{"id":35398,"date":"2025-10-01T05:09:42","date_gmt":"2025-10-01T05:09:42","guid":{"rendered":"https:\/\/www.hotelsalepage.com\/feed\/cision-pr-newswire\/1inch-rebrands-to-reflect-broader-mission-uniting-defi-and-global-finance\/"},"modified":"2025-10-01T05:09:42","modified_gmt":"2025-10-01T05:09:42","slug":"1inch-rebrands-to-reflect-broader-mission-uniting-defi-and-global-finance-2","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=35398","title":{"rendered":"1inch rebrands to reflect broader mission uniting DeFi and global finance"},"content":{"rendered":"<ul type=\"disc\">\n<li>1inch&#8217;s design, messaging and product strategy aim to better reflect the platform&#8217;s true scale<\/li>\n<li>The 1inch SaaS model has fueled widespread adoption by\u00a0Binance, Ledger,\u00a0MetaMask &amp; more<\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">DUBAI<\/span>, UAE<\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Oct. 1, 2025<\/span><\/span> \/PRNewswire\/ &#8212;\u00a01inch, the leading DeFI ecosystem, has rebranded, unveiling its new visual and messaging identity at Token2049 in <span class=\"xn-location\">Singapore<\/span>, as well as a new address: <b>1inch.com<\/b>. The change reflects the project&#8217;s growth as it cements its role as a core DeFi infrastructure provider, focused on integrating the sector and connecting it with traditional financial institutions and systems.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2786633\/1inch_brending_pr.html\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2786633\/1inch_brending_pr.jpg?p=medium600\" title=\"\" alt=\"\" \/><\/a><br \/><span><\/span><\/p>\n<\/div>\n<p>This rebrand is the latest step in 1inch&#8217;s mission to simplify DeFi &amp; make it ready for mass-adoption. From DEX aggregation, to intent-based swaps, to seamless cross-chain &#8211; every move 1inch has made has improved user experience. Now, with radically simplified design, clearer interfaces and streamlined products, the project offers a yet more intuitive entry to the DeFi space for ordinary users and institutional partners alike.<\/p>\n<p>1inch&#8217;s expansion of its SaaS based model means its innovative non-custodial technology is now widely integrated across the industry, with major players like Binance, Coinbase, Ledger, MetaMask, Trust Wallet, and others relying on 1inch tech to power their swaps.<\/p>\n<p>That&#8217;s reflected in the message the new brand is launched with: <b>We move forward as 1&#8243;.<\/b><\/p>\n<p>1inch&#8217;s design, messaging and product strategy now reflect the platform&#8217;s true scale and responsibility: serving both end users and B2B partners with the same focus on performance, trust and innovation.<\/p>\n<p><b><span class=\"xn-person\">Sergej Kunz<\/span>, Co-Founder of 1inch, said: <\/b>&#8220;Soon, DeFi will be indistinguishable from traditional finance, but this doesn&#8217;t mean centralization, it means traditional financial systems and users coming on-chain. 1inch&#8217;s rebrand signals maturity, but not a change in the mission. We remain focused on building self-custodial solutions and on uniting the chains, protocols, projects, and people that make up this space \u2014 to unlock its full potential.&#8221;<\/p>\n<p><b><span class=\"xn-person\">Anton Bukov<\/span>, Co-Founder of 1inch, commented<\/b>: &#8220;1inch and DeFi more generally has proven its power to create a more transparent, efficient, and globally accessible financial system. Now it&#8217;s time to responsibly extend this foundation to a wider audience, bringing more assets and users on chain to benefit.&#8221;<\/p>\n<p>1inch&#8217;s new visual identity is designed to reflect simplicity, sophistication and maturity: the simplicity of a product that &#8216;just works&#8217;, without getting in your way as you use it; the sophistication of the advanced technology that makes this possible under the hood; and the maturity of one of the founding projects in DeFi, now leading the sector on integration, risk management and partnership with ever-larger institutions. With 1inch&#8217;s protocols providing the infrastructure for much of DeFi, the brand speaks with authority without needing to shout.