{"id":29612,"date":"2025-08-07T02:53:09","date_gmt":"2025-08-07T02:53:09","guid":{"rendered":"https:\/\/www.hotelsalepage.com\/feed\/cision-pr-newswire\/seasun-games-mecha-break-shines-at-chinajoy\/"},"modified":"2025-08-07T02:53:09","modified_gmt":"2025-08-07T02:53:09","slug":"seasun-games-mecha-break-shines-at-chinajoy","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=29612","title":{"rendered":"Seasun Games’ Mecha Break Shines at ChinaJoy"},"content":{"rendered":"

BEIJING<\/span>, Aug. 7, 2025 \/PRNewswire\/ — A report from China Daily<\/span>:<\/span><\/p>\n

Seasun Games<\/span>, a Chinese game company with a history of over three decades, showcased its recently launched Mecha Break<\/i> game during this year’s China Digital Entertainment Expo & Conference, also known as ChinaJoy, in Shanghai<\/span> from August 1 to 4<\/span>, arousing great attention among game players both at home and abroad.<\/p>\n

Its booth offered not only a rich array of peripheral gifts, special cosplay performances, and exciting shows by elite players, but also featured activities such as game trials and limited-edition badges, allowing visitors to immerse themselves in the dynamic atmosphere and engage with the vibrant gaming community.<\/p>\n

\n

\"Seasun<\/a>
Seasun Games\u2019 Mecha Break attracts lots of game players at ChinaJoyin Shanghai from Aug 1-4.<\/span><\/p>\n<\/div>\n

Behind the popularity of the new game is cultural globalization, which constitutes the essence of taking games overseas, explained Yao Zhe<\/span>, vice-president of Seasun Games<\/span>.
<\/span><\/p>\n

“<\/span>And the key to successful international expansion for Chinese game companies lies in conveying the core of Chinese culture through an internationalized expression,” he added.<\/p>\n

Yao said that his company‘<\/span>s answer to expanding globally is to combine science fiction with mecha, striving to create a globally recognized Chinese mecha intellectual property.<\/p>\n

Historically, IP works in the mecha genre have been dominated by Japan<\/span> and Western countries. Works like Gundam<\/i> and Transformers<\/i> have had a profound impact on those born in the 1980s and 1990s. However, this dominance has also laid a solid foundation for young people worldwide to embrace mecha games, making it a culturally accepted medium for the global digital native generation.<\/p>\n

Seasun Games<\/span>‘ <\/span>Mecha Break<\/i>, upon its release on July 2<\/span>, quickly garnered global player appreciation, with some players stating that it “completely refreshes the perception of mecha enthusiasts.”<\/p>\n

It reached a peak of 132,000 concurrent players on the international gaming platform Steam, claiming the top spot on both the Trending Games<\/i> and Popular Releases<\/i> lists, and reaching as high as fifth place on the Most Played Games <\/i>list. It has become another “breakthrough hit” overseas, earning international recognition for Chinese game developers’ innovation and capabilities.<\/p>\n

The creation of this hit game is attributed to the support of hardcore technology and original game concepts. Mecha Break <\/i>has accumulated a wealth of innovative technologies, currently holding 60 patents in areas such as image processing, character animation processing, data management, human-computer interaction, and virtual reality and augmented reality, in addition to a national patent award. In particular, it has focused on patent deployment in core areas such as image processing and character animation processing.<\/p>\n

Insights into consumer profiles in overseas markets have proven indispensable and have exceeded the company‘<\/span>s expectations, Yao said. About 73 percent of overseas users are under the age of 26.<\/p>\n

In terms of markets, Japanese players exhibit a stronger-than-expected preference for competitive player-versus-player gameplay, while North American players show high purchasing intent for derivative merchandise such as model kits and collectible figures.<\/p>\n

In the future, Southeast Asia<\/span>, South America<\/span>, and Europe<\/span> are also expected to become the fastest-growing markets for Seasun Games<\/span>‘ <\/span>user base, he said.<\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

<\/p>\n

BEIJING<\/span>, Aug. 7, 2025 \/PRNewswire\/ — A report from China Daily<\/span>:<\/span><\/p>\n

Seasun Games<\/span>, a Chinese game company with a history of over three decades, showcased its recently launched Mecha Break<\/i> game during this year’s China Digital Entertainment Expo & Conference, also known as ChinaJoy, in Shanghai<\/span> from August 1 to 4<\/span>, arousing great attention among game players both at home and abroad.<\/p>\n

Its booth offered not only a rich array of peripheral gifts, special cosplay performances, and exciting shows by elite players, but also featured activities such as game trials and limited-edition badges, allowing visitors to immerse themselves in the dynamic atmosphere and engage with the vibrant gaming community.<\/p>\n

\n

\"Seasun<\/a>
Seasun Games\u2019 Mecha Break attracts lots of game players at ChinaJoyin Shanghai from Aug 1-4.<\/span><\/p>\n<\/div>\n

Behind the popularity of the new game is cultural globalization, which constitutes the essence of taking games overseas, explained Yao Zhe<\/span>, vice-president of Seasun Games<\/span>.
<\/span><\/p>\n

“<\/span>And the key to successful international expansion for Chinese game companies lies in conveying the core of Chinese culture through an internationalized expression,” he added.<\/p>\n

Yao said that his company‘<\/span>s answer to expanding globally is to combine science fiction with mecha, striving to create a globally recognized Chinese mecha intellectual property.<\/p>\n

Historically, IP works in the mecha genre have been dominated by Japan<\/span> and Western countries. Works like Gundam<\/i> and Transformers<\/i> have had a profound impact on those born in the 1980s and 1990s. However, this dominance has also laid a solid foundation for young people worldwide to embrace mecha games, making it a culturally accepted medium for the global digital native generation.<\/p>\n

Seasun Games<\/span>‘ <\/span>Mecha Break<\/i>, upon its release on July 2<\/span>, quickly garnered global player appreciation, with some players stating that it “completely refreshes the perception of mecha enthusiasts.”<\/p>\n

It reached a peak of 132,000 concurrent players on the international gaming platform Steam, claiming the top spot on both the Trending Games<\/i> and Popular Releases<\/i> lists, and reaching as high as fifth place on the Most Played Games <\/i>list. It has become another “breakthrough hit” overseas, earning international recognition for Chinese game developers’ innovation and capabilities.<\/p>\n

The creation of this hit game is attributed to the support of hardcore technology and original game concepts. Mecha Break <\/i>has accumulated a wealth of innovative technologies, currently holding 60 patents in areas such as image processing, character animation processing, data management, human-computer interaction, and virtual reality and augmented reality, in addition to a national patent award. In particular, it has focused on patent deployment in core areas such as image processing and character animation processing.<\/p>\n

Insights into consumer profiles in overseas markets have proven indispensable and have exceeded the company‘<\/span>s expectations, Yao said. About 73 percent of overseas users are under the age of 26.<\/p>\n

In terms of markets, Japanese players exhibit a stronger-than-expected preference for competitive player-versus-player gameplay, while North American players show high purchasing intent for derivative merchandise such as model kits and collectible figures.<\/p>\n

In the future, Southeast Asia<\/span>, South America<\/span>, and Europe<\/span> are also expected to become the fastest-growing markets for Seasun Games<\/span>‘ <\/span>user base, he said.<\/p>\n

<\/div>\n

<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-29612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cision-pr-newswire","category-cision-pr-newswire-en"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/29612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=29612"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/29612\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=29612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=29612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=29612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}