{"id":21479,"date":"2025-04-16T20:17:05","date_gmt":"2025-04-16T13:17:05","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=21479"},"modified":"2025-04-16T20:17:05","modified_gmt":"2025-04-16T13:17:05","slug":"hyundai-mobis-participates-in-auto-shanghai-2025-targeting-200-million-in-orders-from-china-this-year","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=21479","title":{"rendered":"Hyundai Mobis Participates in Auto Shanghai 2025 Targeting $200 Million in Orders from China this Year"},"content":{"rendered":"<table border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/1166884\/hyundaimobis_CI_Logo.jpg?p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul type=\"disc\">\n<li><b>Hyundai Mobis will showcase 10 new technologies including infotainment systems tailored to Chinese customers at Auto Shanghai 2025, which begins on <span class=\"xn-chron\">April 23rd<\/span>.<\/b><\/li>\n<li><b>The company has developed pre-commercial technologies for local customers at two technical centers in <span class=\"xn-location\">Shanghai<\/span> and\u00a0Yantai, and will use demo cars to demonstrate advanced technologies.\u00a0 <\/b><\/li>\n<li><b>The company is also strengthening promotional activities tailored to the Chinese market, leveraging local bases to revitalize business after the pandemic.<\/b><\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">SEOUL, South Korea<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">April 16, 2025<\/span><\/span> \/PRNewswire\/ &#8212; Hyundai Mobis (KRX 012330) will showcase a range of new technologies tailored to Chinese customers at the upcoming Auto Shanghai 2025, which opens on <span class=\"xn-chron\">March 23<\/span>, the company announced on 16. Following its participation in the Beijing Motor Show last year, the company will set up a booth at the Auto Shanghai, one of <span class=\"xn-location\">China&#8217;s<\/span> two major motor shows, to increase contact with customers and expand global orders.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<\/div>\n<p>Hyundai Mobis has recently increased its promotional activities in the Chinese market, targeting global customers including local automakers. With its participation in the Auto Shanghai, the company plans to more than double its efforts for product roadshows for targeted customers and strengthen local customer networking to achieve orders worth <span class=\"xn-money\">USD 200 million<\/span> (<span class=\"xn-money\">KRW 286 billion<\/span>) this year.<\/p>\n<p>The company will have a 300-square-meter booth at the show, which will be held at the National Exhibition and Convention Center (NECC) in <span class=\"xn-location\">Shanghai, China<\/span>. The company will operate the booth as a private space, exclusively for local automakers and global customers in <span class=\"xn-location\">China<\/span>. This is because it believes that, with a large number of visitors expected to attend the show, an exclusive customer-centric marketing strategy is more effective than an exhibition strategy for promoting the brand.<\/p>\n<p>Hyundai Mobis also aims to expand its sales contacts with rapidly growing local brands in <span class=\"xn-location\">China<\/span>. According to global research organizations, Chinese brands are expected to account for one out of every three cars sold globally in 2030, making <span class=\"xn-location\">China<\/span> is an attractive market for Hyundai Mobis to expect to expand its global orders.<\/p>\n<p>At the exhibition, Hyundai Mobis will unveil eight of its pre-commercial products, along with new technologies developed by its Technical Centers of <span class=\"xn-location\">China<\/span>. Currently, the company operates two Technical Centers of <span class=\"xn-location\">China<\/span> in <span class=\"xn-location\">Shanghai<\/span> and Yantai. The Shanghai Technical Center serves as the company&#8217;s R&amp;D hub in <span class=\"xn-location\">China<\/span>, where pre-commercial technologies such as next-generation platforms are developed along with component design for local automakers and global customers. The Yantai center is responsible for developing and commercializing new vehicle models targeted for the local market.<\/p>\n<p>At the exhibition, Hyundai Mobis will unveil two new locally specialized technologies: an augmented reality head-up display (AR-HUD) developed by the Shanghai Technical Center and a sound demo car that integrates acoustic technology.