{"id":36448,"date":"2025-10-20T10:08:31","date_gmt":"2025-10-20T03:08:31","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=36448"},"modified":"2025-10-20T10:08:31","modified_gmt":"2025-10-20T03:08:31","slug":"from-test-drive-to-co-creation-the-2025-chery-international-user-summit-builds-a-new-mobility-ecosystem","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=36448","title":{"rendered":"From Test Drive to Co-Creation — The 2025 Chery International User Summit Builds a New Mobility Ecosystem"},"content":{"rendered":"

WUHU, China<\/span><\/span>, Oct. 19, 2025<\/span><\/span> \/PRNewswire\/ — From October 17 to 21<\/span>, under the theme “Co-Create \u2022 Co-Define,”<\/i>\u00a0the\u00a02025 Chery International User Summit gathered\u00a01,200 guests\u00a0from over 100 countries and regions\u00a0in\u00a0Wuhu. The event offered an immersive look at Chery’s full-spectrum ecosystem \u2014 powered by\u00a0new energy\u00a0and\u00a0intelligent technology, covering every mobility scenario.<\/p>\n

From\u00a0family sedans to off-road SUVs, from\u00a0racetrack tests to outdoor challenges, Chery engaged participants through test drives, immersive experiences, and user research \u2014 embodying its\u00a0co-creation philosophy\u00a0and showcasing how\u00a0inclusive innovation\u00a0is transforming mobility worldwide.<\/p>\n

\n

\"All<\/a>
All Chery Brands Unite: Personalized Experiences Tailored for Every Guest<\/span><\/p>\n<\/div>\n

All Chery Brands Unite: Personalized Experiences Tailored for Every Guest<\/b><\/p>\n

The test drive brought together five of Chery International’s core brands \u2014\u00a0CHERY, EXEED, OMODA & JAECOO, iCAUR, LEPAS, and LUXEED\u00a0\u2014 showcasing over\u00a0ten flagship models\u00a0across a full spectrum of mobility scenarios, from family to off-road, from youthful to premium. Combining\u00a0static analysis, dynamic testing, and tech immersion, the event offered customized experiences tailored to diverse user profiles worldwide.<\/p>\n

As the trusted choice for millions of families,\u00a0\u00a0CHERY\u00a0demonstrated its enduring strength through the\u00a0TIGGO series (TIGGO 4\/7\/8\/9)\u00a0\u2014 offering safety, space, and comfort that redefine family mobility. The\u00a0KP11 pickup, balancing rugged off-road capability with everyday practicality, extended the boundaries of family adventure with reliability and joy.<\/p>\n

Through an immersive “Performance Journey” and static showcases, EXEED presented its latest achievements in electrification, hybrid power, intelligence, and design\u2014offering guests a firsthand experience of multiple industry “firsts” and “onlys.”<\/p>\n

In the BEV segment, as a premium global NEV brand, EXLANTIX demonstrated its electric lineup capable of 0-100 km\/h acceleration in just around 3 seconds, delivering supercar-level performance and a best-in-class turning radius of 5.65 meters.<\/p>\n

For hybrid technology, the REEV model is equipped with dual front and rear electric motors producing a combined output of 345 kW. Its electric-drive system ensures instant acceleration and a refined, EV-like driving experience that sets new benchmarks in the segment.<\/p>\n

Targeting the next generation of drivers,\u00a0OMODA & JAECOO\u00a0hosted\u00a0Intelligent Co-Creation Camp and Hybrid Co-Creation Camp sessions featuring\u00a0O7\u00a0and\u00a0J8. Through RPA\/APA auto parking, acceleration, and elk tests, participants experienced the synergy of smart control and hybrid power \u2014 catering to diverse driving preferences.<\/p>\n

\n

\"All<\/a>
All Chery Brands Unite: Personalized Experiences Tailored for Every Guest<\/span><\/p>\n<\/div>\n

Positioned as a timeless classic,\u00a0iCAUR\u00a0showcased its\u00a003T REEV, 03T BEV, and V23 BEV\u00a0under the theme\u00a0“Golden Range, All-Terrain Conquest.”\u00a0At the off-road testing site, users experienced the models’ remarkable endurance and adaptability, enjoying the thrill of mastering challenging terrains.<\/p>\n

