{"id":31535,"date":"2025-09-04T05:15:09","date_gmt":"2025-09-04T05:15:09","guid":{"rendered":"https:\/\/www.hotelsalepage.com\/feed\/cision-pr-newswire\/over-250-global-brands-converge-at-flasia-2025\/"},"modified":"2025-09-04T05:15:09","modified_gmt":"2025-09-04T05:15:09","slug":"over-250-global-brands-converge-at-flasia-2025","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=31535","title":{"rendered":"Over 250 Global Brands Converge at FLAsia 2025"},"content":{"rendered":"\n\n\n
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Celebrating its 20th Anniversary with New Brand Debuts, an Expanded Licensing Showcase, and FLA Awards<\/p>\n

SINGAPORE<\/span><\/span>, Sept. 4, 2025<\/span><\/span> \/PRNewswire\/ — Franchising & Licensing Asia (FLAsia) 2025, Asia’s<\/span> most established platform for franchising and licensing growth, will mark its 20th edition from 18\u201320 September 2025 at Marina Bay Sands, Singapore<\/span>. Organised by the Franchising and Licensing Association (Singapore<\/span>) and Constellar, this landmark edition is set to welcome over 4,500 attendees, <\/b>more than 250 brands<\/b> from over 50 countries and regions, <\/b>and a dynamic mix of 60 percent first-time exhibitors<\/b> alongside industry veterans.<\/p>\n

With national pavilions from Korea and Singapore<\/span>, and participation from brands across Malaysia<\/span>, Thailand<\/span>, Hong Kong<\/span>, India<\/span>, Japan<\/span>, Russia<\/span>, Sri Lanka<\/span>, Taiwan<\/span>, the United States<\/span>, and beyond, FLAsia continues to cement its role as Asia’s<\/span> launchpad for brand expansion, innovation, and cross-border success.<\/p>\n

The event officially opens on 18 September with a ceremony graced by Ms Low Yen Ling, Senior Minister of State for Trade and Industry, who will also present the prestigious FLA Awards 2025. Organised by the Franchising and Licensing Association (Singapore<\/span>), the Awards recognise outstanding brands that exemplify excellence in brand development, system scalability, and global competitiveness, reflecting the industry’s continued commitment to raising standards and propelling Singapore<\/span> brands onto the international stage. See Appendix for full winners list.<\/p>\n

Regional Outlook: Franchising & Licensing on the Rise<\/b><\/p>\n

According to Baker McKenzie (link<\/a>), Southeast Asia<\/span>, India<\/span>, and China<\/span> remain among the top franchise growth markets, propelled by rising middle-class incomes and urbanisation. Brands are increasingly adopting to multi-unit and master franchise agreements for rapid expansion, while digital transformation from AI-powered marketing to operations automation, and customer analytics are becoming baseline requirements for scalable franchise models.<\/p>\n

Research and Markets (link<\/a>) forecasts Asia-Pacific’s<\/span> fast-food sector to grow from USD 270 billion<\/span> in 2024 to USD 465 billion<\/span> by 2033. Global giants like McDonald’s, Domino’s, KFC, and Subway, alongside local innovators, are adapting their menus, embracing sustainable packaging, and leveraging tech-enabled formats to win over diverse consumer bases, especially in tier-2 and tier-3 cities, where franchising offers capital-efficient expansion.<\/p>\n

The licensing sector is also gaining momentum, with experiential retail driving growth through mall activations, pop-ups, and immersive brand experiences. Sophisticated collaborations and cross-category launches are deepening consumer engagement and opening new revenue streams, according to (link<\/a>) License Global.<\/p>\n

“FLAsia has always held a special place in Singapore’s<\/span> franchising & licensing journey. It is where ideas spark, partnerships form, and businesses take their first steps toward growth. As we mark SG60, I am proud that FLAsia continues to be a trusted stage for entrepreneurs and brands to grow into the next chapter.”<\/i>
– Mr Gan Shee Wen<\/b>, President, Franchising and Licensing Association (Singapore<\/span>)<\/i><\/p>\n

New-to-Market Concepts Debuting at FLAsia 2025<\/b><\/p>\n

FLAsia 2025 will features a strong line-up of first-time concepts entering the market, including:<\/p>\n