{"id":24021,"date":"2025-05-20T09:29:58","date_gmt":"2025-05-20T02:29:58","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=24021"},"modified":"2025-05-20T09:29:58","modified_gmt":"2025-05-20T02:29:58","slug":"weplay-x-heo-den-cross-border-collaboration-launches-revolutionizing-social-trends-through-humor-and-creativity","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=24021","title":{"rendered":"WePlay \u00d7 Heo \u0110en Cross-Border Collaboration Launches, Revolutionizing Social Trends Through Humor and Creativity"},"content":{"rendered":"<p> <span class=\"legendSpanClass\">HANOI, Vietnam<\/span>, <span class=\"legendSpanClass\">May 20, 2025<\/span> \/PRNewswire\/ &#8212; When Vietnam&#8217;s phenomenal animation sensation meets global social entertainment trends, a creative and joyful collision is about to unfold! Leading global social entertainment platform\u00a0<b>WePlay<\/b> has announced its collaboration with Vietnam&#8217;s viral animation IP <b>Heo \u0110en<\/b> (Black Pig), launching the &#8220;Summer Party&#8221; themed crossover event. This partnership deeply integrates <b>Heo \u0110en<\/b>&#8216;s signature satirical humor with <b>WePlay<\/b>&#8216;s social entertainment DNA, creating a borderless social carnival for global youth through user-generated content and interactive social gaming.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p> <a href=\"https:\/\/mma.prnasia.com\/media2\/2687107\/Photo_Event.html\" target=\"_blank\" rel=\"nofollow\"> <img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2687107\/Photo_Event.jpg?p=medium600\" title=\"Photo from the Event\" alt=\"Photo from the Event\" \/> <\/a> <br \/><span>Photo from the Event<\/span><\/p>\n<\/div>\n<p> <b>Heo \u0110en<\/b>\u00a0has become the &#8220;spiritual voice&#8221; of Vietnam&#8217;s younger generation through its sharp deconstruction of social phenomena and localized storytelling. Its YouTube channel boasts over 1 million views per episode, while its over 710,000 Facebook followers validate its status as &#8220;social currency among Gen-Z.&#8221; This collaboration not only reflects <b>WePlay<\/b>&#8216;s recognition of its content value, but also demonstrates <b>WePlay<\/b>&#8216;s strategic commitment to regional market development and multicultural connections. With aligned visions in youth-oriented narratives, creative content production, and local cultural exploration, the injection of <b>Heo \u0110en<\/b>&#8216;s &#8220;satirical DNA&#8221; into <b>WePlay<\/b>&#8216;s social scenarios promises cross-dimensional chemical reactions.<\/p>\n<p>The <b>WePlay<\/b> \u00d7 <b>Heo \u0110en<\/b> campaign offers users an all-round entertainment experience. In-app IP-themed activities include exclusive perks:<\/p>\n<ul type=\"disc\">\n<li>Custom\u00a0emojis featuring the <b>Heo \u0110en<\/b> Alliance, adding humor to online interactions.<\/li>\n<li>Recharge discounts and VIP membership benefits, delivering both fun and tangible rewards.<\/li>\n<li>Limited-edition virtual gifts, designed as unique symbols of interactive expression.<\/li>\n<\/ul>\n<p>The collaboration also features a <b>comic creation contest<\/b> where participants can craft short, imaginative comics starring <b>Heo \u0110en<\/b> characters and <b>WePlay&#8217;<\/b>s mascot, <b>Wezai<\/b>. From hilarious antics and heartwarming tales to suspenseful adventures or pop culture parodies, the contest empowers creators to showcase their talents while deepening the fusion of <b>WePlay<\/b> and <b>Heo \u0110en<\/b>&#8216;s brands. This initiative not only celebrates creativity but also amplifies the charm of cross-cultural synergy.<\/p>\n<p> <b>About WePlay<\/b> <\/p>\n<p>Owned by Singapore-based Wejoy, <b>WePlay<\/b> is a next-generation global social entertainment platform integrating gaming and interactive features. Guided by its mission to &#8220;Bring joy and friends to young people around the world&#8221;and its vision to &#8220;Bring people together through games, lead the trend of global online social entertainment.&#8221; <b>WePlay<\/b> is committed to co-creating an innovative, dynamic gaming-social ecosystem with its users. Moving forward, <b>WePlay<\/b> will expand partnerships with top global IPs, fostering cultural exchanges to build a social landscape that resonates with young generations worldwide.<\/p>","protected":false},"excerpt":{"rendered":"<p><!