{"id":33465,"date":"2025-09-16T07:26:58","date_gmt":"2025-09-16T07:26:58","guid":{"rendered":"https:\/\/www.hotelsalepage.com\/feed\/cision-pr-newswire\/lazadas-9-9-mega-brands-sale-2025-delivers-record-growth-with-lazmall-driving-brand-led-momentum-across-southeast-asia\/"},"modified":"2025-09-16T07:26:58","modified_gmt":"2025-09-16T07:26:58","slug":"lazadas-9-9-mega-brands-sale-2025-delivers-record-growth-with-lazmall-driving-brand-led-momentum-across-southeast-asia-2","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=33465","title":{"rendered":"Lazada&#8217;s 9.9 Mega Brands Sale 2025 Delivers Record Growth with LazMall Driving Brand-Led Momentum Across Southeast Asia"},"content":{"rendered":"<ul type=\"disc\">\n<li><i>Sales of top 100 Southeast Asian sellers grew by over 49 times compared to last 9.9<\/i><\/li>\n<li><i>LazMall saw double-digit YoY growth of nearly 30% in average order value (AOV) as consumers go for more high quality brand products<\/i><\/li>\n<li><i>AI-powered\u00a0Lazzie chatbot also saw a 53% increase in engagements, 34% increase in in-depth AI conversations and 36% uplift in orders compared to 6.6<\/i><\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">SINGAPORE<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Sept. 16, 2025<\/span><\/span> \/PRNewswire\/ &#8212; Lazada, <span class=\"xn-location\">Southeast Asia&#8217;s<\/span> leading eCommerce platform, kicked off the year-end shopping season with 9.9 <span class=\"xn-person\">Mega Sale<\/span> (D9) which achieved strong growth across <span class=\"xn-location\">Southeast Asia<\/span>, underscoring the platform&#8217;s brand-led strategy and consumers&#8217; growing appetite for authentic, quality purchases.<\/p>\n<p>This year&#8217;s D9 saw LazMall, <span class=\"xn-location\">Southeast Asia&#8217;s<\/span> biggest virtual mall connecting shoppers to over 32,000 leading international and local brands, exhibited strong performance across the region.\u00a0&#8220;As more consumers in <span class=\"xn-location\">Southeast Asia<\/span> prioritize authenticity, brand trust, and premium experiences, LazMall continues to drive the heartbeat of Lazada&#8217;s mega campaigns,&#8221; said <b><span class=\"xn-person\">Ronald Fu<\/span>, Campaign Lead at Lazada Group<\/b>.<\/p>\n<p><b><u>Rise in Online Consumption<\/u><\/b><\/p>\n<p>With <span class=\"xn-location\">Southeast Asia&#8217;s<\/span> growing middle class and digital-savvy population, Lazada recorded a <b>double-digit YoY growth of nearly 30% in average order value (AOV) <\/b>compared to last D9. The <b>top 100 sellers across the region saw phenomenal growth of more than 49 times YoY<\/b>, demonstrating that Lazada remains as the go-to platform for high-quality and authentic brands.<\/p>\n<p>&#8220;High-value customers purchasing brand products expect more than just a smooth transaction\u2014they demand authenticity, assurance, and meaningful engagement. With brand-driven sales still under 30% of <span class=\"xn-location\">Southeast Asia&#8217;s<\/span> eCommerce, the growth opportunity is clear: platforms that empower brands to build genuine connections and deliver engaging experiences will be the ones to capture these high-value customers and drive sustainable growth,&#8221; said<b> Li<\/b> <b>Jianggan, Founder and CEO of Momentum Works.<\/b><\/p>\n<p><b><u>AI Lazzie: Deepening AI-Powered Shopping Engagement <\/u><\/b><\/p>\n<p>Since the launch of AI Lazzie, Lazada&#8217;s AI-powered personal shopping assistant, last October, Lazada has been harnessing AI to fuel its performance and engagements during mega sale seasons. During the recent 6.6 sale, Lazada saw a <b>32% increase in proactive interactions<\/b> with AI Lazzie which contributed to a <b>43% increase in order volume <\/b>as compared to the previous mega sale campaign.