{"id":3207,"date":"2024-05-30T11:55:49","date_gmt":"2024-05-30T04:55:49","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=3207"},"modified":"2024-05-30T11:55:49","modified_gmt":"2024-05-30T04:55:49","slug":"rhone-valley-shines-at-vinexpo-asia-in-hong-kong-with-aocs-explores-asian-market-expansion","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=3207","title":{"rendered":"Rh\u00f4ne Valley Shines at Vinexpo Asia in Hong Kong with AOCs, Explores Asian Market Expansion"},"content":{"rendered":"

HONG KONG<\/span><\/span>, May 30, 2024<\/span><\/span> \/PRNewswire\/ —<\/p>\n

Contents<\/p>\n

Rh\u00f4ne Valley presence at Vinexpo Asia Rh\u00f4ne Valley and Chinese & Hong Kong<\/span> markets Overview of the Rh\u00f4ne Valley 2023 vintage Future of the region – a focus on colour diversification <\/p>\n

\n

<\/a>
<\/span><\/p>\n<\/div>\n

Showcasing Rh\u00f4ne Valley’s Finest: A Collective Presence at\u00a0Vinexpo Asia<\/p>\n

Numerous winemakers and merchants from the Rh\u00f4ne Valley will showcase their cuv\u00e9es at Vinexpo Asia, highlighting the region’s diverse and esteemed wine production. A total of 15 companies from Rh\u00f4ne Valley will be present. These include:<\/p>\n

\n

1.\u00a0\u00a0\u00a0\u00a0 <\/span>DOMAINE MABY<\/span><\/p>\n

2.\u00a0\u00a0\u00a0\u00a0 <\/span>VACQUEYRAS WINES<\/span><\/p>\n

3.\u00a0\u00a0\u00a0\u00a0 <\/span>MAISON LAVAU<\/span><\/p>\n

4.\u00a0\u00a0\u00a0\u00a0 <\/span>FERRATON P\u00c8RE & FILS<\/span><\/p>\n

5.\u00a0\u00a0\u00a0\u00a0 <\/span>BROTTE<\/span><\/p>\n

6.\u00a0\u00a0\u00a0\u00a0 <\/span>DOMAINE COUDOULIS<\/span><\/p>\n

7.\u00a0\u00a0\u00a0\u00a0 <\/span>GIGONDAS LA CAVE<\/span><\/p>\n

8.\u00a0\u00a0\u00a0\u00a0 <\/span>CAVE DE TAIN<\/span><\/p>\n

9.\u00a0\u00a0\u00a0\u00a0 <\/span>DOMAINE CHRISTOPHE SEMASKA<\/span><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a010. MAS CARLOT \u2013 MAS DES BRESSADES<\/span><\/p>\n

11.\u00a0 <\/span>NRM MILL\u00c9SIMES – ROMAIN DUVERNAY<\/span><\/p>\n

12.\u00a0 <\/span>MAISON SINNAE<\/span><\/p>\n

13.\u00a0 <\/span>DOMAINES AIME ARNOUX<\/span><\/p>\n

14.\u00a0 <\/span>VIGNERONS ARD\u00c9CHOIS<\/span><\/p>\n

15.\u00a0 <\/span>CH\u00c2TEAU SAINT CYRGUES<\/span><\/p>\n<\/div>\n

\u00a0<\/p>\n

\n

<\/a>
Copyright \u00a9 Christophe Grilh\u00e9<\/span><\/p>\n<\/div>\n

Vinexpo Asia provides an opportunity to explore the diversity of wines from the region and all its AOCs situated on both banks of the Rh\u00f4ne river. From the Northern Rh\u00f4ne with its several single varietal cuv\u00e9es, to the Southern Rh\u00f4ne with <\/span>its harmonious blends. There are several\u00a0winemakers, merchants and wine cooperatives from the Rh\u00f4ne Valley to meet on the various booths. Many of them have also been actively engaged in environmental certifications. These certifications highlight the region’s<\/span> commitment to sustainable practices and responsible viticulture<\/span>. In 2023, 53% of the harvest volume in the Rh\u00f4ne Valley \u00a0was certified biodynamic, organic or HVE3 (High Environmental Value Level 3).<\/p>\n

