{"id":33198,"date":"2025-09-10T20:00:34","date_gmt":"2025-09-10T20:00:34","guid":{"rendered":"https:\/\/www.hotelsalepage.com\/feed\/cision-pr-newswire\/agora-and-banuba-bring-ar-powered-engagement-to-live-video-at-ibc-2025\/"},"modified":"2025-09-10T20:00:34","modified_gmt":"2025-09-10T20:00:34","slug":"agora-and-banuba-bring-ar-powered-engagement-to-live-video-at-ibc-2025","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=33198","title":{"rendered":"Agora and Banuba Bring AR-Powered Engagement to Live Video at IBC 2025"},"content":{"rendered":"<table border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/240347\/agora_inc_logo.jpg?p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"prntac\"><i>Partnership highlights AR-enhanced engagement for live video streaming and happy hour event at IBC <\/i><\/p>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">SANTA CLARA, Calif.<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Sept. 10, 2025<\/span><\/span> \/PRNewswire\/ &#8212; Agora (NASDAQ: API), a global leader in real-time engagement and conversational AI technology, and Banuba, a pioneer in AR &amp; AI effects for video conferencing and other domains, will highlight their ongoing collaboration at IBC 2025 in <span class=\"xn-location\">Amsterdam<\/span>. Together, the companies are bringing advanced AR and AI-powered video capabilities to developers, broadcasters, and media platforms looking to deliver more immersive and interactive real-time experiences.<\/p>\n<p>Banuba&#8217;s advanced AR technology, including AI background replacement, studio lighting, customizable beauty filters, and &#8220;weatherman mode&#8221;, offers creators and media companies tools to deliver polished and interactive content in real time. Agora&#8217;s ultra-low-latency infrastructure ensures these effects can be applied instantly, enhancing live engagement across entertainment, social media, education, and more.<\/p>\n<p>&#8220;Video today is about more than entertainment. It&#8217;s a canvas for creativity and connection,&#8221; said <span class=\"xn-person\">Tony Zhao<\/span>, CEO and Co-founder of Agora. &#8220;By integrating Banuba&#8217;s AR innovations into our real-time video stack, we&#8217;re giving developers and media brands the ability to deliver live experiences that are more exciting and engaging.&#8221;<\/p>\n<p>Banuba offers a wide range of face filters, from beautification and hair color to avatars and game filters. Banuba&#8217;s latest updates provide more advanced capabilities compatible with Agora&#8217;s real-time video streaming:<\/p>\n<ul type=\"disc\">\n<li><b>AI Background Replacement<\/b> \u2014 Enhanced segmentation accuracy even in complex scenes.<\/li>\n<li><b>Studio Lighting<\/b> \u2014 Simulated light sources to improve image and video quality.<\/li>\n<li><b>&#8220;Weatherman Mode&#8221;<\/b> \u2014 Dynamic positioning within live or pre-recorded video feeds.<\/li>\n<li><b>Improved Touch-Up<\/b> \u2014 Realistic and customizable beauty filters.<\/li>\n<li><b>Banuba Studio<\/b> \u2014 A new web-based tool for building and testing AR filters.<\/li>\n<\/ul>\n<p>&#8220;Our latest AR features are designed to empower creators and broadcasters to look their best and express themselves in entirely new ways,&#8221; said <span class=\"xn-person\">Dmitry Ogievich<\/span>, CEO and Co-Founder at Banuba. &#8220;With Agora, these tools become part of a seamless, high-quality, real-time experience.&#8221;<\/p>\n<p><b>IBC2025: Voice AI in Media Happy Hour<\/b><\/p>\n<p>Agora, Banuba, and VisualOn will be joining forces at IBC 2025 in <span class=\"xn-location\">Amsterdam<\/span> to showcase how real-time AI and AR are transforming the media landscape. As part of the event, the companies will co-host an exclusive <b><u><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4506245-1&amp;h=3186334611&amp;u=https%3A%2F%2Fluma.com%2Fejz5g4p7&amp;a=Voice+AI+in+Media+Happy+Hour\" target=\"_blank\" rel=\"nofollow\">Voice AI in Media Happy Hour<\/a><\/u><\/b>:<\/p>\n<ul type=\"disc\">\n<li><b>Date &amp; Time:<\/b><span class=\"xn-chron\">Friday, September 12, 2025<\/span>, from 15:00\u201318:00<\/li>\n<li><b>Location:<\/b> Krusta Pizza Bar &amp; Restaurant, Europaplein 13, 1078 GS Amsterdam (1-minute walk from RAI Convention Center)<\/li>\n<li><b>Details:<\/b> Connect with media leaders, developers, and AI innovators for a fun-filled late afternoon featuring insightful conversations, great food, and forward-thinking discussions.