{"id":25376,"date":"2025-06-12T17:43:51","date_gmt":"2025-06-12T10:43:51","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=25376"},"modified":"2025-06-12T17:43:51","modified_gmt":"2025-06-12T10:43:51","slug":"optix-expands-global-reach-with-ar-vr-optical-advancements","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=25376","title":{"rendered":"OPTIX Expands Global Reach with AR\/VR Optical Advancements"},"content":{"rendered":"<p><span class=\"legendSpanClass\"><span class=\"xn-location\">PARIS<\/span> and <span class=\"xn-location\">LOS ANGELES<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">June 12, 2025<\/span><\/span> \/PRNewswire\/ &#8212;\u00a0As the global XR industry prepares for a packed summer of innovation, optical technology company\u00a0<a href=\"https:\/\/www.optixgroup.com\/\" target=\"_blank\" rel=\"nofollow\">OPTIX<\/a>\u00a0is set to intensively showcase its advanced AR and VR optics solutions at three major industry exhibitions in June: AWE <span class=\"xn-location\">USA<\/span> in <span class=\"xn-location\">Long Beach, California<\/span>, Viva Technology in <span class=\"xn-location\">Paris, France<\/span>, and Laser World of Photonics in <span class=\"xn-location\">Munich, Germany<\/span>.<\/p>\n<p>This presence builds on OPTIX&#8217;s strong momentum from CES 2025 earlier this year and is part of a growing effort by the company to deliver high-performance, scalable optics to XR hardware manufacturers worldwide.<\/p>\n<p><b><span>OPTIX Steps into the Global Stage<\/span><\/b><\/p>\n<p>Since emerging from stealth less than three years ago, OPTIX has steadily expanded its capabilities and product lineup, securing USD <span class=\"xn-money\">$15 million<\/span> in funding, developing its own laboratory and production processes, and launching advanced optical modules for both AR glasses and VR headsets.<\/p>\n<p>This June, OPTIX is highlighting its two flagship products:<\/p>\n<ul type=\"disc\">\n<li>2D EPIC 50 AR Waveguide, designed for lightweight AR glasses with a wide 50\u00b0 field of view.<\/li>\n<li><span class=\"xn-money\">8K<\/span> VR Pancake Module, offering binocular <span class=\"xn-money\">8K<\/span> resolution and a 115\u00b0\u00a0FoV, wider and sharper than Vision Pro.<\/li>\n<\/ul>\n<p>The company&#8217;s presence at such events marks an effort to further its engagement with consumer tech companies and enterprise users across both <span class=\"xn-location\">North America<\/span> and <span class=\"xn-location\">Europe<\/span>, as it aims to deepen its role in the regions&#8217; supply chains for next-generation immersive technology.<\/p>\n<p><b><span>What&#8217;s New?<\/span><\/b><\/p>\n<p>For VR, OPTIX&#8217;s proprietary eye-tracking and foveated rendering solutions are designed to reduce GPU demand while maintaining <span class=\"xn-money\">8K<\/span> high visual fidelity, offering increased efficiency for mobile and tethered VR applications.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2709609\/OPTIX_s_8K_VR_Pancake_Module_display_AWE_USA_Viva_Technology.html\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2709609\/OPTIX_s_8K_VR_Pancake_Module_display_AWE_USA_Viva_Technology.jpg?p=medium600\" title=\"OPTIX\u2019s 8K VR Pancake Module on display at AWE USA and Viva Technology Paris 2025.\" alt=\"OPTIX\u2019s 8K VR Pancake Module on display at AWE USA and Viva Technology Paris 2025.\" \/><\/a><br \/><span>OPTIX\u2019s 8K VR Pancake Module on display at AWE USA and Viva Technology Paris 2025.<\/span><\/p>\n<\/div>\n<p>For AR, the latest version of the company&#8217;s latest 2D EPIC 50 AR waveguide module delivers higher efficiency with 7,000 nits peak brightness, superior contrast, and production-readiness, as the company moves closer to its goal of enabling mass-market smart glasses.<\/p>\n<p><b><span>US + EU Focus Reflects OPTIX&#8217;s Global Vision<\/span><\/b><\/p>\n<p>Despite the fact that AWE, Viva Technology, and Laser World of Photonics are held in different continents within the same month, OPTIX&#8217;s presence at such events highlights the company&#8217;s strategic intent to engage both North American and European XR markets at once.<\/p>\n<p>In the US, the optics firm is targeting conversations with ODMs\/OEMs focused on:<\/p>\n<ul type=\"disc\">\n<li>Mixed reality headsets<\/li>\n<li>AI-enhanced AR smart glasses<\/li>\n<li>Wearable displays for enterprise and consumer use<\/li>\n<\/ul>\n<p>In <span class=\"xn-location\">Europe<\/span>, OPTIX is aiming to position itself as a reliable, scalable optics partner for both headset companies and enterprises, navigating an increasingly complex global supply chain. This comes as recent shifts in trade dynamics have prompted some EU-based immersive tech companies to diversify their supplier base, or at least reevaluate dependencies on established US-aligned vendors.