{"id":20598,"date":"2025-03-25T20:27:31","date_gmt":"2025-03-25T13:27:31","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=20598"},"modified":"2025-03-25T20:27:31","modified_gmt":"2025-03-25T13:27:31","slug":"omnicom-media-group-tops-2024-total-new-business-ranking-with-7-7-billion","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=20598","title":{"rendered":"OMNICOM MEDIA GROUP TOPS 2024 TOTAL NEW BUSINESS RANKING WITH $7.7 BILLION"},"content":{"rendered":"\n\n\n
\"\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

COMvergence Report Shows OMG #1 for Retention, Holding on to 74% of Its Billings in Play <\/b>in a Year When the Industry Average Was Only 32%<\/b><\/p>\n

OMG agencies PHD and OMD Leverage Agency as a Platform Model <\/i><\/b>to Dominate Global Media Network Ranking<\/i><\/b><\/p>\n

NEW YORK<\/span><\/span>, March 25, 2025<\/span><\/span> \/PRNewswire\/ — Omnicom Media Group (OMG), the media services division of Omnicom (NYSE:\u00a0OMC<\/a><\/b>) and parent company to the OMD, PHD and Hearts & Science global media agency networks, had the best total new business record (wins minus losses, including retentions) among global media management groups in 2024.<\/p>\n

\"Source:<\/a>
Source: COMvergence<\/span> <\/div>\n

As reported in the recently published\u00a0Global Media Agency New Business Barometer Full Year 2024<\/i>\u00a0– an\u00a0analysis of the global media agency marketplace from independent research company\u00a0COMvergence<\/a><\/b>\u00a0– OMG was awarded approximately\u00a0$7.7 billion\u00a0in client billings \u2013 including\u00a0$4.6 million\u00a0in retained business\u00a0– in 2024, outperforming its nearest competitor by more than $1 billion<\/span>.<\/p>\n

Notably, OMG also had the best retention rate, successfully defending 74% of its billings in review – in a year when the industry’s average retention rate was only 32% – while concurrently expanding its client roster with net new wins like Amazon, Gap Inc., Goldman Sachs, HanesBrands, Michelin, Priceline, and Tim Hortons<\/span>.<\/p>\n

Looking at 2024 total new business against 2023 billings reveals a projected 2024 YoY growth rate of 10.5%1<\/sup> – the highest among all global media groups \u2013 as well as an overall retention rate of 96% across all OMG clients.<\/p>\n

The\u00a0COMvergence results affirm the findings of a 2024 analysis<\/a><\/b>\u00a0from leading research and advisory firm Forrester in which OMG was named\u00a0a “Leader”. Earning the highest score among the 12 global media management groups evaluated in\u00a0The Forrester Wave\u2122: Media Management Services, Q4 2024<\/i>, OMG received 5\/5 scores in eight categories, including Innovation,\u00a0Martech and Adtech Implementation and Media Responsibility. As reported in the evaluation,\u00a0Omnicom clients noted the agency’s transparent business practices, trustworthy relationships, and strength of Omni –\u00a0the open operating system that supports all Omnicom agencies – technology for media and business intelligence.<\/p>\n

The Omni advantage was evident in OMG’s win\/loss share as the group leveraged its Omni-powered Agency as a Platform model that enables a flexible ecosystem of talent, capabilities, and technology across all OMG agencies to win 24% of the\u00a0$39 billion\u00a0in business in 2024, while its share of losses was only 8%.<\/p>\n

Commenting on the group’s 2024 performance, OMG CEO Florian Adamski<\/span> said “The only thing more challenging than winning a new client over a months-long pitch is re-winning the clients you have – every single day. In 2024, our 28,000 people around the world met both of those challenges, optimizing our Agency as a Platform model to deliver innovative media solutions that drive business growth and build enduring relationships – between brands and consumers, and between brands and their media agency partner – in an increasingly more complex and dynamic marketplace.”<\/p>\n

Beyond topping the global ranking, OMG was also #1 in North America<\/span>, EMEA and LATAM, and in the largest advertising market (the US); and in Argentina<\/span>, Bulgaria<\/span>, Czechia, France<\/span>, Germany<\/span>, Ireland<\/span>, New Zealand<\/span>, Peru<\/span>, Portugal<\/span>, Singapore<\/span>, Slovakia<\/span>, Sweden Switzerland, and Turkey<\/span>.<\/p>\n

PHD and OMD Again Dominate the Global Agency Network Rankings<\/b>
OMG’s best-in-class total new business ranking was fueled by powerful performances from its agency networks\u2013 PHD and OMD claiming the #1 an\u00a0d #3 spots on the global network ranking.<\/p>\n

PHD’s secured its best-in-class ranking with $3.8b<\/span> in total new business earned by successfully defending the\u00a0$2.2b\u00a0Volkswagen Group business<\/a><\/b> as well as Sainsbury’s<\/a><\/b>\u00a0,\u00a0HP<\/a><\/b> and the majority of its Unilever business \u2013 a performance that translated to an astonishing 83% retention rate, topping all other networks by a significant margin. Incremental wins included\u00a0Priceline<\/a><\/b>\u00a0and\u00a0David Yurman<\/span><\/a><\/u><\/b>\u00a0and an expanded relationship with QSR giant Restaurant Brand’s International – for which it supports Burger King, Popeye’s, and\u00a0Tim Horton\u00a0\u2013 with the addition of the\u00a0Firehouse Subs<\/a><\/b>\u00a0franchise in the US and the Tim Horton’s<\/span> Canada<\/span> business.<\/a><\/p>\n

