{"id":32623,"date":"2025-09-12T18:14:13","date_gmt":"2025-09-12T11:14:13","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=32623"},"modified":"2025-09-12T18:14:13","modified_gmt":"2025-09-12T11:14:13","slug":"efgh-steps-onto-the-world-stage-as-title-sponsor-of-tour-de-france-efgh-singapore-criterium-2025","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=32623","title":{"rendered":"EFGH Steps Onto the World Stage as Title Sponsor of Tour de France EFGH Singapore Criterium 2025"},"content":{"rendered":"

Singapore Finternet pioneer backs global cycling showcase, spotlighting trust, financial literacy, and inclusive growth across Asia<\/span> and Africa<\/span><\/i><\/p>\n

SINGAPORE<\/span><\/span>, Sept. 12, 2025<\/span><\/span> \/PRNewswire\/ —\u00a0Less than 18 months after its founding on 25 April 2024<\/span>, Embed Financial Group Holdings (EFGH<\/a>) has claimed the naming rights to one of the world’s most prestigious cycling events, becoming Title Sponsor of the Tour de France EFGH Singapore Criterium 2025.<\/p>\n

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\"Dennis <\/a>
Dennis Ng, Executive Chairman of Embed Financial Group Holdings, and Agnes Goh, Managing Director of Evoke EXP, pose with a signed Yellow Jersey from champion cyclists Tadej Poga\u010dar and Jonas Vingegaard. PHOTO: Evoke EXP<\/span><\/p>\n<\/div>\n

The event, to be held on 1-2 November 2025<\/span>, will now carry the name Tour de France EFGH Singapore Criterium 2025. For a company just over a year old, this is more than marketing. It is a bold entrance onto the global stage.<\/p>\n

From Singapore Start-Up to Global Spotlight<\/b><\/p>\n

EFGH is not a typical fintech<\/span>. It calls itself a Finternet company, building the financial internet of insurance, credit, payments, and remittances. Unlike app-driven fintechs, EFGH builds the infrastructure, the digital plumbing that enables systems to connect and scale.<\/p>\n

In just over a year, the company extended its reach beyond Singapore<\/span> to markets across Asia<\/span> and Africa<\/span>. Today it operates in Indonesia<\/span>, Nigeria<\/span>, South Africa<\/span>, Ghana<\/span>, the Democratic Republic of the Congo<\/span>, Botswana<\/span>, and Zimbabwe<\/span>, where it partners with local institutions to embed insurance, micro-credit, payments, and financial literacy programmes that help communities build security and opportunity.<\/p>\n

EFGH’s entry into the Tour de France EFGH Singapore Criterium also reflects a larger global ambition. The company is building the financial infrastructure that connects Asia<\/span> and Africa<\/span>, two of the fastest-growing regions for digital finance.<\/p>\n

According to McKinsey, Africa’s<\/span> financial-services market alone could generate up to US$230 billion<\/span> in revenues by 2025, underscoring the scale of opportunity for firms that can build trusted systems across borders.<\/p>\n

As part of the Tour de France<\/span> global brand, the Singapore Criterium brings the sport’s heritage into Asia<\/span>, showcasing both elite racing and Singapore’s<\/span> role as a global hub linking Asia<\/span>, Africa<\/span>, and international markets.<\/p>\n

Why the Tour de France EFGH Singapore Criterium?<\/b><\/p>\n

The Singapore Criterium has become a high-profile showcase:<\/p>\n