Mid-to-High-End Strateg<\/b>y<\/b>\u00a0Yield Tangible Results with High-Quality Growth in Global Business<\/b><\/p>\n
Results Highlights<\/b><\/p>\n HONG KONG<\/span><\/span>, Aug. 22, 2025<\/span><\/span> \/PRNewswire\/ — TCL Electronics Holdings Limited<\/b> (“TCL Electronics<\/b>” or the “Company”, 01070.HK<\/b>) today announced its interim results for the six months ended 30 June 2025<\/span>. The Company’s core business achieved quality growth, complemented by significant optimisation of product and channel mix, coupled with rapid expansion of innovative business. This resulted in a 20.4% year-on-year increase in overall revenue to HK$54.78 billion<\/span> and a 16.0% year-on-year increase in gross profit to HK$8.37 billion<\/span>.<\/p>\n The Company has continued to strengthen its competitive advantages in cost management and operational efficiency. Through proactive digital transformation initiatives and automation and intelligent upgrades, the Company has enhanced its operational efficiency across production, manufacturing, logistics, and warehousing. Combined with sustained implementation of precision marketing strategies, the\u00a0Company’s overall expense[4]<\/sup>\u00a0ratio in the first half of 2025 decreased by 1.0 percentage point year-on-year to 11.5%.<\/p>\n Driven by scale advantages and successful mid-to-high-end strategy execution, the Company’s profitability improved significantly. In the first half of 2025, profit after tax increased by 60.5% year-on-year to HK$1.05 billion<\/span>, whilst adjusted profit attributable to owners of the parent rose by 62.0% year-on-year to HK$1.06 billion<\/span>.<\/p>\n Notable Trends towards <\/u><\/b>Mid-to-High-End and Large-Screen <\/u><\/b>Products, Quality Growth in Large-Sized Display Business Driven by Optimised Product Portfolio <\/u><\/b><\/p>\n Leveraging effective enhancement of brand influence, proactive global channel development, and continuous product mix optimisation, the Company’s display business revenue increased\u00a0by\u00a010.9% year-on-year to HK$33<\/span>.41\u00a0billion in the first half of 2025, with gross profit rising by 11.4% year-on-year to HK$5.20 billion<\/span>. In particular, large-sized display business generated global revenue of HK$28.35 billion<\/span>, representing a year-on-year increase of 9.4%. The\u00a0gross profit margin\u00a0improved by 0.5 percentage points to 15.9% year-on-year. In the first half of 2025, global shipment of TCL TV grew by 7.6% year-on-year to 13.46 million sets,\u00a0maintaining its position amongst the world’s top\u00a0two[5]<\/sup>\u00a0TV brands. The global shipment of TCL Mini LED TV soared by 176.1% year-on-year to 1.37 million sets, firmly securing TCL’s position as the global No.1[6]<\/sup>.<\/p>\n In the PRC market, leveraging its effective mid-to-high-end strategy and benefitting from the PRC’s “trade-in” policy that released strong demand on mid-to-high-end products, the Company\u00a0achieved steady growth in shipment and continuous product mix optimisation, outperforming the industry average. In the first half of 2025, the shipment of TCL TV in the PRC market increased by 3.5% year-on-year, with the shipment of TCL-branded TV achieving 10.2% year-on-year growth, ranking among the top two[7]<\/sup>\u00a0 in terms of both retail sales volume and retail sales revenue.\u00a0Shipment of TCL Mini LED TV surged by 154.2% year-on-year, with its shipment proportion climbing 12.6 percentage points to 21.2%. The continued increase in shipments of mid-to-high-end and large-size products drove the Company’s revenue in the PRC market to grow 4.4% year-on-year to HK$8.72 billion<\/span>, with gross profit margin improving\u00a0by 1.7 percentage points year-on-year to 19.4%, further enhancing profitability.