{"id":30677,"date":"2025-08-24T05:53:20","date_gmt":"2025-08-24T05:53:20","guid":{"rendered":"https:\/\/www.hotelsalepage.com\/feed\/cision-pr-newswire\/trip-com-group-launches-taste-of-china-an-immersive-dining-show-that-brings-you-through-a-chinese-culinary-journey\/"},"modified":"2025-08-24T05:53:20","modified_gmt":"2025-08-24T05:53:20","slug":"trip-com-group-launches-taste-of-china-an-immersive-dining-show-that-brings-you-through-a-chinese-culinary-journey","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=30677","title":{"rendered":"Trip.com Group Launches Taste of China: An Immersive Dining Show That Brings You Through A Chinese Culinary Journey"},"content":{"rendered":"<table border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/1026638\/Trip_com_Group_Logo.jpg?p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul type=\"disc\">\n<li><i>A captivating 90-minute show featuring seven signature dishes from <span class=\"xn-location\">China&#8217;s<\/span> seven major regions, brought to life with immersive panoramic visuals and live performances<\/i><\/li>\n<li><i>Showcasing Trip.com Group&#8217;s commitment to culinary tourism and creative destination storytelling<\/i><\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">SHANGHAI<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Aug. 25, 2025<\/span><\/span> \/PRNewswire\/ &#8212; Trip.com Group presents <i>Taste of <span class=\"xn-location\">China<\/span><\/i>, a bold multi-sensory dining show that blends fine cuisine with digital storytelling, cultural meaning and live performances.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2756585\/image_1.html\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2756585\/image_1.jpg?p=medium600\" title=\"\" alt=\"\" \/><\/a><br \/><span><\/span><\/p>\n<\/div>\n<p>Designed for travellers seeking deeper immersion beyond the usual landmarks, the show offers a unique entry point to discover <span class=\"xn-location\">China&#8217;s<\/span> rich heritage, reflecting the global travel service provider&#8217;s strategic push to develop innovative, culturally rich tourism products, especially in the fast-growing cross-border travel market.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2756586\/20250824095359.html\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2756586\/20250824095359.jpg?p=medium600\" title=\"\" alt=\"\" \/><\/a><br \/><span><\/span><\/p>\n<\/div>\n<p>&#8220;Innovation opens new horizons for travel, inviting travellers to connect with the world&#8217;s destinations in richer and more meaningful ways&#8221;, said Mr <span class=\"xn-person\">James Liang<\/span>, Co-founder and Chairman of Trip.com Group. &#8220;Immersive new experiences like this show how personalisation, discovery, and interaction can expand the possibilities and inspiration of travel.&#8221;<\/p>\n<p>Housed in a panoramic dining theatre within the newly renovated\u00a0Bund City Hall Plaza, the seven-course dinner is part culinary tour, part theatrical journey\u2014a unique reimagining of how food and culture can come together in travel, right in the heart of <span class=\"xn-location\">Shanghai<\/span>.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2756587\/1.html\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2756587\/1.jpg?p=medium600\" title=\"\" alt=\"\" \/><\/a><br \/><span><\/span><\/p>\n<\/div>\n<p>\u00a0<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2756588\/2.html\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2756588\/2.jpg?p=medium600\" title=\"\" alt=\"\" \/><\/a><br \/><span><\/span><\/p>\n<\/div>\n<p><b>A Culinary Journey Through Seven Regions<\/b><\/p>\n<p>In a 90-minute show, animated panda chef, Cheng BaoBao, leads guests on a culinary journey through seven regions of <span class=\"xn-location\">China<\/span>. Each regional chapter is paired with a signature dish from that locale, inviting travellers to taste their way across the country.