Fostering Economic Connections: Insights into Rh\u00f4ne Valley’s Impact on Chinese & Hong Kong Markets<\/p>\n

France<\/span> has once again solidified its position as a dominant force in the global wine market, ranking as the second-highest international export by volume and the number one exporter by value to China<\/span> in the 2022\/23 period. In 2023, 61,111 hectolitres of Rh\u00f4ne Valley AOP wines were exported to Asia<\/span>.<\/p>\n

Furthermore, China<\/span> emerged as one of the top ten export destinations for Rh\u00f4ne Valley AOP Wines in 2023, ranking in the seventh highest position with 4% of the total Rh\u00f4ne Valley AOP wine exports by volume, valued at 19 million euros<\/span>. This highlights the growing demand and appreciation for Rh\u00f4ne Valley wines in the Chinese market, signalling a promising trajectory for future growth. Ambition focuses on export expansion, aiming to export 50% of the total wine volume by 2035.<\/p>\n

Latest news from the region<\/p>\n

The 2023 Vintage: A Reflection on Rh\u00f4ne Valley’s Winemaking Mastery<\/p>\n

The 2023 vintage in the Rh\u00f4ne Valley exhibited balance and finesse across reds, whites, and ros\u00e9s. In the north, chaotic weather occurred \u2013 including storms and hailstorms \u2013 whilst temperatures fluctuated between day and night in the south. Yet despite these climate challenges, winegrowers achieved remarkable satisfaction with the vintage, showcasing well-balanced wines with stunning aromatics. Inter Rh\u00f4ne President Philippe PELLATON remarked that “both quality and quantity [were] there, throughout the region” and the 2023 vintage was “a great vintage for blending: full dense, balanced and with lovely acidity levels.”<\/p>\n

\n

<\/a>
Copyright Jeff Habourdin<\/span><\/p>\n<\/div>\n

White & Ros\u00e9 Ambitions<\/p>\n

While renowned for its red wines, the Rh\u00f4ne Valley is also gaining recognition and appreciation for the quality of its white and ros\u00e9 wines in a dynamic global market. In 2023, red wines accounted for 74% of the harvest, while white and ros\u00e9 wines represented 12% and 14% respectively<\/span>. White wines are expected to increase to a production of 300,000 hl in 2031, representing a growth rate of 5.6% per year (up from 1.1%). The goal for ros\u00e9 wines from the region is to reach 470,000 hl by 2031, including 200,000 hl of AOC C\u00f4tes du Rh\u00f4ne ros\u00e9 which is a doubling of its production in 10 years. With a wide range of terroirs, grape varieties and aromas, three white wine profiles and two ros\u00e9 wine profiles have been identified to guide consumers through this exciting diversity, offering unique tasting experiences and suggested consumption occasions.<\/p>\n

White Wine Profiles<\/p>\n

Fresh and Lively: Highlighting freshness and liveliness, this profile features grape varieties like Grenache, Bourboulenc, and Viognier. Harvested early to retain varietal aromas, these wines offer citrusy, white fruit, and floral notes with a refreshing acidity, perfect for pairing with ap\u00e9ritifs and summer salads. Fruity and Round: This profile showcases stone fruits and tropical flavours, balanced with roundness and acidity from grapes like Grenache and Marsanne. With tasting notes of peach and apricot, these wines pair well with fish-based meals and cheeses. Rich and Complex: This profile features aromas of ripe, jammy fruits and undertones of spice and mineral. With longer ageing potential, these wines are ideal for pairing with a meal and feature grapes like Grenache and Viognier. <\/p>\n

Ros\u00e9 Wine Profiles<\/p>\n

Fruity and Delicate: Modern and delicate, this profile boasts fresh, fruity flavours from grapes like Cinsault and Counoise. Perfect for ap\u00e9ritifs, these wines offer aromas of citrus and tropical fruits with a light, balanced palate. Fruity and Full-Bodied: Representing a traditional approach, this profile embodies a full-bodied character with ripe red fruits and floral notes. Ideal for gastronomic pairings, these wines offer a long finish and structured palate, featuring grapes like Syrah and Grenache. <\/p>\n