<\/p>\n In the international market, the Company has proactively engineered a globalised manufacturing footprint for its TV operations. The Company has established a distributed network of production bases in locations including China<\/span>, Vietnam<\/span>, Mexico<\/span>, Brazil<\/span>, Poland<\/span> and Pakistan<\/span>. Via distributed capacity deployment, the Company has realised dynamic supply chain orchestration and enabled flexible reallocation of production focus, with a total annual capacity exceeding 30 million sets. In the first half of 2025, the shipment of TCL TV in the international market grew by 8.7% year-to-year. Notably, the shipment of TCL Mini LED TV in the international market soared\u00a0by 196.8% year-on-year, and its shipment proportion expanding by 4.9 percentage points to 7.7%. The significant growth in shipment of mid-to-high-end products drove a year-on-year increase of 11.8% in international market revenue of large-sized display business to HK$19.63 billion<\/span>, with gross profit margin enhanced by 0.1 percentage points to 14.4%. Leveraging high-impact platforms such as international top-tier sporting events, exhibitions, eSports tournaments, and film collaborations, the Company enhanced its global brand influence continuously. Meanwhile, the Company expanded and deepened key channel coverage, driving TCL TV to maintain a top-three[8]<\/sup>\u00a0ranking in nearly 20 countries internationally.<\/p>\n In addition, guided by the strategy of “prioritising efficiency, focusing on key markets, and steadily expanding business”, the\u00a0Company’s small-and-medium-sized display business achieved steady growth by focusing on key markets, deepening its penetration of first-tier network operators in Europe<\/span> and North America<\/span> and further consolidating strategic partnerships with core partners. In the first half of 2025, the Company’s small-and-medium-sized display business revenue increased by 21.3% year-on-year to HK$4.56 billion<\/span>, with gross profit increasing by 2.7% year-on-year to HK$0.63 billion<\/span>.<\/p>\n User Experience at the Core<\/u><\/b>,<\/u><\/b>\u00a0Elevating TV AI Interaction, Vigorously Expanding Overseas Market, Powering Sustainable Growth<\/u><\/b>\u00a0in Internet Business<\/u><\/b><\/p>\n TCL Electronics remains committed to expanding the global presence of its home internet business, prioritising user needs and continuously enhancing user experience. In the first half of 2025, the\u00a0Company’s global internet business revenue reached HK$1.46 billion<\/span>, representing a year-on-year increase of 20.3%. Gross profit increased by 21.5% year-on-year to HK$0.79 billion<\/span>, while gross profit margin improved by 0.5 percentage points year-on-year to 54.4%, demonstrating strong profitability.<\/p>\n In product innovation, as a pioneer in the OTT field, TCL Electronics completed the significant upgrade of “TCL LINGKONG UI 3.0” during the reporting period, which achieved streamlined desktop optimisation while fully leveraging Mini LED display technology advantages to deliver superior viewing experiences. Simultaneously, UHD services were deployed across TV terminals,\u00a0featuring an industry-leading volume and duration of content,\u00a0offering over 30,000 hours of UHD content and providing users with unparalleled immersive audio-visual experiences.<\/p>\n Moreover, TCL Electronics continued strengthening strategic partnerships with internet giants such as Google, Roku and Netflix, driving continuous breakthroughs in overseas business models. The fully upgraded TCL Channel is equipped with a refreshed user interface, significantly improving content distribution efficiency; It has also established dual first-class experiences in FAST and AVOD. In countries such as the U.S., Brazil<\/span>, France<\/span> and Spain<\/span>, the achievement of content localisation has been accompanied by a substantial increase in the share of high-quality content. Furthermore, the average consumption time for in-house content products has seen a twofold increase. As of 30 June 2025<\/span>, TCL Channel achieved global overseas market coverage with over 39.30 million cumulative users, effectively fuelling sustained growth in international internet business.<\/p>\n Innovative Business Achieves<\/u><\/b>\u00a0a Significant Leap in Scale<\/u><\/b>, Profitability and Competitiveness of Photovoltaic Business Continuously Enhancing, <\/u><\/b>Continuous <\/u><\/b>Breakthroughs in AI <\/u><\/b>Deployment<\/u><\/b><\/p>\n While achieving high-quality growth in its core business, the Company has leveraged enhanced global marketing efficiency and brand strength to accelerate its presence in innovative business. In the first half of 2025, TCL Electronics’ innovative business maintained robust growth, with revenue for the first half of 2025 increasing by 42.4% year-on-year to HK$19.88 billion<\/span>, and gross profit growing by 25.7% year-on-year to HK$2.37 billion<\/span>.