{"id":33765,"date":"2025-09-17T17:09:42","date_gmt":"2025-09-17T10:09:42","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=33765"},"modified":"2025-09-17T17:09:42","modified_gmt":"2025-09-17T10:09:42","slug":"midea-has-achieved-another-global-first-midea-thailand-factory-becomes-the-home-appliance-industrys-first-lighthouse-factory-beyond-its-home-market","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=33765","title":{"rendered":"Midea has achieved another global first: Midea Thailand Factory becomes the home appliance industry&#8217;s first Lighthouse Factory beyond its home market"},"content":{"rendered":"<p><span class=\"legendSpanClass\"><span class=\"xn-location\">BANGKOK<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Sept. 17, 2025<\/span><\/span> \/PRNewswire\/ &#8212; Certified by the WEF, Midea has achieved another global first: Midea Thailand Factory becomes the home appliance industry&#8217;s first Lighthouse Factory beyond its home market. This recognition reinforces Midea&#8217;s leadership in the global intelligent and digital transformation of manufacturing.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2774328\/image.html\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2774328\/image.jpg?p=medium600\" title=\"Midea RAC Thailand Factory is certified by WEF as Lighthouse Factory\" alt=\"Midea RAC Thailand Factory is certified by WEF as Lighthouse Factory\" \/><\/a><br \/><span>Midea RAC Thailand Factory is certified by WEF as Lighthouse Factory<\/span><\/p>\n<\/div>\n<p>Strategically located in Chonburi within <span class=\"xn-location\">Thailand&#8217;s<\/span> Eastern Economic Corridor, Midea Thailand RAC factory spans 208,000 sqm, with a total investment approx. <span class=\"xn-money\">USD 168 million<\/span>. As the largest residential air conditioner production hub in <span class=\"xn-location\">Thailand<\/span> and <span class=\"xn-location\">Southeast Asia<\/span>, it plays a central role in shaping the region&#8217;s smart manufacturing landscape. In 2026, Midea Thailand RAC Factory&#8217;s annual output is expected to reach 6 million units.<\/p>\n<p>Midea Thailand Lighthouse Factory stands as a milestone to its commitment to innovation and sustainability. As <span class=\"xn-location\">Southeast Asia&#8217;s<\/span> 1st fully 5G-connected factory, it has set a new benchmark for smart manufacturing and ESG development. The use of a 5G+AI intelligent production system has significantly boosted efficiency and quality, earning it the prestigious &#8220;Best Mobile Technology Breakthrough in <span class=\"xn-location\">Asia<\/span>&#8221; award from AMO. By leveraging AI-powered visual inspection, manufacturers can achieve real-time defect detection and enhance the safety of high-risk tasks. Through low-carbon practices, Midea&#8217;ve made sustainability a measurable reality, which led to a 40.2% drop in energy consumption, a 20% reduction in waste generated, and a 23.5% decrease in water usage.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2774329\/image_2.html\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2774329\/image_2.jpg?p=medium600\" title=\"Southeast Asia\u2019s 1st fully 5G-connected factory\" alt=\"Southeast Asia\u2019s 1st fully 5G-connected factory\" \/><\/a><br \/><span>Southeast Asia\u2019s 1st fully 5G-connected factory<\/span><\/p>\n<\/div>\n<p>Midea adheres to its commitment of &#8220;Innovation for People, Development for Local,&#8221; steadily deepening its investment and sustainable growth across the ASEAN region. This commitment is reflected in continuous efforts to nurture local talent, enhance training, and engage with communities, ensuring long-term shared value. At the same time, Midea&#8217;s <span class=\"xn-location\">Thailand<\/span> factory has significantly advanced its production efficiency and reliability, supported by a cross-border digital supply chain that drives measurable results\u2014on-time delivery has risen by 17.1% and the end-to-end order cycle has been shortened by 42.6%. These achievements are further demonstrated through the consistent delivery of high-quality products. Midea is positively planning on the new air conditioner series to be launched in the ASEAN region next year to serve an ever-broader base of local consumers.