{"id":27278,"date":"2025-07-22T11:33:00","date_gmt":"2025-07-22T04:33:00","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=27278"},"modified":"2025-07-22T11:33:00","modified_gmt":"2025-07-22T04:33:00","slug":"appier-launches-adcreative-ai-in-thailand-to-drive-generative-ai-transformation-in-creative-marketing","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=27278","title":{"rendered":"Appier Launches AdCreative.ai in Thailand to Drive Generative AI Transformation in Creative Marketing"},"content":{"rendered":"<table border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2688236\/Appier_white_logo__blue_background_Logo.jpg?p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">BANGKOK<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">July 22, 2025<\/span><\/span> \/PRNewswire\/ &#8212; <u><a href=\"https:\/\/www.appier.com\/en\/\" target=\"_blank\" rel=\"nofollow\">Appier<\/a><\/u>\u00a0(TSE: 4180), an AI-native SaaS company specializing in advanced AdTech and MarTech solutions, officially launches <u><a href=\"http:\/\/adcreative.ai\/\" target=\"_blank\" rel=\"nofollow\">AdCreative.ai<\/a><\/u>\u00a0solution in <span class=\"xn-location\">Thailand<\/span>. Powered by Generative AI, the platform helps Thai brands speed up creative production, boost campaign performance, and scale personalize marketing efforts. The launch marks a meaningful step in supporting Thai brands as they navigate the fast-changing marketing landscape. The event drew hundreds of marketers and advertisers from top brands and agencies eager to explore how AI is reshaping creative workflows and driving real business results.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<\/div>\n<p><b>Generative AI Momentum Builds in <span class=\"xn-location\">Thailand&#8217;s<\/span> Marketing Scene<\/b><\/p>\n<p>Following successful rollouts in <span class=\"xn-location\">Taipei<\/span>, <span class=\"xn-location\">Seoul<\/span>, <span class=\"xn-location\">Tokyo<\/span>, and <span class=\"xn-location\">Ho Chi Minh City<\/span>, the <span class=\"xn-location\">Bangkok<\/span> launch signals <span class=\"xn-location\">Thailand&#8217;s<\/span> growing role in the region&#8217;s digital economy \u2014 and its rapid embrace of AI. A recent <u><a href=\"https:\/\/www.bangkokpost.com\/business\/general\/3051260\/data-quality-concerns-a-barrier-to-adoption-of-ai?utm_source=chatgpt.com\" target=\"_blank\" rel=\"nofollow\">white paper<\/a><\/u>\u00a0by the Thailand Development Research Institute (TDRI) forecasts the local AI market will grow from <span class=\"xn-money\">48 billion baht<\/span> in 2024 to <span class=\"xn-money\">130 billion baht<\/span> by 2030, at a Compound Annual Growth Rate (CAGR) of 18%. Meanwhile, <u><a href=\"https:\/\/www.pwc.com\/th\/en\/press-room\/press-release\/2025\/press-release-31-01-25-en.html?utm_source=chatgpt.com#:~:text=In%202025%2C%20GenAI,development%2C%20and%20education\" target=\"_blank\" rel=\"nofollow\">PwC Thailand<\/a><\/u>\u00a0notes that GenAI is already being used across sectors, from content creation and personalized marketing to customer support, entertainment, and education.<\/p>\n<p>&#8220;Marketers in <span class=\"xn-location\">Thailand<\/span> are under more pressure than ever to deliver more content, faster \u2014 and across more platforms,&#8221; said\u00a0Magic Tu, SVP of Global Ad Cloud Sales, Appier.\u00a0&#8220;AdCreative.ai is designed to meet that need. It&#8217;s not just an ad generator \u2014 it&#8217;s a creative engine that helps brands tell better visual stories through AI.&#8221;<\/p>\n<p>&#8220;Generative AI is unlocking a new chapter in marketing,&#8221; said Serene Lam, Head of Enterprise Solutions Sales for <span class=\"xn-location\">Southeast Asia<\/span>, Appier. &#8220;With AdCreative.ai working alongside our predictive and engagement solutions, Thai brands can create more adaptive, data-driven marketing workflows that move faster and perform better in today&#8217;s dynamic landscape.&#8221;<\/p>\n<p><b>Brands Embrace AI to Accelerate Creative Performance<\/b><\/p>\n<p>During the event, Appier highlighted how leading Thai brands are leveraging its AI-powered solutions to transform creative production and marketing execution. These early applications from <b><u><a href=\"https:\/\/www.foodpassion.co.th\/\" target=\"_blank\" rel=\"nofollow\">Food Passion Group<\/a><\/u><\/b>\u00a0and <b><u><a href=\"https:\/\/www.rev.co.th\/\" target=\"_blank\" rel=\"nofollow\">Rev Edition<\/a><\/u><\/b>\u00a0signal strong momentum for AI-driven marketing innovation in <span class=\"xn-location\">Thailand&#8217;s<\/span> digital economy.