<\/p>\n<p>The AR-HUD display shows a 70-inch, high-resolution virtual image on the vehicle&#8217;s front windshield, providing various driving information. The display&#8217;s high brightness and contrast ratio ensure clear visibility, even in sunlight, and it remains highly visible even when the driver is wearing sunglasses.<\/p>\n<p>The sound demo car, constructed based on the EV6 model, showcases a sound system developed with Hyundai Mobis&#8217; own technology. The demo car is equipped with 47 speakers to reproduce realistic theater-level sound. It has also adopted the Active Road Noise Control (ARNC) technology to create a quiet interior environment.<\/p>\n<p>&#8220;We are exploring new business opportunities for global customers in the Chinese market, where we have R&amp;D, production bases, and logistics networks,&#8221; said <span class=\"xn-person\">Kim Deok Kwon<\/span>, Senior Vice President and Chief of China Business, Hyundai Mobis. He added, &#8220;We will closely analyze the technologies preferred by local customers and enhance our competitiveness with customized new technologies that are one step ahead.&#8221;<\/p>\n<p><b>About Hyundai Mobis<\/b><\/p>\n<p>Hyundai Mobis is the global no. 6 automotive supplier, headquartered in <span class=\"xn-location\">Seoul, Korea<\/span>. Hyundai Mobis has outstanding expertise in sensors, sensor fusion in ECUs and software development for safety control. The company&#8217;s products also include various components for electrification, brakes, chassis and suspension, steering, airbags, lighting, and automotive electronics. Hyundai Mobis operates its R&amp;D headquarters in Korea, with four technology centers in <span class=\"xn-location\">the United States<\/span>, <span class=\"xn-location\">Germany<\/span>, <span class=\"xn-location\">China<\/span>, and <span class=\"xn-location\">India<\/span>. For more information, please visit the website at <a href=\"http:\/\/www.mobis.com\/\" target=\"_blank\" rel=\"nofollow\">http:\/\/www.mobis.com<\/a>.<\/p>\n<p><b>Media Contact<\/b>\u00a0<br \/>Choon Kee Hwang:\u00a0<a href=\"mailto:ckhwang@mobis.com\" target=\"_blank\" rel=\"nofollow\">ckhwang@mobis.com<\/a> <br \/><span class=\"xn-person\">Jihyun Han<\/span>: <a href=\"mailto:jihyun.han@mobis.com\" target=\"_blank\" rel=\"nofollow\">jihyun.han@mobis.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p><!-- wp:html --><\/p>\n<table border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/1166884\/hyundaimobis_CI_Logo.jpg?p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul type=\"disc\">\n<li><b>Hyundai Mobis will showcase 10 new technologies including infotainment systems tailored to Chinese customers at Auto Shanghai 2025, which begins on <span class=\"xn-chron\">April 23rd<\/span>.<\/b><\/li>\n<li><b>The company has developed pre-commercial technologies for local customers at two technical centers in <span class=\"xn-location\">Shanghai<\/span> and\u00a0Yantai, and will use demo cars to demonstrate advanced technologies.\u00a0 <\/b><\/li>\n<li><b>The company is also strengthening promotional activities tailored to the Chinese market, leveraging local bases to revitalize business after the pandemic.<\/b><\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">SEOUL, South Korea<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">April 16, 2025<\/span><\/span> \/PRNewswire\/ &#8212; Hyundai Mobis (KRX 012330) will showcase a range of new technologies tailored to Chinese customers at the upcoming Auto Shanghai 2025, which opens on <span class=\"xn-chron\">March 23<\/span>, the company announced on 16. Following its participation in the Beijing Motor Show last year, the company will set up a booth at the Auto Shanghai, one of <span class=\"xn-location\">China&#8217;s<\/span> two major motor shows, to increase contact with customers and expand global orders.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<\/div>\n<p>Hyundai Mobis has recently increased its promotional activities in the Chinese market, targeting global customers including local automakers. With its participation in the Auto Shanghai, the company plans to more than double its efforts for product roadshows for targeted customers and strengthen local customer networking to achieve orders worth <span class=\"xn-money\">USD 200 million<\/span> (<span class=\"xn-money\">KRW 286 billion<\/span>) this year.