{"id":34421,"date":"2025-09-23T21:54:40","date_gmt":"2025-09-23T14:54:40","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=34421"},"modified":"2025-09-23T21:54:40","modified_gmt":"2025-09-23T14:54:40","slug":"ab-tasty-announces-one-platform-changing-how-marketing-and-product-teams-optimize-customer-journeys","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=34421","title":{"rendered":"AB Tasty Announces One Platform, Changing How Marketing and Product Teams Optimize Customer Journeys"},"content":{"rendered":"<table border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2776660\/AB_Tasty_Logo.jpg?p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"prntac\">One Platform by AB Tasty brings together best-in-class UX and powerful features into a single, seamless solution for both marketing and product teams.<\/p>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">NEW YORK<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Sept. 23, 2025<\/span><\/span> \/PRNewswire\/ &#8212; AB Tasty, a global leader in experience optimization, today announced the launch of their unified platform for both client-side and server-side experimentation, &#8220;One Platform&#8221;. This new offering enables digital teams\u2014from developers to product managers and marketers\u2014to personalize every customer journey with safety, speed, and confidence.<\/p>\n<p>Combining AB Tasty&#8217;s Feature Experimentation and Rollouts function with their signature no-code experimentation suite, digital teams have access to one workflow for testing, validating, and rolling out digital experiences at scale. This move makes it easier to de-risk deployments, prove impact, and maintain consistency across channels and devices.<\/p>\n<p>What One Platform means for digital teams:<\/p>\n<ul type=\"disc\">\n<li>Safe, progressive rollouts \u2013 Validate features with controlled rollouts to minimize risk.<\/li>\n<li>Cross-stack experimentation \u2013 Measure performance across backend, web, and mobile.<\/li>\n<li>Unified customer journeys \u2013 Run consistent tests and personalizations from one place.<\/li>\n<li>AI-augmented insights \u2013 Optimize experiences based on user sentiment and intent.<\/li>\n<li>Developer-friendly workflows \u2013 Maintain control with robust APIs, monitoring, and rollback.<\/li>\n<\/ul>\n<p>&#8220;Fragmented tools have forced teams into silos, leading to disruption, tests without impact, and potential mistakes,&#8221; says\u00a0R\u00e9mi Aubert, AB Tasty Co-Founder and CEO. &#8220;One Platform helps to close that gap between product, marketing, and developer teams by providing a single place for experimentation, personalization, and feature management. We&#8217;re raising the bar on how teams test, iterate, and optimize.&#8221;<\/p>\n<p>One Platform marks the consolidation of AB Tasty&#8217;s continued growth in digital experience &#8211; building on their acquisition of EmotionsAI in 2023, expansion into recommendation and merchandising in 2024, and continued innovation in personalization and AI to help partners grow at speed.<\/p>\n<p>&#8220;Our mission has always been to accelerate innovation with confidence,&#8221; shares Alix de Sagazan, AB Tasty Co-Founder and CEO. &#8220;By bringing client-side and server-side experimentation into one platform, we&#8217;re empowering digital teams to align on outcomes, de-risk deployments, and deliver customer value faster than ever.&#8221;<\/p>\n<p>With One Platform, teams can build a culture where experimentation thrives\u2014one test, one insight, one step closer to what&#8217;s possible.<\/p>\n<p>Learn more about One Platform: <a href=\"https:\/\/www.abtasty.com\/one-platform\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.abtasty.com\/one-platform<\/a><\/p>\n<p><b>About AB Tasty <\/b><\/p>\n<p>AB Tasty is a global leader in AI-powered experience optimization solutions empowering brands using personalization, experimentation, recommendations, and search, including the only solution with emotions-based segmentation to build better experiences on their websites and apps. Integrated into a single platform, AB Tasty offers web and API-based solutions that provide companies with a unified approach to creating seamless customer experiences. Brands use AB Tasty&#8217;s platform to align digital, e-commerce, and product teams on revenue goals by optimizing and innovating digital experiences. Founded in 2013, AB Tasty&#8217;s customer roster includes world-leading brands such as Kering, McDonald&#8217;s, Ulta Beauty, L&#8217;Oreal, Disneyland Paris, and LVMH among others. AB Tasty has 12 offices across the globe: <span class=\"xn-location\">North America<\/span>, <span class=\"xn-location\">Europe<\/span>, and <span class=\"xn-location\">Asia Pacific<\/span>. To learn more, visit <a href=\"http:\/\/www.abtasty.com\/\" target=\"_blank\" rel=\"nofollow\">www.abtasty.com<\/a>.<\/p>\n<p><b>Contact<br \/><\/b><span class=\"xn-person\">John Hughes<\/span>, Head of Marketing<br \/><a href=\"mailto:john.hughes@abtasty.com\" target=\"_blank\" rel=\"nofollow\">john.hughes@abtasty.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p><!