-- wp:html --><\/p>\n<p> <span class=\"legendSpanClass\">HANOI, Vietnam<\/span>, <span class=\"legendSpanClass\">May 20, 2025<\/span> \/PRNewswire\/ &#8212; When Vietnam&#8217;s phenomenal animation sensation meets global social entertainment trends, a creative and joyful collision is about to unfold! Leading global social entertainment platform\u00a0<b>WePlay<\/b> has announced its collaboration with Vietnam&#8217;s viral animation IP <b>Heo \u0110en<\/b> (Black Pig), launching the &#8220;Summer Party&#8221; themed crossover event. This partnership deeply integrates <b>Heo \u0110en<\/b>&#8216;s signature satirical humor with <b>WePlay<\/b>&#8216;s social entertainment DNA, creating a borderless social carnival for global youth through user-generated content and interactive social gaming.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p> <a href=\"https:\/\/mma.prnasia.com\/media2\/2687107\/Photo_Event.html\" target=\"_blank\" rel=\"nofollow\"> <img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2687107\/Photo_Event.jpg?p=medium600\" title=\"Photo from the Event\" alt=\"Photo from the Event\" \/> <\/a> <br \/><span>Photo from the Event<\/span><\/p>\n<\/div>\n<p> <b>Heo \u0110en<\/b>\u00a0has become the &#8220;spiritual voice&#8221; of Vietnam&#8217;s younger generation through its sharp deconstruction of social phenomena and localized storytelling. Its YouTube channel boasts over 1 million views per episode, while its over 710,000 Facebook followers validate its status as &#8220;social currency among Gen-Z.&#8221; This collaboration not only reflects <b>WePlay<\/b>&#8216;s recognition of its content value, but also demonstrates <b>WePlay<\/b>&#8216;s strategic commitment to regional market development and multicultural connections. With aligned visions in youth-oriented narratives, creative content production, and local cultural exploration, the injection of <b>Heo \u0110en<\/b>&#8216;s &#8220;satirical DNA&#8221; into <b>WePlay<\/b>&#8216;s social scenarios promises cross-dimensional chemical reactions.<\/p>\n<p>The <b>WePlay<\/b> \u00d7 <b>Heo \u0110en<\/b> campaign offers users an all-round entertainment experience. In-app IP-themed activities include exclusive perks:<\/p>\n<ul type=\"disc\">\n<li>Custom\u00a0emojis featuring the <b>Heo \u0110en<\/b> Alliance, adding humor to online interactions.<\/li>\n<li>Recharge discounts and VIP membership benefits, delivering both fun and tangible rewards.<\/li>\n<li>Limited-edition virtual gifts, designed as unique symbols of interactive expression.<\/li>\n<\/ul>\n<p>The collaboration also features a <b>comic creation contest<\/b> where participants can craft short, imaginative comics starring <b>Heo \u0110en<\/b> characters and <b>WePlay&#8217;<\/b>s mascot, <b>Wezai<\/b>. From hilarious antics and heartwarming tales to suspenseful adventures or pop culture parodies, the contest empowers creators to showcase their talents while deepening the fusion of <b>WePlay<\/b> and <b>Heo \u0110en<\/b>&#8216;s brands. This initiative not only celebrates creativity but also amplifies the charm of cross-cultural synergy.<\/p>\n<p> <b>About WePlay<\/b> <\/p>\n<p>Owned by Singapore-based Wejoy, <b>WePlay<\/b> is a next-generation global social entertainment platform integrating gaming and interactive features. Guided by its mission to &#8220;Bring joy and friends to young people around the world&#8221;and its vision to &#8220;Bring people together through games, lead the trend of global online social entertainment.&#8221; <b>WePlay<\/b> is committed to co-creating an innovative, dynamic gaming-social ecosystem with its users. Moving forward, <b>WePlay<\/b> will expand partnerships with top global IPs, fostering cultural exchanges to build a social landscape that resonates with young generations worldwide.<\/p>\n<p><!-- \/wp:html --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-24021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cision-pr-newswire","category-cision-pr-newswire-en"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/24021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=24021"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/24021\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=24021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=24021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=24021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}