The\u00a0LEPAS\u00a0brand, known for its refined driving aesthetics, introduced a playful\u00a0“Unbox Elegance”\u00a0test drive featuring\u00a0L4, L6, and L8\u00a0models. Through activities like linear acceleration, outdoor power supply demos, and a “52 Storage Spots” treasure hunt, participants brewed coffee and grilled snacks on-site, experiencing firsthand the blend of sophistication and practicality in elegant mobility.<\/p>\n

LUXEED, Chery’s flagship intelligent brand, presented advanced innovations in the Smart Drive Zone. The\u00a0R7 demonstrated\u00a0VPD (Valet Parking Driver)\u00a0and wireless charging, offering seamless cross-zone summoning and autonomous parking \u2014 giving participants a glimpse into the effortless convenience of future electric mobility and reinforcing Chery’s leadership in intelligent technology.<\/p>\n

\n

\"All<\/a>
All Chery Brands Unite: Personalized Experiences Tailored for Every Guest<\/span><\/p>\n<\/div>\n

Comprehensive Research: Turning User Voices into Product Evolution<\/b><\/p>\n

The test drive program featured a\u00a0multi-dimensional research matrix, covering everything from sensory feedback to strategic insights. A\u00a0dynamic driving survey\u00a0captured real-time evaluations of acceleration, braking, handling, and cabin quietness. Meanwhile, a\u00a0static design study\u2014powered by 150 iPads\u2014collected detailed data on user preferences for styling, interiors, and features. Additionally,\u00a0in-depth HEV interviews\u00a0explored market-specific expectations and challenges, helping outline a clear ‘demand map’ for Chery’s hybrid product strategy worldwide.<\/p>\n

All surveys were customized by brand, model, and market to ensure precision and actionable insights. This systematic research approach serves not just as a feedback channel, but as a\u00a0strategic bridge aligning technology evolution with user needs. By transforming real-world user experiences into measurable data, Chery ensures that\u00a0user feedback becomes a true driver of continuous innovation, continuously refining product performance and informing future technology and model planning.<\/p>\n

This full-spectrum test drive \u2014 spanning all Chery brands and mobility scenarios \u2014 was more than a showcase of technical strength; it was a\u00a0genuine co-creation dialogue\u00a0with users worldwide. Through an integrated experience of\u00a0driving, listening, and co-defining, the test drive session of the\u00a02025 Chery International User Summit\u00a0brought the “CO-CREATE \u2022 CO-DEFINE” philosophy to life \u2014 transforming vision into action, and ideas into reality.<\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

<\/p>\n

WUHU, China<\/span><\/span>, Oct. 19, 2025<\/span><\/span> \/PRNewswire\/ — From October 17 to 21<\/span>, under the theme “Co-Create \u2022 Co-Define,”<\/i>\u00a0the\u00a02025 Chery International User Summit gathered\u00a01,200 guests\u00a0from over 100 countries and regions\u00a0in\u00a0Wuhu. The event offered an immersive look at Chery’s full-spectrum ecosystem \u2014 powered by\u00a0new energy\u00a0and\u00a0intelligent technology, covering every mobility scenario.<\/p>\n

From\u00a0family sedans to off-road SUVs, from\u00a0racetrack tests to outdoor challenges, Chery engaged participants through test drives, immersive experiences, and user research \u2014 embodying its\u00a0co-creation philosophy\u00a0and showcasing how\u00a0inclusive innovation\u00a0is transforming mobility worldwide.<\/p>\n

\n

\"All<\/a>
All Chery Brands Unite: Personalized Experiences Tailored for Every Guest<\/span><\/p>\n<\/div>\n

All Chery Brands Unite: Personalized Experiences Tailored for Every Guest<\/b><\/p>\n

The test drive brought together five of Chery International’s core brands \u2014\u00a0CHERY, EXEED, OMODA & JAECOO, iCAUR, LEPAS, and LUXEED\u00a0\u2014 showcasing over\u00a0ten flagship models\u00a0across a full spectrum of mobility scenarios, from family to off-road, from youthful to premium. Combining\u00a0static analysis, dynamic testing, and tech immersion, the event offered customized experiences tailored to diverse user profiles worldwide.<\/p>\n

As the trusted choice for millions of families,\u00a0\u00a0CHERY\u00a0demonstrated its enduring strength through the\u00a0TIGGO series (TIGGO 4\/7\/8\/9)\u00a0\u2014 offering safety, space, and comfort that redefine family mobility. The\u00a0KP11 pickup, balancing rugged off-road capability with everyday practicality, extended the boundaries of family adventure with reliability and joy.<\/p>\n

