{"id":31484,"date":"2025-09-03T14:23:27","date_gmt":"2025-09-03T14:23:27","guid":{"rendered":"https:\/\/www.hotelsalepage.com\/feed\/cision-pr-newswire\/switzerland-champions-design-innovation-precision-and-integrity-as-business-of-design-week-2026-partner-country\/"},"modified":"2025-09-03T14:23:27","modified_gmt":"2025-09-03T14:23:27","slug":"switzerland-champions-design-innovation-precision-and-integrity-as-business-of-design-week-2026-partner-country","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=31484","title":{"rendered":"Switzerland Champions Design Innovation, Precision and Integrity as Business of Design Week 2026 Partner Country"},"content":{"rendered":"

Signing Ceremony on 2 September 2025<\/span>
Heralds New Chapter of Long-Term Design Collaboration<\/p>\n

Hong Kong Design Centre and the Consulate General of Switzerland<\/span> in Hong Kong<\/span> to
Propel the Next Era of Design Thinking and Business Evolution<\/p>\n

HONG KONG<\/span><\/span>, Sept. 3, 2025<\/span><\/span> \/PRNewswire\/ — Business of Design Week (BODW), Asia’s<\/span> premier annual event on design, innovation and brands, organised by Hong Kong Design Centre (HKDC) since 2002, is proud to announce Switzerland<\/span> as the first-time collaborator and year-round Partner Country for BODW 2026.<\/b> This landmark partnership will celebrate the globally influential Swiss design ethos \u2013 of innovation, precision and integrity; explore dynamic avenues of collaborations between Switzerland<\/span>, Hong Kong<\/span> SAR <\/span>and other countries and regions; facilitate knowledge exchange and leverage shared resources to promote design thinking and elevate businesses in the creative industries and beyond.<\/p>\n

Renowned as the most anticipated design event in Asia<\/span> each year, BODW is co-organised by Hong Kong Trade Development Council (HKTDC), with Cultural and Creative Industries Development Agency (CCIDA) of the Hong Kong Special Administrative Region (HKSAR Government) as the lead sponsor. Additionally, BrandHK, Hong Kong Design Institute, Hong Kong Polytechnic University (PolyU) School of Design, InvestHK and PMQ are Strategic Programme Partners.<\/p>\n

HKDC and the Consulate General of Switzerland<\/span> in Hong Kong<\/span> solidified their commitment to fostering design collaboration through a Letter of Intent signing ceremony held today (2 September 2025<\/span>), with Mr Daniel Freihofer<\/span>, Consul General of Switzerland<\/span> in Hong Kong<\/span>, and\u00a0 Prof. Viveca Chan<\/span>, Vice-Chairman of HKDC & Member of BODW Steering Committee, signing on behalf of their respective institutions. The signing ceremony was also graced by the presence of government representatives and industry leaders including Mrs Fran\u00e7oise Killias Zillweger, Deputy Consul General of Switzerland<\/span> in Hong Kong<\/span>, Miss Peggy Law<\/span>, Head (Design), CCIDA of Culture, Sports and Tourism Bureau, Ms Anna Cheung<\/span>, Assistant Executive Director of HKTDC,\u00a0 Mr William To<\/span>, Executive Director of PMQ, Mr Keith Tam<\/span>, Vice Principal of Hong Kong Design Institute, Prof. Henry Duh<\/span>, Associate Dean (Global & Industry Engagement) of PolyU, and many others.<\/p>\n

This partnership marks Switzerland’s<\/span> debut as a year-round BODW Partner Country, bringing its legacy of precision engineering, design integrity, and avant-garde creativity to the forefront. Renowned for its minimalist aesthetics, functional innovation, and leadership in design authenticity and quality, Swiss design continues to shape global industries \u2014 from watchmaking and furniture to urban planning and communication design.<\/p>\n

Mr Daniel Freihofer<\/span> says, ‘Switzerland<\/span> and Hong Kong<\/span> SAR <\/span>share a strong commitment to excellence, innovation, and sustainability. This partnership with the Hong Kong Design Centre is a celebration of design as a transformative force \u2014 one that fosters creativity, strengthens dialogue, and inspires collaboration. We are proud to showcase the richness of Swiss design and to contribute to shaping a future built on creativity, sustainability, and shared vision, inspiring generations to come.’<\/p>\n

Prof. Viveca Chan<\/span> says, ‘Switzerland’s<\/span> design philosophy \u2014 rooted in precision, functionality, and sustainability \u2014 resonates deeply with Hong Kong’s<\/span> dynamic creative spirit. Together, we will explore new possibilities, drive creative development, and inspire the future of design in Hong Kong<\/span> SAR<\/span>, Switzerland<\/span>, and beyond.’<\/p>\n

As the Partner Country of BODW 2026, Switzerland<\/span> will bring its exceptional talent and creative vision to the forefront through renowned speakers and a series of exclusive design events taking place in Hong Kong<\/span> \u2014 including the BODW Summit \u2014 throughout the year. This exciting partnership heralds the beginning of a long-term collaborative journey of mutual learning between the design communities of Hong Kong<\/span> SAR <\/span>and Switzerland<\/span>, with the aim of establishing enduring relationships, driving innovation, and inspiring continuous growth for design all around the globe. Stay tuned for more information on the partnership initiatives in 2026. Furthermore, HKDC is delighted to have the support again from HKTDC, marking the long-term partnership as both will co-organise BODW and DesignInspire concurrently in 2026. Together, we will showcase incredible creativity through a series of interactive exhibitions, InnoTalks and workshops.<\/p>\n

Media Enquiries<\/b>
For further enquiries and requests for interviews, please contact:\u00a0\u00a0<\/p>\n

\n\n\n\n
\n

Yan Li<\/span><\/p>\n

Email: yan.li@hkdesigncentre.org<\/a>\u00a0<\/span><\/p>\n

Tel: +852 3793 8413\u00a0<\/span><\/p>\n<\/td>\n

\n

Jenny Tong<\/span><\/p>\n

Email: jenny.tong@hkdesigncentre.org<\/a><\/u>\u00a0<\/span><\/p>\n

Tel: +852 3793 8463<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n

Press Material
<\/b>Press photos are available at:
https:\/\/bit.ly\/4n3fdhM<\/a><\/p>\n

About Hong Kong Design Centre <\/b>(www.hkdesigncentre.org<\/a><\/u>)\u00a0\u00a0
Hong Kong Design Centre is a strategic partner of the Government of the Hong Kong Special Administrative Region in leveraging the city’s East-meets-West advantage to create value from design.\u00a0\u00a0<\/p>\n

To achieve our goals we:\u00a0\u00a0<\/p>\n