<\/p>\n<p>The iconic name remains, of course. It was inspired by <span class=\"xn-person\">Bruce Lee&#8217;s<\/span> legendary 1-inch punch &#8211; a movement built on precision, coordination and economy. That philosophy shaped 1inch&#8217;s initial stages: connecting multiple liquidity sources with unprecedented efficiency, to offer users the best possible crypto swap rates.<\/p>\n<p>The DeFi of today (and tomorrow) demands more. So, to address the crypto space&#8217;s new challenges, 1inch stepped into a bigger role: a unifier of a rapidly expanding and often fragmented environment.<\/p>\n<p><b><u>Understanding 1inch&#8217;s future focus<\/u><\/b>\u00a0<\/p>\n<p>When DeFi works as one, everyone wins. And 1inch is here to make that happen. 1inch is shaping the conditions for DeFi&#8217;s next chapter:<\/p>\n<p><b>1. Uniting a fragmented space<\/b><\/p>\n<p>DeFi&#8217;s growth has brought incredible diversity &#8211; but also complexity. Different chains, protocols and tools don&#8217;t always work together. By offering cross-chain solutions, 1inch is building the connective tissue that makes them function as one.<\/p>\n<p><b>2. Balancing freedom with connection<\/b><\/p>\n<p>Self-custody is the bedrock of DeFi. But freedom is amplified when paired with connection &#8211; when your assets, tools and opportunities are all part of a smooth, interoperable environment. 1inch&#8217;s new branding reflects that balance.<\/p>\n<p><b>3. Raising the bar on security and trust<\/b><\/p>\n<p>As part of its transformation, 1inch is undergoing ISO 27001 and SOC 2 certifications \u2013 globally recognized standards for information security and data protection. This step highlights the company&#8217;s commitment to the highest levels of security and risk management, ensuring that 1inch meets the strict requirements of institutional players. By aligning with these standards, 1inch strengthens its position as a trusted partner for large businesses and enterprises, paving the way for deeper collaborations and wider adoption of its ecosystem.<\/p>\n<p><b>4. Elevating the experience<\/b><\/p>\n<p>A seamless user experience doesn&#8217;t happen by accident. It&#8217;s the result of deep integration, security-first design and performance optimization. That means:<\/p>\n<ul type=\"disc\">\n<li>best rates and execution for both b2b and b2c users.<\/li>\n<li>security through comprehensive hack and scam protection and industry-leading risk management.<\/li>\n<li>infrastructure that keeps the DeFi world connected and moving.<\/li>\n<\/ul>\n<p>The rebranding of 1inch marks not just a visual transformation, but a new chapter in the company&#8217;s journey. With a mature identity, strengthened security standards, and a vision for broader partnerships, 1inch is ready to scale new heights. This evolution reflects both where we&#8217;ve come from and where we&#8217;re heading \u2014 shaping the future of DeFi together.<\/p>\n<p><b>About 1inch<\/b><\/p>\n<p>1inch accelerates decentralized finance with a seamless crypto trading experience for <u><a href=\"https:\/\/dune.com\/1inch\/main\" target=\"_blank\" rel=\"nofollow\"><span class=\"xn-money\">25M<\/span> <\/a><\/u>users. Beyond being the top platform for low-cost, efficient token swaps with <u><a href=\"https:\/\/dune.com\/1inch\/main\" target=\"_blank\" rel=\"nofollow\"><span class=\"xn-money\">$500M<\/span> in daily trades<\/a><\/u>, 1inch offers a range of innovative tools, including a secure self-custodial wallet, a portfolio tracker for managing digital assets, a developer portal to build on its cutting-edge technology, and even a debit card for easy crypto spending. By continuously innovating, 1inch is simplifying DeFi for everyone.<\/p>\n<p><u><a href=\"https:\/\/1inch.io\/\" target=\"_blank\" rel=\"nofollow\">Website<\/a><\/u>\u00a0| <u><a href=\"https:\/\/x.com\/1inch\" target=\"_blank\" rel=\"nofollow\">Follow on X<\/a><\/u> | <u><a href=\"https:\/\/blog.1inch.io\/\" target=\"_blank\" rel=\"nofollow\">Explore Blog<\/a><\/u><\/p>\n<div class=\"PRN_ImbeddedAssetReference\">  <\/div>","protected":false},"excerpt":{"rendered":"<p><!