<\/p>\n<p>This broader global strategy from the company complements recent optics industry trends, where hardware decisions are becoming increasingly influenced by geopolitical dynamics and supply chain reliability.<\/p>\n<p>&#8220;We&#8217;re seeing increased interest from European XR hardware builders looking for agile, optics-focused partners who have solid optics backgrounds and can adapt quickly to shifting market dynamics. Our goal is to be a dependable technical collaborator with a long-term commitment to the region,&#8221; said <b><span class=\"xn-person\">Kristen Wang<\/span>, Co-founder and Head of Corporate Development at OPTIX.<\/b><\/p>\n<p>&#8220;<span class=\"xn-location\">Europe<\/span> is a strategically important market for us\u2014not just commercially, but in terms of building lasting relationships with companies that value performance, transparency, and sustained product evolution,&#8221; added Wang. &#8220;In the AI era, today&#8217;s so-called &#8216;AI glasses&#8217; will inevitably transition to AR glasses. For VR, the competitive landscape shows accelerating differentiation in pancake solutions among vendors. As immersive tech adoption grows across the region, we will continue to deliver world-class optics performance that leads the global market.&#8221;<\/p>\n<p><b><span>Forward Momentum and Long-Term Vision<\/span><\/b><\/p>\n<p>Looking ahead, OPTIX has signaled that it is not just iterating on existing modules but also actively researching and developing advanced optics technologies.<\/p>\n<p>The company stated that its goal is simple: deliver exceptional optics that balance cutting-edge performance with manufacturability at scale. For more information on OPTIX, click\u00a0<a href=\"https:\/\/www.optixgroup.com\/\" target=\"_blank\" rel=\"nofollow\">here<\/a>.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">  <\/div>","protected":false},"excerpt":{"rendered":"<p><!-- wp:html --><\/p>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">PARIS<\/span> and <span class=\"xn-location\">LOS ANGELES<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">June 12, 2025<\/span><\/span> \/PRNewswire\/ &#8212;\u00a0As the global XR industry prepares for a packed summer of innovation, optical technology company\u00a0<a href=\"https:\/\/www.optixgroup.com\/\" target=\"_blank\" rel=\"nofollow\">OPTIX<\/a>\u00a0is set to intensively showcase its advanced AR and VR optics solutions at three major industry exhibitions in June: AWE <span class=\"xn-location\">USA<\/span> in <span class=\"xn-location\">Long Beach, California<\/span>, Viva Technology in <span class=\"xn-location\">Paris, France<\/span>, and Laser World of Photonics in <span class=\"xn-location\">Munich, Germany<\/span>.<\/p>\n<p>This presence builds on OPTIX&#8217;s strong momentum from CES 2025 earlier this year and is part of a growing effort by the company to deliver high-performance, scalable optics to XR hardware manufacturers worldwide.<\/p>\n<p><b><span>OPTIX Steps into the Global Stage<\/span><\/b><\/p>\n<p>Since emerging from stealth less than three years ago, OPTIX has steadily expanded its capabilities and product lineup, securing USD <span class=\"xn-money\">$15 million<\/span> in funding, developing its own laboratory and production processes, and launching advanced optical modules for both AR glasses and VR headsets.<\/p>\n<p>This June, OPTIX is highlighting its two flagship products:<\/p>\n<ul type=\"disc\">\n<li>2D EPIC 50 AR Waveguide, designed for lightweight AR glasses with a wide 50\u00b0 field of view.<\/li>\n<li><span class=\"xn-money\">8K<\/span> VR Pancake Module, offering binocular <span class=\"xn-money\">8K<\/span> resolution and a 115\u00b0\u00a0FoV, wider and sharper than Vision Pro.<\/li>\n<\/ul>\n<p>The company&#8217;s presence at such events marks an effort to further its engagement with consumer tech companies and enterprise users across both <span class=\"xn-location\">North America<\/span> and <span class=\"xn-location\">Europe<\/span>, as it aims to deepen its role in the regions&#8217; supply chains for next-generation immersive technology.<\/p>\n<p><b><span>What&#8217;s New?