<\/p>\n<p>In 2024, Midea reinforced its position as a key player in the global home appliance market. Out of the 260 million air conditioners sold worldwide, Midea&#8217;s sales reached an impressive 71.83 million units. This accounts for a 27.5% market share, meaning that one in every four air conditioners sold globally was Midea. With 3 years as the world&#8217;s No. 1 residential inverter AC brand, Midea has built a strong user base across ASEAN.<\/p>\n<p>Ms. Narissara Kwazui, Head of Human Resources, added, &#8220;Being certified as a Lighthouse Factory reflects our leadership in global smart home appliances while staying committed to advancing intelligent manufacturing, local community development, and eco-friendly innovation. We will continue to collaborate with partners across <span class=\"xn-location\">Thailand<\/span> and ASEAN to drive sustainable growth.&#8221;<\/p>\n<p>The Lighthouse Factory designation demonstrates Midea&#8217;s manufacturing excellence and commitment to local development. Midea will continue contributing to smart manufacturing and ESG development, collaborating with partners across ASEAN for shared success and a greener future.<\/p>\n<p><b>Follow Midea:<\/b><\/p>\n<p><u><a href=\"https:\/\/www.midea.com\/th\" target=\"_blank\" rel=\"nofollow\">Midea Thailand<\/a><\/u><\/p>\n<p><u><a href=\"http:\/\/facebook.com\/MideaThailand\" target=\"_blank\" rel=\"nofollow\">Midea Thailand Facebook<\/a><\/u><\/p>\n<p><u><a href=\"https:\/\/www.tiktok.com\/@mideathailand\" target=\"_blank\" rel=\"nofollow\">Midea Thailand TikTok<\/a><\/u><\/p>\n<p><u><a href=\"https:\/\/www.youtube.com\/@MideaThailand\" target=\"_blank\" rel=\"nofollow\">Midea Thailand YouTube<\/a><\/u><\/p>\n<div class=\"PRN_ImbeddedAssetReference\">  <\/div>","protected":false},"excerpt":{"rendered":"<p><!-- wp:html --><\/p>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">BANGKOK<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Sept. 17, 2025<\/span><\/span> \/PRNewswire\/ &#8212; Certified by the WEF, Midea has achieved another global first: Midea Thailand Factory becomes the home appliance industry&#8217;s first Lighthouse Factory beyond its home market. This recognition reinforces Midea&#8217;s leadership in the global intelligent and digital transformation of manufacturing.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2774328\/image.html\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2774328\/image.jpg?p=medium600\" title=\"Midea RAC Thailand Factory is certified by WEF as Lighthouse Factory\" alt=\"Midea RAC Thailand Factory is certified by WEF as Lighthouse Factory\" \/><\/a><br \/><span>Midea RAC Thailand Factory is certified by WEF as Lighthouse Factory<\/span><\/p>\n<\/div>\n<p>Strategically located in Chonburi within <span class=\"xn-location\">Thailand&#8217;s<\/span> Eastern Economic Corridor, Midea Thailand RAC factory spans 208,000 sqm, with a total investment approx. <span class=\"xn-money\">USD 168 million<\/span>. As the largest residential air conditioner production hub in <span class=\"xn-location\">Thailand<\/span> and <span class=\"xn-location\">Southeast Asia<\/span>, it plays a central role in shaping the region&#8217;s smart manufacturing landscape. In 2026, Midea Thailand RAC Factory&#8217;s annual output is expected to reach 6 million units.<\/p>\n<p>Midea Thailand Lighthouse Factory stands as a milestone to its commitment to innovation and sustainability. As <span class=\"xn-location\">Southeast Asia&#8217;s<\/span> 1st fully 5G-connected factory, it has set a new benchmark for smart manufacturing and ESG development. The use of a 5G+AI intelligent production system has significantly boosted efficiency and quality, earning it the prestigious &#8220;Best Mobile Technology Breakthrough in <span class=\"xn-location\">Asia<\/span>&#8221; award from AMO. By leveraging AI-powered visual inspection, manufacturers can achieve real-time defect detection and enhance the safety of high-risk tasks. Through low-carbon practices, Midea&#8217;ve made sustainability a measurable reality, which led to a 40.2% drop in energy consumption, a 20% reduction in waste generated, and a 23.5% decrease in water usage.