-- wp:html --><\/p>\n<ul type=\"disc\">\n<li>1inch&#8217;s design, messaging and product strategy aim to better reflect the platform&#8217;s true scale<\/li>\n<li>The 1inch SaaS model has fueled widespread adoption by\u00a0Binance, Ledger,\u00a0MetaMask &amp; more<\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">DUBAI<\/span>, UAE<\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Oct. 1, 2025<\/span><\/span> \/PRNewswire\/ &#8212;\u00a01inch, the leading DeFI ecosystem, has rebranded, unveiling its new visual and messaging identity at Token2049 in <span class=\"xn-location\">Singapore<\/span>, as well as a new address: <b>1inch.com<\/b>. The change reflects the project&#8217;s growth as it cements its role as a core DeFi infrastructure provider, focused on integrating the sector and connecting it with traditional financial institutions and systems.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2786633\/1inch_brending_pr.html\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2786633\/1inch_brending_pr.jpg?p=medium600\" title=\"\" alt=\"\" \/><\/a><br \/><span><\/span><\/p>\n<\/div>\n<p>This rebrand is the latest step in 1inch&#8217;s mission to simplify DeFi &amp; make it ready for mass-adoption. From DEX aggregation, to intent-based swaps, to seamless cross-chain &#8211; every move 1inch has made has improved user experience. Now, with radically simplified design, clearer interfaces and streamlined products, the project offers a yet more intuitive entry to the DeFi space for ordinary users and institutional partners alike.<\/p>\n<p>1inch&#8217;s expansion of its SaaS based model means its innovative non-custodial technology is now widely integrated across the industry, with major players like Binance, Coinbase, Ledger, MetaMask, Trust Wallet, and others relying on 1inch tech to power their swaps.<\/p>\n<p>That&#8217;s reflected in the message the new brand is launched with: <b>We move forward as 1&#8243;.<\/b><\/p>\n<p>1inch&#8217;s design, messaging and product strategy now reflect the platform&#8217;s true scale and responsibility: serving both end users and B2B partners with the same focus on performance, trust and innovation.<\/p>\n<p><b><span class=\"xn-person\">Sergej Kunz<\/span>, Co-Founder of 1inch, said: <\/b>&#8220;Soon, DeFi will be indistinguishable from traditional finance, but this doesn&#8217;t mean centralization, it means traditional financial systems and users coming on-chain. 1inch&#8217;s rebrand signals maturity, but not a change in the mission. We remain focused on building self-custodial solutions and on uniting the chains, protocols, projects, and people that make up this space \u2014 to unlock its full potential.&#8221;<\/p>\n<p><b><span class=\"xn-person\">Anton Bukov<\/span>, Co-Founder of 1inch, commented<\/b>: &#8220;1inch and DeFi more generally has proven its power to create a more transparent, efficient, and globally accessible financial system. Now it&#8217;s time to responsibly extend this foundation to a wider audience, bringing more assets and users on chain to benefit.&#8221;<\/p>\n<p>1inch&#8217;s new visual identity is designed to reflect simplicity, sophistication and maturity: the simplicity of a product that &#8216;just works&#8217;, without getting in your way as you use it; the sophistication of the advanced technology that makes this possible under the hood; and the maturity of one of the founding projects in DeFi, now leading the sector on integration, risk management and partnership with ever-larger institutions. With 1inch&#8217;s protocols providing the infrastructure for much of DeFi, the brand speaks with authority without needing to shout.<\/p>\n<p>The iconic name remains, of course. It was inspired by <span class=\"xn-person\">Bruce Lee&#8217;s<\/span> legendary 1-inch punch &#8211; a movement built on precision, coordination and economy. That philosophy shaped 1inch&#8217;s initial stages: connecting multiple liquidity sources with unprecedented efficiency, to offer users the best possible crypto swap rates.<\/p>\n<p>The DeFi of today (and tomorrow) demands more. So, to address the crypto space&#8217;s new challenges, 1inch stepped into a bigger role: a unifier of a rapidly expanding and often fragmented environment.