<\/p>\n In the first half of 2025, TCL Electronics enhanced competitive advantages in the market-based power trading, continuously deepened channel cooperation, accelerated the implementation of innovative application scenarios and product innovation iterations, and continuously strengthened operational efficiency to ensure high-quality and healthy business development. During the reporting period, the Company\u00a0significantly enhanced channel stickiness through mutual empowerment and refined channel operations, deepened cooperation with capital partners capable of engaging in market-based power trading, and co-created green financial solutions with financial institutions to achieve high-quality ecological collaboration development. Meanwhile, the Company continuously explored new scenarios, including zero-carbon parks, photovoltaic storage charging solutions, and high-end villas, adapting to the ever-changing market demands through product and technological innovations. In the first half of 2025, the Company’s photovoltaic business revenue increased by 111.3% year-on-year to HK$11.14 billion<\/span>, with gross profit rising by 98.5% year-on-year to HK$1.07 billion<\/span>. As of 30 June 2025<\/span>, the Company’s photovoltaic business has over 290 cumulative industrial and commercial contracted projects and more than 2,380 cumulative distribution channels, benefitting over 280,000 cumulative contracted rural residents.<\/p>\n The Company achieved ground-breaking breakthroughs in the field of AR\/XR smart glasses. In the first half of 2025, RayNeo, a company internally incubated by the Company, launched a series of three blockbuster new products through collaborative IP branding, including the portable lightweight Air 3s Pro XR private cinema glasses, the V3 Slim AI shooting glasses for capturing moments anytime and anywhere, and the X3 Pro AI glasses, a personal information terminal featuring full-colour AR and AI integration. During the 618 Shopping Festival in 2025, RayNeo’s domestic market share in terms of sales volume exceeded 52%, representing a 2.4-fold[9]<\/sup>\u00a0increase in sales volume year-on-year. RayNeo Smart Glasses secured sales volume championship in the XR category on both JD and Tmall platforms, demonstrating strong consumer recognition. Earlier this year at the International Consumer Electronics Show (CES), the Company unveiled the world’s first modular AI companion robot, the TCL AiMe. Integrating AI, IoT control hub capabilities, and home companion functionalities, this product presents a significant technological breakthrough. The launch of the TCL AiMe marked a pivotal step in the\u00a0Company’s advancement within the AI + IoT + robotics domain, while underscoring its leadership in the integration and application of AI and IoT technologies.<\/p>\n Outlook: Pursue “Mid-to-High-End + Globalisation” Strategy, Drive High-Quality Growth Through Technological Innovation<\/u><\/b><\/p>\n Looking ahead, the Company will adhere to its business philosophy of “Strategy Guidance, Innovation Drive, Advanced Manufacturing and Global Operation”.\u00a0It will continue to deepen its dual-drive strategy of “Mid-to-High-End + Globalisation”, enhance TCL’s global brand momentum, and increase R&D investment to solidify its strategic high ground in the mid-to-high-end market. At the same time, the Company will further optimise its global supply chain, logistics, and service systems, while vigorously promoting digital transformation to improve operational efficiency. Committed to the long-term operational goal of “net profit growth rate> gross profit growth rate > revenue growth rate > sales volume growth rate”, the Company is unwavering in its pursuit of a high-quality development trajectory, dedicated to creating value for customers, building a platform for employees, delivering returns for shareholders, and fulfilling social responsibilities, as it forges ahead relentlessly toward its vision of becoming a world-leading smart device enterprise.<\/p>\n About TCL Electronics<\/u><\/b><\/p>\n\n