Strategic Plans<\/p>\n

In 2023, the Rh\u00f4ne Valley initiated a strategic plan to enhance wine exports and visibility in key Asian markets like China<\/span>, South Korea<\/span>, and Singapore<\/span>. The plan included various activities such as mini-exhibitions, masterclasses, training programs and Media Relations & Influence to promote the Rh\u00f4ne Valley Vineyards AOP, engaging nearly 8,000 professionals across 162 events in 15 countries. The 2024 action plan continues this focus, aiming to expand exports by continuing their activities. Moreover, the Rh\u00f4ne Valley aspires to become a top wine tourism destination by 2026 by <\/span>building on local expertise, leveraging its ‘Hospitality in a Bottle’ tagline and collaborating with tourism professionals. Institut Rhodanien is also actively researching climate change solutions and assessing adaptation strategies to reduce their carbon footprint, aligning with environmental objectives.<\/p>\n

Inter Rh\u00f4ne<\/p>\n

Inter Rh\u00f4ne is a dynamic, deeply committed professional association bringing together the wine growers and merchants of the Rh\u00f4ne Valley.\u00a0It coordinates the promotional, business and technical activities of the region’s AOC wines: C\u00f4tes du Rh\u00f4ne (regional, villages and Crus), Costi\u00e8res de N\u00eemes, Luberon, Ventoux, Grignan les Adh\u00e9mar, C\u00f4tes du Vivarais and the naturally sweet wines Muscat de Beaumes de Venise and Rasteau.<\/p>\n

The aim is to achieve greater recognition of the region’s wines, in France<\/span> and more than 15 other European, Asian and North American markets.<\/p>\n

For more information, please contact:
Inter Rh\u00f4ne
Press Relations
Tel: +33 (0)4 9027 2428
E: msclear@inter-rhone.com<\/a><\/p>\n

SOPEXA Hong Kong
Justine LEUNG
Tel: +852 2861 1946
E: Justine.leung@sopexa.com<\/a><\/p>\n

Facebook and Instagram @rhonevalleyvineyard
X (Twitter)\u00a0@RhoneWine<\/p>\n

Find all our press release on our online press room https:\/\/www.vins-rhone.com\/en\/press\/press-kit<\/a>\u00a0and hundreds of copyrights to quote photos at photo library: Inter-Rhone – Photo Library (phototheque-inter-rhone.com)<\/a><\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

<\/p>\n

HONG KONG<\/span><\/span>, May 30, 2024<\/span><\/span> \/PRNewswire\/ —<\/p>\n

Contents<\/p>\n

Rh\u00f4ne Valley presence at Vinexpo Asia Rh\u00f4ne Valley and Chinese & Hong Kong<\/span> markets Overview of the Rh\u00f4ne Valley 2023 vintage Future of the region – a focus on colour diversification <\/p>\n

\n

<\/a>
<\/span><\/p>\n<\/div>\n

Showcasing Rh\u00f4ne Valley’s Finest: A Collective Presence at\u00a0Vinexpo Asia<\/p>\n

Numerous winemakers and merchants from the Rh\u00f4ne Valley will showcase their cuv\u00e9es at Vinexpo Asia, highlighting the region’s diverse and esteemed wine production. A total of 15 companies from Rh\u00f4ne Valley will be present. These include:<\/p>\n

\n

1.\u00a0\u00a0\u00a0\u00a0 <\/span>DOMAINE MABY<\/span><\/p>\n

2.\u00a0\u00a0\u00a0\u00a0 <\/span>VACQUEYRAS WINES<\/span><\/p>\n

3.\u00a0\u00a0\u00a0\u00a0 <\/span>MAISON LAVAU<\/span><\/p>\n

4.\u00a0\u00a0\u00a0\u00a0 <\/span>FERRATON P\u00c8RE & FILS<\/span><\/p>\n

5.\u00a0\u00a0\u00a0\u00a0 <\/span>BROTTE<\/span><\/p>\n

6.\u00a0\u00a0\u00a0\u00a0 <\/span>DOMAINE COUDOULIS<\/span><\/p>\n

7.\u00a0\u00a0\u00a0\u00a0 <\/span>GIGONDAS LA CAVE<\/span><\/p>\n

8.\u00a0\u00a0\u00a0\u00a0 <\/span>CAVE DE TAIN<\/span><\/p>\n

9.\u00a0\u00a0\u00a0\u00a0 <\/span>DOMAINE CHRISTOPHE SEMASKA<\/span><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a010. MAS CARLOT \u2013 MAS DES BRESSADES<\/span><\/p>\n

