{"id":29951,"date":"2025-08-13T06:20:32","date_gmt":"2025-08-13T06:20:32","guid":{"rendered":"https:\/\/www.hotelsalepage.com\/feed\/cision-pr-newswire\/wong-to-yick-wood-lock-medicated-balm-proudly-announces-cantopop-diva-joey-yung-as-its-first-ever-brand-ambassador\/"},"modified":"2025-08-13T06:20:32","modified_gmt":"2025-08-13T06:20:32","slug":"wong-to-yick-wood-lock-medicated-balm-proudly-announces-cantopop-diva-joey-yung-as-its-first-ever-brand-ambassador","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=29951","title":{"rendered":"Wong To Yick Wood Lock Medicated Balm Proudly Announces Cantopop Diva Joey Yung as Its First-Ever Brand Ambassador"},"content":{"rendered":"\n\n\n
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“No.1 Meets No.1” \u2013 A Legendary Collaboration Redefining Excellence<\/b><\/p>\n

HONG KONG<\/span><\/span>, Aug. 13, 2025<\/span><\/span> \/PRNewswire\/ — Renowned Hong Kong<\/span> heritage brand Wong To Yick Wood Lock Medicated Balm<\/b>\u00a0today announced its groundbreaking partnership\u00a0with Cantopop Diva\u00a0Joey Yung as its first-ever brand ambassador. This landmark collaboration\u2014“No.1 Meets No.1”<\/i>\u2014showcases Wong To Yick’s undisputed leadership as\u00a0Hong Kong’s<\/span> No.1 Muscle Pain Reliever\u00b9<\/b>\u00a0and\u00a0No.1 in the Medicated Oil Segment\u00b2<\/b>, while leveraging Joey Yung’s<\/span> global influence to elevate the brand’s legacy of\u00a0professionalism and trust<\/b>\u00a0to new heights.<\/p>\n

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Wong To Yick Wood Lock Medicated Balm Proudly Announces Cantopop Diva Joey Yung as Its First-Ever Brand Ambassador<\/span><\/p>\n<\/div>\n

[High-resolution promotional photo download:\u00a0Here<\/a>]<\/p>\n

A Legendary Union: Excellence Meets Excellence<\/b><\/p>\n

The collaboration between Wong To Yick and Joey Yung<\/span> is rooted in shared values of perseverance and excellence. Wong To Yick Wood Lock Medicated Balm has dominated Hong Kong’s<\/span> pain relief market for over half a century, maintaining its position as the No.1 Muscle Pain Reliever[1]<\/sup> and No.1 in the Medicated Oil Segment[2]<\/sup> (by sales volume and value) for three consecutive years. Meanwhile, Joey Yung<\/span>, renowned for her unparalleled dedication and resilience, embodies the brand’s spirit of\u00a0“growing stronger through challenges.”<\/i><\/p>\n

“<\/i>\u00a0Wong To Yick Wood Lock Medicated Balm has been a trusted part of my life since childhood,”<\/i>\u00a0shared Joey Yung<\/span>.\u00a0“Whether it’s post-performance muscle fatigue or soreness from daily training, it delivers fast, effective relief. My personal experience aligns perfectly with the brand’s ethos of perseverance and strength.”<\/i><\/p>\n

Wong To Yick & Joey Yung<\/span>: <\/b>Join Forces to Pioneer a New Brand Era<\/b><\/p>\n

This landmark partnership between Wong To Yick Wood Lock Medicated Balm and Cantopop music icon Joey Yung<\/span> marks a transformative milestone for this Hong Kong<\/span> heritage brand with over half a century of history. As the brand’s first-ever ambassador, Joey Yung<\/span> will leverage her widespread influence and positive public image to help redefine Wong To Yick’s identity\u2014breaking free from traditional Chinese medicine stereotypes and cultivating a more youthful, fashionable brand appeal.<\/p>\n

On the marketing front, Wong To Yick will launch a comprehensive promotional campaign, including high-end TV commercials that highlight the product’s efficacy alongside Joey’s star power, large-scale outdoor advertisements to amplify brand visibility, interactive social media initiatives to engage younger consumers, and strengthened retail partnerships to ensure optimal product availability and presentation. All marketing efforts will center on the theme\u00a0“Perseverance, the Champion’s Choice,”<\/b>\u00a0seamlessly blending Joey Yung’s<\/span> superstar persona with the brand’s professional credibility\u2014reshaping modern consumers’ perception of premium Chinese herbal remedies.<\/p>\n

