{"id":34953,"date":"2025-09-29T22:25:06","date_gmt":"2025-09-29T15:25:06","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=34953"},"modified":"2025-09-29T22:25:06","modified_gmt":"2025-09-29T15:25:06","slug":"daesang-to-participate-in-anuga-2025-the-worlds-largest-food-trade-fair-highlighting-european-market-expansion","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=34953","title":{"rendered":"Daesang to Participate in ANUGA 2025, the World&#8217;s Largest Food Trade Fair, Highlighting European Market Expansion"},"content":{"rendered":"<table border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2678559\/CI_Logo.jpg?p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul type=\"disc\">\n<li><b> From <span class=\"xn-chron\">October 4<\/span><\/b><b>\u2013<\/b><b>8, Daesang will showcase its Jongga and O<\/b><b>&#8216;<\/b><b>food brands at the K-Food Partner Country Pavilion in <span class=\"xn-location\">Cologne, Germany<\/span>, engaging with global consumers<\/b><\/li>\n<li><b> Watch Michelin-starred chef <span class=\"xn-person\">Fabrizio Ferrari<\/span> host live cooking shows featuring kimchi-infused European cuisine<\/b><\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">SEOUL, South Korea<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Sept. 29, 2025<\/span><\/span> \/PRNewswire\/ &#8212; Daesang announced on the 29th that it will participate in ANUGA 2025, the world&#8217;s largest food trade fair, in <span class=\"xn-location\">Cologne, Germany<\/span>, from <span class=\"xn-chron\">October 4 to 8<\/span>. The exhibition marks an important step in its European expansion, positioning the company to pursue new growth opportunities and strengthen distribution networks.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2782656\/250925________Anuga_2025.html\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2782656\/250925________Anuga_2025.jpg?p=medium600\" title=\"Daesang announced that it will participate in ANUGA 2025, the world\u2019s largest food trade fair, in Cologne, Germany, from October 4 to 8\" alt=\"Daesang announced that it will participate in ANUGA 2025, the world\u2019s largest food trade fair, in Cologne, Germany, from October 4 to 8\" \/><\/a><br \/><span>Daesang announced that it will participate in ANUGA 2025, the world\u2019s largest food trade fair, in Cologne, Germany, from October 4 to 8<\/span><\/p>\n<\/div>\n<p>Celebrating its 38th edition, ANUGA is recognized as the world&#8217;s premier biennial food trade event. The 2025 exhibition will be the most expansive yet, with over 8,000 companies from 118 countries. Korea&#8217;s selection as the official Partner Country for the first time signifies the rising global profile of K-Food.<\/p>\n<p>Within the K-Food Partner Country Pavilion, organized by the Korea Food Industry Association, Daesang will showcase its heritage as a global leader in fermentation while highlighting its international food brand O&#8217;food and the world&#8217;s No. 1 kimchi brand, Jongga. In the O&#8217;food and Jongga zones, visitors will experience <span class=\"xn-location\">Europe<\/span>-produced Jongga Mat Kimchi, gochujang, and gochujang sauces, presented alongside traditional Korean minhwa artwork that reflects both the competitiveness of K-Food and the beauty of Korean culture.<\/p>\n<p>To give buyers deeper insight into its offerings, Daesang will distribute portfolio books introducing O&#8217;food and Jongga products localized by country, together with AI-powered video content. Inspired by Daesang&#8217;s corporate identity, the booth is designed as a tree branching out from its roots. Rising 5 meters high and themed &#8220;Vibrant Bloom,&#8221;\u00a0it is set to make a lasting impression on visitors.<\/p>\n<p>To help European consumers enjoy kimchi in simple, versatile ways as part of their daily meals, Daesang will host live cooking shows. Michelin-starred chef <span class=\"xn-person\">Fabrizio Ferrari<\/span>, familiar to Korean audiences from Netflix&#8217;s <i>Culinary Class Wars<\/i> and JTBC&#8217;s <i>Chef &amp; <span class=\"xn-person\">My Fridge<\/span>, <\/i>will craft three signature dishes: <span class=\"xn-person\">Kimchi Carbonara<\/span>, Kimchi Sandwich, and Kimchi Cheesecake.