{"id":32220,"date":"2025-09-09T11:15:07","date_gmt":"2025-09-09T04:15:07","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=32220"},"modified":"2025-09-09T11:15:07","modified_gmt":"2025-09-09T04:15:07","slug":"amorepacific-group-marks-80th-anniversary-unveils-new-vision-slogan-create-new-beauty","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=32220","title":{"rendered":"Amorepacific Group Marks 80th Anniversary: Unveils New Vision Slogan “Create New Beauty”"},"content":{"rendered":"\n\n\n
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–\u00a0 Aims to achieve 70% in overseas sales and rank among the global top three in premium skincare
–\u00a0 Declares mid- to long-term strategy to become a global leader in beauty & wellness<\/p>\n

SEOUL, South Korea<\/span><\/span>, Sept. 9, 2025<\/span><\/span> \/PRNewswire\/ — The\u00a0Amorepacific group announced a new leap forward to mark its 80th<\/sup> anniversary. At its anniversary ceremony held on September 4<\/span>, the company unveiled the goal of KRW 15 trillion<\/span> in group sales by 2035, alongside its mid- to long-term vision and strategies to become a global leader in beauty and wellness.<\/p>\n

Experience the full interactive Multichannel News Release here: https:\/\/www.multivu.com\/amorepacific\/9352251-en-amorepacific-celebrates-its-80th-anniversary<\/a><\/p>\n

Under the new vision slogan “Create New Beauty,” the Amorepacific group established five strategic pillars to bring the vision to life. The company will strengthen its business portfolio to rank among top three global beauty companies in the premium skincare sector, while increasing the share of its overseas sales to 70% in accelerating global growth.<\/p>\n

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\"Kyungbae<\/a>
Kyungbae Suh, Chairman of Amorepacific Group, announces the company\u2019s new vision slogan at its 80th anniversary ceremony<\/span><\/p>\n<\/div>\n

Founded on September 5, 1945<\/span>, Amorepacific has continued to innovate based on its founding philosophy of “contributing to humanity through beauty and health.” Leading the development of Korea’s beauty industry, the company opened Korea’s first cosmetics research lab in 1954, launched the monthly beauty magazine “Hwajanggye” in 1958, introduced door-to-door sales in 1964, initiated makeup campaigns in 1971, and declared the “Total Commitment Initiative” in 1993.<\/p>\n

The company also pioneered Korean functional cosmetics by introducing the world’s first products to incorporate ginseng and green tea, and by creating a new category in the market with the world’s first cushion foundation. Today, cushion foundations are found worldwide and have become a symbol of K-beauty innovation.<\/p>\n

Meanwhile, the Amorepacific group’s presence in global markets such as North America<\/span> and Europe<\/span> continues to grow. Its overseas sales increased from 37% in 2021 to 43% in 2024, and its brand portfolio’s competitiveness has strengthened. For example, Laneige ranked among the top three skincare brands at Sephora in the US in 2024, driving the globalization of K-beauty. In Europe<\/span>, Laneige, Innisfree, and Cosrx led sales growth centered on the U.K., achieving threefold growth year-on-year, while steady growth continues in Japan<\/span> and the Asia-Pacific<\/span> region.<\/p>\n

To achieve its mid- to long-term vision over the next decade, the Amorepacific group outlined five key strategies: focusing on key global markets (Everyone Global), strengthening integrated beauty solutions (Holistic), developing anti-aging solutions based on biotechnology (Ageless), driving agile organizational innovation (AMORE Spark), and transitioning to AI-driven operations (AI First). Each of these strategies are set to be implemented as specific initiatives company-wide.<\/p>\n