{"id":21275,"date":"2025-04-11T15:34:38","date_gmt":"2025-04-11T08:34:38","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=21275"},"modified":"2025-04-11T15:34:38","modified_gmt":"2025-04-11T08:34:38","slug":"dany-garcia-announces-the-launch-of-danimas-a-new-media-company-celebrating-the-ambitious-trailblazer","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=21275","title":{"rendered":"DANY GARCIA ANNOUNCES THE LAUNCH OF DANIM\u00c1S: A NEW MEDIA COMPANY CELEBRATING THE AMBITIOUS TRAILBLAZER"},"content":{"rendered":"\n\n\n
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NEW YORK<\/span><\/span>, April 11, 2025<\/span><\/span> \/PRNewswire\/ —\u00a0Dany Garcia, Chairwoman & CEO of The Garcia Companies, announces the launch of Danim\u00e1s, an innovative media company and community built for the modern Trailblazer. Designed to inspire individuals who embody the “Athlete of Life\u2122” mindset, Danim\u00e1s celebrates ambition and the journey, through the triumphs and defeats, for the pursuit of greatness in every facet of life.\u202f\u202f<\/p>\n

Backed by original research Garcia personally funded\u2014which revealed that 65% of women feel underrepresented in media\u2014Danim\u00e1s will be home to dynamic content, first-person narratives, original programming, and cultural storytelling that shifts perspective and breaks boundaries.<\/p>\n

Danim\u00e1s is more than just a media platform \u2014 it’s a movement and a mindset. At its core, it’s a digital space that connects individuals who embrace strength as a lifestyle choice, extending beyond the gym and into their personal, professional, and creative pursuits. As a brand, it seeks to serve as a cultural touchpoint, highlighting individuals who are redefining industries \u2014 from leading entrepreneurs and athletes to creative visionaries and fashion innovators.<\/p>\n

“The Trailblazer represents a new archetype \u2014 glamorous, bold, and unapologetic. Strength training is the great unlock to harnessing her innate power; She embraces her strength, allowing it to reverberate and leave a lasting impact on herself and others,” says Garcia. “Danim\u00e1s is where these individuals can find a community that fuels their ambitions and inspires their journeys.”<\/p>\n

Garcia, a professional bodybuilder, lifelong athlete, and accomplished entrepreneur who oversees a diversified portfolio of companies that span entertainment, media, fashion, sports, health, wellness, and consumer goods, brings a unique blend of business acumen and physical discipline to this groundbreaking initiative. Over the past decade, Garcia has played a pivotal role in producing culturally significant and commercially successful projects, including HBO’s five-time-Emmy-nominated Ballers and blockbuster films such as Sony’s globally beloved Jumanji franchise, Disney’s Jungle Cruise and upcoming Live Action Moana, Netflix’s Red Notice<\/span>, Amazon’s Red One, among others.<\/p>\n

Garcia has appointed Liz Edmiston<\/span> as Co-CEO of the Fashion Division at The Garcia Companies, where she will spearhead the development of Danim\u00e1s. A dynamic and seasoned global retail leader, Edmiston most recently served as CEO of Lane Bryant<\/span>, where she revitalized and modernized the beloved fashion brand, and as President and CEO of Groupe Dynamite Inc., in Montreal<\/span>, guiding the company through a digital evolution and shaping its strategic growth trajectory.\u202f\u202fAs Chief Brand Officer<\/span> of Calvin Klein<\/span>, she oversaw the Asia Pacific<\/span> region based in Hong Kong<\/span>, transforming it from a licensed model to a fully owned and operated retail business with over 2600 stores. She has also held senior executive positions for companies such as Gap, Inc., Ralph Lauren<\/span>, Tory Burch<\/span>, and Victoria’s Secret.<\/p>\n

“Liz is a powerhouse \u2014 she understands how to build brands that move culture,” said Garcia. “Her proven ability to lead with discipline, resonate with consumers, and execute at scale make her the perfect partner to bring Danim\u00e1s to life.”<\/p>\n

“Danim\u00e1s is an exciting new concept,” said Edmiston. “It’s a brand built on strength and intention \u2014 where training meets style, and where creativity is expressed through every detail. This isn’t just about a new content platform or fashion focused company, it’s about building a community of power women who are interested in business, sports, fashion and culture and are intent on getting the most out of life.”<\/p>\n

For the launch, Danim\u00e1s has partnered with Frosty, a premier global creative agency, and branding specialist Studio Alistair Gibbs to shape the brand’s identity and visual narrative, culminating in a striking debut campaign.\u202f Shot in London<\/span> by renowned photographer Amber Pinkerton<\/span>, the campaign, which showcases the first visual world of Danim\u00e1s, merges power, training, strength, and glamour in a visually arresting and thought-provoking manner.<\/p>\n

Danim\u00e1s Debuts Online\u00a0
<\/b>Danim\u00e1s will launch digitally on www.danimas.com<\/a> with an expansive range of editorial content, visuals and storytelling.The brand will also maintain an active presence on Instagram and LinkedIn starting April 10, 2025<\/span>, offering exclusive content and updates that reflect its community-first approach.\u202f A newsletter will be rolled out later this month to subscribers.<\/p>\n

The company has partnered with Studio K&J and Sweden Unlimited on the website launch, with In*houseco Inc, managing creative execution across all platforms.<\/p>\n

The Executive Team
<\/b>Danim\u00e1s boasts an impressive leadership team that blends diverse expertise from across industries. The team includes:<\/p>\n