{"id":24586,"date":"2025-05-29T15:31:50","date_gmt":"2025-05-29T08:31:50","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=24586"},"modified":"2025-05-29T15:31:50","modified_gmt":"2025-05-29T08:31:50","slug":"objective-launches-purpose-built-planning-platform-at-pia-congress-2025","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=24586","title":{"rendered":"Objective launches purpose-built planning platform at PIA Congress 2025"},"content":{"rendered":"<table border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2687071\/Objective_Logo.jpg?p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul type=\"disc\">\n<li>Objective Build, now ready for Australian councils, is announced<\/li>\n<li>Capitalises on the Objective Build success in <span class=\"xn-location\">New Zealand<\/span><\/li>\n<li>Designed for Aussie planners from the ground up to help tackle the housing crisis<\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\">DARWIN, <span class=\"xn-location\">Australia<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">May 29, 2025<\/span><\/span> \/PRNewswire\/ &#8212; Objective Corporation (ASX: OCL) today officially announced Objective Build, a transformative planning and development approvals platform designed specifically for local government in <span class=\"xn-location\">Australia<\/span>. The announcement was made live from the Planning Institute of <span class=\"xn-location\">Australia<\/span> (PIA) Congress 2025 in Darwin, where Objective is appearing as Platinum Sponsor.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<\/div>\n<p>Regionalised for Australian councils, Objective Build is already generating strong interest among planners, CIOs, and local government leaders attending the event.<\/p>\n<p>&#8220;The feedback we&#8217;ve had this morning has been exceptional,&#8221; said <span class=\"xn-person\">Andrea Breen<\/span>, VP of Local Government Solutions at Objective. &#8220;Planners are excited to see a platform that finally reflects the realities of their day-to-day work\u2014fast, fit-for-purpose, and designed with them at the centre.&#8221;<\/p>\n<p><b>Built for Planning, Not Repurposed for It<\/b><\/p>\n<p>Objective Build replaces fragmented systems, spreadsheets, and retrofitted ERPs with a purpose-built platform that simplifies development assessment, accelerates approvals, and restores confidence in the process\u2014for councils, applicants, and communities.<\/p>\n<p>Key features include:<\/p>\n<ul type=\"disc\">\n<li>Smart workflow automation for faster approvals and fewer delays.<\/li>\n<li>AI-powered context to surface relevant past decisions and increase consistency.<\/li>\n<li>End-to-end compliance visibility with integration to the NSW Planning Portal.<\/li>\n<li>Real-time dashboards for team leaders and executives.<\/li>\n<\/ul>\n<p>&#8220;Planning teams across <span class=\"xn-location\">Australia<\/span> are under pressure to do more with less,&#8221; said Breen. &#8220;Objective Build helps planners shift their focus from repetitive admin to real planning\u2014making confident, high-quality decisions that shape stronger communities.&#8221;<\/p>\n<p><b>AI That Assists, Not Replaces<\/b><\/p>\n<p>At the heart of Objective Build is council-ready AI that enhances human judgment. The platform supports planners by generating letters, summarising submissions, and surfacing similar DAs\u2014all while leaving every final decision in the hands of a qualified professional.<\/p>\n<p>&#8220;It&#8217;s not about automating decisions\u2014it&#8217;s about empowering planners,&#8221; said Breen. &#8220;Objective Build acts like a digital planning assistant, not a replacement.&#8221;<\/p>\n<p><b>Built for Australian Councils\u2014With Local Nuance, National Impact<\/b><\/p>\n<p>Objective Build isn&#8217;t just another software solution\u2014it&#8217;s a planning transformation platform created specifically for local government in <span class=\"xn-location\">Australia<\/span>.<\/p>\n<p>Councils today are being asked to do more with less:<\/p>\n<ul type=\"disc\">\n<li>Approve more housing, faster.<\/li>\n<li>Stay compliant with changing regulations.