<\/span><\/b><\/p>\n<p>For VR, OPTIX&#8217;s proprietary eye-tracking and foveated rendering solutions are designed to reduce GPU demand while maintaining <span class=\"xn-money\">8K<\/span> high visual fidelity, offering increased efficiency for mobile and tethered VR applications.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2709609\/OPTIX_s_8K_VR_Pancake_Module_display_AWE_USA_Viva_Technology.html\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2709609\/OPTIX_s_8K_VR_Pancake_Module_display_AWE_USA_Viva_Technology.jpg?p=medium600\" title=\"OPTIX\u2019s 8K VR Pancake Module on display at AWE USA and Viva Technology Paris 2025.\" alt=\"OPTIX\u2019s 8K VR Pancake Module on display at AWE USA and Viva Technology Paris 2025.\" \/><\/a><br \/><span>OPTIX\u2019s 8K VR Pancake Module on display at AWE USA and Viva Technology Paris 2025.<\/span><\/p>\n<\/div>\n<p>For AR, the latest version of the company&#8217;s latest 2D EPIC 50 AR waveguide module delivers higher efficiency with 7,000 nits peak brightness, superior contrast, and production-readiness, as the company moves closer to its goal of enabling mass-market smart glasses.<\/p>\n<p><b><span>US + EU Focus Reflects OPTIX&#8217;s Global Vision<\/span><\/b><\/p>\n<p>Despite the fact that AWE, Viva Technology, and Laser World of Photonics are held in different continents within the same month, OPTIX&#8217;s presence at such events highlights the company&#8217;s strategic intent to engage both North American and European XR markets at once.<\/p>\n<p>In the US, the optics firm is targeting conversations with ODMs\/OEMs focused on:<\/p>\n<ul type=\"disc\">\n<li>Mixed reality headsets<\/li>\n<li>AI-enhanced AR smart glasses<\/li>\n<li>Wearable displays for enterprise and consumer use<\/li>\n<\/ul>\n<p>In <span class=\"xn-location\">Europe<\/span>, OPTIX is aiming to position itself as a reliable, scalable optics partner for both headset companies and enterprises, navigating an increasingly complex global supply chain. This comes as recent shifts in trade dynamics have prompted some EU-based immersive tech companies to diversify their supplier base, or at least reevaluate dependencies on established US-aligned vendors.<\/p>\n<p>This broader global strategy from the company complements recent optics industry trends, where hardware decisions are becoming increasingly influenced by geopolitical dynamics and supply chain reliability.<\/p>\n<p>&#8220;We&#8217;re seeing increased interest from European XR hardware builders looking for agile, optics-focused partners who have solid optics backgrounds and can adapt quickly to shifting market dynamics. Our goal is to be a dependable technical collaborator with a long-term commitment to the region,&#8221; said <b><span class=\"xn-person\">Kristen Wang<\/span>, Co-founder and Head of Corporate Development at OPTIX.<\/b><\/p>\n<p>&#8220;<span class=\"xn-location\">Europe<\/span> is a strategically important market for us\u2014not just commercially, but in terms of building lasting relationships with companies that value performance, transparency, and sustained product evolution,&#8221; added Wang. &#8220;In the AI era, today&#8217;s so-called &#8216;AI glasses&#8217; will inevitably transition to AR glasses. For VR, the competitive landscape shows accelerating differentiation in pancake solutions among vendors. As immersive tech adoption grows across the region, we will continue to deliver world-class optics performance that leads the global market.&#8221;<\/p>\n<p><b><span>Forward Momentum and Long-Term Vision<\/span><\/b><\/p>\n<p>Looking ahead, OPTIX has signaled that it is not just iterating on existing modules but also actively researching and developing advanced optics technologies.<\/p>\n<p>The company stated that its goal is simple: deliver exceptional optics that balance cutting-edge performance with manufacturability at scale. For more information on OPTIX, click\u00a0<a href=\"https:\/\/www.optixgroup.com\/\" target=\"_blank\" rel=\"nofollow\">here<\/a>.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">  <\/div>\n<p><!-- \/wp:html --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-25376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cision-pr-newswire","category-cision-pr-newswire-en"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/25376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25376"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/25376\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=25376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=25376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}