{"id":25629,"date":"2025-06-18T11:43:43","date_gmt":"2025-06-18T04:43:43","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=25629"},"modified":"2025-06-18T11:43:43","modified_gmt":"2025-06-18T04:43:43","slug":"determinant-launches-frozen-in-tones-the-outfit-of-tomorrow-inspired-by-earths-melting-glaciers","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=25629","title":{"rendered":"DETERMINANT LAUNCHES ‘FROZEN IN TONES’: THE OUTFIT OF TOMORROW, INSPIRED BY EARTH’S MELTING GLACIERS"},"content":{"rendered":"

HONG KONG<\/span>, June 18, 2025<\/span> \/PRNewswire\/ — DETERMINANT, the functional men’s shirt brand, announces its new limited-edition capsule, “Frozen in Tones”. Created in acknowledgement of the United Nations’ Global Year of Glaciers Preservation, the collection pays tribute to the beauty and fragile future of Earth’s glaciers.\u00a0<\/p>\n

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\"\u201cFrozen <\/a>
\u201cFrozen in Tones\u201d is the Outfit of Tomorrow, designed for performance, purpose, and our shared water future.<\/span><\/p>\n<\/div>\n

Framed as the Outfit of Tomorrow (#OOTMR), “Frozen in Tones” reflects DETERMINANT’s vision for clothing that combines performance, precision, and purpose. The 12-piece capsule of dress shirts, polos, and tees reimagines blue as a symbol of our shared water future. Each garment features a unique shade found in glacial landscapes\u2014from midnight ice to Arctic sky\u2014transforming raw natural beauty into a refined tonal palette for everyday wear.\u00a0<\/p>\n

A Reflection of Urgency\u00a0<\/b> <\/p>\n

Glaciers store nearly 70% of the world’s freshwater and serve as critical lifelines for ecosystems and communities worldwide. As they melt at alarming rates, the consequences are far-reaching: rising sea levels, disrupted water cycles, and a shrinking supply of accessible freshwater.<\/p>\n

Through “Frozen in Tones”, DETERMINANT uses fashion as a platform for awareness, inviting consumers to align their wardrobe choices with a more sustainable future.\u00a0<\/p>\n

Engineered for Tomorrow<\/b> <\/p>\n

From garment production to performance, “Frozen in Tones”\u00a0delivers on DETERMINANT’s ongoing commitment to sustainable innovation\u2014and, more urgently, to water stewardship.<\/p>\n