<\/li>\n<\/ul>\n<p>The Happy Hour is part of Agora&#8217;s Convo AI World Event Series, a global series dedicated to bringing together product leaders, developers, and innovators to explore the future of real-time conversational AI.<\/p>\n<p>Together, Agora and Banuba are helping media companies, developers, and creators deliver more engaging, expressive, and interactive video experiences live, in real time.<\/p>\n<p>Register for the Voice AI in Media Happy Hour at IBC here: <u><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4506245-1&amp;h=2396955113&amp;u=https%3A%2F%2Fluma.com%2Fejz5g4p7&amp;a=https%3A%2F%2Fluma.com%2Fejz5g4p7\" target=\"_blank\" rel=\"nofollow\">https:\/\/luma.com\/ejz5g4p7<\/a><\/u><\/p>\n<p><b>About Agora<br \/><\/b>Agora is the global leader in real-time engagement, providing developers with simple, flexible, and powerful APIs to embed real-time conversational AI, voice, video, interactive live streaming, and chat into their applications and IoT devices. Headquartered in <span class=\"xn-location\">Santa Clara, CA<\/span>, Agora is trusted by over 1,700 leading organizations across the globe to power best-in-class real-time experiences from social media and live shopping to education and telehealth. For more information about Agora (NASDAQ: API), visit: <u><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4506245-1&amp;h=1871504067&amp;u=http%3A%2F%2Fwww.agora.io%2F&amp;a=www.agora.io\" target=\"_blank\" rel=\"nofollow\">www.agora.io<\/a><\/u>.<\/p>\n<p><b>About Banuba<br \/><\/b>Banuba is an augmented reality company with over 9 years on the market, pioneering artificial intelligence, face tracking, virtual try-on, and virtual background technologies. Banuba provides software development kits (SDKs) for augmented reality and video editing, as well as ready-to-integrate solutions for virtual try-on on face, hair and hand.<\/p>","protected":false},"excerpt":{"rendered":"<p><!-- wp:html --><\/p>\n<table border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/240347\/agora_inc_logo.jpg?p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"prntac\"><i>Partnership highlights AR-enhanced engagement for live video streaming and happy hour event at IBC <\/i><\/p>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">SANTA CLARA, Calif.<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Sept. 10, 2025<\/span><\/span> \/PRNewswire\/ &#8212; Agora (NASDAQ: API), a global leader in real-time engagement and conversational AI technology, and Banuba, a pioneer in AR &amp; AI effects for video conferencing and other domains, will highlight their ongoing collaboration at IBC 2025 in <span class=\"xn-location\">Amsterdam<\/span>. Together, the companies are bringing advanced AR and AI-powered video capabilities to developers, broadcasters, and media platforms looking to deliver more immersive and interactive real-time experiences.<\/p>\n<p>Banuba&#8217;s advanced AR technology, including AI background replacement, studio lighting, customizable beauty filters, and &#8220;weatherman mode&#8221;, offers creators and media companies tools to deliver polished and interactive content in real time. Agora&#8217;s ultra-low-latency infrastructure ensures these effects can be applied instantly, enhancing live engagement across entertainment, social media, education, and more.<\/p>\n<p>&#8220;Video today is about more than entertainment. It&#8217;s a canvas for creativity and connection,&#8221; said <span class=\"xn-person\">Tony Zhao<\/span>, CEO and Co-founder of Agora. &#8220;By integrating Banuba&#8217;s AR innovations into our real-time video stack, we&#8217;re giving developers and media brands the ability to deliver live experiences that are more exciting and engaging.&#8221;<\/p>\n<p>Banuba offers a wide range of face filters, from beautification and hair color to avatars and game filters. Banuba&#8217;s latest updates provide more advanced capabilities compatible with Agora&#8217;s real-time video streaming:<\/p>\n<ul type=\"disc\">\n<li><b>AI Background Replacement<\/b> \u2014 Enhanced segmentation accuracy even in complex scenes.