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2756589\/3.html\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2756589\/3.jpg?p=medium600\" title=\"Follow Cheng BaoBao on his culinary journey\" alt=\"Follow Cheng BaoBao on his culinary journey\" \/><\/a><br \/><span>Follow Cheng BaoBao on his culinary journey<\/span><\/p>\n<\/div>\n<p>Diners can enjoy crispy, succulent Peking Duck served with refreshing jasmine tea in the north. In the southern region, they can savour tangy Sour Soup Fish balanced by mellow\u00a0Pu&#8217;er tea. A nourishing herbal hot pot with premium ingredients like marbled beef, abalone, and rare fungi awaits them in the chapter of central <span class=\"xn-location\">China<\/span>, while spice lovers will enjoy the western region&#8217;s chapter, where Mapo Tofu is elevated with wagyu beef cubes and lobsters.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2756590\/4.html\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2756590\/4.jpg?p=medium600\" title=\"From left to right: Nourishing Hot Pot, Peking Duck, and Mapo Tofu\" alt=\"From left to right: Nourishing Hot Pot, Peking Duck, and Mapo Tofu\" \/><\/a><br \/><span>From left to right: Nourishing Hot Pot, Peking Duck, and Mapo Tofu<\/span><\/p>\n<\/div>\n<p>Chinese values are also woven into each chapter, such as wisdom, responsibility, benevolence, integrity, heritage, connection, and innovation. Along the way,\u00a0Cheng BaoBao encounters these values in action. From Guilin fishermen honouring a fishing ban to allow ecosystems to thrive, to a <span class=\"xn-location\">Sichuan<\/span> chef insisting on three-year-aged bean paste for authentic Mapo Tofu, these narrative moments provide a window into the philosophies that shape the country&#8217;s culinary heritage.<\/p>\n<p><b>Immersive Storytelling Through Sight, Sound, and Interaction<\/b><\/p>\n<p><i>Taste of <span class=\"xn-location\">China<\/span><\/i>&#8216;s dynamic projections and live performances also bring each course vividly to life. Dancers in elegant hanfu (traditional Chinese attire) glide through Suzhou&#8217;s gardens, echoing the rhythm of the digital scenery. In another chapter, a performer wields a staff in a powerful display of Shaolin martial arts, while in a fishing season storyline in Guilin, guests can virtually &#8220;catch&#8221; fish in an interactive tabletop game.<\/p>\n<p>The show reaches its dramatic finale with a live <span class=\"xn-location\">Sichuan<\/span> opera face-changing performance, where artists swap masks with speed amidst an unexpected rock rhythm.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2756591\/5.html\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2756591\/5.jpg?p=medium600\" title=\"\" alt=\"\" \/><\/a><br \/><span><\/span><\/p>\n<\/div>\n<p>\u00a0<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2756592\/6.html\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2756592\/6.jpg?p=medium600\" title=\"\" alt=\"\" \/><\/a><br \/><span><\/span><\/p>\n<\/div>\n<p>\u00a0<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2756593\/7.html\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2756593\/7.jpg?p=medium600\" title=\"\" alt=\"\" \/><\/a><br \/><span><\/span><\/p>\n<\/div>\n<p><b>Step into Tradition and Dress the Part<\/b><\/p>\n<p>Guests are recommended to arrive two hours in advance to dress up in traditional Chinese costumes. The venue offers professional styling services featuring a range of Chinese attire, such as Song dynasty hanfu, Qing-era cheongsam, Tang-dynasty inspired outfits, and the distinctive garments of Miao and Tibetan communities. A 3D screen and intricately designed sets outside the venue also provide the perfect backdrop for photos and social sharing.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2756594\/8.html\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2756594\/8.jpg?p=medium600\" title=\"\" alt=\"\" \/><\/a><br \/><span><\/span><\/p>\n<\/div>\n<p><b>Food as a Gateway to Travel<\/b><\/p>\n<p>As global travellers increasingly seek out food-led travel experiences, Trip.com Group is positioning cuisine as a gateway to cultural discovery. According to the company&#8217;s latest data, in the first half of 2025, culinary travel bookings rose by 30% year-on-year, with <span class=\"xn-location\">Paris<\/span>, <span class=\"xn-location\">London<\/span>, <span class=\"xn-location\">New York<\/span>, <span class=\"xn-location\">Madrid<\/span>, and <span class=\"xn-location\">Milan<\/span> topping the list of global dining destinations.