Joining PHD at the top of the global ranking with wins that included\u00a0Gap Inc<\/a><\/b>., MSC Cruises, AliExpress and\u00a0Michelin,<\/a><\/b>\u00a0OMD was also the #1 agency network in\u00a0North America\u00a0for net new business (wins minus losses, excluding retentions).<\/p>\n

A Strong Start to 2025
<\/b>The COMvergence ranking caps a first quarter that has seen OMG and its agencies leading the industry on multiple fronts, starting at CES where the group announced a series of first-mover partnerships with Amazon<\/a>, Google<\/a>, Roku<\/a>\u00a0and TikTok<\/a>\u00a0that unlock consumer insights to supercharge search investment and outcomes.<\/p>\n

Less than 30 days into the new year the trade press reported<\/a>\u00a0that the $550<\/span> Volkswagen China business had been awarded to PHD China. This was followed by Warner Bros Discovery naming Hearts & Science media agency of record for APAC.<\/a><\/p>\n

Earlier this month, PHD and OMD each earned Agency of the Year titles from the leading US advertising trade publications, with Adweek naming PHD its Global Media Agency of the Year<\/a>\u00a0for the second consecutive year; and AdAge naming OMD USA<\/span> its Media Agency of the Year.<\/a>\u00a0<\/p>\n

About Omnicom Media Group\u00a0<\/b>
Omnicom Media Group<\/a><\/u>\u00a0(OMG), the media services division of Omnicom<\/a><\/u> (NYSE: OMC), delivers transformational experiences for consumers, clients, and talent. Powered by the\u00a0Omni<\/a><\/u> marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD<\/a><\/u>, PHD<\/a><\/u> and Hearts & Science<\/a><\/u> to deliver more relevant and actionable consumer experiences; more productive and proactive client experiences; and more collaborative and\u00a0rewarding talent experiences for the\u00a0more than 28,000 people serving the world’s leading brands in OMG agencies around the globe.<\/p>\n

___________________________<\/p>\n

1<\/sup>\u00a0COMvergence Global & Regional Billings Rankings Projected 2024<\/p>\n

\"Source:<\/a>
Source: COMvergence<\/span> <\/div>\n

\u00a0<\/p>\n

\"Source:<\/a>
Source: COMvergence<\/span> <\/div>\n

\u00a0<\/p>\n

\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

<\/p>\n\n\n\n
\"\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

COMvergence Report Shows OMG #1 for Retention, Holding on to 74% of Its Billings in Play <\/b>in a Year When the Industry Average Was Only 32%<\/b><\/p>\n

OMG agencies PHD and OMD Leverage Agency as a Platform Model <\/i><\/b>to Dominate Global Media Network Ranking<\/i><\/b><\/p>\n

NEW YORK<\/span><\/span>, March 25, 2025<\/span><\/span> \/PRNewswire\/ — Omnicom Media Group (OMG), the media services division of Omnicom (NYSE:\u00a0OMC<\/a><\/b>) and parent company to the OMD, PHD and Hearts & Science global media agency networks, had the best total new business record (wins minus losses, including retentions) among global media management groups in 2024.<\/p>\n

\"Source:<\/a>
Source: COMvergence<\/span> <\/div>\n

As reported in the recently published\u00a0Global Media Agency New Business Barometer Full Year 2024<\/i>\u00a0– an\u00a0analysis of the global media agency marketplace from independent research company\u00a0COMvergence<\/a><\/b>\u00a0– OMG was awarded approximately\u00a0$7.7 billion\u00a0in client billings \u2013 including\u00a0$4.6 million\u00a0in retained business\u00a0– in 2024, outperforming its nearest competitor by more than $1 billion<\/span>.<\/p>\n

Notably, OMG also had the best retention rate, successfully defending 74% of its billings in review – in a year when the industry’s average retention rate was only 32% – while concurrently expanding its client roster with net new wins like Amazon, Gap Inc., Goldman Sachs, HanesBrands, Michelin, Priceline, and Tim Hortons<\/span>.<\/p>\n

Looking at 2024 total new business against 2023 billings reveals a projected 2024 YoY growth rate of 10.5%1<\/sup> – the highest among all global media groups \u2013 as well as an overall retention rate of 96% across all OMG clients.<\/p>\n

The\u00a0COMvergence results affirm the findings of a 2024 analysis<\/a><\/b>\u00a0from leading research and advisory firm Forrester in which OMG was named\u00a0a “Leader”. Earning the highest score among the 12 global media management groups evaluated in\u00a0The Forrester Wave\u2122: Media Management Services, Q4 2024<\/i>, OMG received 5\/5 scores in eight categories, including Innovation,\u00a0Martech and Adtech Implementation and Media Responsibility. As reported in the evaluation,\u00a0Omnicom clients noted the agency’s transparent business practices, trustworthy relationships, and strength of Omni –\u00a0the open operating system that supports all Omnicom agencies – technology for media and business intelligence.<\/p>\n