Wong To Yick places consumer trust at the forefront, particularly in combating counterfeit products. The brand has established a robust anti-counterfeiting system and will roll out multi-tiered educational initiatives, including detailed authenticity guides on official websites and social platforms, empowering consumers to identify genuine products with ease. As the ambassador, Joey Yung<\/span> shared,\u00a0“As a Hong Kong<\/span> native, I have unwavering faith in the words ‘<\/i>Made in Hong Kong<\/span><\/i><\/b>.’ Wong To Yick’s decades of consistent quality reflect not just a product commitment but the very essence of Hong Kong’s<\/span> spirit. Every authentic bottle embodies this dedication and integrity.”<\/i><\/p>\n

Since its founding in 1968 by Mr. Wong To Yick, the brand has remained steadfast in its Hong Kong<\/span> manufacturing roots, using premium natural herbal ingredients to uphold the highest quality standards. Looking ahead, Wong To Yick will continue to embrace its\u00a0“Growing Stronger Through Challenges”\u00a0ethos, innovating while honoring tradition, to deliver superior health products to global consumers\u2014ensuring this half-century legacy of craftsmanship endures for generations to come.<\/p>\n

[1]<\/sup>\u00a0Sales Value (HK$) and Sales Volume (KG\/LITRE) in the Muscle Pain Reliever category from Feb 2022<\/span> \u2013 Jan 2025<\/span>. (Copyright \u00a9 2025, NielsenIQ)
[2]<\/sup> Sales Value (HK$) and Sales Volume (KG\/LITRE) in the Oil segment of Muscle Pain Reliever category from Feb 2022<\/span> \u2013 Jan 2025<\/span>. (Copyright \u00a9 2025, NielsenIQ)<\/p>\n

About Wong To\u00a0Yick Wood Lock Medicated Balm<\/b><\/p>\n

Wong To Yick Wood Lock Medicated Balm: A Hong Kong Legacy Spanning Over Half a Century<\/b><\/p>\n

Brand Heritage<\/span><\/b><\/p>\n

“Pain stems from blockage; relief comes from flow.”<\/i>\u00a0This ancient Chinese medical philosophy has been the lifelong guiding principle of Mr. Wong To Yick, founder of Wong To Yick Wood Lock Medicated Balm. As an iconic Hong Kong brand established in the 1960s and now in its second generation of leadership, Wong To Yick has remained steadfast in its original mission through decades of societal change, upholding the artisan spirit of\u00a0“mastering one craft with relentless dedication.”<\/i><\/p>\n

In 1968, Mr. Wong began his journey from a humble herbal tea shop in Sham Shui Po, combining decades of medical expertise with the essence of traditional Chinese medicine. Through rigorous clinical trials and formula refinement, he developed this revolutionary liniment with unparalleled penetrating efficacy. From grassroots word-of-mouth recognition to becoming an internationally renowned authority in Chinese herbal medicine, the product’s\u00a0“activate circulation, relieve pain”<\/i>\u00a0benefits have made it a testament to Hong Kong’s<\/span> excellence in traditional medicine.<\/p>\n

Commitment to Craftsmanship<\/b><\/p>\n

For over 50 years, Wong To Yick Wood Lock Medicated Balm has embodied the philosophy of\u00a0“a lifetime devoted to perfecting one art.”\u00a0Amidst changing times, the brand maintains 100%\u00a0Made-in-Hong Kong\u00a0integrity, with stringent quality control across every step of production at its self-operated factories in Kwai Chung and Yuen Long. From sourcing premium global herbal ingredients to blending time-honored techniques with modern technology, each bottle undergoes 18 meticulous processes to meet international pharmaceutical standards.<\/p>\n

The Hong Kong Spirit & Brand Promise<\/span><\/b><\/p>\n

To Wong To Yick,\u00a0“Made in Hong Kong<\/span>”\u00a0is more than a label\u2014it’s an enduring pledge. For over half a century, we’ve preserved traditional medicine craftsmanship with an artisan’s heart, ensuring every bottle upholds a solemn promise to consumer well-being.<\/p>\n

The brand is built on three core values:<\/p>\n