{"id":36255,"date":"2025-10-16T20:47:35","date_gmt":"2025-10-16T13:47:35","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=36255"},"modified":"2025-10-16T20:47:35","modified_gmt":"2025-10-16T13:47:35","slug":"hyundai-mobis-wins-awards-at-three-global-advertising-festivals-with-move-improved-campaign","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=36255","title":{"rendered":"Hyundai Mobis wins awards at three global advertising festivals with &#8216;Move Improved&#8217; campaign"},"content":{"rendered":"<table border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/1166884\/hyundaimobis_CI_Logo.jpg?p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul type=\"disc\">\n<li><b>Selected as a finalist in the &#8216;Corporate Online Media \u2013 Social Media Videos&#8217; category at the 16th Cannes Corporate Media &amp; TV Awards&#8230; the only Korean company in the list<\/b><\/li>\n<li><b>Also won top prizes at North American global advertising festivals &#8216;2025 Muse Creative Award&#8217; and &#8216;2025\u00a0NYX Award&#8217;<\/b><\/li>\n<li><b>The three-part short-form series introducing mobility innovations such as holographic windshield displays recorded 28.8 million global views<\/b><\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">SEOUL, South Korea<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Oct. 16, 2025<\/span><\/span> \/PRNewswire\/ &#8212; Hyundai Mobis&#8217; global campaign, <i>Move Improved<\/i>, has been selected as a finalist at the 16th Cannes Corporate Media &amp; TV Awards held in <span class=\"xn-location\">Cannes, France<\/span>.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<\/div>\n<p>Hyundai Mobis announced on the 16th that &#8216;Move Improved&#8217; was named a Finalist in the &#8216;Corporate Online Media \u2013 Social Media Videos&#8217; category at the Cannes Corporate Media &amp; TV Awards. Only six global companies, including Hyundai Mobis, received this honor in the category.<\/p>\n<p>The Cannes Corporate Media &amp; TV Awards, a prestigious ceremony held since 2010, saw fierce competition this year with over 900 entries from 52 countries worldwide. Renowned global companies such as BMW, Tiffany, L&#8217;Or\u00e9al, Airbus, and Aramco showcased their competitiveness with distinctive campaigns, and Hyundai Mobis was the only Korean company to make this year&#8217;s finalists list.<\/p>\n<p>Hyundai Mobis&#8217; &#8216;Move Improved&#8217; is a three-part short-form video series introducing next-generation mobility technologies: the holographic windshield display, human-centric interior lighting, and the e-Corner system. The concept features a couple encountering various inconveniences while driving, which are then resolved by Hyundai Mobis&#8217; new technologies. The unexpected appearance of a wizard reminiscent of <span class=\"xn-person\">Harry Potter<\/span> and a meditator offering humorous solutions elicits laughter.<\/p>\n<p>The video stands out for its structure, which naturally aids understanding by humorously integrating mobility technologies\u2014often perceived as complex\u2014into relatable everyday episodes. It received widespread acclaim, achieving a total of 28.8 million views across Hyundai Mobis&#8217; official global SNS channels on YouTube, Instagram, and TikTok.<\/p>\n<p>The &#8216;Move Improved&#8217; campaign, recognized for both its quality and mass appeal, also swept awards at global content advertising festivals held in <span class=\"xn-location\">North America<\/span> during the first half of this year. It won the top Platinum award at the prestigious &#8216;2025 Muse Creative Award&#8217; and the Grand award at the &#8216;2025 NYX Award&#8217;, achieving a triple crown at global advertising festivals this year alone.<\/p>\n<p>Hyundai Mobis has strengthened its online communication through its &#8216;Mobility Media Platform&#8217; strategy. Through this, the company actively produces content that helps the public familiarize themselves with and better understand mobility technology, while enhancing accessibility via its own media channels.<\/p>\n<p>Thanks to these efforts, Hyundai Mobis&#8217; official YouTube channel &#8216;MOBIS LIVE&#8217; recently achieved 100,000 subscribers, receiving the YouTube Silver Button, continuing to expand its popularity and influence.<\/p>\n<p><b>About Hyundai Mobis<\/b><\/p>\n<p>Hyundai Mobis is the global no. 6 automotive supplier, headquartered in <span class=\"xn-location\">Seoul, Korea<\/span>. Hyundai Mobis has outstanding expertise in sensors, sensor fusion in ECUs and software development for safety control. The company&#8217;s products also include various components for electrification, brakes, chassis and suspension, steering, airbags, lighting, and automotive electronics. Hyundai Mobis operates its R&amp;D headquarters in Korea, with four technology centers in <span class=\"xn-location\">the United States<\/span>, <span class=\"xn-location\">Germany<\/span>, <span class=\"xn-location\">China<\/span>, and <span class=\"xn-location\">India<\/span>. For more information, please visit the website at <a href=\"http:\/\/www.mobis.com\/\" target=\"_blank\" rel=\"nofollow\">http:\/\/www.mobis.com<\/a>.<\/p>\n<p><b>Media Contact<\/b>\u00a0<\/p>\n<p>Choon Kee Hwang:\u00a0<a href=\"mailto:ckhwang@mobis.com\" target=\"_blank\" rel=\"nofollow\">ckhwang@mobis.com<\/a> <br \/><span class=\"xn-person\">Jihyun Han<\/span>: <a href=\"mailto:jihyun.han@mobis.com\" target=\"_blank\" rel=\"nofollow\">jihyun.han@mobis.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p><!