<\/p>\n<p>Within <span class=\"xn-location\">China<\/span>, foodies are flocking to cities such as <span class=\"xn-location\">Shanghai<\/span>, <span class=\"xn-location\">Beijing<\/span>, <span class=\"xn-location\">Guangzhou<\/span>, <span class=\"xn-location\">Chengdu<\/span>, and <span class=\"xn-location\">Changsha<\/span>. Among these, <span class=\"xn-location\">Shanghai<\/span> and <span class=\"xn-location\">Beijing<\/span> stand out with strong restaurant bookings, highlighting the growing appeal of their dynamic food scenes.<\/p>\n<p><i>Taste of <span class=\"xn-location\">China<\/span><\/i>\u00a0is part of the Group&#8217;s greater focus on culinary tourism. Each course in the experience doubles as a destination guide: menus feature QR codes linking to curated destination tips for featured regions, making it easier for diners to turn inspiration into travel plans. This focus is further reflected in <a href=\"https:\/\/www.trip.com\/toplist\/tripbest\/annual\/2025\/global-best-local-restaurants-100001427862\/?locale=en-XX\" target=\"_blank\" rel=\"nofollow\">Trip.Gourmet<\/a>, the Group&#8217;s one-stop food guide on Trip.com that offers global restaurant rankings and lists, travel-centric food content, and reservation options.<\/p>\n<p><b>Driving Innovation in Destination Experiences<\/b><\/p>\n<p>From a broader perspective, <i>Taste of <\/i><span class=\"xn-location\">China<\/span> goes beyond a culinary showcase \u2014 it is a cross-border, user-friendly experience designed for today&#8217;s modern travellers who seek authentic cultural adventures. By developing its own flagship experiences like <i>Taste of <span class=\"xn-location\">China<\/span><\/i>, the Group aims to drive destination demand, increase visitor arrivals, and inspire the industry to create more world-class offerings.<\/p>\n<p>Trip.com Group actively drives travel innovation with initiatives such as the <a href=\"https:\/\/group.trip.com\/media\/article_detail\/tourism-innovation-awards-final-winners-2025?id=456\" target=\"_blank\" rel=\"nofollow\">Tourism Innovation Awards<\/a>, which spotlight and reward standout projects across the travel sector. Leveraging on <span class=\"xn-location\">China&#8217;s<\/span> growing popularity and expanded visa-free transit policy, the Group also uses creative destination storytelling to turn layovers into memorable experiences. Its layover programmes in <span class=\"xn-location\">Shanghai<\/span> and <span class=\"xn-location\">Beijing<\/span> offer free city tours with curated cultural highlights, while over 1,500 group and private tours itineraries across China\u2014from expertly guided packages to bespoke journeys\u2014are tailored to diverse traveller needs.<\/p>\n<p>Looking ahead, the <i>Taste of <span class=\"xn-location\">China<\/span><\/i> experience will continue to evolve with seasonal menu updates, overseas pop-up events, and touring editions designed to bring new stories\u2014and new flavours\u2014to audiences worldwide.<\/p>\n<p><b>Plan Your Visit<\/b><\/p>\n<p><i>Taste of <span class=\"xn-location\">China<\/span><\/i>\u00a0is now open for reservations on Trip.com platforms.<\/p>\n<p>Location: No. 215 Jiangxi Middle Road, Huangpu District, <span class=\"xn-location\">Shanghai<\/span><\/p>\n<p>Show Hours: 12:00 <span class=\"xn-chron\">noon to 2:00 PM<\/span> and <span class=\"xn-chron\">7:00 PM to 9:00 PM<\/span><\/p>\n<p>Price: Average dinner sets start from <span class=\"xn-money\">RMB 1,000<\/span> per person<\/p>\n<p>Dietary Notes: All dishes are pork\/lard-free to accommodate Muslim guests. Vegetarian options are available.<\/p>\n<p>Nearby attractions such as The Bund, <span class=\"xn-person\">Yuyuan Garden<\/span>, and the Shanghai Museum make for a perfect pre-dinner excursion.<\/p>\n<p>Whether guests are culture enthusiasts or curious foodies, <i>Taste of <span class=\"xn-location\">China<\/span><\/i> offers a unique way to experience the soul of a nation\u2014one bite at a time.