11.\u00a0 <\/span>NRM MILL\u00c9SIMES – ROMAIN DUVERNAY<\/span><\/p>\n

12.\u00a0 <\/span>MAISON SINNAE<\/span><\/p>\n

13.\u00a0 <\/span>DOMAINES AIME ARNOUX<\/span><\/p>\n

14.\u00a0 <\/span>VIGNERONS ARD\u00c9CHOIS<\/span><\/p>\n

15.\u00a0 <\/span>CH\u00c2TEAU SAINT CYRGUES<\/span><\/p>\n<\/div>\n

\u00a0<\/p>\n

\n

<\/a>
Copyright \u00a9 Christophe Grilh\u00e9<\/span><\/p>\n<\/div>\n

Vinexpo Asia provides an opportunity to explore the diversity of wines from the region and all its AOCs situated on both banks of the Rh\u00f4ne river. From the Northern Rh\u00f4ne with its several single varietal cuv\u00e9es, to the Southern Rh\u00f4ne with <\/span>its harmonious blends. There are several\u00a0winemakers, merchants and wine cooperatives from the Rh\u00f4ne Valley to meet on the various booths. Many of them have also been actively engaged in environmental certifications. These certifications highlight the region’s<\/span> commitment to sustainable practices and responsible viticulture<\/span>. In 2023, 53% of the harvest volume in the Rh\u00f4ne Valley \u00a0was certified biodynamic, organic or HVE3 (High Environmental Value Level 3).<\/p>\n

Fostering Economic Connections: Insights into Rh\u00f4ne Valley’s Impact on Chinese & Hong Kong Markets<\/p>\n

France<\/span> has once again solidified its position as a dominant force in the global wine market, ranking as the second-highest international export by volume and the number one exporter by value to China<\/span> in the 2022\/23 period. In 2023, 61,111 hectolitres of Rh\u00f4ne Valley AOP wines were exported to Asia<\/span>.<\/p>\n

Furthermore, China<\/span> emerged as one of the top ten export destinations for Rh\u00f4ne Valley AOP Wines in 2023, ranking in the seventh highest position with 4% of the total Rh\u00f4ne Valley AOP wine exports by volume, valued at 19 million euros<\/span>. This highlights the growing demand and appreciation for Rh\u00f4ne Valley wines in the Chinese market, signalling a promising trajectory for future growth. Ambition focuses on export expansion, aiming to export 50% of the total wine volume by 2035.<\/p>\n

Latest news from the region<\/p>\n

The 2023 Vintage: A Reflection on Rh\u00f4ne Valley’s Winemaking Mastery<\/p>\n

The 2023 vintage in the Rh\u00f4ne Valley exhibited balance and finesse across reds, whites, and ros\u00e9s. In the north, chaotic weather occurred \u2013 including storms and hailstorms \u2013 whilst temperatures fluctuated between day and night in the south. Yet despite these climate challenges, winegrowers achieved remarkable satisfaction with the vintage, showcasing well-balanced wines with stunning aromatics. Inter Rh\u00f4ne President Philippe PELLATON remarked that “both quality and quantity [were] there, throughout the region” and the 2023 vintage was “a great vintage for blending: full dense, balanced and with lovely acidity levels.”<\/p>\n

\n

<\/a>
Copyright Jeff Habourdin<\/span><\/p>\n<\/div>\n

White & Ros\u00e9 Ambitions<\/p>\n

While renowned for its red wines, the Rh\u00f4ne Valley is also gaining recognition and appreciation for the quality of its white and ros\u00e9 wines in a dynamic global market. In 2023, red wines accounted for 74% of the harvest, while white and ros\u00e9 wines represented 12% and 14% respectively<\/span>. White wines are expected to increase to a production of 300,000 hl in 2031, representing a growth rate of 5.6% per year (up from 1.1%). The goal for ros\u00e9 wines from the region is to reach 470,000 hl by 2031, including 200,000 hl of AOC C\u00f4tes du Rh\u00f4ne ros\u00e9 which is a doubling of its production in 10 years. With a wide range of terroirs, grape varieties and aromas, three white wine profiles and two ros\u00e9 wine profiles have been identified to guide consumers through this exciting diversity, offering unique tasting experiences and suggested consumption occasions.<\/p>\n

