{"id":22788,"date":"2025-05-01T19:57:26","date_gmt":"2025-05-01T19:57:26","guid":{"rendered":"https:\/\/www.hotelsalepage.com\/feed\/cision-pr-newswire\/tumi-celebrates-the-new-19-degree-lite-collection-with-campaign-starring-global-brand-ambassador-lando-norris\/"},"modified":"2025-05-01T19:57:26","modified_gmt":"2025-05-01T19:57:26","slug":"tumi-celebrates-the-new-19-degree-lite-collection-with-campaign-starring-global-brand-ambassador-lando-norris","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=22788","title":{"rendered":"TUMI CELEBRATES THE NEW 19 DEGREE LITE COLLECTION WITH CAMPAIGN STARRING GLOBAL BRAND AMBASSADOR, LANDO NORRIS"},"content":{"rendered":"\n\n\n
\"\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The brand unveils part two of a multichapter campaign to highlight TUMI’s lightest hardside collection to<\/i>\u00a0date<\/i><\/p>\n

NEW YORK<\/span>, May 1, 2025<\/span> \/PRNewswire\/ — Today, international travel and lifestyle brand\u00a0TUMI debuts 19\u00a0Degree Lite with chapter two of the “Uncompromisingly Light” campaign starring Lando Norris, longstanding\u00a0TUMI Global Brand Ambassador and world-renowned McLaren Formula 1 Team Driver.\u00a0<\/p>\n

In this dynamic campaign featuring the all-new collection, TUMI expands upon the feeling of lightness 19\u00a0Degree Lite inspires. The brand’s meticulous attention to detail\u2014from lighter dual wheels to featherweight\u00a0zippers\u2014allows Lando to move with ease.<\/p>\n

“Working and traveling with TUMI is always incredible, and this campaign made my first trip to Lake Como\u00a0unforgettable,” said Lando Norris. “Exploring the beautiful landscape was effortless with 19 Degree Lite by\u00a0my side\u2014it’s an experience I won’t soon forget.”<\/p>\n

Directed by Keane Pearce Shaw and photographed by Emma Panchot, the campaign was filmed in Lake\u00a0Como and brought to life through Lando’s personal experience and perspective. As Lando explores the\u00a0iconic Villa Erba and maneuvers down cobblestone streets, the film captures the effortless movement of 19\u00a0Degree Lite, echoing the freedom and agility of being behind the wheel.<\/p>\n

“19 Degree Lite represents our continued dedication to creating products that effortlessly accompany our\u00a0customers on their journeys,” said Creative Director Victor Sanz. “As a champion driver with an unmatched\u00a0passion for precision and design, Lando was the perfect fit for the second chapter of our campaign.\u00a0Watching him interact with our products is captivating\u2014the way he moves with such ease and agility is a\u00a0testament to the natural flow, dynamic ease and control he consistently displays both on and off the track.”\u00a0<\/p>\n

The collection includes two packing cases: the Extended Trip 4 Wheeled Packing Case and the Short Trip 4\u00a0Wheeled Packing Case, and two carry-ons: the International 4 Wheeled Carry-On and the Continental 4\u00a0Wheeled Carry-On. Available in the following core colors: Blush, Titanium Grey and Black Graphite with\u00a0additional seasonal colors Amber and Cobalt, the all-new collection ranges in price from $795-$995 USD.<\/p>\n

Featured in the campaign alongside 19 Degree Lite is TUMI’s coveted TUMI | McLaren collaboration in a\u00a0fresh new colorway, Super Grey, inspired by McLaren’s bestselling hue, Supernova Silver. Other silhouettes\u00a0included come from TUMI’s iconic collections Harrison, Alpha Bravo and Turin.<\/p>\n

The lightest addition to the world of 19 Degree\u201419 Degree Lite\u2014is available at TUMI stores worldwide and\u00a0on TUMI.com. Stay tuned for exclusive behind-the-scenes content from the campaign on @TUMITravel\u00a0social channels.<\/p>\n

About TUMI<\/b> <\/p>\n

Since 1975, TUMI has been creating world-class business, travel, and performance luxury essentials, designed to\u00a0upgrade, uncomplicate and beautify all aspects of life on the move. Blending flawless functionality with a spirit of\u00a0ingenuity, we’re committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their\u00a0passions. For more about TUMI, visit TUMI.com<\/a> and follow on Instagram<\/a>, TikTok<\/a>, Facebook<\/a>, and YouTube<\/a>.<\/p>\n

TUMI and TUMI logo are registered trademarks of Tumi, Inc. \u00a9 2025 Tumi, Inc.<\/p>\n

