{"id":34337,"date":"2025-09-23T13:43:42","date_gmt":"2025-09-23T06:43:42","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=34337"},"modified":"2025-09-23T13:43:42","modified_gmt":"2025-09-23T06:43:42","slug":"japanese-retro-street-wear-brand-9090-launches-in-mainland-china-through-partnership-between-yutori-and-brandna","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=34337","title":{"rendered":"Japanese Retro Street-wear Brand 9090 Launches in Mainland China Through Partnership Between Yutori and BranDNA"},"content":{"rendered":"

SHANGHAI<\/span><\/span>, Sept. 23, 2025<\/span><\/span> \/PRNewswire\/ — Tokyo<\/span> born street-wear label 9090 has officially landed in mainland China<\/span> market with the opening of its first Shanghai<\/span> pop-up in this August. The launch is made possible through a new partnership between Yutori Group and China’s<\/span> BranDNA.<\/p>\n

\n

\"Japanese <\/a>
Japanese Retro Street-wear Brand 9090 Launches in Mainland China Through Partnership Between Yutori and BranDNA<\/span><\/p>\n<\/div>\n

The partnership builds on Yutori’s growing international expansion and BranDNA’s experience introducing global labels to China<\/span>, connecting Japanese street style with a new generation of Chinese trendsetters.<\/p>\n

Drawing inspiration from 1990s youth culture, 9090 blends retro elements with modern aesthetics to create a distinctive line of trendy apparel. 9090’s unique designs and numerous collaborative have earned the brand a solid reputation and a loyal fan base in the Japanese market.<\/p>\n

James Chen<\/span>, CEO of BranDNA, stated, “Gen Z consumers in China<\/span> have increasingly high demands for personalization, cultural depth, and fashion, showing strong interest in trend fashion apparel with high cost-effectiveness. This is precisely why we are introducing the 9090 brand to the mainland market.” He also noted, “The rebellious spirit unique to 1990s resonates strongly with young people in China<\/span> who seek to express their individuality and independence. We believe that 9090 will set new trends in the Chinese trend fashion market.”<\/p>\n

BranDNA\u00a0and its predecessors have represented over 40 global brands in China<\/span>. The current brands include 7 For All Mankind, BCBGMAXAZRIA, Ben Sherman<\/span>, Hydrogen\u3001Body Glove, Dakine, Porsche Design, Bric’s, and Borghese.<\/p>\n

The Shanghai<\/span> pop-up is located on Changle Road, across from Supreme, in one of the city’s best-known street-wear hubs. An opening event on August 22<\/span> gathered street-wear celebrity, local trend leaders and influencers to celebrate 9090’s arrival.<\/p>\n

Looking ahead, Yutori and BranDNA plan to expand 9090’s presence in China<\/span> through pop-ups, collaborations, and retail partnerships, making the brand more accessible to local fans.<\/p>\n

About BranDNA<\/b>\u00a0<\/p>\n

BranDNA supports international fashion and beauty brands entering China<\/span> with end-to-end management across retail, wholesale, product development, marketing, HR, and back-office operations. With a strong network of licensees, distributors, landlords, and third-party partners, BranDNA offers a full-service platform for brands expanding into China<\/span> and Southeast Asia<\/span>.<\/p>","protected":false},"excerpt":{"rendered":"

<\/p>\n

SHANGHAI<\/span><\/span>, Sept. 23, 2025<\/span><\/span> \/PRNewswire\/ — Tokyo<\/span> born street-wear label 9090 has officially landed in mainland China<\/span> market with the opening of its first Shanghai<\/span> pop-up in this August. The launch is made possible through a new partnership between Yutori Group and China’s<\/span> BranDNA.<\/p>\n

\n

\"Japanese <\/a>
Japanese Retro Street-wear Brand 9090 Launches in Mainland China Through Partnership Between Yutori and BranDNA<\/span><\/p>\n<\/div>\n

The partnership builds on Yutori’s growing international expansion and BranDNA’s experience introducing global labels to China<\/span>, connecting Japanese street style with a new generation of Chinese trendsetters.<\/p>\n

Drawing inspiration from 1990s youth culture, 9090 blends retro elements with modern aesthetics to create a distinctive line of trendy apparel. 9090’s unique designs and numerous collaborative have earned the brand a solid reputation and a loyal fan base in the Japanese market.<\/p>\n

James Chen<\/span>, CEO of BranDNA, stated, “Gen Z consumers in China<\/span> have increasingly high demands for personalization, cultural depth, and fashion, showing strong interest in trend fashion apparel with high cost-effectiveness. This is precisely why we are introducing the 9090 brand to the mainland market.” He also noted, “The rebellious spirit unique to 1990s resonates strongly with young people in China<\/span> who seek to express their individuality and independence. We believe that 9090 will set new trends in the Chinese trend fashion market.”<\/p>\n

BranDNA\u00a0and its predecessors have represented over 40 global brands in China<\/span>. The current brands include 7 For All Mankind, BCBGMAXAZRIA, Ben Sherman<\/span>, Hydrogen\u3001Body Glove, Dakine, Porsche Design, Bric’s, and Borghese.<\/p>\n

The Shanghai<\/span> pop-up is located on Changle Road, across from Supreme, in one of the city’s best-known street-wear hubs. An opening event on August 22<\/span> gathered street-wear celebrity, local trend leaders and influencers to celebrate 9090’s arrival.<\/p>\n

Looking ahead, Yutori and BranDNA plan to expand 9090’s presence in China<\/span> through pop-ups, collaborations, and retail partnerships, making the brand more accessible to local fans.<\/p>\n

About BranDNA<\/b>\u00a0<\/p>\n

BranDNA supports international fashion and beauty brands entering China<\/span> with end-to-end management across retail, wholesale, product development, marketing, HR, and back-office operations. With a strong network of licensees, distributors, landlords, and third-party partners, BranDNA offers a full-service platform for brands expanding into China<\/span> and Southeast Asia<\/span>.<\/p>\n

<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-34337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cision-pr-newswire","category-cision-pr-newswire-en"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/34337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=34337"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/34337\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=34337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=34337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=34337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}