{"id":28985,"date":"2025-07-29T06:57:37","date_gmt":"2025-07-29T06:57:37","guid":{"rendered":"https:\/\/www.hotelsalepage.com\/feed\/cision-pr-newswire\/xinhua-silk-road-second-taste-of-china-global-specialty-green-coffee-bean-competition-wraps-up-in-shanghai-revealing-chinese-consumer-preferences\/"},"modified":"2025-07-29T06:57:37","modified_gmt":"2025-07-29T06:57:37","slug":"xinhua-silk-road-second-taste-of-china-global-specialty-green-coffee-bean-competition-wraps-up-in-shanghai-revealing-chinese-consumer-preferences","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=28985","title":{"rendered":"Xinhua Silk Road: Second “Taste of China” Global Specialty Green Coffee Bean Competition wraps up in Shanghai, revealing Chinese consumer preferences"},"content":{"rendered":"

BEIJING<\/span><\/span>, July 29, 2025<\/span><\/span> \/PRNewswire\/ — The second “Taste of China” Global Specialty Green Coffee Bean Competition concluded on Sunday in Shanghai<\/span>, showcasing the taste preferences of Chinese coffee consumers to the global market.<\/p>\n

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Hosted by Hongqiao International Coffee Harbor, the two-day event evaluated about 82 premium coffee beans from 16 countries.<\/p>\n

Unlike traditional Western or Southeast Asian markets, Chinese consumers have distinct preferences for green coffee beans. Despite a rapid surge in coffee imports in recent years, many overseas producers remain unfamiliar with these domestic tastes.<\/p>\n

Since its debut, the competition has received strong support from the embassies and consulates of major coffee-producing countries in Shanghai<\/span>, along with their respective specialty coffee associations.<\/p>\n

This year’s event featured coffee beans from renowned coffee-growing regions such as Brazil<\/span>, Ethiopia<\/span>, Colombia<\/span>, and Vietnam<\/span>, emerging regions including Thailand<\/span>, El Salvador<\/span>, Ecuador<\/span>, and Burundi<\/span>, and China’s<\/span> key producing areas like Yunnan<\/span> and Hainan<\/span>.<\/p>\n

The judging panel included R&D and training heads from top coffee chains such as Luckin Coffee, Starbucks, and Cotti Coffee<\/span>, national champions of brewing and cupping competitions, and coffee enthusiasts from across the country.<\/p>\n

The result of the competition reflects Chinese consumer taste trends, providing valuable data for producers and roasters to better align with domestic market demands.<\/p>\n

For the first time, the top ten coffees were auctioned both online and offline, attracting interest from roasters, caf\u00e9 owners, and coffee enthusiasts.<\/p>\n

In addition, the top 30 winning coffees are set to embark on a nationwide cupping tour across major cities in China<\/span>. The final “Most Popular Coffee Award” will be announced after the tour, based on public feedback.<\/p>\n

Hongqiao International Coffee Harbor, the competition organizer, currently partners with over 200 international coffee enterprises, sourcing products from 60 countries and generating over 3 billion yuan<\/span> in annual trade.<\/p>\n

Original link: https:\/\/en.imsilkroad.com\/p\/346805.html<\/a><\/p>","protected":false},"excerpt":{"rendered":"

<\/p>\n

BEIJING<\/span><\/span>, July 29, 2025<\/span><\/span> \/PRNewswire\/ — The second “Taste of China” Global Specialty Green Coffee Bean Competition concluded on Sunday in Shanghai<\/span>, showcasing the taste preferences of Chinese coffee consumers to the global market.<\/p>\n

\n

\"\" <\/a>
<\/span><\/p>\n<\/div>\n

Hosted by Hongqiao International Coffee Harbor, the two-day event evaluated about 82 premium coffee beans from 16 countries.<\/p>\n

Unlike traditional Western or Southeast Asian markets, Chinese consumers have distinct preferences for green coffee beans. Despite a rapid surge in coffee imports in recent years, many overseas producers remain unfamiliar with these domestic tastes.<\/p>\n

Since its debut, the competition has received strong support from the embassies and consulates of major coffee-producing countries in Shanghai<\/span>, along with their respective specialty coffee associations.<\/p>\n

This year’s event featured coffee beans from renowned coffee-growing regions such as Brazil<\/span>, Ethiopia<\/span>, Colombia<\/span>, and Vietnam<\/span>, emerging regions including Thailand<\/span>, El Salvador<\/span>, Ecuador<\/span>, and Burundi<\/span>, and China’s<\/span> key producing areas like Yunnan<\/span> and Hainan<\/span>.<\/p>\n

The judging panel included R&D and training heads from top coffee chains such as Luckin Coffee, Starbucks, and Cotti Coffee<\/span>, national champions of brewing and cupping competitions, and coffee enthusiasts from across the country.<\/p>\n

The result of the competition reflects Chinese consumer taste trends, providing valuable data for producers and roasters to better align with domestic market demands.<\/p>\n

For the first time, the top ten coffees were auctioned both online and offline, attracting interest from roasters, caf\u00e9 owners, and coffee enthusiasts.<\/p>\n

In addition, the top 30 winning coffees are set to embark on a nationwide cupping tour across major cities in China<\/span>. The final “Most Popular Coffee Award” will be announced after the tour, based on public feedback.<\/p>\n

Hongqiao International Coffee Harbor, the competition organizer, currently partners with over 200 international coffee enterprises, sourcing products from 60 countries and generating over 3 billion yuan<\/span> in annual trade.<\/p>\n

Original link: https:\/\/en.imsilkroad.com\/p\/346805.html<\/a><\/p>\n

<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-28985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cision-pr-newswire","category-cision-pr-newswire-en"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/28985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=28985"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/28985\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=28985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=28985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=28985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}