2 tbsp ghee<\/li>\n<li>1\u00bd tsp curry powder<\/li>\n<li>\u00bc tsp turmeric<\/li>\n<li>60g Comt\u00e9, grated<\/li>\n<li>Salt &amp; pepper<\/li>\n<\/ul>\n<p><b>TOPPINGS<\/b><\/p>\n<ul type=\"disc\">\n<li>2 tbsp sesame seeds, toasted<\/li>\n<li>50g quick-pickled vegetables<\/li>\n<li>2 tbsp sweet chilli sauce<\/li>\n<\/ul>\n<p><b>TO SERVE<\/b><\/p>\n<ul type=\"disc\">\n<li>12 ready-made vol-au-vent shells<\/li>\n<li>20g Comt\u00e9, shaved<\/li>\n<li>Coriander for garnish<\/li>\n<\/ul>\n<p><b>Instructions:<\/b><\/p>\n<ol type=\"1\">\n<li>Saut\u00e9 onion in\u00a0ghee, then\u00a0add\u00a0garlic, ginger,\u00a0and\u00a0spices.<\/li>\n<li>Add diced potatoes with a splash of water. Cover and steam for 10 mins.<\/li>\n<li>Lightly mash and mix in grated Comt\u00e9.<\/li>\n<li>Toast sesame seeds in a dry pan.<\/li>\n<li>Fry vol-au-vent\u00a0shells\u00a0until crisp.<\/li>\n<li>Fill with warm potato mix. Top with pickled\u00a0veg,\u00a0chilli\u00a0sauce, sesame\u00a0seeds,\u00a0coriander, and shaved Comt\u00e9.<\/li>\n<\/ol>\n<p><b>Campaign Highlights<\/b><\/p>\n<ul type=\"disc\">\n<li><b>Trade &amp; Media Showcase: <\/b>Featuring hawker-style dishes reimagined with French cheese led by Fran\u00e7ois Robin, one of the Best French Cheesemongers<\/li>\n<li><b>Culinary Workshops: <\/b>Led by Chef <span class=\"xn-person\">Maryjoy Lym<\/span> from JAG (1 <span class=\"xn-person\">Michelin Star<\/span>), exploring cheese board design and local mocktail fusion<\/li>\n<li><b>Cheese Pairing Inspiration: <\/b>Through social media, recipes, and tastings across the city<\/li>\n<\/ul>\n<p><b>Follow us: <\/b>@cheesycharacters_sg<\/p>\n<p><b>About\u00a0CNIEL<br \/><\/b>CNIEL (Centre National Interprofessionnel de l&#8217;\u00c9conomie Laiti\u00e8re) champions French dairy worldwide, promoting sustainable practices and sharing French expertise through education and international outreach.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">  <\/div>\n<p><!-- \/wp:html --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-38276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cision-pr-newswire","category-cision-pr-newswire-en"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/38276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=38276"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/38276\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=38276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=38276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=38276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}