<\/li>\n<li>Earn back trust from increasingly frustrated communities.<\/li>\n<li>Attract and retain skilled planners in a competitive market.<\/li>\n<\/ul>\n<p>But many councils are still relying on repurposed ERP systems, spreadsheets, and ageing bespoke tools that come up short as they were never designed for planning in the first place.<\/p>\n<p><b>Objective Build changes that.<\/b><\/p>\n<ul type=\"disc\">\n<li>Built with and for Australian planning teams.<\/li>\n<li>Ready-to-deploy modules for NSW, with configurations underway for <span class=\"xn-location\">Victoria<\/span>, <span class=\"xn-location\">Queensland<\/span>, and other states.<\/li>\n<li>Seamlessly integrates with finance systems, records management, and the NSW Planning Portal.<\/li>\n<li>Backed by Objective&#8217;s deep experience supporting 220+ Australian councils and public sector organisations around the world for over 30 years.<\/li>\n<\/ul>\n<p>&#8220;You don&#8217;t need a large IT team or big transformation budget to get started,&#8221; said Breen. &#8220;We&#8217;ve built Objective Build to be ready, out of the box\u2014with flexibility for your council&#8217;s specific processes, and support that understands how local government really works.&#8221;<\/p>\n<p>Whether you&#8217;re a CIO, a GM, or a Director of Planning wondering how to future-proof your teams, Objective Build is the modern platform that meets you where you are\u2014and grows with you.<\/p>\n<p>Learn more about <a href=\"https:\/\/www3.objective.com\/l\/12792\/2025-05-28\/k798qg\" target=\"_blank\" rel=\"nofollow\">Objective Build<\/a>.<\/p>\n<p><b>About Objective Corporation<\/b><\/p>\n<p>Objective (ASX: OCL) helps government and regulated industries deliver better services to their communities. From digital planning to secure content management and regulation, Objective&#8217;s software is trusted by councils, agencies, and regulators across <span class=\"xn-location\">Australia<\/span>, <span class=\"xn-location\">New Zealand<\/span>, and the UK.<\/p>","protected":false},"excerpt":{"rendered":"<p><!-- wp:html --><\/p>\n<table border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2687071\/Objective_Logo.jpg?p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul type=\"disc\">\n<li>Objective Build, now ready for Australian councils, is announced<\/li>\n<li>Capitalises on the Objective Build success in <span class=\"xn-location\">New Zealand<\/span><\/li>\n<li>Designed for Aussie planners from the ground up to help tackle the housing crisis<\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\">DARWIN, <span class=\"xn-location\">Australia<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">May 29, 2025<\/span><\/span> \/PRNewswire\/ &#8212; Objective Corporation (ASX: OCL) today officially announced Objective Build, a transformative planning and development approvals platform designed specifically for local government in <span class=\"xn-location\">Australia<\/span>. The announcement was made live from the Planning Institute of <span class=\"xn-location\">Australia<\/span> (PIA) Congress 2025 in Darwin, where Objective is appearing as Platinum Sponsor.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<\/div>\n<p>Regionalised for Australian councils, Objective Build is already generating strong interest among planners, CIOs, and local government leaders attending the event.<\/p>\n<p>&#8220;The feedback we&#8217;ve had this morning has been exceptional,&#8221; said <span class=\"xn-person\">Andrea Breen<\/span>, VP of Local Government Solutions at Objective. &#8220;Planners are excited to see a platform that finally reflects the realities of their day-to-day work\u2014fast, fit-for-purpose, and designed with them at the centre.&#8221;<\/p>\n<p><b>Built for Planning, Not Repurposed for It<\/b><\/p>\n<p>Objective Build replaces fragmented systems, spreadsheets, and retrofitted ERPs with a purpose-built platform that simplifies development assessment, accelerates approvals, and restores confidence in the process\u2014for councils, applicants, and communities.<\/p>\n<p>Key features include:<\/p>\n<ul type=\"disc\">\n<li>Smart workflow automation for faster approvals and fewer delays.