{"id":37443,"date":"2025-10-31T12:27:01","date_gmt":"2025-10-31T05:27:01","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=37443"},"modified":"2025-10-31T12:27:01","modified_gmt":"2025-10-31T05:27:01","slug":"iqiyi-launches-the-blooming-journey-season-2-cementing-its-leadership-in-seasonal-ips-and-female-centric-storytelling","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=37443","title":{"rendered":"iQIYI Launches “The Blooming Journey” Season 2, Cementing Its Leadership in Seasonal IPs and Female-Centric Storytelling"},"content":{"rendered":"\n\n\n
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BEIJING<\/span><\/span>, Oct. 31, 2025<\/span><\/span> \/PRNewswire\/ — iQIYI, China’s<\/span> leading online entertainment platform, announces the premiere of “The Blooming Journey” Season 2, arriving October 24<\/span>. This travel-themed reality show continues iQIYI’s legacy of delivering standout seasonal IPs while highlighting authentic and compelling female narratives.<\/p>\n

\n

\"\"<\/a>
<\/span><\/p>\n<\/div>\n

Building on the popularity of season 1, season 2 features five of China’s<\/span> renowned female celebrities alongside two young companions. The format breaks away from task-driven reality competition: each episode is anchored in a meaningful theme, with cast members exploring new challenges that highlight collaboration, self-discovery, and the power of personal stories. This season’s journey covers diverse destinations \u2013 Inner Mongolia, Guizhou<\/span>, Chongqing<\/span>, Quanzhou, Hong Kong<\/span>, and Macao<\/span> \u2013 giving viewers a panoramic look at the broader Chinese culture.<\/p>\n

Performance data demonstrates robust anticipation and engagement: Season 2 generated over a thousand trending topics on social media prior to premiere, reflecting the powerful draw of iQIYI’s original programming. Season 1 achieved notable success, with iQIYI’s content popularity index surpassing 8,000 and leading third-party rankings such as Enlightent, Dengta, Maoyan, Endata, Guduo, and Vlinkage. The show has not only captured young audiences, but also reached lower-tier markets and more senior demographic.<\/p>\n

Importantly, “The Blooming Journey” makes a real-world impact. The show also helped bring new attention to Lugu Lake in Yunnan Province<\/span>, where visitor numbers rose 42.93% year-on-year during the 2025 National Day Holiday period. Many travelers were inspired by the show to explore local traditions, including sunrise watching and Mosuo cultural experiences.<\/p>\n

“The Blooming Journey” epitomizes iQIYI’s ongoing commitment to premium, IP-driven entertainment. Other long-running variety shows \u2013 such as “The Rap of China<\/span>,” “The King of Stand-Up Comedy,” and “Become a Farmer” \u2013 further demonstrate iQIYI’s leadership in delivering high-quality, diverse content that shapes consumer preferences and boosts local tourism.<\/p>\n

With its strong portfolio of seasonal IP and cross-border format innovation, iQIYI remains at the forefront of China’s<\/span> entertainment landscape, providing fresh perspectives, championing inclusive storytelling, and connecting audiences to the places and cultures they see on screen.<\/p>\n

Contact:
iQIYI Press, press@qiyi.com<\/a><\/p>\n

\n<\/div>","protected":false},"excerpt":{"rendered":"

<\/p>\n\n\n\n
\"\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

BEIJING<\/span><\/span>, Oct. 31, 2025<\/span><\/span> \/PRNewswire\/ — iQIYI, China’s<\/span> leading online entertainment platform, announces the premiere of “The Blooming Journey” Season 2, arriving October 24<\/span>. This travel-themed reality show continues iQIYI’s legacy of delivering standout seasonal IPs while highlighting authentic and compelling female narratives.<\/p>\n

\n

\"\"<\/a>
<\/span><\/p>\n<\/div>\n

Building on the popularity of season 1, season 2 features five of China’s<\/span> renowned female celebrities alongside two young companions. The format breaks away from task-driven reality competition: each episode is anchored in a meaningful theme, with cast members exploring new challenges that highlight collaboration, self-discovery, and the power of personal stories. This season’s journey covers diverse destinations \u2013 Inner Mongolia, Guizhou<\/span>, Chongqing<\/span>, Quanzhou, Hong Kong<\/span>, and Macao<\/span> \u2013 giving viewers a panoramic look at the broader Chinese culture.<\/p>\n

Performance data demonstrates robust anticipation and engagement: Season 2 generated over a thousand trending topics on social media prior to premiere, reflecting the powerful draw of iQIYI’s original programming. Season 1 achieved notable success, with iQIYI’s content popularity index surpassing 8,000 and leading third-party rankings such as Enlightent, Dengta, Maoyan, Endata, Guduo, and Vlinkage. The show has not only captured young audiences, but also reached lower-tier markets and more senior demographic.<\/p>\n

Importantly, “The Blooming Journey” makes a real-world impact. The show also helped bring new attention to Lugu Lake in Yunnan Province<\/span>, where visitor numbers rose 42.93% year-on-year during the 2025 National Day Holiday period. Many travelers were inspired by the show to explore local traditions, including sunrise watching and Mosuo cultural experiences.<\/p>\n

“The Blooming Journey” epitomizes iQIYI’s ongoing commitment to premium, IP-driven entertainment. Other long-running variety shows \u2013 such as “The Rap of China<\/span>,” “The King of Stand-Up Comedy,” and “Become a Farmer” \u2013 further demonstrate iQIYI’s leadership in delivering high-quality, diverse content that shapes consumer preferences and boosts local tourism.<\/p>\n

With its strong portfolio of seasonal IP and cross-border format innovation, iQIYI remains at the forefront of China’s<\/span> entertainment landscape, providing fresh perspectives, championing inclusive storytelling, and connecting audiences to the places and cultures they see on screen.<\/p>\n

Contact:
iQIYI Press, press@qiyi.com<\/a><\/p>\n

\n<\/div>\n

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