<\/p>\n<p>The company will have a 300-square-meter booth at the show, which will be held at the National Exhibition and Convention Center (NECC) in <span class=\"xn-location\">Shanghai, China<\/span>. The company will operate the booth as a private space, exclusively for local automakers and global customers in <span class=\"xn-location\">China<\/span>. This is because it believes that, with a large number of visitors expected to attend the show, an exclusive customer-centric marketing strategy is more effective than an exhibition strategy for promoting the brand.<\/p>\n<p>Hyundai Mobis also aims to expand its sales contacts with rapidly growing local brands in <span class=\"xn-location\">China<\/span>. According to global research organizations, Chinese brands are expected to account for one out of every three cars sold globally in 2030, making <span class=\"xn-location\">China<\/span> is an attractive market for Hyundai Mobis to expect to expand its global orders.<\/p>\n<p>At the exhibition, Hyundai Mobis will unveil eight of its pre-commercial products, along with new technologies developed by its Technical Centers of <span class=\"xn-location\">China<\/span>. Currently, the company operates two Technical Centers of <span class=\"xn-location\">China<\/span> in <span class=\"xn-location\">Shanghai<\/span> and Yantai. The Shanghai Technical Center serves as the company&#8217;s R&amp;D hub in <span class=\"xn-location\">China<\/span>, where pre-commercial technologies such as next-generation platforms are developed along with component design for local automakers and global customers. The Yantai center is responsible for developing and commercializing new vehicle models targeted for the local market.<\/p>\n<p>At the exhibition, Hyundai Mobis will unveil two new locally specialized technologies: an augmented reality head-up display (AR-HUD) developed by the Shanghai Technical Center and a sound demo car that integrates acoustic technology.<\/p>\n<p>The AR-HUD display shows a 70-inch, high-resolution virtual image on the vehicle&#8217;s front windshield, providing various driving information. The display&#8217;s high brightness and contrast ratio ensure clear visibility, even in sunlight, and it remains highly visible even when the driver is wearing sunglasses.<\/p>\n<p>The sound demo car, constructed based on the EV6 model, showcases a sound system developed with Hyundai Mobis&#8217; own technology. The demo car is equipped with 47 speakers to reproduce realistic theater-level sound. It has also adopted the Active Road Noise Control (ARNC) technology to create a quiet interior environment.<\/p>\n<p>&#8220;We are exploring new business opportunities for global customers in the Chinese market, where we have R&amp;D, production bases, and logistics networks,&#8221; said <span class=\"xn-person\">Kim Deok Kwon<\/span>, Senior Vice President and Chief of China Business, Hyundai Mobis. He added, &#8220;We will closely analyze the technologies preferred by local customers and enhance our competitiveness with customized new technologies that are one step ahead.&#8221;<\/p>\n<p><b>About Hyundai Mobis<\/b><\/p>\n<p>Hyundai Mobis is the global no. 6 automotive supplier, headquartered in <span class=\"xn-location\">Seoul, Korea<\/span>. Hyundai Mobis has outstanding expertise in sensors, sensor fusion in ECUs and software development for safety control. The company&#8217;s products also include various components for electrification, brakes, chassis and suspension, steering, airbags, lighting, and automotive electronics. Hyundai Mobis operates its R&amp;D headquarters in Korea, with four technology centers in <span class=\"xn-location\">the United States<\/span>, <span class=\"xn-location\">Germany<\/span>, <span class=\"xn-location\">China<\/span>, and <span class=\"xn-location\">India<\/span>. For more information, please visit the website at <a href=\"http:\/\/www.mobis.com\/\" target=\"_blank\" rel=\"nofollow\">http:\/\/www.mobis.com<\/a>.<\/p>\n<p><b>Media Contact<\/b>\u00a0<br \/>Choon Kee Hwang:\u00a0<a href=\"mailto:ckhwang@mobis.com\" target=\"_blank\" rel=\"nofollow\">ckhwang@mobis.com<\/a> <br \/><span class=\"xn-person\">Jihyun Han<\/span>: <a href=\"mailto:jihyun.han@mobis.com\" target=\"_blank\" rel=\"nofollow\">jihyun.han@mobis.com<\/a><\/p>\n<p><!-- \/wp:html --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-21479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cision-pr-newswire","category-cision-pr-newswire-en"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/21479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21479"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/21479\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}