<\/p>\n<p><b><u>Understanding 1inch&#8217;s future focus<\/u><\/b>\u00a0<\/p>\n<p>When DeFi works as one, everyone wins. And 1inch is here to make that happen. 1inch is shaping the conditions for DeFi&#8217;s next chapter:<\/p>\n<p><b>1. Uniting a fragmented space<\/b><\/p>\n<p>DeFi&#8217;s growth has brought incredible diversity &#8211; but also complexity. Different chains, protocols and tools don&#8217;t always work together. By offering cross-chain solutions, 1inch is building the connective tissue that makes them function as one.<\/p>\n<p><b>2. Balancing freedom with connection<\/b><\/p>\n<p>Self-custody is the bedrock of DeFi. But freedom is amplified when paired with connection &#8211; when your assets, tools and opportunities are all part of a smooth, interoperable environment. 1inch&#8217;s new branding reflects that balance.<\/p>\n<p><b>3. Raising the bar on security and trust<\/b><\/p>\n<p>As part of its transformation, 1inch is undergoing ISO 27001 and SOC 2 certifications \u2013 globally recognized standards for information security and data protection. This step highlights the company&#8217;s commitment to the highest levels of security and risk management, ensuring that 1inch meets the strict requirements of institutional players. By aligning with these standards, 1inch strengthens its position as a trusted partner for large businesses and enterprises, paving the way for deeper collaborations and wider adoption of its ecosystem.<\/p>\n<p><b>4. Elevating the experience<\/b><\/p>\n<p>A seamless user experience doesn&#8217;t happen by accident. It&#8217;s the result of deep integration, security-first design and performance optimization. That means:<\/p>\n<ul type=\"disc\">\n<li>best rates and execution for both b2b and b2c users.<\/li>\n<li>security through comprehensive hack and scam protection and industry-leading risk management.<\/li>\n<li>infrastructure that keeps the DeFi world connected and moving.<\/li>\n<\/ul>\n<p>The rebranding of 1inch marks not just a visual transformation, but a new chapter in the company&#8217;s journey. With a mature identity, strengthened security standards, and a vision for broader partnerships, 1inch is ready to scale new heights. This evolution reflects both where we&#8217;ve come from and where we&#8217;re heading \u2014 shaping the future of DeFi together.<\/p>\n<p><b>About 1inch<\/b><\/p>\n<p>1inch accelerates decentralized finance with a seamless crypto trading experience for <u><a href=\"https:\/\/dune.com\/1inch\/main\" target=\"_blank\" rel=\"nofollow\"><span class=\"xn-money\">25M<\/span> <\/a><\/u>users. Beyond being the top platform for low-cost, efficient token swaps with <u><a href=\"https:\/\/dune.com\/1inch\/main\" target=\"_blank\" rel=\"nofollow\"><span class=\"xn-money\">$500M<\/span> in daily trades<\/a><\/u>, 1inch offers a range of innovative tools, including a secure self-custodial wallet, a portfolio tracker for managing digital assets, a developer portal to build on its cutting-edge technology, and even a debit card for easy crypto spending. By continuously innovating, 1inch is simplifying DeFi for everyone.<\/p>\n<p><u><a href=\"https:\/\/1inch.io\/\" target=\"_blank\" rel=\"nofollow\">Website<\/a><\/u>\u00a0| <u><a href=\"https:\/\/x.com\/1inch\" target=\"_blank\" rel=\"nofollow\">Follow on X<\/a><\/u> | <u><a href=\"https:\/\/blog.1inch.io\/\" target=\"_blank\" rel=\"nofollow\">Explore Blog<\/a><\/u><\/p>\n<div class=\"PRN_ImbeddedAssetReference\">  <\/div>\n<p><!-- \/wp:html --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-35398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cision-pr-newswire","category-cision-pr-newswire-en"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/35398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=35398"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/35398\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=35398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=35398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=35398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}