<\/p>\n<p>This D9, AI Lazzie, played a central role in driving engagement and conversions this D9. Through the <b><i>LazzieChat Challenge<\/i><\/b>:<\/p>\n<ul type=\"disc\">\n<li><b>53% increase in engagements <\/b>as compared to 6.6 (D6) sale event.<\/li>\n<li><span class=\"xn-location\">Thailand<\/span> and <span class=\"xn-location\">Malaysia<\/span> shoppers also engaged in <b>self-initiated conversations with AI Lazzie, with 34% increase compared to D6<\/b>.<\/li>\n<li>AI Lazzie directly contributed shoppers&#8217; purchases, with <b>36% uplift in orders <\/b>compared to D6 2025.<\/li>\n<\/ul>\n<p>This significant uplift demonstrates how AI can drive more effective conversions by transforming previously transactional processes into richer, two-way interactions that keep shoppers engaged.<\/p>\n<p>&#8220;Lazada is shaping the future of digital commerce in <span class=\"xn-location\">Southeast Asia<\/span> through strategic investments in cutting-edge technology and a high-quality brand ecosystem. By pioneering the application of AI across the region, we are transforming how consumers discover products and how brands sell more efficiently,&#8221; said <b><span class=\"xn-person\">Iris Wei<\/span>, President of Lazada Group.<\/b><\/p>\n<p>Wei added, &#8220;With brand-driven sales still accounting for less than 30% of eCommerce GMV in <span class=\"xn-location\">Southeast Asia<\/span>, we see a tremendous opportunity ahead. By accelerating brand-led growth and tapping into the <span class=\"xn-money\">US$131 billion<\/span> market potential that GenAI is expected to unlock by 2030, Lazada is laying the foundation for sustainable growth in the region&#8217;s digital economy.&#8221;<\/p>\n<p><b><u>Popular Categories Driving D9 Momentum<\/u><\/b><\/p>\n<p>Several categories experienced explosive growth during this year&#8217;s campaign:<\/p>\n<ul type=\"disc\">\n<li><b>Bag accessories<\/b>\u00a0surged <b>50% YoY<\/b>, boosted by rising fandoms such as POP MART (PH +82%; MY +247%; SG +83%).<\/li>\n<li><b>Instant cameras &amp; film<\/b>\u00a0sales skyrocketed <b>221% YoY<\/b>, led by <span class=\"xn-location\">Thailand<\/span> (+253%) and <span class=\"xn-location\">the Philippines<\/span> (+259%).<\/li>\n<li><b>3D printers<\/b>\u00a0grew <b>504% YoY<\/b>, with <span class=\"xn-location\">Singapore<\/span> leading at +766%.<\/li>\n<li><b>Gaming handheld consoles<\/b>\u00a0exploded with <b>888% YoY growth<\/b>, driven by <span class=\"xn-location\">Thailand<\/span> (+1,084%) and <span class=\"xn-location\">the Philippines<\/span> (+7,177%).<\/li>\n<li><b>Men&#8217;s clothing<\/b>\u00a0rose <b>594% YoY<\/b>, fuelled by demand in <span class=\"xn-location\">Thailand<\/span> (+2,010%) and <span class=\"xn-location\">the Philippines<\/span> (+670%).<\/li>\n<li><b>Idol merchandise<\/b>\u00a0achieved <b>6,930% YoY growth<\/b>, with significant contributions from <span class=\"xn-location\">Thailand<\/span> (+9,860%) and <span class=\"xn-location\">Vietnam<\/span> (+43,198%).<\/li>\n<li><b>Women&#8217;s fall\/winter clothing<\/b>\u00a0saw an <b>82% YoY lift<\/b>, indicating strong demand from outbound travellers, with <span class=\"xn-location\">Malaysia<\/span> leading at +1,054%.<\/li>\n<\/ul>\n<p><b><u><span>About<\/span> Lazada Group<\/u><\/b><\/p>\n<p>Lazada Group is <span class=\"xn-location\">Southeast Asia&#8217;s<\/span> pioneer eCommerce platform. For the last 13 years, Lazada has been accelerating progress in <span class=\"xn-location\">Indonesia<\/span>, <span class=\"xn-location\">Malaysia<\/span>, <span class=\"xn-location\">the Philippines<\/span>, <span class=\"xn-location\">Singapore<\/span>, <span class=\"xn-location\">Thailand<\/span> and <span class=\"xn-location\">Vietnam<\/span> through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month, who are transacting safely and securely via trusted payments channels and <span class=\"xn-person\">Lazada Wallet<\/span>, receiving parcels through a homegrown logistics network that has become the largest in the region.