{"id":21143,"date":"2025-04-08T15:59:21","date_gmt":"2025-04-08T08:59:21","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=21143"},"modified":"2025-04-08T15:59:21","modified_gmt":"2025-04-08T08:59:21","slug":"new-study-reveals-nearly-75-of-performance-marketers-are-experiencing-diminishing-returns-on-social-media-ad-spend-over-50-expand-into-additional-channels-beyond-social","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=21143","title":{"rendered":"New Study Reveals Nearly 75% of Performance Marketers Are Experiencing Diminishing Returns on Social Media Ad Spend; Over 50% Expand Into Additional Channels Beyond Social"},"content":{"rendered":"<table border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2475318\/Taboola_Logo.jpg?p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">HONG KONG<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">April 8, 2025<\/span><\/span> \/PRNewswire\/ &#8212; <u><a href=\"http:\/\/taboola.com\/\" target=\"_blank\" rel=\"nofollow\">Taboola<\/a><\/u>, a global leader in delivering performance at scale for advertisers,\u00a0 today announced <u><a href=\"https:\/\/discover.taboola.com\/diminishing-returns\/?red\" target=\"_blank\" rel=\"nofollow\">a new report<\/a><\/u> based on a survey conducted with\u00a0<u><a href=\"https:\/\/www.qualtrics.com\/\" target=\"_blank\" rel=\"nofollow\">Qualtrics,<\/a><\/u> a leading company in experience management working with nearly 20,000 organizations worldwide.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p> <a href=\"https:\/\/mma.prnasia.com\/media2\/2659840\/pst_Social_Survey_Diminishing_V02_facebook_Linkedin_V02.html\" target=\"_blank\" rel=\"nofollow\"> <img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2659840\/pst_Social_Survey_Diminishing_V02_facebook_Linkedin_V02.jpg?p=medium600\" title=\"\" alt=\"\" \/> <\/a> <br \/><span><\/span><\/p>\n<\/div>\n<p>Performance advertising on social media is rapidly growing\u2014<u><a href=\"https:\/\/forecasts-na1.emarketer.com\/5d13a07a64fe7d034c2cc15a\/5aab6b71a2835e0fdc2e7317\" target=\"_blank\" rel=\"nofollow\">industry forecasts<\/a><\/u> predict that social media ad spend will reach <span class=\"xn-money\">$239 billion<\/span> in 2025 and is projected to reach <span class=\"xn-money\">$273 billion<\/span> in 2026. However, new research found that despite social media&#8217;s dominance in performance advertising, nearly 75% of performance marketers have noticed diminishing returns from their social media ad investments.<\/p>\n<p>Additional key insights from<i> The Pulse of Performance Advertising: Diminishing Returns <\/i>include:<\/p>\n<ul type=\"disc\">\n<li>Most of these performance marketers indicated that diminishing returns impact over 30% of their spend.<\/li>\n<li>Marketers focused on performance face diminishing returns on social media due to audience saturation, rising costs, and ad fatigue.<\/li>\n<li>Over 80% of performance marketers use multiple tactics to combat diminishing returns, with more than half expanding into additional digital channels beyond social media ads.<\/li>\n<\/ul>\n<p>&#8220;While social media accounts for a large portion of performance advertising budgets, many marketers have hit a barrier in the form of diminishing returns,&#8221; said Adam Singolda, CEO of Taboola. &#8220;More spend just isn&#8217;t translating into better results. The findings in this report point to difficulty in sustaining performance over time, with marketers seeking solutions that can help them overcome that barrier.&#8221;<\/p>\n<p><i><u><a href=\"https:\/\/bit.ly\/4iSxqNp\" target=\"_blank\" rel=\"nofollow\">The Pulse of Performance Advertising: Diminishing Returns<\/a><\/u><\/i>\u00a0is based on a survey of more than 300 advertisers, from brands and agencies in the US.\u00a0<\/p>\n<p><b>About Taboola\u00a0\u00a0<\/b><\/p>\n<p>Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale.<\/p>\n<p>Taboola works with thousands of businesses who advertise directly on Realize, Taboola&#8217;s powerful ad platform, reaching approximately <span class=\"xn-money\">600M<\/span> daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola&#8217;s technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<\/div>","protected":false},"excerpt":{"rendered":"<p><!