<\/li>\n<li>AI-powered context to surface relevant past decisions and increase consistency.<\/li>\n<li>End-to-end compliance visibility with integration to the NSW Planning Portal.<\/li>\n<li>Real-time dashboards for team leaders and executives.<\/li>\n<\/ul>\n<p>&#8220;Planning teams across <span class=\"xn-location\">Australia<\/span> are under pressure to do more with less,&#8221; said Breen. &#8220;Objective Build helps planners shift their focus from repetitive admin to real planning\u2014making confident, high-quality decisions that shape stronger communities.&#8221;<\/p>\n<p><b>AI That Assists, Not Replaces<\/b><\/p>\n<p>At the heart of Objective Build is council-ready AI that enhances human judgment. The platform supports planners by generating letters, summarising submissions, and surfacing similar DAs\u2014all while leaving every final decision in the hands of a qualified professional.<\/p>\n<p>&#8220;It&#8217;s not about automating decisions\u2014it&#8217;s about empowering planners,&#8221; said Breen. &#8220;Objective Build acts like a digital planning assistant, not a replacement.&#8221;<\/p>\n<p><b>Built for Australian Councils\u2014With Local Nuance, National Impact<\/b><\/p>\n<p>Objective Build isn&#8217;t just another software solution\u2014it&#8217;s a planning transformation platform created specifically for local government in <span class=\"xn-location\">Australia<\/span>.<\/p>\n<p>Councils today are being asked to do more with less:<\/p>\n<ul type=\"disc\">\n<li>Approve more housing, faster.<\/li>\n<li>Stay compliant with changing regulations.<\/li>\n<li>Earn back trust from increasingly frustrated communities.<\/li>\n<li>Attract and retain skilled planners in a competitive market.<\/li>\n<\/ul>\n<p>But many councils are still relying on repurposed ERP systems, spreadsheets, and ageing bespoke tools that come up short as they were never designed for planning in the first place.<\/p>\n<p><b>Objective Build changes that.<\/b><\/p>\n<ul type=\"disc\">\n<li>Built with and for Australian planning teams.<\/li>\n<li>Ready-to-deploy modules for NSW, with configurations underway for <span class=\"xn-location\">Victoria<\/span>, <span class=\"xn-location\">Queensland<\/span>, and other states.<\/li>\n<li>Seamlessly integrates with finance systems, records management, and the NSW Planning Portal.<\/li>\n<li>Backed by Objective&#8217;s deep experience supporting 220+ Australian councils and public sector organisations around the world for over 30 years.<\/li>\n<\/ul>\n<p>&#8220;You don&#8217;t need a large IT team or big transformation budget to get started,&#8221; said Breen. &#8220;We&#8217;ve built Objective Build to be ready, out of the box\u2014with flexibility for your council&#8217;s specific processes, and support that understands how local government really works.&#8221;<\/p>\n<p>Whether you&#8217;re a CIO, a GM, or a Director of Planning wondering how to future-proof your teams, Objective Build is the modern platform that meets you where you are\u2014and grows with you.<\/p>\n<p>Learn more about <a href=\"https:\/\/www3.objective.com\/l\/12792\/2025-05-28\/k798qg\" target=\"_blank\" rel=\"nofollow\">Objective Build<\/a>.<\/p>\n<p><b>About Objective Corporation<\/b><\/p>\n<p>Objective (ASX: OCL) helps government and regulated industries deliver better services to their communities. From digital planning to secure content management and regulation, Objective&#8217;s software is trusted by councils, agencies, and regulators across <span class=\"xn-location\">Australia<\/span>, <span class=\"xn-location\">New Zealand<\/span>, and the UK.<\/p>\n<p><!-- \/wp:html --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-24586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cision-pr-newswire","category-cision-pr-newswire-en"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/24586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=24586"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/24586\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=24586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=24586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=24586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}