{"id":34707,"date":"2025-09-26T12:37:34","date_gmt":"2025-09-26T05:37:34","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=34707"},"modified":"2025-09-26T12:37:34","modified_gmt":"2025-09-26T05:37:34","slug":"seoul-tourism-x-jennie-campaign-surpasses-600-million-views-tourism-promotion-has-never-looked-this-hip","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=34707","title":{"rendered":"Seoul Tourism \u00d7 JENNIE Campaign Surpasses 600 Million Views &#8220;Tourism Promotion Has Never Looked This Hip&#8221;"},"content":{"rendered":"<ul type=\"disc\">\n<li><i>Seoul Metropolitan Government and Seoul Tourism Organization have completed release of seven campaign films with global superstar JENNIE; total global views top 600 million.<\/i><\/li>\n<li><i>The campaign&#8217;s film-like storytelling <\/i>with JENNIE starring as the main character &#8220;DALTOKKI&#8221; and <i>featuring her song &#8220;<span class=\"xn-location\">Seoul<\/span> City&#8221; from the album Ruby helped spread <span class=\"xn-location\">Seoul&#8217;s<\/span> appeal worldwide.<\/i><\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">SEOUL, South Korea<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Sept. 26, 2025<\/span><\/span> \/PRNewswire\/ &#8212; <span class=\"xn-location\">Seoul&#8217;s<\/span> global tourism campaign, &#8220;Absolutely in <span class=\"xn-location\">Seoul<\/span>,&#8221; starring global K-pop artist JENNIE, has reached a cumulative 600 million views worldwide since the videos were released.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p> <a href=\"https:\/\/mma.prnasia.com\/media2\/2774004\/1.html\" target=\"_blank\" rel=\"nofollow\"> <img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2774004\/1.jpg?p=medium600\" title=\"Seoul X JENNIE Digital GOODS\" alt=\"Seoul X JENNIE Digital GOODS\" \/> <\/a> <br \/><span>Seoul X JENNIE Digital GOODS<\/span><\/p>\n<\/div>\n<p>This milestone sets a new record in the history of <span class=\"xn-location\">Seoul&#8217;s<\/span> global tourism campaigns &#8211; the biggest achievement in eight years &#8211; and underscores the powerful synergy between JENNIE and <span class=\"xn-location\">Seoul<\/span>.<\/p>\n<p>Centered on the theme &#8220;Anything is possible in <span class=\"xn-location\">Seoul<\/span>,&#8221; the campaign was produced with cinematic, slightly fantastical storytelling and striking visual direction, designed to play like a short film.<\/p>\n<p>The first main episode, &#8220;DALTOKKI,&#8221; follows a moon rabbit character (JENNIE) who loves <span class=\"xn-location\">Seoul<\/span> and ultimately embarks on a whimsical journey to the city.<\/p>\n<p>The second main episode, &#8220;<span class=\"xn-location\">SEOUL<\/span> CITY,&#8221; uses the track &#8220;<span class=\"xn-location\">Seoul<\/span> City&#8221; from JENNIE&#8217;s debut solo album &#8220;Ruby&#8221; as its soundtrack and showcases JENNIE as she explores hotspots across the city. Featured locations include the Hangang Bus, Dongdaemun Design Plaza (DDP), SEOULDAL, Gyeongbokgung Palace, Deoksugung Palace, COEX, Seongsu-dong, Bukchon Hanok Village, Euljiro, and Nodeulseom Island.<\/p>\n<p>Public response to the campaign has been exceptionally enthusiastic. JENNIE&#8217;s appointment as Honorary Tourism Ambassador for <span class=\"xn-location\">Seoul<\/span> generated 1,181 international news reports, and the campaign videos have been reposted over 50,000 times across social media, propelling the campaign to global virality.<\/p>\n<p>Viewers from around the world left enthusiastic comments in multiple languages, praising the creative concept and JENNIE&#8217;s portrayal of <span class=\"xn-location\">Seoul<\/span>: &#8220;JENNIE perfectly captures the charm of <span class=\"xn-location\">Seoul<\/span>, where the old and the new coexist,&#8221; &#8220;Using JENNIE&#8217;s track &#8220;<span class=\"xn-location\">Seoul<\/span> City&#8221; was a perfect match for a tourism campaign,&#8221; &#8220;After watching this, I&#8217;m eager to visit <span class=\"xn-location\">Seoul<\/span> immediately,&#8221; etc.<\/p>\n<p>Building on strong digital performance, the Seoul Tourism Organization plans to sustain global momentum through TV advertising and high-impact outdoor media in major overseas markets throughout the second half of the year.<\/p>\n<p>&#8220;Today&#8217;s results demonstrate how <span class=\"xn-location\">Seoul<\/span> has become a magnetic destination through K-pop and broader Hallyu content,&#8221; said an official from the Seoul Tourism Organization. &#8220;We will continue to pursue active global marketing to achieve our goal of attracting 30 million international visitors.&#8221;<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p> <a href=\"https:\/\/mma.prnasia.com\/media2\/2774005\/2.html\" target=\"_blank\" rel=\"nofollow\"> <img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2774005\/2.jpg?p=medium600\" title=\"The \u2018Absolutely in Seoul\u2019 Campaign \u2013 Interview Video\" alt=\"The \u2018Absolutely in Seoul\u2019 Campaign \u2013 Interview Video\" \/> <\/a> <br \/><span>The \u2018Absolutely in Seoul\u2019 Campaign \u2013 Interview Video<\/span><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p><!