-- wp:html --><\/p>\n<table border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2475318\/Taboola_Logo.jpg?p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">HONG KONG<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">April 8, 2025<\/span><\/span> \/PRNewswire\/ &#8212; <u><a href=\"http:\/\/taboola.com\/\" target=\"_blank\" rel=\"nofollow\">Taboola<\/a><\/u>, a global leader in delivering performance at scale for advertisers,\u00a0 today announced <u><a href=\"https:\/\/discover.taboola.com\/diminishing-returns\/?red\" target=\"_blank\" rel=\"nofollow\">a new report<\/a><\/u> based on a survey conducted with\u00a0<u><a href=\"https:\/\/www.qualtrics.com\/\" target=\"_blank\" rel=\"nofollow\">Qualtrics,<\/a><\/u> a leading company in experience management working with nearly 20,000 organizations worldwide.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p> <a href=\"https:\/\/mma.prnasia.com\/media2\/2659840\/pst_Social_Survey_Diminishing_V02_facebook_Linkedin_V02.html\" target=\"_blank\" rel=\"nofollow\"> <img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2659840\/pst_Social_Survey_Diminishing_V02_facebook_Linkedin_V02.jpg?p=medium600\" title=\"\" alt=\"\" \/> <\/a> <br \/><span><\/span><\/p>\n<\/div>\n<p>Performance advertising on social media is rapidly growing\u2014<u><a href=\"https:\/\/forecasts-na1.emarketer.com\/5d13a07a64fe7d034c2cc15a\/5aab6b71a2835e0fdc2e7317\" target=\"_blank\" rel=\"nofollow\">industry forecasts<\/a><\/u> predict that social media ad spend will reach <span class=\"xn-money\">$239 billion<\/span> in 2025 and is projected to reach <span class=\"xn-money\">$273 billion<\/span> in 2026. However, new research found that despite social media&#8217;s dominance in performance advertising, nearly 75% of performance marketers have noticed diminishing returns from their social media ad investments.<\/p>\n<p>Additional key insights from<i> The Pulse of Performance Advertising: Diminishing Returns <\/i>include:<\/p>\n<ul type=\"disc\">\n<li>Most of these performance marketers indicated that diminishing returns impact over 30% of their spend.<\/li>\n<li>Marketers focused on performance face diminishing returns on social media due to audience saturation, rising costs, and ad fatigue.<\/li>\n<li>Over 80% of performance marketers use multiple tactics to combat diminishing returns, with more than half expanding into additional digital channels beyond social media ads.<\/li>\n<\/ul>\n<p>&#8220;While social media accounts for a large portion of performance advertising budgets, many marketers have hit a barrier in the form of diminishing returns,&#8221; said Adam Singolda, CEO of Taboola. &#8220;More spend just isn&#8217;t translating into better results. The findings in this report point to difficulty in sustaining performance over time, with marketers seeking solutions that can help them overcome that barrier.&#8221;<\/p>\n<p><i><u><a href=\"https:\/\/bit.ly\/4iSxqNp\" target=\"_blank\" rel=\"nofollow\">The Pulse of Performance Advertising: Diminishing Returns<\/a><\/u><\/i>\u00a0is based on a survey of more than 300 advertisers, from brands and agencies in the US.\u00a0<\/p>\n<p><b>About Taboola\u00a0\u00a0<\/b><\/p>\n<p>Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale.<\/p>\n<p>Taboola works with thousands of businesses who advertise directly on Realize, Taboola&#8217;s powerful ad platform, reaching approximately <span class=\"xn-money\">600M<\/span> daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola&#8217;s technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<\/div>\n<p><!-- \/wp:html --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-21143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cision-pr-newswire","category-cision-pr-newswire-en"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/21143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21143"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/21143\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}