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<\/div>","protected":false},"excerpt":{"rendered":"<p><!-- wp:html --><\/p>\n<table border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/1026638\/Trip_com_Group_Logo.jpg?p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul type=\"disc\">\n<li><i>A captivating 90-minute show featuring seven signature dishes from <span class=\"xn-location\">China&#8217;s<\/span> seven major regions, brought to life with immersive panoramic visuals and live performances<\/i><\/li>\n<li><i>Showcasing Trip.com Group&#8217;s commitment to culinary tourism and creative destination storytelling<\/i><\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">SHANGHAI<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Aug. 25, 2025<\/span><\/span> \/PRNewswire\/ &#8212; Trip.com Group presents <i>Taste of <span class=\"xn-location\">China<\/span><\/i>, a bold multi-sensory dining show that blends fine cuisine with digital storytelling, cultural meaning and live performances.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2756585\/image_1.html\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2756585\/image_1.jpg?p=medium600\" title=\"\" alt=\"\" \/><\/a><br \/><span><\/span><\/p>\n<\/div>\n<p>Designed for travellers seeking deeper immersion beyond the usual landmarks, the show offers a unique entry point to discover <span class=\"xn-location\">China&#8217;s<\/span> rich heritage, reflecting the global travel service provider&#8217;s strategic push to develop innovative, culturally rich tourism products, especially in the fast-growing cross-border travel market.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2756586\/20250824095359.html\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2756586\/20250824095359.jpg?p=medium600\" title=\"\" alt=\"\" \/><\/a><br \/><span><\/span><\/p>\n<\/div>\n<p>&#8220;Innovation opens new horizons for travel, inviting travellers to connect with the world&#8217;s destinations in richer and more meaningful ways&#8221;, said Mr <span class=\"xn-person\">James Liang<\/span>, Co-founder and Chairman of Trip.com Group. &#8220;Immersive new experiences like this show how personalisation, discovery, and interaction can expand the possibilities and inspiration of travel.&#8221;<\/p>\n<p>Housed in a panoramic dining theatre within the newly renovated\u00a0Bund City Hall Plaza, the seven-course dinner is part culinary tour, part theatrical journey\u2014a unique reimagining of how food and culture can come together in travel, right in the heart of <span class=\"xn-location\">Shanghai<\/span>.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2756587\/1.html\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2756587\/1.jpg?p=medium600\" title=\"\" alt=\"\" \/><\/a><br \/><span><\/span><\/p>\n<\/div>\n<p>\u00a0<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2756588\/2.html\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2756588\/2.jpg?p=medium600\" title=\"\" alt=\"\" \/><\/a><br \/><span><\/span><\/p>\n<\/div>\n<p><b>A Culinary Journey Through Seven Regions<\/b><\/p>\n<p>In a 90-minute show, animated panda chef, Cheng BaoBao, leads guests on a culinary journey through seven regions of <span class=\"xn-location\">China<\/span>. Each regional chapter is paired with a signature dish from that locale, inviting travellers to taste their way across the country.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2756589\/3.html\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2756589\/3.jpg?p=medium600\" title=\"Follow Cheng BaoBao on his culinary journey\" alt=\"Follow Cheng BaoBao on his culinary journey\" \/><\/a><br \/><span>Follow Cheng BaoBao on his culinary journey<\/span><\/p>\n<\/div>\n<p>Diners can enjoy crispy, succulent Peking Duck served with refreshing jasmine tea in the north. In the southern region, they can savour tangy Sour Soup Fish balanced by mellow\u00a0Pu&#8217;er tea. A nourishing herbal hot pot with premium ingredients like marbled beef, abalone, and rare fungi awaits them in the chapter of central <span class=\"xn-location\">China<\/span>, while spice lovers will enjoy the western region&#8217;s chapter, where Mapo Tofu is elevated with wagyu beef cubes and lobsters.