<\/p>\n<p><b>Food Passion Group<\/b>, the F&amp;B leader behind Bar B Q Plaza and other well-known brands, operating over 150 outlets, adopted AdCreative.ai to streamline content creation and enhance creative agility. By integrating AI-generated visuals into its marketing workflow, the team accelerated campaign turnaround and improved responsiveness across platforms.<\/p>\n<p>&#8220;At Food Passion, we didn&#8217;t just experiment with AI \u2014 we embraced it to move faster, empower our teams, and raise the bar of impact. The results came early and we&#8217;re just the beginning,&#8221; said Narongwit Pantharaksakul, Head of Marketing Communication &amp; CRM, Food Passion<\/p>\n<p><b>Rev Edition<\/b>, a lifestyle and sportswear retailer, utilized AdCreative.ai alongside AIQUA to drive promotion for its flagship running shoe. Through a combination of stock images, AI-powered retouching, and custom templates, the brand scaled creative output and launched targeted Meta Ads and on-site campaigns with greater speed and efficiency.<\/p>\n<p><b>Powering the Future of Marketing with End-to-End <span class=\"xn-person\">AI Technology<\/span><\/b><\/p>\n<p>AdCreative.ai is fully integrated into Appier&#8217;s AI product suite \u2014 including Ad Cloud, Personalization Cloud, and Data Cloud \u2014 empowering brands to connect the entire marketing journey. From predictive audience targeting and generative creative production to campaign optimization and personalized engagements, this end-to-end solution enables marketers to execute faster, personalize at scale, and drive measurable performance.<\/p>\n<p><b>About Appier<\/b><\/p>\n<p>Appier (TSE: 4180)\u00a0is an AI-native SaaS company that empowers business decision-making with cutting-edge AdTech and MarTech solutions. Founded in 2022 with the vision of &#8220;Making AI Easy by making software intelligent,&#8221; Appier endeavors to help businesses turn AI into ROI with its Ad Cloud, Personalization Cloud, and Data Cloud solutions. Now Appier has 17 offices across APAC, the US and EMEA, and is listed on the Tokyo Stock Exchange. Visit<a href=\"http:\/\/www.appier.com\/\" target=\"_blank\" rel=\"nofollow\">\u00a0<\/a><u><a href=\"http:\/\/www.appier.com\/\" target=\"_blank\" rel=\"nofollow\">www.appier.com<\/a><\/u>\u00a0for more company information.<\/p>","protected":false},"excerpt":{"rendered":"<p><!-- wp:html --><\/p>\n<table border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2688236\/Appier_white_logo__blue_background_Logo.jpg?p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">BANGKOK<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">July 22, 2025<\/span><\/span> \/PRNewswire\/ &#8212; <u><a href=\"https:\/\/www.appier.com\/en\/\" target=\"_blank\" rel=\"nofollow\">Appier<\/a><\/u>\u00a0(TSE: 4180), an AI-native SaaS company specializing in advanced AdTech and MarTech solutions, officially launches <u><a href=\"http:\/\/adcreative.ai\/\" target=\"_blank\" rel=\"nofollow\">AdCreative.ai<\/a><\/u>\u00a0solution in <span class=\"xn-location\">Thailand<\/span>. Powered by Generative AI, the platform helps Thai brands speed up creative production, boost campaign performance, and scale personalize marketing efforts. The launch marks a meaningful step in supporting Thai brands as they navigate the fast-changing marketing landscape. The event drew hundreds of marketers and advertisers from top brands and agencies eager to explore how AI is reshaping creative workflows and driving real business results.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<\/div>\n<p><b>Generative AI Momentum Builds in <span class=\"xn-location\">Thailand&#8217;s<\/span> Marketing Scene<\/b><\/p>\n<p>Following successful rollouts in <span class=\"xn-location\">Taipei<\/span>, <span class=\"xn-location\">Seoul<\/span>, <span class=\"xn-location\">Tokyo<\/span>, and <span class=\"xn-location\">Ho Chi Minh City<\/span>, the <span class=\"xn-location\">Bangkok<\/span> launch signals <span class=\"xn-location\">Thailand&#8217;s<\/span> growing role in the region&#8217;s digital economy \u2014 and its rapid embrace of AI. A recent <u><a href=\"https:\/\/www.bangkokpost.com\/business\/general\/3051260\/data-quality-concerns-a-barrier-to-adoption-of-ai?utm_source=chatgpt.com\" target=\"_blank\" rel=\"nofollow\">white paper<\/a><\/u>\u00a0by the Thailand Development Research Institute (TDRI) forecasts the local AI market will grow from <span class=\"xn-money\">48 billion baht<\/span> in 2024 to <span class=\"xn-money\">130 billion baht<\/span> by 2030, at a Compound Annual Growth Rate (CAGR) of 18%. Meanwhile, <u><a href=\"https:\/\/www.pwc.com\/th\/en\/press-room\/press-release\/2025\/press-release-31-01-25-en.html?utm_source=chatgpt.com#:~:text=In%202025%2C%20GenAI,development%2C%20and%20education\" target=\"_blank\" rel=\"nofollow\">PwC Thailand<\/a><\/u>\u00a0notes that GenAI is already being used across sectors, from content creation and personalized marketing to customer support, entertainment, and education.