TUMI Media Contacts
<\/b>Jerad Hulse \u2013 jerad.hulse@tumi.com<\/a>\u00a0<\/p>\n

\"Lando<\/a>
Lando Norris with 19 Degree Lite International 4 Wheeled Carry-On and Extended Trip 4 Wheeled Packing Case in Black Graphite<\/span> <\/div>","protected":false},"excerpt":{"rendered":"

<\/p>\n\n\n\n
\"\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The brand unveils part two of a multichapter campaign to highlight TUMI’s lightest hardside collection to<\/i>\u00a0date<\/i><\/p>\n

NEW YORK<\/span>, May 1, 2025<\/span> \/PRNewswire\/ — Today, international travel and lifestyle brand\u00a0TUMI debuts 19\u00a0Degree Lite with chapter two of the “Uncompromisingly Light” campaign starring Lando Norris, longstanding\u00a0TUMI Global Brand Ambassador and world-renowned McLaren Formula 1 Team Driver.\u00a0<\/p>\n

In this dynamic campaign featuring the all-new collection, TUMI expands upon the feeling of lightness 19\u00a0Degree Lite inspires. The brand’s meticulous attention to detail\u2014from lighter dual wheels to featherweight\u00a0zippers\u2014allows Lando to move with ease.<\/p>\n

“Working and traveling with TUMI is always incredible, and this campaign made my first trip to Lake Como\u00a0unforgettable,” said Lando Norris. “Exploring the beautiful landscape was effortless with 19 Degree Lite by\u00a0my side\u2014it’s an experience I won’t soon forget.”<\/p>\n

Directed by Keane Pearce Shaw and photographed by Emma Panchot, the campaign was filmed in Lake\u00a0Como and brought to life through Lando’s personal experience and perspective. As Lando explores the\u00a0iconic Villa Erba and maneuvers down cobblestone streets, the film captures the effortless movement of 19\u00a0Degree Lite, echoing the freedom and agility of being behind the wheel.<\/p>\n

“19 Degree Lite represents our continued dedication to creating products that effortlessly accompany our\u00a0customers on their journeys,” said Creative Director Victor Sanz. “As a champion driver with an unmatched\u00a0passion for precision and design, Lando was the perfect fit for the second chapter of our campaign.\u00a0Watching him interact with our products is captivating\u2014the way he moves with such ease and agility is a\u00a0testament to the natural flow, dynamic ease and control he consistently displays both on and off the track.”\u00a0<\/p>\n

The collection includes two packing cases: the Extended Trip 4 Wheeled Packing Case and the Short Trip 4\u00a0Wheeled Packing Case, and two carry-ons: the International 4 Wheeled Carry-On and the Continental 4\u00a0Wheeled Carry-On. Available in the following core colors: Blush, Titanium Grey and Black Graphite with\u00a0additional seasonal colors Amber and Cobalt, the all-new collection ranges in price from $795-$995 USD.<\/p>\n

Featured in the campaign alongside 19 Degree Lite is TUMI’s coveted TUMI | McLaren collaboration in a\u00a0fresh new colorway, Super Grey, inspired by McLaren’s bestselling hue, Supernova Silver. Other silhouettes\u00a0included come from TUMI’s iconic collections Harrison, Alpha Bravo and Turin.<\/p>\n

The lightest addition to the world of 19 Degree\u201419 Degree Lite\u2014is available at TUMI stores worldwide and\u00a0on TUMI.com. Stay tuned for exclusive behind-the-scenes content from the campaign on @TUMITravel\u00a0social channels.<\/p>\n

About TUMI<\/b> <\/p>\n

Since 1975, TUMI has been creating world-class business, travel, and performance luxury essentials, designed to\u00a0upgrade, uncomplicate and beautify all aspects of life on the move. Blending flawless functionality with a spirit of\u00a0ingenuity, we’re committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their\u00a0passions. For more about TUMI, visit TUMI.com<\/a> and follow on Instagram<\/a>, TikTok<\/a>, Facebook<\/a>, and YouTube<\/a>.<\/p>\n

TUMI and TUMI logo are registered trademarks of Tumi, Inc. \u00a9 2025 Tumi, Inc.<\/p>\n

TUMI Media Contacts
<\/b>Jerad Hulse \u2013 jerad.hulse@tumi.com<\/a>\u00a0<\/p>\n

\"Lando<\/a>
Lando Norris with 19 Degree Lite International 4 Wheeled Carry-On and Extended Trip 4 Wheeled Packing Case in Black Graphite<\/span> <\/div>\n

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