White Wine Profiles<\/p>\n

Fresh and Lively: Highlighting freshness and liveliness, this profile features grape varieties like Grenache, Bourboulenc, and Viognier. Harvested early to retain varietal aromas, these wines offer citrusy, white fruit, and floral notes with a refreshing acidity, perfect for pairing with ap\u00e9ritifs and summer salads. Fruity and Round: This profile showcases stone fruits and tropical flavours, balanced with roundness and acidity from grapes like Grenache and Marsanne. With tasting notes of peach and apricot, these wines pair well with fish-based meals and cheeses. Rich and Complex: This profile features aromas of ripe, jammy fruits and undertones of spice and mineral. With longer ageing potential, these wines are ideal for pairing with a meal and feature grapes like Grenache and Viognier. <\/p>\n

Ros\u00e9 Wine Profiles<\/p>\n

Fruity and Delicate: Modern and delicate, this profile boasts fresh, fruity flavours from grapes like Cinsault and Counoise. Perfect for ap\u00e9ritifs, these wines offer aromas of citrus and tropical fruits with a light, balanced palate. Fruity and Full-Bodied: Representing a traditional approach, this profile embodies a full-bodied character with ripe red fruits and floral notes. Ideal for gastronomic pairings, these wines offer a long finish and structured palate, featuring grapes like Syrah and Grenache. <\/p>\n

Strategic Plans<\/p>\n

In 2023, the Rh\u00f4ne Valley initiated a strategic plan to enhance wine exports and visibility in key Asian markets like China<\/span>, South Korea<\/span>, and Singapore<\/span>. The plan included various activities such as mini-exhibitions, masterclasses, training programs and Media Relations & Influence to promote the Rh\u00f4ne Valley Vineyards AOP, engaging nearly 8,000 professionals across 162 events in 15 countries. The 2024 action plan continues this focus, aiming to expand exports by continuing their activities. Moreover, the Rh\u00f4ne Valley aspires to become a top wine tourism destination by 2026 by <\/span>building on local expertise, leveraging its ‘Hospitality in a Bottle’ tagline and collaborating with tourism professionals. Institut Rhodanien is also actively researching climate change solutions and assessing adaptation strategies to reduce their carbon footprint, aligning with environmental objectives.<\/p>\n

Inter Rh\u00f4ne<\/p>\n

Inter Rh\u00f4ne is a dynamic, deeply committed professional association bringing together the wine growers and merchants of the Rh\u00f4ne Valley.\u00a0It coordinates the promotional, business and technical activities of the region’s AOC wines: C\u00f4tes du Rh\u00f4ne (regional, villages and Crus), Costi\u00e8res de N\u00eemes, Luberon, Ventoux, Grignan les Adh\u00e9mar, C\u00f4tes du Vivarais and the naturally sweet wines Muscat de Beaumes de Venise and Rasteau.<\/p>\n

The aim is to achieve greater recognition of the region’s wines, in France<\/span> and more than 15 other European, Asian and North American markets.<\/p>\n

For more information, please contact:
Inter Rh\u00f4ne
Press Relations
Tel: +33 (0)4 9027 2428
E: msclear@inter-rhone.com<\/a><\/p>\n

SOPEXA Hong Kong
Justine LEUNG
Tel: +852 2861 1946
E: Justine.leung@sopexa.com<\/a><\/p>\n

Facebook and Instagram @rhonevalleyvineyard
X (Twitter)\u00a0@RhoneWine<\/p>\n

Find all our press release on our online press room https:\/\/www.vins-rhone.com\/en\/press\/press-kit<\/a>\u00a0and hundreds of copyrights to quote photos at photo library: Inter-Rhone – Photo Library (phototheque-inter-rhone.com)<\/a><\/p>\n

<\/div>\n

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