<\/p>\n<p>Jeong-bae Lim, CEO of Daesang, stated, &#8220;This exhibition is a golden opportunity for Daesang to strengthen its competitiveness as a global brand and expand its presence in <span class=\"xn-location\">Europe<\/span>. Through continuous innovation and a rigorous localization strategy, we will elevate the value of K-Food and position the company at the forefront of the European market.&#8221;<\/p>\n<p>Daesang is accelerating its expansion in <span class=\"xn-location\">Europe<\/span> as part of its mission to globalize K-Food. By adapting product formulations to meet regulatory requirements and introducing lineups tailored to European tastes, the company&#8217;s European subsidiary recorded a 35% year-on-year sales increase in 2024. To meet surging kimchi demand, Daesang is constructing <span class=\"xn-location\">Europe&#8217;s<\/span> first large-scale kimchi plant, expected to produce over 3,000 tons of kimchi annually by 2030.<\/p>\n<p><b>About Daesang Corporation <\/b><\/p>\n<p>Founded in 1956, Daesang Corporation has been one of the world&#8217;s largest producers of fermented food products for over 60 years, and has grown to be the global leading Korean based food company by operating global brands such as Jongga, and O&#8217;Food which provides sauce, ready-to-eat meals, and many more products. Headquartered in\u202fSouth Korea, the company has also manufacturing subsidiaries in <span class=\"xn-location\">United States<\/span>, <span class=\"xn-location\">Poland<\/span>, <span class=\"xn-location\">China<\/span>, Indonesia,\u202fand <span class=\"xn-location\">Vietnam<\/span>. Visit <a href=\"https:\/\/www.daesang.com\/en\/\" target=\"_blank\" rel=\"nofollow\">www.daesang.com\/en<\/a> for more information.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<\/div>","protected":false},"excerpt":{"rendered":"<p><!-- wp:html --><\/p>\n<table border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2678559\/CI_Logo.jpg?p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul type=\"disc\">\n<li><b> From <span class=\"xn-chron\">October 4<\/span><\/b><b>\u2013<\/b><b>8, Daesang will showcase its Jongga and O<\/b><b>&#8216;<\/b><b>food brands at the K-Food Partner Country Pavilion in <span class=\"xn-location\">Cologne, Germany<\/span>, engaging with global consumers<\/b><\/li>\n<li><b> Watch Michelin-starred chef <span class=\"xn-person\">Fabrizio Ferrari<\/span> host live cooking shows featuring kimchi-infused European cuisine<\/b><\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">SEOUL, South Korea<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Sept. 29, 2025<\/span><\/span> \/PRNewswire\/ &#8212; Daesang announced on the 29th that it will participate in ANUGA 2025, the world&#8217;s largest food trade fair, in <span class=\"xn-location\">Cologne, Germany<\/span>, from <span class=\"xn-chron\">October 4 to 8<\/span>. The exhibition marks an important step in its European expansion, positioning the company to pursue new growth opportunities and strengthen distribution networks.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2782656\/250925________Anuga_2025.html\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2782656\/250925________Anuga_2025.jpg?p=medium600\" title=\"Daesang announced that it will participate in ANUGA 2025, the world\u2019s largest food trade fair, in Cologne, Germany, from October 4 to 8\" alt=\"Daesang announced that it will participate in ANUGA 2025, the world\u2019s largest food trade fair, in Cologne, Germany, from October 4 to 8\" \/><\/a><br \/><span>Daesang announced that it will participate in ANUGA 2025, the world\u2019s largest food trade fair, in Cologne, Germany, from October 4 to 8<\/span><\/p>\n<\/div>\n<p>Celebrating its 38th edition, ANUGA is recognized as the world&#8217;s premier biennial food trade event. The 2025 exhibition will be the most expansive yet, with over 8,000 companies from 118 countries. Korea&#8217;s selection as the official Partner Country for the first time signifies the rising global profile of K-Food.