{"id":21811,"date":"2025-04-22T15:45:46","date_gmt":"2025-04-22T08:45:46","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=21811"},"modified":"2025-04-22T15:45:46","modified_gmt":"2025-04-22T08:45:46","slug":"teads-and-mercedes-benz-drive-brand-lift-with-thailands-first-connected-tv-campaign","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=21811","title":{"rendered":"Teads and Mercedes-Benz Drive Brand Lift with Thailand&#8217;s First Connected TV Campaign"},"content":{"rendered":"<p><span class=\"legendSpanClass\"><span class=\"xn-location\">SINGAPORE<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">April 22, 2025<\/span><\/span> \/PRNewswire\/ &#8212; Teads, the global media platform, has partnered with Mercedes-Benz to launch its first-ever Connected TV (CTV) campaign in <span class=\"xn-location\">Thailand<\/span>, marking a new milestone in the luxury automotive market. Running from June to <span class=\"xn-chron\">July 2024<\/span> as part of the <i>Defining Class 2.0<\/i> initiative, the campaign targeted high-income audiences with an omnichannel approach, delivering substantial brand lift for Mercedes-Benz and reinforcing its position as a top luxury automotive brand in <span class=\"xn-location\">Thailand<\/span>.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p> <a href=\"https:\/\/mma.prnasia.com\/media2\/2659945\/image.html\" target=\"_blank\" rel=\"nofollow\"> <img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2659945\/image.jpg?p=medium600\" title=\"Teads and Mercedes-Benz Drive Brand Lift with Thailand\u2019s First Connected TV Campaign\" alt=\"Teads and Mercedes-Benz Drive Brand Lift with Thailand\u2019s First Connected TV Campaign\" \/> <\/a> <br \/><span>Teads and Mercedes-Benz Drive Brand Lift with Thailand\u2019s First Connected TV Campaign<\/span><\/p>\n<\/div>\n<div class=\"wcag-arialevel-3\" role=\"heading\">   <b>Pioneering a Strategic Omnichannel Execution for Maximum Brand Impact<\/b>  <\/div>\n<p>The campaign marked Teads&#8217; debut in the Thai CTV landscape, blending multiple digital touchpoints to maximize engagement with a premium audience:<\/p>\n<ul type=\"disc\">\n<li><b>CTV Native Placement (LG TV Homescreen)<\/b> \u2014 This strategic placement delivered Mercedes-Benz&#8217;s first presence on LG Smart TVs in <span class=\"xn-location\">Thailand<\/span>, reaching affluent consumers directly in their living rooms.<\/li>\n<li><b>CTV Video Placements <\/b>\u2014 By delivering instream video ads within premium in-app environments on both Smart TVs and Mobile\/Tablet devices, Teads captured the attention of viewers in a high-quality, distraction-free setting.<\/li>\n<li><b>Outstream Advertising<\/b>\u00a0\u2014 Targeted to audiences based on income and automotive interest, the outstream ads helped drive strong brand consideration.<\/li>\n<\/ul>\n<div class=\"wcag-arialevel-3\" role=\"heading\">   <b>Key Campaign Results: Significant Uplift Across Brand Metrics<\/b>  <\/div>\n<p>The campaign&#8217;s effectiveness was evaluated using On Device&#8217;s methodology, which passively tracked exposure and surveyed their panellists 24-48 hours after ad interactions. Brand Lift Study offered granular insights, underscoring the campaign&#8217;s ability to achieve significant results in brand perception and favorability.<\/p>\n<p>The Mercedes-Benz CTV campaign in <span class=\"xn-location\">Thailand<\/span> exceeded expectations, achieving robust lifts across critical brand metrics:<\/p>\n<ul type=\"disc\">\n<li>Top-of-mind awareness saw a 5-point increase, outperforming industry benchmarks.<\/li>\n<li>Ad recall increased by 7 points, demonstrating high retention rates among viewers.<\/li>\n<li>Brand preference surged by 16 points, well above industry standards, suggesting that Mercedes-Benz has a strong positive presence in the Thai market.<\/li>\n<li>Purchase intent rose by 10 points, with 83% of respondents considering Mercedes-Benz for their next luxury vehicle.<\/li>\n<\/ul>\n<p>The campaign also achieved high baseline scores for brand familiarity and favorability, each exceeding 80%, indicating an already strong brand presence for Mercedes-Benz in <span class=\"xn-location\">Thailand<\/span>.<\/p>\n<div class=\"wcag-arialevel-3\" role=\"heading\">   <b>High-Impact Creative Formats: Engagement Metrics at a Glance<\/b>  <\/div>\n<p>A key contributor to the campaign&#8217;s success was the engagement with Teads&#8217; premium creative formats, which effectively captured and retained audience attention:<\/p>\n<ul type=\"disc\">\n<li>17 million impressions delivered across multiple devices, with smartphones achieving a click-through rate (CTR) of 0.22%.<\/li>\n<li>The Performance Carousel V3 emerged as the top-performing creative unit, with a 0.21%\u00a0CTR.