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2756590\/4.html\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2756590\/4.jpg?p=medium600\" title=\"From left to right: Nourishing Hot Pot, Peking Duck, and Mapo Tofu\" alt=\"From left to right: Nourishing Hot Pot, Peking Duck, and Mapo Tofu\" \/><\/a><br \/><span>From left to right: Nourishing Hot Pot, Peking Duck, and Mapo Tofu<\/span><\/p>\n<\/div>\n<p>Chinese values are also woven into each chapter, such as wisdom, responsibility, benevolence, integrity, heritage, connection, and innovation. Along the way,\u00a0Cheng BaoBao encounters these values in action. From Guilin fishermen honouring a fishing ban to allow ecosystems to thrive, to a <span class=\"xn-location\">Sichuan<\/span> chef insisting on three-year-aged bean paste for authentic Mapo Tofu, these narrative moments provide a window into the philosophies that shape the country&#8217;s culinary heritage.<\/p>\n<p><b>Immersive Storytelling Through Sight, Sound, and Interaction<\/b><\/p>\n<p><i>Taste of <span class=\"xn-location\">China<\/span><\/i>&#8216;s dynamic projections and live performances also bring each course vividly to life. Dancers in elegant hanfu (traditional Chinese attire) glide through Suzhou&#8217;s gardens, echoing the rhythm of the digital scenery. In another chapter, a performer wields a staff in a powerful display of Shaolin martial arts, while in a fishing season storyline in Guilin, guests can virtually &#8220;catch&#8221; fish in an interactive tabletop game.<\/p>\n<p>The show reaches its dramatic finale with a live <span class=\"xn-location\">Sichuan<\/span> opera face-changing performance, where artists swap masks with speed amidst an unexpected rock rhythm.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2756591\/5.html\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2756591\/5.jpg?p=medium600\" title=\"\" alt=\"\" \/><\/a><br \/><span><\/span><\/p>\n<\/div>\n<p>\u00a0<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2756592\/6.html\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2756592\/6.jpg?p=medium600\" title=\"\" alt=\"\" \/><\/a><br \/><span><\/span><\/p>\n<\/div>\n<p>\u00a0<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2756593\/7.html\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2756593\/7.jpg?p=medium600\" title=\"\" alt=\"\" \/><\/a><br \/><span><\/span><\/p>\n<\/div>\n<p><b>Step into Tradition and Dress the Part<\/b><\/p>\n<p>Guests are recommended to arrive two hours in advance to dress up in traditional Chinese costumes. The venue offers professional styling services featuring a range of Chinese attire, such as Song dynasty hanfu, Qing-era cheongsam, Tang-dynasty inspired outfits, and the distinctive garments of Miao and Tibetan communities. A 3D screen and intricately designed sets outside the venue also provide the perfect backdrop for photos and social sharing.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2756594\/8.html\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2756594\/8.jpg?p=medium600\" title=\"\" alt=\"\" \/><\/a><br \/><span><\/span><\/p>\n<\/div>\n<p><b>Food as a Gateway to Travel<\/b><\/p>\n<p>As global travellers increasingly seek out food-led travel experiences, Trip.com Group is positioning cuisine as a gateway to cultural discovery. According to the company&#8217;s latest data, in the first half of 2025, culinary travel bookings rose by 30% year-on-year, with <span class=\"xn-location\">Paris<\/span>, <span class=\"xn-location\">London<\/span>, <span class=\"xn-location\">New York<\/span>, <span class=\"xn-location\">Madrid<\/span>, and <span class=\"xn-location\">Milan<\/span> topping the list of global dining destinations.<\/p>\n<p>Within <span class=\"xn-location\">China<\/span>, foodies are flocking to cities such as <span class=\"xn-location\">Shanghai<\/span>, <span class=\"xn-location\">Beijing<\/span>, <span class=\"xn-location\">Guangzhou<\/span>, <span class=\"xn-location\">Chengdu<\/span>, and <span class=\"xn-location\">Changsha<\/span>. Among these, <span class=\"xn-location\">Shanghai<\/span> and <span class=\"xn-location\">Beijing<\/span> stand out with strong restaurant bookings, highlighting the growing appeal of their dynamic food scenes.