\u00a0<\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p><!-- wp:html --><\/p>\n<ul type=\"disc\">\n<li><i>Sales of top 100 Southeast Asian sellers grew by over 49 times compared to last 9.9<\/i><\/li>\n<li><i>LazMall saw double-digit YoY growth of nearly 30% in average order value (AOV) as consumers go for more high quality brand products<\/i><\/li>\n<li><i>AI-powered\u00a0Lazzie chatbot also saw a 53% increase in engagements, 34% increase in in-depth AI conversations and 36% uplift in orders compared to 6.6<\/i><\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">SINGAPORE<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Sept. 16, 2025<\/span><\/span> \/PRNewswire\/ &#8212; Lazada, <span class=\"xn-location\">Southeast Asia&#8217;s<\/span> leading eCommerce platform, kicked off the year-end shopping season with 9.9 <span class=\"xn-person\">Mega Sale<\/span> (D9) which achieved strong growth across <span class=\"xn-location\">Southeast Asia<\/span>, underscoring the platform&#8217;s brand-led strategy and consumers&#8217; growing appetite for authentic, quality purchases.<\/p>\n<p>This year&#8217;s D9 saw LazMall, <span class=\"xn-location\">Southeast Asia&#8217;s<\/span> biggest virtual mall connecting shoppers to over 32,000 leading international and local brands, exhibited strong performance across the region.\u00a0&#8220;As more consumers in <span class=\"xn-location\">Southeast Asia<\/span> prioritize authenticity, brand trust, and premium experiences, LazMall continues to drive the heartbeat of Lazada&#8217;s mega campaigns,&#8221; said <b><span class=\"xn-person\">Ronald Fu<\/span>, Campaign Lead at Lazada Group<\/b>.<\/p>\n<p><b><u>Rise in Online Consumption<\/u><\/b><\/p>\n<p>With <span class=\"xn-location\">Southeast Asia&#8217;s<\/span> growing middle class and digital-savvy population, Lazada recorded a <b>double-digit YoY growth of nearly 30% in average order value (AOV) <\/b>compared to last D9. The <b>top 100 sellers across the region saw phenomenal growth of more than 49 times YoY<\/b>, demonstrating that Lazada remains as the go-to platform for high-quality and authentic brands.<\/p>\n<p>&#8220;High-value customers purchasing brand products expect more than just a smooth transaction\u2014they demand authenticity, assurance, and meaningful engagement. With brand-driven sales still under 30% of <span class=\"xn-location\">Southeast Asia&#8217;s<\/span> eCommerce, the growth opportunity is clear: platforms that empower brands to build genuine connections and deliver engaging experiences will be the ones to capture these high-value customers and drive sustainable growth,&#8221; said<b> Li<\/b> <b>Jianggan, Founder and CEO of Momentum Works.<\/b><\/p>\n<p><b><u>AI Lazzie: Deepening AI-Powered Shopping Engagement <\/u><\/b><\/p>\n<p>Since the launch of AI Lazzie, Lazada&#8217;s AI-powered personal shopping assistant, last October, Lazada has been harnessing AI to fuel its performance and engagements during mega sale seasons. During the recent 6.6 sale, Lazada saw a <b>32% increase in proactive interactions<\/b> with AI Lazzie which contributed to a <b>43% increase in order volume <\/b>as compared to the previous mega sale campaign.<\/p>\n<p>This D9, AI Lazzie, played a central role in driving engagement and conversions this D9. Through the <b><i>LazzieChat Challenge<\/i><\/b>:<\/p>\n<ul type=\"disc\">\n<li><b>53% increase in engagements <\/b>as compared to 6.6 (D6) sale event.<\/li>\n<li><span class=\"xn-location\">Thailand<\/span> and <span class=\"xn-location\">Malaysia<\/span> shoppers also engaged in <b>self-initiated conversations with AI Lazzie, with 34% increase compared to D6<\/b>.<\/li>\n<li>AI Lazzie directly contributed shoppers&#8217; purchases, with <b>36% uplift in orders <\/b>compared to D6 2025.<\/li>\n<\/ul>\n<p>This significant uplift demonstrates how AI can drive more effective conversions by transforming previously transactional processes into richer, two-way interactions that keep shoppers engaged.