-- wp:html --><\/p>\n<ul type=\"disc\">\n<li><i>Seoul Metropolitan Government and Seoul Tourism Organization have completed release of seven campaign films with global superstar JENNIE; total global views top 600 million.<\/i><\/li>\n<li><i>The campaign&#8217;s film-like storytelling <\/i>with JENNIE starring as the main character &#8220;DALTOKKI&#8221; and <i>featuring her song &#8220;<span class=\"xn-location\">Seoul<\/span> City&#8221; from the album Ruby helped spread <span class=\"xn-location\">Seoul&#8217;s<\/span> appeal worldwide.<\/i><\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">SEOUL, South Korea<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Sept. 26, 2025<\/span><\/span> \/PRNewswire\/ &#8212; <span class=\"xn-location\">Seoul&#8217;s<\/span> global tourism campaign, &#8220;Absolutely in <span class=\"xn-location\">Seoul<\/span>,&#8221; starring global K-pop artist JENNIE, has reached a cumulative 600 million views worldwide since the videos were released.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p> <a href=\"https:\/\/mma.prnasia.com\/media2\/2774004\/1.html\" target=\"_blank\" rel=\"nofollow\"> <img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2774004\/1.jpg?p=medium600\" title=\"Seoul X JENNIE Digital GOODS\" alt=\"Seoul X JENNIE Digital GOODS\" \/> <\/a> <br \/><span>Seoul X JENNIE Digital GOODS<\/span><\/p>\n<\/div>\n<p>This milestone sets a new record in the history of <span class=\"xn-location\">Seoul&#8217;s<\/span> global tourism campaigns &#8211; the biggest achievement in eight years &#8211; and underscores the powerful synergy between JENNIE and <span class=\"xn-location\">Seoul<\/span>.<\/p>\n<p>Centered on the theme &#8220;Anything is possible in <span class=\"xn-location\">Seoul<\/span>,&#8221; the campaign was produced with cinematic, slightly fantastical storytelling and striking visual direction, designed to play like a short film.<\/p>\n<p>The first main episode, &#8220;DALTOKKI,&#8221; follows a moon rabbit character (JENNIE) who loves <span class=\"xn-location\">Seoul<\/span> and ultimately embarks on a whimsical journey to the city.<\/p>\n<p>The second main episode, &#8220;<span class=\"xn-location\">SEOUL<\/span> CITY,&#8221; uses the track &#8220;<span class=\"xn-location\">Seoul<\/span> City&#8221; from JENNIE&#8217;s debut solo album &#8220;Ruby&#8221; as its soundtrack and showcases JENNIE as she explores hotspots across the city. Featured locations include the Hangang Bus, Dongdaemun Design Plaza (DDP), SEOULDAL, Gyeongbokgung Palace, Deoksugung Palace, COEX, Seongsu-dong, Bukchon Hanok Village, Euljiro, and Nodeulseom Island.<\/p>\n<p>Public response to the campaign has been exceptionally enthusiastic. JENNIE&#8217;s appointment as Honorary Tourism Ambassador for <span class=\"xn-location\">Seoul<\/span> generated 1,181 international news reports, and the campaign videos have been reposted over 50,000 times across social media, propelling the campaign to global virality.<\/p>\n<p>Viewers from around the world left enthusiastic comments in multiple languages, praising the creative concept and JENNIE&#8217;s portrayal of <span class=\"xn-location\">Seoul<\/span>: &#8220;JENNIE perfectly captures the charm of <span class=\"xn-location\">Seoul<\/span>, where the old and the new coexist,&#8221; &#8220;Using JENNIE&#8217;s track &#8220;<span class=\"xn-location\">Seoul<\/span> City&#8221; was a perfect match for a tourism campaign,&#8221; &#8220;After watching this, I&#8217;m eager to visit <span class=\"xn-location\">Seoul<\/span> immediately,&#8221; etc.<\/p>\n<p>Building on strong digital performance, the Seoul Tourism Organization plans to sustain global momentum through TV advertising and high-impact outdoor media in major overseas markets throughout the second half of the year.<\/p>\n<p>&#8220;Today&#8217;s results demonstrate how <span class=\"xn-location\">Seoul<\/span> has become a magnetic destination through K-pop and broader Hallyu content,&#8221; said an official from the Seoul Tourism Organization. &#8220;We will continue to pursue active global marketing to achieve our goal of attracting 30 million international visitors.&#8221;<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p> <a href=\"https:\/\/mma.prnasia.com\/media2\/2774005\/2.html\" target=\"_blank\" rel=\"nofollow\"> <img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2774005\/2.jpg?p=medium600\" title=\"The \u2018Absolutely in Seoul\u2019 Campaign \u2013 Interview Video\" alt=\"The \u2018Absolutely in Seoul\u2019 Campaign \u2013 Interview Video\" \/> <\/a> <br \/><span>The \u2018Absolutely in Seoul\u2019 Campaign \u2013 Interview Video<\/span><\/p>\n<\/div>\n<p><!-- \/wp:html --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-34707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cision-pr-newswire","category-cision-pr-newswire-en"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/34707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=34707"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/34707\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=34707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=34707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=34707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}