<\/li>\n<li><b>Studio Lighting<\/b> \u2014 Simulated light sources to improve image and video quality.<\/li>\n<li><b>&#8220;Weatherman Mode&#8221;<\/b> \u2014 Dynamic positioning within live or pre-recorded video feeds.<\/li>\n<li><b>Improved Touch-Up<\/b> \u2014 Realistic and customizable beauty filters.<\/li>\n<li><b>Banuba Studio<\/b> \u2014 A new web-based tool for building and testing AR filters.<\/li>\n<\/ul>\n<p>&#8220;Our latest AR features are designed to empower creators and broadcasters to look their best and express themselves in entirely new ways,&#8221; said <span class=\"xn-person\">Dmitry Ogievich<\/span>, CEO and Co-Founder at Banuba. &#8220;With Agora, these tools become part of a seamless, high-quality, real-time experience.&#8221;<\/p>\n<p><b>IBC2025: Voice AI in Media Happy Hour<\/b><\/p>\n<p>Agora, Banuba, and VisualOn will be joining forces at IBC 2025 in <span class=\"xn-location\">Amsterdam<\/span> to showcase how real-time AI and AR are transforming the media landscape. As part of the event, the companies will co-host an exclusive <b><u><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4506245-1&amp;h=3186334611&amp;u=https%3A%2F%2Fluma.com%2Fejz5g4p7&amp;a=Voice+AI+in+Media+Happy+Hour\" target=\"_blank\" rel=\"nofollow\">Voice AI in Media Happy Hour<\/a><\/u><\/b>:<\/p>\n<ul type=\"disc\">\n<li><b>Date &amp; Time:<\/b><span class=\"xn-chron\">Friday, September 12, 2025<\/span>, from 15:00\u201318:00<\/li>\n<li><b>Location:<\/b> Krusta Pizza Bar &amp; Restaurant, Europaplein 13, 1078 GS Amsterdam (1-minute walk from RAI Convention Center)<\/li>\n<li><b>Details:<\/b> Connect with media leaders, developers, and AI innovators for a fun-filled late afternoon featuring insightful conversations, great food, and forward-thinking discussions.<\/li>\n<\/ul>\n<p>The Happy Hour is part of Agora&#8217;s Convo AI World Event Series, a global series dedicated to bringing together product leaders, developers, and innovators to explore the future of real-time conversational AI.<\/p>\n<p>Together, Agora and Banuba are helping media companies, developers, and creators deliver more engaging, expressive, and interactive video experiences live, in real time.<\/p>\n<p>Register for the Voice AI in Media Happy Hour at IBC here: <u><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4506245-1&amp;h=2396955113&amp;u=https%3A%2F%2Fluma.com%2Fejz5g4p7&amp;a=https%3A%2F%2Fluma.com%2Fejz5g4p7\" target=\"_blank\" rel=\"nofollow\">https:\/\/luma.com\/ejz5g4p7<\/a><\/u><\/p>\n<p><b>About Agora<br \/><\/b>Agora is the global leader in real-time engagement, providing developers with simple, flexible, and powerful APIs to embed real-time conversational AI, voice, video, interactive live streaming, and chat into their applications and IoT devices. Headquartered in <span class=\"xn-location\">Santa Clara, CA<\/span>, Agora is trusted by over 1,700 leading organizations across the globe to power best-in-class real-time experiences from social media and live shopping to education and telehealth. For more information about Agora (NASDAQ: API), visit: <u><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4506245-1&amp;h=1871504067&amp;u=http%3A%2F%2Fwww.agora.io%2F&amp;a=www.agora.io\" target=\"_blank\" rel=\"nofollow\">www.agora.io<\/a><\/u>.<\/p>\n<p><b>About Banuba<br \/><\/b>Banuba is an augmented reality company with over 9 years on the market, pioneering artificial intelligence, face tracking, virtual try-on, and virtual background technologies. Banuba provides software development kits (SDKs) for augmented reality and video editing, as well as ready-to-integrate solutions for virtual try-on on face, hair and hand.<\/p>\n<p><!-- \/wp:html --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-33198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cision-pr-newswire","category-cision-pr-newswire-en"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/33198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=33198"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/33198\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=33198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=33198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=33198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}