-- wp:html --><\/p>\n<table border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/1166884\/hyundaimobis_CI_Logo.jpg?p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul type=\"disc\">\n<li><b>Selected as a finalist in the &#8216;Corporate Online Media \u2013 Social Media Videos&#8217; category at the 16th Cannes Corporate Media &amp; TV Awards&#8230; the only Korean company in the list<\/b><\/li>\n<li><b>Also won top prizes at North American global advertising festivals &#8216;2025 Muse Creative Award&#8217; and &#8216;2025\u00a0NYX Award&#8217;<\/b><\/li>\n<li><b>The three-part short-form series introducing mobility innovations such as holographic windshield displays recorded 28.8 million global views<\/b><\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">SEOUL, South Korea<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Oct. 16, 2025<\/span><\/span> \/PRNewswire\/ &#8212; Hyundai Mobis&#8217; global campaign, <i>Move Improved<\/i>, has been selected as a finalist at the 16th Cannes Corporate Media &amp; TV Awards held in <span class=\"xn-location\">Cannes, France<\/span>.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<\/div>\n<p>Hyundai Mobis announced on the 16th that &#8216;Move Improved&#8217; was named a Finalist in the &#8216;Corporate Online Media \u2013 Social Media Videos&#8217; category at the Cannes Corporate Media &amp; TV Awards. Only six global companies, including Hyundai Mobis, received this honor in the category.<\/p>\n<p>The Cannes Corporate Media &amp; TV Awards, a prestigious ceremony held since 2010, saw fierce competition this year with over 900 entries from 52 countries worldwide. Renowned global companies such as BMW, Tiffany, L&#8217;Or\u00e9al, Airbus, and Aramco showcased their competitiveness with distinctive campaigns, and Hyundai Mobis was the only Korean company to make this year&#8217;s finalists list.<\/p>\n<p>Hyundai Mobis&#8217; &#8216;Move Improved&#8217; is a three-part short-form video series introducing next-generation mobility technologies: the holographic windshield display, human-centric interior lighting, and the e-Corner system. The concept features a couple encountering various inconveniences while driving, which are then resolved by Hyundai Mobis&#8217; new technologies. The unexpected appearance of a wizard reminiscent of <span class=\"xn-person\">Harry Potter<\/span> and a meditator offering humorous solutions elicits laughter.<\/p>\n<p>The video stands out for its structure, which naturally aids understanding by humorously integrating mobility technologies\u2014often perceived as complex\u2014into relatable everyday episodes. It received widespread acclaim, achieving a total of 28.8 million views across Hyundai Mobis&#8217; official global SNS channels on YouTube, Instagram, and TikTok.<\/p>\n<p>The &#8216;Move Improved&#8217; campaign, recognized for both its quality and mass appeal, also swept awards at global content advertising festivals held in <span class=\"xn-location\">North America<\/span> during the first half of this year. It won the top Platinum award at the prestigious &#8216;2025 Muse Creative Award&#8217; and the Grand award at the &#8216;2025 NYX Award&#8217;, achieving a triple crown at global advertising festivals this year alone.<\/p>\n<p>Hyundai Mobis has strengthened its online communication through its &#8216;Mobility Media Platform&#8217; strategy. Through this, the company actively produces content that helps the public familiarize themselves with and better understand mobility technology, while enhancing accessibility via its own media channels.<\/p>\n<p>Thanks to these efforts, Hyundai Mobis&#8217; official YouTube channel &#8216;MOBIS LIVE&#8217; recently achieved 100,000 subscribers, receiving the YouTube Silver Button, continuing to expand its popularity and influence.<\/p>\n<p><b>About Hyundai Mobis<\/b><\/p>\n<p>Hyundai Mobis is the global no. 6 automotive supplier, headquartered in <span class=\"xn-location\">Seoul, Korea<\/span>. Hyundai Mobis has outstanding expertise in sensors, sensor fusion in ECUs and software development for safety control. The company&#8217;s products also include various components for electrification, brakes, chassis and suspension, steering, airbags, lighting, and automotive electronics. Hyundai Mobis operates its R&amp;D headquarters in Korea, with four technology centers in <span class=\"xn-location\">the United States<\/span>, <span class=\"xn-location\">Germany<\/span>, <span class=\"xn-location\">China<\/span>, and <span class=\"xn-location\">India<\/span>. For more information, please visit the website at <a href=\"http:\/\/www.mobis.com\/\" target=\"_blank\" rel=\"nofollow\">http:\/\/www.mobis.com<\/a>.<\/p>\n<p><b>Media Contact<\/b>\u00a0<\/p>\n<p>Choon Kee Hwang:\u00a0<a href=\"mailto:ckhwang@mobis.com\" target=\"_blank\" rel=\"nofollow\">ckhwang@mobis.com<\/a> <br \/><span class=\"xn-person\">Jihyun Han<\/span>: <a href=\"mailto:jihyun.han@mobis.com\" target=\"_blank\" rel=\"nofollow\">jihyun.han@mobis.com<\/a><\/p>\n<p><!-- \/wp:html --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-36255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cision-pr-newswire","category-cision-pr-newswire-en"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/36255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=36255"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/36255\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=36255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=36255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=36255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}