{"id":23357,"date":"2025-05-13T18:43:56","date_gmt":"2025-05-13T11:43:56","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=23357"},"modified":"2025-05-13T18:43:56","modified_gmt":"2025-05-13T11:43:56","slug":"jin-jiang-hotels-china-region-and-riyaz-international-sdn-bhd-form-rjj-hotels-sdn-bhd-to-drive-cross-border-hospitality-collaboration","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=23357","title":{"rendered":"Jin Jiang Hotels China Region and RIYAZ International Sdn. Bhd, form RJJ Hotels Sdn Bhd to drive Cross-Border Hospitality Collaboration"},"content":{"rendered":"

New Hotel Management Agreement signed with Sanher Investment & Development Co. Ltd. to build the first Metropolo Hotel in Southeast Asia<\/span><\/p>\n

SINGAPORE<\/span>, May 13, 2025<\/span><\/span> \/PRNewswire\/ —\u00a0RIYAZ International Sdn. Bhd., a Malaysian-owned hospitality and lifestyle group, has entered into a landmark strategic partnership with Jin Jiang Hotels China Region (Jin Jiang Hotels), the world’s second-largest hotel group, to form a new joint venture: RJJ Hotels Sdn. Bhd. (RJJ Hotels). The first Hotel Management Agreement (HMA) was signed on 3rd<\/sup> May 2025<\/span> for a property in Luang Prabang, Laos<\/span>, marking the inaugural milestone across Southeast Asia<\/span> for RJJ Hotels Sdn Bhd.<\/p>\n

\n

\"From <\/a>
From Left to Right Yap Lip Seng – CEO RJJ Hotels Sdn. Bhd, Liu Hegeng – General Manager Hotel Department Sanher Investment & Development Co., Ltd, Zhou Ying – Director Sanher Investment & Development Co., Ltd Amin Sidek – Executive Director RJJ Hotels Sdn. Bhd Dato’ Seri Shaheen Shah – Managing Director RIYAZ International Sdn. Bhd Ng Kok Ming – Director NOVAC Hospitality Sdn. Bhd<\/span><\/p>\n<\/div>\n

RJJ has been granted licensing rights to manage and expand five renowned brands under Jin Jiang Hotels across Southeast Asia<\/span>. The joint venture targets to sign 181 hotel management agreements and to have 108 hotels in operations over the next five years across key growth markets including Malaysia<\/span>, Indonesia<\/span>, Vietnam<\/span>, the Philippines<\/span>, Cambodia<\/span>, and Laos<\/span>.<\/p>\n

Laos Marked as the First Milestone with RJJ Agreement<\/b><\/p>\n

The first Hotel Management Agreement (HMA) signed in Luang Prabang, Laos<\/span>, is by Sanher Investment & Development Co. Ltd. The hotel will carry one of Jin Jiang Hotels’ largest and most historic portfolios, The Metropolo, and is scheduled to open in early 2026. Metropolo properties are designed as 4- to 5-star equivalents, typically featuring 100 rooms or more, and are positioned in main cities with strong historical identity. The brand is known for delivering classic luxury while incorporating local cultural elements into its design and guest experience.<\/p>\n

“This project reflects our confidence in the long-term potential of Southeast Asia’s<\/span> tourism sector. We believe the Metropolo brand, under the guidance of RJJ Hotels, will deliver high-quality experiences that reflect the rich heritage of Luang Prabang,” said Liu Hegeng, General Manager, Hotel Department of Sanher Investment & Development Co. Ltd.<\/p>\n

Malaysia<\/span> as Southeast Asia’s<\/span> Operational Headquarters<\/b><\/p>\n

RJJ Hotels and Jin Jiang Hotels mark the first large-scale international expansion, with Malaysia<\/span>, currently serving as ASEAN Chair, selected as the headquarters for RJJ Hotels. In 2024, Malaysia<\/span> welcomed over 25 million international tourists, and over the next three years, it will host major regional events including the ASEAN Summit, Visit Malaysia 2026, and the Southeast Asian Games, highlighting its role as a strategic hub for hospitality and investment.<\/p>\n

“This partnership is a strong signal of confidence in the ASEAN hospitality market. RJJ is well placed to redefine cross-border hotel development by combining our regional management experience and local cultural insight with Jin Jiang Hotels’ sophisticated systems and brand strength,” said Mohammed Amin Mohammed Sidek<\/span>, Executive Director of RJJ Hotels.<\/p>\n

Through this collaboration, RJJ Hotels will manage five hotel brands under the Jin Jiang portfolio:<\/p>\n