The Omni advantage was evident in OMG’s win\/loss share as the group leveraged its Omni-powered Agency as a Platform model that enables a flexible ecosystem of talent, capabilities, and technology across all OMG agencies to win 24% of the\u00a0$39 billion\u00a0in business in 2024, while its share of losses was only 8%.<\/p>\n

Commenting on the group’s 2024 performance, OMG CEO Florian Adamski<\/span> said “The only thing more challenging than winning a new client over a months-long pitch is re-winning the clients you have – every single day. In 2024, our 28,000 people around the world met both of those challenges, optimizing our Agency as a Platform model to deliver innovative media solutions that drive business growth and build enduring relationships – between brands and consumers, and between brands and their media agency partner – in an increasingly more complex and dynamic marketplace.”<\/p>\n

Beyond topping the global ranking, OMG was also #1 in North America<\/span>, EMEA and LATAM, and in the largest advertising market (the US); and in Argentina<\/span>, Bulgaria<\/span>, Czechia, France<\/span>, Germany<\/span>, Ireland<\/span>, New Zealand<\/span>, Peru<\/span>, Portugal<\/span>, Singapore<\/span>, Slovakia<\/span>, Sweden Switzerland, and Turkey<\/span>.<\/p>\n

PHD and OMD Again Dominate the Global Agency Network Rankings<\/b>
OMG’s best-in-class total new business ranking was fueled by powerful performances from its agency networks\u2013 PHD and OMD claiming the #1 an\u00a0d #3 spots on the global network ranking.<\/p>\n

PHD’s secured its best-in-class ranking with $3.8b<\/span> in total new business earned by successfully defending the\u00a0$2.2b\u00a0Volkswagen Group business<\/a><\/b> as well as Sainsbury’s<\/a><\/b>\u00a0,\u00a0HP<\/a><\/b> and the majority of its Unilever business \u2013 a performance that translated to an astonishing 83% retention rate, topping all other networks by a significant margin. Incremental wins included\u00a0Priceline<\/a><\/b>\u00a0and\u00a0David Yurman<\/span><\/a><\/u><\/b>\u00a0and an expanded relationship with QSR giant Restaurant Brand’s International – for which it supports Burger King, Popeye’s, and\u00a0Tim Horton\u00a0\u2013 with the addition of the\u00a0Firehouse Subs<\/a><\/b>\u00a0franchise in the US and the Tim Horton’s<\/span> Canada<\/span> business.<\/a><\/p>\n

Joining PHD at the top of the global ranking with wins that included\u00a0Gap Inc<\/a><\/b>., MSC Cruises, AliExpress and\u00a0Michelin,<\/a><\/b>\u00a0OMD was also the #1 agency network in\u00a0North America\u00a0for net new business (wins minus losses, excluding retentions).<\/p>\n

A Strong Start to 2025
<\/b>The COMvergence ranking caps a first quarter that has seen OMG and its agencies leading the industry on multiple fronts, starting at CES where the group announced a series of first-mover partnerships with Amazon<\/a>, Google<\/a>, Roku<\/a>\u00a0and TikTok<\/a>\u00a0that unlock consumer insights to supercharge search investment and outcomes.<\/p>\n

Less than 30 days into the new year the trade press reported<\/a>\u00a0that the $550<\/span> Volkswagen China business had been awarded to PHD China. This was followed by Warner Bros Discovery naming Hearts & Science media agency of record for APAC.<\/a><\/p>\n

Earlier this month, PHD and OMD each earned Agency of the Year titles from the leading US advertising trade publications, with Adweek naming PHD its Global Media Agency of the Year<\/a>\u00a0for the second consecutive year; and AdAge naming OMD USA<\/span> its Media Agency of the Year.<\/a>\u00a0<\/p>\n

About Omnicom Media Group\u00a0<\/b>
Omnicom Media Group<\/a><\/u>\u00a0(OMG), the media services division of Omnicom<\/a><\/u> (NYSE: OMC), delivers transformational experiences for consumers, clients, and talent. Powered by the\u00a0Omni<\/a><\/u> marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD<\/a><\/u>, PHD<\/a><\/u> and Hearts & Science<\/a><\/u> to deliver more relevant and actionable consumer experiences; more productive and proactive client experiences; and more collaborative and\u00a0rewarding talent experiences for the\u00a0more than 28,000 people serving the world’s leading brands in OMG agencies around the globe.<\/p>\n

___________________________<\/p>\n

1<\/sup>\u00a0COMvergence Global & Regional Billings Rankings Projected 2024<\/p>\n

\"Source:<\/a>
Source: COMvergence<\/span> <\/div>\n

\u00a0<\/p>\n

\"Source:<\/a>
Source: COMvergence<\/span> <\/div>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-20598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cision-pr-newswire","category-cision-pr-newswire-en"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/20598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20598"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/20598\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}