-- wp:html --><\/p>\n<table border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2776660\/AB_Tasty_Logo.jpg?p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"prntac\">One Platform by AB Tasty brings together best-in-class UX and powerful features into a single, seamless solution for both marketing and product teams.<\/p>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">NEW YORK<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Sept. 23, 2025<\/span><\/span> \/PRNewswire\/ &#8212; AB Tasty, a global leader in experience optimization, today announced the launch of their unified platform for both client-side and server-side experimentation, &#8220;One Platform&#8221;. This new offering enables digital teams\u2014from developers to product managers and marketers\u2014to personalize every customer journey with safety, speed, and confidence.<\/p>\n<p>Combining AB Tasty&#8217;s Feature Experimentation and Rollouts function with their signature no-code experimentation suite, digital teams have access to one workflow for testing, validating, and rolling out digital experiences at scale. This move makes it easier to de-risk deployments, prove impact, and maintain consistency across channels and devices.<\/p>\n<p>What One Platform means for digital teams:<\/p>\n<ul type=\"disc\">\n<li>Safe, progressive rollouts \u2013 Validate features with controlled rollouts to minimize risk.<\/li>\n<li>Cross-stack experimentation \u2013 Measure performance across backend, web, and mobile.<\/li>\n<li>Unified customer journeys \u2013 Run consistent tests and personalizations from one place.<\/li>\n<li>AI-augmented insights \u2013 Optimize experiences based on user sentiment and intent.<\/li>\n<li>Developer-friendly workflows \u2013 Maintain control with robust APIs, monitoring, and rollback.<\/li>\n<\/ul>\n<p>&#8220;Fragmented tools have forced teams into silos, leading to disruption, tests without impact, and potential mistakes,&#8221; says\u00a0R\u00e9mi Aubert, AB Tasty Co-Founder and CEO. &#8220;One Platform helps to close that gap between product, marketing, and developer teams by providing a single place for experimentation, personalization, and feature management. We&#8217;re raising the bar on how teams test, iterate, and optimize.&#8221;<\/p>\n<p>One Platform marks the consolidation of AB Tasty&#8217;s continued growth in digital experience &#8211; building on their acquisition of EmotionsAI in 2023, expansion into recommendation and merchandising in 2024, and continued innovation in personalization and AI to help partners grow at speed.<\/p>\n<p>&#8220;Our mission has always been to accelerate innovation with confidence,&#8221; shares Alix de Sagazan, AB Tasty Co-Founder and CEO. &#8220;By bringing client-side and server-side experimentation into one platform, we&#8217;re empowering digital teams to align on outcomes, de-risk deployments, and deliver customer value faster than ever.&#8221;<\/p>\n<p>With One Platform, teams can build a culture where experimentation thrives\u2014one test, one insight, one step closer to what&#8217;s possible.<\/p>\n<p>Learn more about One Platform: <a href=\"https:\/\/www.abtasty.com\/one-platform\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.abtasty.com\/one-platform<\/a><\/p>\n<p><b>About AB Tasty <\/b><\/p>\n<p>AB Tasty is a global leader in AI-powered experience optimization solutions empowering brands using personalization, experimentation, recommendations, and search, including the only solution with emotions-based segmentation to build better experiences on their websites and apps. Integrated into a single platform, AB Tasty offers web and API-based solutions that provide companies with a unified approach to creating seamless customer experiences. Brands use AB Tasty&#8217;s platform to align digital, e-commerce, and product teams on revenue goals by optimizing and innovating digital experiences. Founded in 2013, AB Tasty&#8217;s customer roster includes world-leading brands such as Kering, McDonald&#8217;s, Ulta Beauty, L&#8217;Oreal, Disneyland Paris, and LVMH among others. AB Tasty has 12 offices across the globe: <span class=\"xn-location\">North America<\/span>, <span class=\"xn-location\">Europe<\/span>, and <span class=\"xn-location\">Asia Pacific<\/span>. To learn more, visit <a href=\"http:\/\/www.abtasty.com\/\" target=\"_blank\" rel=\"nofollow\">www.abtasty.com<\/a>.<\/p>\n<p><b>Contact<br \/><\/b><span class=\"xn-person\">John Hughes<\/span>, Head of Marketing<br \/><a href=\"mailto:john.hughes@abtasty.com\" target=\"_blank\" rel=\"nofollow\">john.hughes@abtasty.com<\/a><\/p>\n<p><!-- \/wp:html --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-34421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cision-pr-newswire","category-cision-pr-newswire-en"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/34421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=34421"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/34421\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=34421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=34421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=34421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}