<\/p>\n<p>&#8220;Marketers in <span class=\"xn-location\">Thailand<\/span> are under more pressure than ever to deliver more content, faster \u2014 and across more platforms,&#8221; said\u00a0Magic Tu, SVP of Global Ad Cloud Sales, Appier.\u00a0&#8220;AdCreative.ai is designed to meet that need. It&#8217;s not just an ad generator \u2014 it&#8217;s a creative engine that helps brands tell better visual stories through AI.&#8221;<\/p>\n<p>&#8220;Generative AI is unlocking a new chapter in marketing,&#8221; said Serene Lam, Head of Enterprise Solutions Sales for <span class=\"xn-location\">Southeast Asia<\/span>, Appier. &#8220;With AdCreative.ai working alongside our predictive and engagement solutions, Thai brands can create more adaptive, data-driven marketing workflows that move faster and perform better in today&#8217;s dynamic landscape.&#8221;<\/p>\n<p><b>Brands Embrace AI to Accelerate Creative Performance<\/b><\/p>\n<p>During the event, Appier highlighted how leading Thai brands are leveraging its AI-powered solutions to transform creative production and marketing execution. These early applications from <b><u><a href=\"https:\/\/www.foodpassion.co.th\/\" target=\"_blank\" rel=\"nofollow\">Food Passion Group<\/a><\/u><\/b>\u00a0and <b><u><a href=\"https:\/\/www.rev.co.th\/\" target=\"_blank\" rel=\"nofollow\">Rev Edition<\/a><\/u><\/b>\u00a0signal strong momentum for AI-driven marketing innovation in <span class=\"xn-location\">Thailand&#8217;s<\/span> digital economy.<\/p>\n<p><b>Food Passion Group<\/b>, the F&amp;B leader behind Bar B Q Plaza and other well-known brands, operating over 150 outlets, adopted AdCreative.ai to streamline content creation and enhance creative agility. By integrating AI-generated visuals into its marketing workflow, the team accelerated campaign turnaround and improved responsiveness across platforms.<\/p>\n<p>&#8220;At Food Passion, we didn&#8217;t just experiment with AI \u2014 we embraced it to move faster, empower our teams, and raise the bar of impact. The results came early and we&#8217;re just the beginning,&#8221; said Narongwit Pantharaksakul, Head of Marketing Communication &amp; CRM, Food Passion<\/p>\n<p><b>Rev Edition<\/b>, a lifestyle and sportswear retailer, utilized AdCreative.ai alongside AIQUA to drive promotion for its flagship running shoe. Through a combination of stock images, AI-powered retouching, and custom templates, the brand scaled creative output and launched targeted Meta Ads and on-site campaigns with greater speed and efficiency.<\/p>\n<p><b>Powering the Future of Marketing with End-to-End <span class=\"xn-person\">AI Technology<\/span><\/b><\/p>\n<p>AdCreative.ai is fully integrated into Appier&#8217;s AI product suite \u2014 including Ad Cloud, Personalization Cloud, and Data Cloud \u2014 empowering brands to connect the entire marketing journey. From predictive audience targeting and generative creative production to campaign optimization and personalized engagements, this end-to-end solution enables marketers to execute faster, personalize at scale, and drive measurable performance.<\/p>\n<p><b>About Appier<\/b><\/p>\n<p>Appier (TSE: 4180)\u00a0is an AI-native SaaS company that empowers business decision-making with cutting-edge AdTech and MarTech solutions. Founded in 2022 with the vision of &#8220;Making AI Easy by making software intelligent,&#8221; Appier endeavors to help businesses turn AI into ROI with its Ad Cloud, Personalization Cloud, and Data Cloud solutions. Now Appier has 17 offices across APAC, the US and EMEA, and is listed on the Tokyo Stock Exchange. Visit<a href=\"http:\/\/www.appier.com\/\" target=\"_blank\" rel=\"nofollow\">\u00a0<\/a><u><a href=\"http:\/\/www.appier.com\/\" target=\"_blank\" rel=\"nofollow\">www.appier.com<\/a><\/u>\u00a0for more company information.<\/p>\n<p><!-- \/wp:html --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-27278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cision-pr-newswire","category-cision-pr-newswire-en"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/27278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=27278"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/27278\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=27278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=27278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=27278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}