<\/p>\n<p>Within the K-Food Partner Country Pavilion, organized by the Korea Food Industry Association, Daesang will showcase its heritage as a global leader in fermentation while highlighting its international food brand O&#8217;food and the world&#8217;s No. 1 kimchi brand, Jongga. In the O&#8217;food and Jongga zones, visitors will experience <span class=\"xn-location\">Europe<\/span>-produced Jongga Mat Kimchi, gochujang, and gochujang sauces, presented alongside traditional Korean minhwa artwork that reflects both the competitiveness of K-Food and the beauty of Korean culture.<\/p>\n<p>To give buyers deeper insight into its offerings, Daesang will distribute portfolio books introducing O&#8217;food and Jongga products localized by country, together with AI-powered video content. Inspired by Daesang&#8217;s corporate identity, the booth is designed as a tree branching out from its roots. Rising 5 meters high and themed &#8220;Vibrant Bloom,&#8221;\u00a0it is set to make a lasting impression on visitors.<\/p>\n<p>To help European consumers enjoy kimchi in simple, versatile ways as part of their daily meals, Daesang will host live cooking shows. Michelin-starred chef <span class=\"xn-person\">Fabrizio Ferrari<\/span>, familiar to Korean audiences from Netflix&#8217;s <i>Culinary Class Wars<\/i> and JTBC&#8217;s <i>Chef &amp; <span class=\"xn-person\">My Fridge<\/span>, <\/i>will craft three signature dishes: <span class=\"xn-person\">Kimchi Carbonara<\/span>, Kimchi Sandwich, and Kimchi Cheesecake.<\/p>\n<p>Jeong-bae Lim, CEO of Daesang, stated, &#8220;This exhibition is a golden opportunity for Daesang to strengthen its competitiveness as a global brand and expand its presence in <span class=\"xn-location\">Europe<\/span>. Through continuous innovation and a rigorous localization strategy, we will elevate the value of K-Food and position the company at the forefront of the European market.&#8221;<\/p>\n<p>Daesang is accelerating its expansion in <span class=\"xn-location\">Europe<\/span> as part of its mission to globalize K-Food. By adapting product formulations to meet regulatory requirements and introducing lineups tailored to European tastes, the company&#8217;s European subsidiary recorded a 35% year-on-year sales increase in 2024. To meet surging kimchi demand, Daesang is constructing <span class=\"xn-location\">Europe&#8217;s<\/span> first large-scale kimchi plant, expected to produce over 3,000 tons of kimchi annually by 2030.<\/p>\n<p><b>About Daesang Corporation <\/b><\/p>\n<p>Founded in 1956, Daesang Corporation has been one of the world&#8217;s largest producers of fermented food products for over 60 years, and has grown to be the global leading Korean based food company by operating global brands such as Jongga, and O&#8217;Food which provides sauce, ready-to-eat meals, and many more products. Headquartered in\u202fSouth Korea, the company has also manufacturing subsidiaries in <span class=\"xn-location\">United States<\/span>, <span class=\"xn-location\">Poland<\/span>, <span class=\"xn-location\">China<\/span>, Indonesia,\u202fand <span class=\"xn-location\">Vietnam<\/span>. Visit <a href=\"https:\/\/www.daesang.com\/en\/\" target=\"_blank\" rel=\"nofollow\">www.daesang.com\/en<\/a> for more information.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<\/div>\n<p><!-- \/wp:html --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-34953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cision-pr-newswire","category-cision-pr-newswire-en"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/34953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=34953"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/34953\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=34953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=34953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=34953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}