<\/li>\n<li>An impressive Video Completion Rate (VCR) of 95.46% was achieved in In-Stream placements, with 100%\u00a0viewability across Teads&#8217; scalable inventory, underscoring the quality of the ad experience.<\/li>\n<\/ul>\n<div class=\"wcag-arialevel-3\" role=\"heading\">   <b>Setting a New Benchmark for Luxury Automotive Advertising in <span class=\"xn-location\">Thailand<\/span><\/b>  <\/div>\n<p><i>Our partnership with Teads for the Defining Class 2.0 campaign has been nothing short of transformative. As a brand that strives to stay ahead of the curve, Mercedes-Benz constantly seeks innovative and impactful ways to connect with our audiences.<\/i><\/p>\n<p><i>Teads&#8217; expertise in omnichannel media planning, combined with their cutting-edge Connected TV solutions, allowed us to deliver a highly immersive and memorable campaign.<\/i><\/p>\n<p><i>The results speak for themselves\u2014remarkable brand lift across awareness, preference, and purchase intent metrics, paired with unparalleled engagement on premium platforms.<\/i><\/p>\n<p><i>The campaign&#8217;s strategic execution and high-quality creative formats resonated deeply with our target audience, reinforcing our position as the leading luxury automotive brand in <span class=\"xn-location\">Thailand<\/span>.<\/i><\/p>\n<p><i>We are thrilled with the success of this collaboration and look forward to further exploring the possibilities of CTV and premium digital advertising with Teads in the future.&#8221; <\/i>Says the spokesperson from <span class=\"xn-person\">Mercedes Benz<\/span>, <span class=\"xn-location\">Thailand<\/span>.<\/p>\n<p>This groundbreaking omnichannel campaign not only marks Teads&#8217; entry into <span class=\"xn-location\">Thailand&#8217;s<\/span> CTV space but also sets a new standard for luxury automotive advertising. The campaign highlights how strategic media planning combined with innovative technology can deliver measurable, impactful results in an increasingly competitive landscape.<\/p>\n<p>Through this partnership, Mercedes-Benz and Teads have showcased the potential of an omnichannel CTV approach to enhance brand awareness, engagement, and consideration. The success of this campaign reaffirms Teads&#8217; leadership in delivering premium, scalable advertising solutions and solidifies Mercedes-Benz&#8217;s position in <span class=\"xn-location\">Thailand<\/span> as a leading choice in luxury automotive.<\/p>","protected":false},"excerpt":{"rendered":"<p><!-- wp:html --><\/p>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">SINGAPORE<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">April 22, 2025<\/span><\/span> \/PRNewswire\/ &#8212; Teads, the global media platform, has partnered with Mercedes-Benz to launch its first-ever Connected TV (CTV) campaign in <span class=\"xn-location\">Thailand<\/span>, marking a new milestone in the luxury automotive market. Running from June to <span class=\"xn-chron\">July 2024<\/span> as part of the <i>Defining Class 2.0<\/i> initiative, the campaign targeted high-income audiences with an omnichannel approach, delivering substantial brand lift for Mercedes-Benz and reinforcing its position as a top luxury automotive brand in <span class=\"xn-location\">Thailand<\/span>.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p> <a href=\"https:\/\/mma.prnasia.com\/media2\/2659945\/image.html\" target=\"_blank\" rel=\"nofollow\"> <img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2659945\/image.jpg?p=medium600\" title=\"Teads and Mercedes-Benz Drive Brand Lift with Thailand\u2019s First Connected TV Campaign\" alt=\"Teads and Mercedes-Benz Drive Brand Lift with Thailand\u2019s First Connected TV Campaign\" \/> <\/a> <br \/><span>Teads and Mercedes-Benz Drive Brand Lift with Thailand\u2019s First Connected TV Campaign<\/span><\/p>\n<\/div>\n<div class=\"wcag-arialevel-3\" role=\"heading\">   <b>Pioneering a Strategic Omnichannel Execution for Maximum Brand Impact<\/b>  <\/div>\n<p>The campaign marked Teads&#8217; debut in the Thai CTV landscape, blending multiple digital touchpoints to maximize engagement with a premium audience:<\/p>\n<ul type=\"disc\">\n<li><b>CTV Native Placement (LG TV Homescreen)<\/b> \u2014 This strategic placement delivered Mercedes-Benz&#8217;s first presence on LG Smart TVs in <span class=\"xn-location\">Thailand<\/span>, reaching affluent consumers directly in their living rooms.<\/li>\n<li><b>CTV Video Placements <\/b>\u2014 By delivering instream video ads within premium in-app environments on both Smart TVs and Mobile\/Tablet devices, Teads captured the attention of viewers in a high-quality, distraction-free setting.<\/li>\n<li><b>Outstream Advertising<\/b>\u00a0\u2014 Targeted to audiences based on income and automotive interest, the outstream ads helped drive strong brand consideration.