<\/p>\n<p><i>Taste of <span class=\"xn-location\">China<\/span><\/i>\u00a0is part of the Group&#8217;s greater focus on culinary tourism. Each course in the experience doubles as a destination guide: menus feature QR codes linking to curated destination tips for featured regions, making it easier for diners to turn inspiration into travel plans. This focus is further reflected in <a href=\"https:\/\/www.trip.com\/toplist\/tripbest\/annual\/2025\/global-best-local-restaurants-100001427862\/?locale=en-XX\" target=\"_blank\" rel=\"nofollow\">Trip.Gourmet<\/a>, the Group&#8217;s one-stop food guide on Trip.com that offers global restaurant rankings and lists, travel-centric food content, and reservation options.<\/p>\n<p><b>Driving Innovation in Destination Experiences<\/b><\/p>\n<p>From a broader perspective, <i>Taste of <\/i><span class=\"xn-location\">China<\/span> goes beyond a culinary showcase \u2014 it is a cross-border, user-friendly experience designed for today&#8217;s modern travellers who seek authentic cultural adventures. By developing its own flagship experiences like <i>Taste of <span class=\"xn-location\">China<\/span><\/i>, the Group aims to drive destination demand, increase visitor arrivals, and inspire the industry to create more world-class offerings.<\/p>\n<p>Trip.com Group actively drives travel innovation with initiatives such as the <a href=\"https:\/\/group.trip.com\/media\/article_detail\/tourism-innovation-awards-final-winners-2025?id=456\" target=\"_blank\" rel=\"nofollow\">Tourism Innovation Awards<\/a>, which spotlight and reward standout projects across the travel sector. Leveraging on <span class=\"xn-location\">China&#8217;s<\/span> growing popularity and expanded visa-free transit policy, the Group also uses creative destination storytelling to turn layovers into memorable experiences. Its layover programmes in <span class=\"xn-location\">Shanghai<\/span> and <span class=\"xn-location\">Beijing<\/span> offer free city tours with curated cultural highlights, while over 1,500 group and private tours itineraries across China\u2014from expertly guided packages to bespoke journeys\u2014are tailored to diverse traveller needs.<\/p>\n<p>Looking ahead, the <i>Taste of <span class=\"xn-location\">China<\/span><\/i> experience will continue to evolve with seasonal menu updates, overseas pop-up events, and touring editions designed to bring new stories\u2014and new flavours\u2014to audiences worldwide.<\/p>\n<p><b>Plan Your Visit<\/b><\/p>\n<p><i>Taste of <span class=\"xn-location\">China<\/span><\/i>\u00a0is now open for reservations on Trip.com platforms.<\/p>\n<p>Location: No. 215 Jiangxi Middle Road, Huangpu District, <span class=\"xn-location\">Shanghai<\/span><\/p>\n<p>Show Hours: 12:00 <span class=\"xn-chron\">noon to 2:00 PM<\/span> and <span class=\"xn-chron\">7:00 PM to 9:00 PM<\/span><\/p>\n<p>Price: Average dinner sets start from <span class=\"xn-money\">RMB 1,000<\/span> per person<\/p>\n<p>Dietary Notes: All dishes are pork\/lard-free to accommodate Muslim guests. Vegetarian options are available.<\/p>\n<p>Nearby attractions such as The Bund, <span class=\"xn-person\">Yuyuan Garden<\/span>, and the Shanghai Museum make for a perfect pre-dinner excursion.<\/p>\n<p>Whether guests are culture enthusiasts or curious foodies, <i>Taste of <span class=\"xn-location\">China<\/span><\/i> offers a unique way to experience the soul of a nation\u2014one bite at a time.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<\/div>\n<p><!-- \/wp:html --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-30677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cision-pr-newswire","category-cision-pr-newswire-en"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/30677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=30677"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/30677\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=30677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=30677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=30677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}