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2774329\/image_2.html\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2774329\/image_2.jpg?p=medium600\" title=\"Southeast Asia\u2019s 1st fully 5G-connected factory\" alt=\"Southeast Asia\u2019s 1st fully 5G-connected factory\" \/><\/a><br \/><span>Southeast Asia\u2019s 1st fully 5G-connected factory<\/span><\/p>\n<\/div>\n<p>Midea adheres to its commitment of &#8220;Innovation for People, Development for Local,&#8221; steadily deepening its investment and sustainable growth across the ASEAN region. This commitment is reflected in continuous efforts to nurture local talent, enhance training, and engage with communities, ensuring long-term shared value. At the same time, Midea&#8217;s <span class=\"xn-location\">Thailand<\/span> factory has significantly advanced its production efficiency and reliability, supported by a cross-border digital supply chain that drives measurable results\u2014on-time delivery has risen by 17.1% and the end-to-end order cycle has been shortened by 42.6%. These achievements are further demonstrated through the consistent delivery of high-quality products. Midea is positively planning on the new air conditioner series to be launched in the ASEAN region next year to serve an ever-broader base of local consumers.<\/p>\n<p>In 2024, Midea reinforced its position as a key player in the global home appliance market. Out of the 260 million air conditioners sold worldwide, Midea&#8217;s sales reached an impressive 71.83 million units. This accounts for a 27.5% market share, meaning that one in every four air conditioners sold globally was Midea. With 3 years as the world&#8217;s No. 1 residential inverter AC brand, Midea has built a strong user base across ASEAN.<\/p>\n<p>Ms. Narissara Kwazui, Head of Human Resources, added, &#8220;Being certified as a Lighthouse Factory reflects our leadership in global smart home appliances while staying committed to advancing intelligent manufacturing, local community development, and eco-friendly innovation. We will continue to collaborate with partners across <span class=\"xn-location\">Thailand<\/span> and ASEAN to drive sustainable growth.&#8221;<\/p>\n<p>The Lighthouse Factory designation demonstrates Midea&#8217;s manufacturing excellence and commitment to local development. Midea will continue contributing to smart manufacturing and ESG development, collaborating with partners across ASEAN for shared success and a greener future.<\/p>\n<p><b>Follow Midea:<\/b><\/p>\n<p><u><a href=\"https:\/\/www.midea.com\/th\" target=\"_blank\" rel=\"nofollow\">Midea Thailand<\/a><\/u><\/p>\n<p><u><a href=\"http:\/\/facebook.com\/MideaThailand\" target=\"_blank\" rel=\"nofollow\">Midea Thailand Facebook<\/a><\/u><\/p>\n<p><u><a href=\"https:\/\/www.tiktok.com\/@mideathailand\" target=\"_blank\" rel=\"nofollow\">Midea Thailand TikTok<\/a><\/u><\/p>\n<p><u><a href=\"https:\/\/www.youtube.com\/@MideaThailand\" target=\"_blank\" rel=\"nofollow\">Midea Thailand YouTube<\/a><\/u><\/p>\n<div class=\"PRN_ImbeddedAssetReference\">  <\/div>\n<p><!-- \/wp:html --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-33765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cision-pr-newswire","category-cision-pr-newswire-en"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/33765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=33765"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/33765\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=33765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=33765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=33765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}