<\/li>\n<\/ul>\n<div class=\"wcag-arialevel-3\" role=\"heading\">   <b>Key Campaign Results: Significant Uplift Across Brand Metrics<\/b>  <\/div>\n<p>The campaign&#8217;s effectiveness was evaluated using On Device&#8217;s methodology, which passively tracked exposure and surveyed their panellists 24-48 hours after ad interactions. Brand Lift Study offered granular insights, underscoring the campaign&#8217;s ability to achieve significant results in brand perception and favorability.<\/p>\n<p>The Mercedes-Benz CTV campaign in <span class=\"xn-location\">Thailand<\/span> exceeded expectations, achieving robust lifts across critical brand metrics:<\/p>\n<ul type=\"disc\">\n<li>Top-of-mind awareness saw a 5-point increase, outperforming industry benchmarks.<\/li>\n<li>Ad recall increased by 7 points, demonstrating high retention rates among viewers.<\/li>\n<li>Brand preference surged by 16 points, well above industry standards, suggesting that Mercedes-Benz has a strong positive presence in the Thai market.<\/li>\n<li>Purchase intent rose by 10 points, with 83% of respondents considering Mercedes-Benz for their next luxury vehicle.<\/li>\n<\/ul>\n<p>The campaign also achieved high baseline scores for brand familiarity and favorability, each exceeding 80%, indicating an already strong brand presence for Mercedes-Benz in <span class=\"xn-location\">Thailand<\/span>.<\/p>\n<div class=\"wcag-arialevel-3\" role=\"heading\">   <b>High-Impact Creative Formats: Engagement Metrics at a Glance<\/b>  <\/div>\n<p>A key contributor to the campaign&#8217;s success was the engagement with Teads&#8217; premium creative formats, which effectively captured and retained audience attention:<\/p>\n<ul type=\"disc\">\n<li>17 million impressions delivered across multiple devices, with smartphones achieving a click-through rate (CTR) of 0.22%.<\/li>\n<li>The Performance Carousel V3 emerged as the top-performing creative unit, with a 0.21%\u00a0CTR.<\/li>\n<li>An impressive Video Completion Rate (VCR) of 95.46% was achieved in In-Stream placements, with 100%\u00a0viewability across Teads&#8217; scalable inventory, underscoring the quality of the ad experience.<\/li>\n<\/ul>\n<div class=\"wcag-arialevel-3\" role=\"heading\">   <b>Setting a New Benchmark for Luxury Automotive Advertising in <span class=\"xn-location\">Thailand<\/span><\/b>  <\/div>\n<p><i>Our partnership with Teads for the Defining Class 2.0 campaign has been nothing short of transformative. As a brand that strives to stay ahead of the curve, Mercedes-Benz constantly seeks innovative and impactful ways to connect with our audiences.<\/i><\/p>\n<p><i>Teads&#8217; expertise in omnichannel media planning, combined with their cutting-edge Connected TV solutions, allowed us to deliver a highly immersive and memorable campaign.<\/i><\/p>\n<p><i>The results speak for themselves\u2014remarkable brand lift across awareness, preference, and purchase intent metrics, paired with unparalleled engagement on premium platforms.<\/i><\/p>\n<p><i>The campaign&#8217;s strategic execution and high-quality creative formats resonated deeply with our target audience, reinforcing our position as the leading luxury automotive brand in <span class=\"xn-location\">Thailand<\/span>.<\/i><\/p>\n<p><i>We are thrilled with the success of this collaboration and look forward to further exploring the possibilities of CTV and premium digital advertising with Teads in the future.&#8221; <\/i>Says the spokesperson from <span class=\"xn-person\">Mercedes Benz<\/span>, <span class=\"xn-location\">Thailand<\/span>.<\/p>\n<p>This groundbreaking omnichannel campaign not only marks Teads&#8217; entry into <span class=\"xn-location\">Thailand&#8217;s<\/span> CTV space but also sets a new standard for luxury automotive advertising. The campaign highlights how strategic media planning combined with innovative technology can deliver measurable, impactful results in an increasingly competitive landscape.<\/p>\n<p>Through this partnership, Mercedes-Benz and Teads have showcased the potential of an omnichannel CTV approach to enhance brand awareness, engagement, and consideration. The success of this campaign reaffirms Teads&#8217; leadership in delivering premium, scalable advertising solutions and solidifies Mercedes-Benz&#8217;s position in <span class=\"xn-location\">Thailand<\/span> as a leading choice in luxury automotive.<\/p>\n<p><!-- \/wp:html --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-21811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cision-pr-newswire","category-cision-pr-newswire-en"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/21811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21811"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/21811\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}