{"id":29587,"date":"2025-08-06T19:59:03","date_gmt":"2025-08-06T19:59:03","guid":{"rendered":"https:\/\/www.hotelsalepage.com\/feed\/cision-pr-newswire\/cj-4dplex-and-nu-metro-cinemas-strengthen-partnership-with-first-ever-screenx-in-south-africa\/"},"modified":"2025-08-06T19:59:03","modified_gmt":"2025-08-06T19:59:03","slug":"cj-4dplex-and-nu-metro-cinemas-strengthen-partnership-with-first-ever-screenx-in-south-africa","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=29587","title":{"rendered":"CJ 4DPLEX and Nu Metro Cinemas Strengthen Partnership with First-Ever SCREENX in South Africa"},"content":{"rendered":"\n\n\n
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Durban<\/span>, Nu Metro’s<\/span> New Location in South Africa<\/span>, Will Feature the 270-Degree Panoramic SCREENX Auditorium<\/i><\/b><\/p>\n

BURBANK, Calif.<\/span><\/span>, Aug. 6, 2025<\/span><\/span> \/PRNewswire\/ — CJ 4DPLEX<\/a><\/u><\/b>, a worldwide leading producer of premium film formats and cinema technologies, and Nu Metro Cinemas, South Africa’s<\/span> first cinema exhibitor, announced today they have broadened their partnership to bring the first-ever SCREENX auditorium to South Africa<\/span>.<\/p>\n

SCREENX is the world’s first multi-projection cinema technology. The revolutionary premium format seamlessly extends the screen onto the auditorium’s surrounding walls on the left and right sides. Delivering this premium 270-degree panoramic display enhances key scenes with exclusive visual elements and fully immerses audiences in a one-of-a-kind cinematic adventure.<\/p>\n

Nu Metro Cinemas, the second-largest exhibitor in the region, operates 19\u00a0theater locations and 132 screens across South Africa<\/span>, with additional reach into Zambia<\/span> and Mozambique<\/span>. Through the new agreement with CJ 4DPLEX, Nu Metro Cinemas will open the first SCREENX in South Africa<\/span> \u2013 and the second on the African continent \u2013 marking the company’s milestone debut of the 270-degree panoramic format. Nu Metro Cinemas was the first to introduce CJ 4DPLEX’s multisensory 4DX theater in Africa<\/span>, and today they operate six 4DX auditoriums across the region as a result of the ongoing partnership.<\/p>\n

The inaugural theater is located at the Gateway shopping mall in Durban<\/span>, a prominent retail destination, The theater is set to open in September 2025<\/span>. The new SCREENX will feature a 50-foot-wide screen providing a premium theatrical experience that lets moviegoers enjoy films like never before.<\/p>\n

“Nu Metro<\/span> is elated to add SCREENX to its stable as a first in South Africa<\/span> and we are optimistic that our consumers will embrace the new entry into the world of cinema,” said Denver Chetty<\/span>, CEO of Nu Metro Cinemas.<\/p>\n

Jamil Valiyev<\/span>, Managing Director, Global Partnerships & Operations at CJ 4DPLEX said, “We are thrilled to collaborate with Nu Metro Cinemas to unveil their very first SCREENX auditorium in South Africa<\/span>. Together, this new development represents a significant step in CJ 4DPLEX’s global expansion and our commitment to delivering immersive cinematic experiences to new markets.”<\/p>\n

“<\/b>We are overjoyed to build on our partnership with CJ 4DPLEX to introduce South Africa’s<\/span> first premium SCREENX experience,” said Reuben Pillay<\/span>, Executive of Nu Metro Cinemas. “At Nu Metro Cinemas, we are dedicated to bringing the latest cinema innovations to our audiences. The launch of this new site in Durban\u00a0is a big milestone that will showcase a new level of cinematic excellence to the region.”<\/p>\n

About CJ 4DPLEX
<\/b>CJ 4DPLEX is a leading, next-generation cinema technology company, headquartered in Seoul<\/span> with international offices in Los Angeles<\/span>, Beijing<\/span>, and London<\/span>. The company has created innovative film technologies for theaters worldwide that include ‘SCREENX’, ‘4DX’, and ‘Ultra 4DX’ for consumers to experience films in ways that were never before possible.<\/p>\n

CJ 4DPLEX is a part of the CJ Group conglomerate that also includes entertainment powerhouses CJ CGV, the fifth largest theater chain in the world, and CJ ENM (CJ Entertainment & Media), who produced the Academy Award\u00ae, Golden Globe\u00ae and SAG Awards winning film, “Parasite”.<\/p>\n

SCREENX is the world’s first multi-projection cinema with an immersive 270-degree field of view. By expanding the image beyond the frame and onto the walls of the theater, SCREENX places the audience directly at the center of the story, creating a visually immersive viewing experience unlike any other. To date, there are over 435 SCREENX auditoriums around the world in 40 countries.<\/p>\n

4DX provides moviegoers with a multi-sensory cinema-going experience, allowing audiences to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. Each 4DX auditorium incorporates motion-based seating synchronized with more than 21 different effects and optimized by a team of skilled editors. To date, there are over 775 4DX auditoriums around the world, spanning over 70 countries.<\/p>\n

About Nu Metro Cinemas:
<\/b>Nu Metro<\/span> is one of South Africa’s<\/span> premier entertainment destinations, offering an unparalleled blend of luxury, cutting-edge technology, and immersive viewing formats. With a focus on creating extraordinary cinema experiences, Nu Metro<\/span> goes beyond traditional movie-going by offering exclusive formats like VIP, Extreme, and 4DX.<\/p>\n