{"id":20107,"date":"2025-03-19T03:20:18","date_gmt":"2025-03-19T03:20:18","guid":{"rendered":"https:\/\/www.hotelsalepage.com\/feed\/cision-pr-newswire\/sustainability-top-of-mind-for-majority-of-south-korean-travelers-agoda-survey-reveals\/"},"modified":"2025-03-19T03:20:18","modified_gmt":"2025-03-19T03:20:18","slug":"sustainability-top-of-mind-for-majority-of-south-korean-travelers-agoda-survey-reveals","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=20107","title":{"rendered":"Sustainability Top of Mind for Majority of South Korean Travelers – Agoda Survey Reveals"},"content":{"rendered":"\n\n\n
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SEOUL, South Korea<\/span><\/span>, March 19, 2025<\/span><\/span> \/PRNewswire\/ — Digital travel platform\u00a0Agoda’s 2025 Sustainable Travel Survey reveals that nearly three out of every four South Korean travelers (73%) consider sustainability when making their travel plans for 2025, higher than the average for all Asian travelers combined (68%).<\/p>\n

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This survey, which engaged over 6,000 respondents across 11 Asian markets, spotlights the evolving landscape of sustainable travel in Asia<\/span>, where authentic and purposeful tourism, and off-peak travel are becoming more prominent.<\/p>\n

Authentic Experiences Drive More Sustainable Choices<\/b><\/p>\n

South Korean travelers are increasingly motivated by authentic experiences (23%), personal values and beliefs (22%) and the opportunity to contribute positively to local communities (20%) as their primary motivation for more sustainable travel. This trend underscores a movement towards travel that is not only enjoyable but also meaningful.<\/p>\n

Exploring Off-peak Takes Center Stage <\/b><\/p>\n

South Korean travelers seek to mitigate their impact on the environment by traveling during off-peak seasons to alleviate overcrowding, a choice made by over a quarter of respondents (26%). Additionally, 16% of South Korean travelers are packing reusable items like water bottles and shopping bags on a trip to reduce waste.<\/p>\n

Lee Joonhwan, Country Director, South Korea<\/span> at Agoda<\/b>, shared, “It’s great to see South Korean travelers wanting to leave a positive impact, and Agoda is here to support their journey. With our Eco Deals Program, travelers can enjoy great discounts on partnering properties and Agoda contributes one US dollar<\/span> towards local conservation efforts for every booking through the program.”<\/p>\n

Since the recent launch of the 2025 edition, Agoda’s Eco Deals program has provided travelers with discounts of up to 15% on partner hotels across 10 Asian markets. This marks the first year of Japan<\/span> and South Korea<\/span> joining the Eco Deals Campaign, providing more Asia<\/span>-bound travelers the opportunity to support their favorite destinations. For every Eco Deals booking, a dollar is donated to WWF conservation projects aimed at protecting wildlife and conserving critical habitats across Asia<\/span>. More information can be found on www.agoda.com\/ecodeals<\/a>.<\/p>\n

Agoda’s offerings include over 5 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, all of which can be combined in the same booking. Download Agoda’s mobile app or visit Agoda.com<\/a> to discover the best deals for your next trip.<\/p>","protected":false},"excerpt":{"rendered":"

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SEOUL, South Korea<\/span><\/span>, March 19, 2025<\/span><\/span> \/PRNewswire\/ — Digital travel platform\u00a0Agoda’s 2025 Sustainable Travel Survey reveals that nearly three out of every four South Korean travelers (73%) consider sustainability when making their travel plans for 2025, higher than the average for all Asian travelers combined (68%).<\/p>\n

\n

\"\" <\/a>
<\/span><\/p>\n<\/div>\n

This survey, which engaged over 6,000 respondents across 11 Asian markets, spotlights the evolving landscape of sustainable travel in Asia<\/span>, where authentic and purposeful tourism, and off-peak travel are becoming more prominent.<\/p>\n

Authentic Experiences Drive More Sustainable Choices<\/b><\/p>\n

South Korean travelers are increasingly motivated by authentic experiences (23%), personal values and beliefs (22%) and the opportunity to contribute positively to local communities (20%) as their primary motivation for more sustainable travel. This trend underscores a movement towards travel that is not only enjoyable but also meaningful.<\/p>\n

Exploring Off-peak Takes Center Stage <\/b><\/p>\n

South Korean travelers seek to mitigate their impact on the environment by traveling during off-peak seasons to alleviate overcrowding, a choice made by over a quarter of respondents (26%). Additionally, 16% of South Korean travelers are packing reusable items like water bottles and shopping bags on a trip to reduce waste.<\/p>\n

Lee Joonhwan, Country Director, South Korea<\/span> at Agoda<\/b>, shared, “It’s great to see South Korean travelers wanting to leave a positive impact, and Agoda is here to support their journey. With our Eco Deals Program, travelers can enjoy great discounts on partnering properties and Agoda contributes one US dollar<\/span> towards local conservation efforts for every booking through the program.”<\/p>\n

Since the recent launch of the 2025 edition, Agoda’s Eco Deals program has provided travelers with discounts of up to 15% on partner hotels across 10 Asian markets. This marks the first year of Japan<\/span> and South Korea<\/span> joining the Eco Deals Campaign, providing more Asia<\/span>-bound travelers the opportunity to support their favorite destinations. For every Eco Deals booking, a dollar is donated to WWF conservation projects aimed at protecting wildlife and conserving critical habitats across Asia<\/span>. More information can be found on www.agoda.com\/ecodeals<\/a>.<\/p>\n

Agoda’s offerings include over 5 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, all of which can be combined in the same booking. Download Agoda’s mobile app or visit Agoda.com<\/a> to discover the best deals for your next trip.<\/p>\n

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