{"id":30323,"date":"2025-08-19T08:04:37","date_gmt":"2025-08-19T08:04:37","guid":{"rendered":"https:\/\/www.hotelsalepage.com\/feed\/cision-pr-newswire\/klook-and-hong-kong-tourism-board-launch-first-multi-market-partnership-to-enhance-the-muslim-travel-experience\/"},"modified":"2025-08-19T08:04:37","modified_gmt":"2025-08-19T08:04:37","slug":"klook-and-hong-kong-tourism-board-launch-first-multi-market-partnership-to-enhance-the-muslim-travel-experience","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=30323","title":{"rendered":"Klook and Hong Kong Tourism Board Launch First Multi-Market Partnership to Enhance the Muslim Travel Experience"},"content":{"rendered":"\n\n\n
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Partnership aims to strengthen Hong Kong’s<\/span> positioning\u00a0
<\/i>as a welcoming destination for Muslim travelers.<\/i><\/p>\n

SINGAPORE<\/span><\/span>, Aug. 19, 2025<\/span><\/span> \/PRNewswire\/ — Muslim leisure travelers have the same motivations as others: explore new cultures, discover local experiences, and create meaningful memories.<\/p>\n

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\"Jelajah<\/a>
Jelajah Hong Kong, powered by Klook and Hong Kong Tourism Board.<\/span><\/p>\n<\/div>\n

The key difference lies in their need to do so in line with faith-based needs, such as access to Muslim-friendly food, prayer facilities, and privacy considerations.<\/p>\n

“Travel planning to non-Muslim-majority destinations can be stressful when key information for our faith-based needs isn’t readily available,” says Fazal Bahardeen, CEO of CrescentRating and HalalTrip, global authorities in Muslim-friendly travel<\/b>. “And navigating unfamiliar places among unfamiliar people can add to that anxiety.”<\/p>\n

“These gaps create feelings of discomfort or exclusion, undermining the very purpose of leisure travel, which is to enjoy new experiences with peace of mind,” he adds.<\/p>\n

This inspired “Jelajah Hong Kong”, <\/i>Hong Kong Tourism Board (HKTB)’s first-ever multi-market campaign to elevate Hong Kong<\/span> as a Muslim-friendly destination.<\/p>\n

Now enhanced with Klook.<\/p>\n

As part of this partnership, Klook brings to life a one-stop shop of Muslim-friendly activities and accommodations, as well as prayer-friendly day trips to family attractions and cultural highlights.<\/p>\n

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\"Muslim<\/a>
Muslim travelers having a great time in Hong Kong.<\/span><\/p>\n<\/div>\n

To bring these experiences to life, Klook taps into its Kreator network in key markets of Singapore<\/span>, Malaysia<\/span>, and Indonesia<\/span> to develop and share curated itineraries, offering firsthand recommendations that give Muslim travelers the comfort and confidence to explore Hong Kong\u00a0freely.<\/p>\n

Kenny Sham<\/span>, General Manager for Hong Kong<\/span>, Macau<\/span>, and Thailand<\/span> at Klook<\/b>, says: “We are always thinking about how to create more inclusive travel experiences by leveraging our strengths in discovery, data-driven insights, and curated offerings. Working with HKTB, we are able to tighten the information gaps for Millennials and Gen Z Muslim travelers, thereby helping them to explore Hong Kong<\/span> with confidence and comfort.”<\/p>\n

This initiative builds on recent progress.<\/p>\n

For Klook, this campaign follows its partnership with CrescentRating and HalalTrip. Through which, Klook became the first global experiences platform to offer verified Muslim-friendly ratings, allowing users to easily identify activities and attractions that align with their faith-based needs.<\/p>\n

As for Hong Kong<\/span>, the city has been named the “Most Promising Muslim-friendly Destination of the Year<\/i>” at the Halal in Travel Awards 2025. Hong Kong<\/span> now ranks third among non-OIC (Non-Organization of Islamic Cooperation) destinations and second globally in the Muslim Women Friendly Travel Destination category in the 2025 Global Muslim Travel Index (GMTI).<\/p>\n

These accolades reflect growing recognition from the Muslim community for Hong Kong’s<\/span> commitment to delivering inclusive and culturally respectful experiences for Muslim travelers.<\/p>\n

Liew Chian Jia, Regional Director, Southeast Asia<\/span> of the Hong Kong Tourism Board (HKTB)<\/b>, says: “Since the launch of our Muslim-focused campaign, “Jelajah Hong Kong<\/i>“, we’ve observed a growing level of interest and inquiries from Muslim travelers across our key source markets. Through this campaign, Hong Kong Tourism Board is strategically highlighting the city’s expanding range of Muslim-friendly offerings and experiences.”<\/p>\n

“This partnership with Klook marks a timely and meaningful collaboration that further positions Hong Kong<\/span> as an inclusive and welcoming destination for Muslim travelers. It also underscores our ongoing commitment to diversifying Hong Kong’s<\/span> tourism appeal and meeting the evolving needs of global visitors,” says Chian Jia.\u00a0<\/p>\n

GMTI reported that international Muslim arrivals reached 176 million in 2024 \u2014 up 25% from 2023 \u2014 and were projected to grow to 245 million by 2030. By then, total travel spending is expected to reach USD$230 billion<\/span>, highlighting the growing influence and economic potential of this vibrant market.<\/p>\n

And Klook’s data backs this trend. Over the past 12 months, bookings to Hong Kong<\/span> from the Muslim community have grown by 43.5%, with theme parks and attractions leading the way.<\/p>\n

“We are delighted to see Hong Kong<\/span> making significant strides towards becoming a more inclusive and welcoming destination for Muslim travelers. The partnership between Klook and HKTB is a good example of how collaborations can create meaningful, Muslim-friendly travel experiences to provide useful and relevant travel information for tourists,” says Fazal.<\/p>\n

The gateway to Muslim-friendly travel in Hong Kong<\/span> starts here:<\/p>\n