<\/p>\n<p>&#8220;Lazada is shaping the future of digital commerce in <span class=\"xn-location\">Southeast Asia<\/span> through strategic investments in cutting-edge technology and a high-quality brand ecosystem. By pioneering the application of AI across the region, we are transforming how consumers discover products and how brands sell more efficiently,&#8221; said <b><span class=\"xn-person\">Iris Wei<\/span>, President of Lazada Group.<\/b><\/p>\n<p>Wei added, &#8220;With brand-driven sales still accounting for less than 30% of eCommerce GMV in <span class=\"xn-location\">Southeast Asia<\/span>, we see a tremendous opportunity ahead. By accelerating brand-led growth and tapping into the <span class=\"xn-money\">US$131 billion<\/span> market potential that GenAI is expected to unlock by 2030, Lazada is laying the foundation for sustainable growth in the region&#8217;s digital economy.&#8221;<\/p>\n<p><b><u>Popular Categories Driving D9 Momentum<\/u><\/b><\/p>\n<p>Several categories experienced explosive growth during this year&#8217;s campaign:<\/p>\n<ul type=\"disc\">\n<li><b>Bag accessories<\/b>\u00a0surged <b>50% YoY<\/b>, boosted by rising fandoms such as POP MART (PH +82%; MY +247%; SG +83%).<\/li>\n<li><b>Instant cameras &amp; film<\/b>\u00a0sales skyrocketed <b>221% YoY<\/b>, led by <span class=\"xn-location\">Thailand<\/span> (+253%) and <span class=\"xn-location\">the Philippines<\/span> (+259%).<\/li>\n<li><b>3D printers<\/b>\u00a0grew <b>504% YoY<\/b>, with <span class=\"xn-location\">Singapore<\/span> leading at +766%.<\/li>\n<li><b>Gaming handheld consoles<\/b>\u00a0exploded with <b>888% YoY growth<\/b>, driven by <span class=\"xn-location\">Thailand<\/span> (+1,084%) and <span class=\"xn-location\">the Philippines<\/span> (+7,177%).<\/li>\n<li><b>Men&#8217;s clothing<\/b>\u00a0rose <b>594% YoY<\/b>, fuelled by demand in <span class=\"xn-location\">Thailand<\/span> (+2,010%) and <span class=\"xn-location\">the Philippines<\/span> (+670%).<\/li>\n<li><b>Idol merchandise<\/b>\u00a0achieved <b>6,930% YoY growth<\/b>, with significant contributions from <span class=\"xn-location\">Thailand<\/span> (+9,860%) and <span class=\"xn-location\">Vietnam<\/span> (+43,198%).<\/li>\n<li><b>Women&#8217;s fall\/winter clothing<\/b>\u00a0saw an <b>82% YoY lift<\/b>, indicating strong demand from outbound travellers, with <span class=\"xn-location\">Malaysia<\/span> leading at +1,054%.<\/li>\n<\/ul>\n<p><b><u><span>About<\/span> Lazada Group<\/u><\/b><\/p>\n<p>Lazada Group is <span class=\"xn-location\">Southeast Asia&#8217;s<\/span> pioneer eCommerce platform. For the last 13 years, Lazada has been accelerating progress in <span class=\"xn-location\">Indonesia<\/span>, <span class=\"xn-location\">Malaysia<\/span>, <span class=\"xn-location\">the Philippines<\/span>, <span class=\"xn-location\">Singapore<\/span>, <span class=\"xn-location\">Thailand<\/span> and <span class=\"xn-location\">Vietnam<\/span> through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month, who are transacting safely and securely via trusted payments channels and <span class=\"xn-person\">Lazada Wallet<\/span>, receiving parcels through a homegrown logistics network that has become the largest in the region.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:html --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-33465","post","type-post","status-publish","format-standard","hentry","category-cision-pr-newswire","category-cision-pr-newswire-en"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/33465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=33465"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/33465\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=33465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=33465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=33465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}