Through an immersive “Performance Journey” and static showcases, EXEED presented its latest achievements in electrification, hybrid power, intelligence, and design\u2014offering guests a firsthand experience of multiple industry “firsts” and “onlys.”<\/p>\n

In the BEV segment, as a premium global NEV brand, EXLANTIX demonstrated its electric lineup capable of 0-100 km\/h acceleration in just around 3 seconds, delivering supercar-level performance and a best-in-class turning radius of 5.65 meters.<\/p>\n

For hybrid technology, the REEV model is equipped with dual front and rear electric motors producing a combined output of 345 kW. Its electric-drive system ensures instant acceleration and a refined, EV-like driving experience that sets new benchmarks in the segment.<\/p>\n

Targeting the next generation of drivers,\u00a0OMODA & JAECOO\u00a0hosted\u00a0Intelligent Co-Creation Camp and Hybrid Co-Creation Camp sessions featuring\u00a0O7\u00a0and\u00a0J8. Through RPA\/APA auto parking, acceleration, and elk tests, participants experienced the synergy of smart control and hybrid power \u2014 catering to diverse driving preferences.<\/p>\n

\n

\"All<\/a>
All Chery Brands Unite: Personalized Experiences Tailored for Every Guest<\/span><\/p>\n<\/div>\n

Positioned as a timeless classic,\u00a0iCAUR\u00a0showcased its\u00a003T REEV, 03T BEV, and V23 BEV\u00a0under the theme\u00a0“Golden Range, All-Terrain Conquest.”\u00a0At the off-road testing site, users experienced the models’ remarkable endurance and adaptability, enjoying the thrill of mastering challenging terrains.<\/p>\n

The\u00a0LEPAS\u00a0brand, known for its refined driving aesthetics, introduced a playful\u00a0“Unbox Elegance”\u00a0test drive featuring\u00a0L4, L6, and L8\u00a0models. Through activities like linear acceleration, outdoor power supply demos, and a “52 Storage Spots” treasure hunt, participants brewed coffee and grilled snacks on-site, experiencing firsthand the blend of sophistication and practicality in elegant mobility.<\/p>\n

LUXEED, Chery’s flagship intelligent brand, presented advanced innovations in the Smart Drive Zone. The\u00a0R7 demonstrated\u00a0VPD (Valet Parking Driver)\u00a0and wireless charging, offering seamless cross-zone summoning and autonomous parking \u2014 giving participants a glimpse into the effortless convenience of future electric mobility and reinforcing Chery’s leadership in intelligent technology.<\/p>\n

\n

\"All<\/a>
All Chery Brands Unite: Personalized Experiences Tailored for Every Guest<\/span><\/p>\n<\/div>\n

Comprehensive Research: Turning User Voices into Product Evolution<\/b><\/p>\n

The test drive program featured a\u00a0multi-dimensional research matrix, covering everything from sensory feedback to strategic insights. A\u00a0dynamic driving survey\u00a0captured real-time evaluations of acceleration, braking, handling, and cabin quietness. Meanwhile, a\u00a0static design study\u2014powered by 150 iPads\u2014collected detailed data on user preferences for styling, interiors, and features. Additionally,\u00a0in-depth HEV interviews\u00a0explored market-specific expectations and challenges, helping outline a clear ‘demand map’ for Chery’s hybrid product strategy worldwide.<\/p>\n

All surveys were customized by brand, model, and market to ensure precision and actionable insights. This systematic research approach serves not just as a feedback channel, but as a\u00a0strategic bridge aligning technology evolution with user needs. By transforming real-world user experiences into measurable data, Chery ensures that\u00a0user feedback becomes a true driver of continuous innovation, continuously refining product performance and informing future technology and model planning.<\/p>\n

This full-spectrum test drive \u2014 spanning all Chery brands and mobility scenarios \u2014 was more than a showcase of technical strength; it was a\u00a0genuine co-creation dialogue\u00a0with users worldwide. Through an integrated experience of\u00a0driving, listening, and co-defining, the test drive session of the\u00a02025 Chery International User Summit\u00a0brought the “CO-CREATE \u2022 CO-DEFINE” philosophy to life \u2014 transforming vision into action, and ideas into reality.<\/p>\n

<\/div>\n

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