{"id":16978,"date":"2025-01-17T20:27:23","date_gmt":"2025-01-17T13:27:23","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=16978"},"modified":"2025-01-17T20:27:23","modified_gmt":"2025-01-17T13:27:23","slug":"k-beauty-platform-hwahae-surpasses-100000-mau-two-months-after-global-website-launch","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=16978","title":{"rendered":"K-beauty platform hwahae Surpasses 100,000 MAU Two Months After Global Website Launch"},"content":{"rendered":"<ul type=\"disc\">\n<li>Over 80% of users based in the U.S., with the ranking page drawing the highest engagement<\/li>\n<li>Japanese version to be launched in Q1 2025, strengthening its role as a bridge between K-beauty brands and global consumers<\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">SEOUL, South Korea<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Jan. 17, 2025<\/span><\/span> \/PRNewswire\/ &#8212; Birdview Co., Ltd. (Co-CEOs: <span class=\"xn-person\">Woong Lee<\/span> and <span class=\"xn-person\">Kyungil Kim<\/span>), the operator of the beauty platform hwahae, announced that its global website has surpassed 100,000 monthly active users (MAU) just two months after its launch in <span class=\"xn-chron\">November 2024<\/span>.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p> <a href=\"https:\/\/mma.prnasia.com\/media2\/2600452\/K_beauty_platform_hwahae_Surpasses_100_000_MAU_Two_Months_After_Global_Website_Launch.html\" target=\"_blank\" rel=\"nofollow\"> <img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2600452\/K_beauty_platform_hwahae_Surpasses_100_000_MAU_Two_Months_After_Global_Website_Launch.jpg?p=medium600\" title=\"K-beauty platform hwahae Surpasses 100,000 MAU Two Months After Global Website Launch\" alt=\"K-beauty platform hwahae Surpasses 100,000 MAU Two Months After Global Website Launch\" \/> <\/a> <br \/><span>K-beauty platform hwahae Surpasses 100,000 MAU Two Months After Global Website Launch<\/span><\/p>\n<\/div>\n<p>hwahae introduced its English-language website in <span class=\"xn-chron\">November 2024<\/span> to enhance accessibility for global users amid growing international interest in K-beauty. Since its launch, the platform has experienced rapid growth, surpassing 100,000 MAU. By country, more than 80% of users are based in <span class=\"xn-location\">the United States<\/span>, followed by <span class=\"xn-location\">Japan<\/span> and <span class=\"xn-location\">Singapore<\/span>.<\/p>\n<p>The global website offers key features popular among Korean users, including category-based rankings, the hwahae Awards, cosmetic ingredient insights, and authentic consumer reviews, all translated into English. The platform provides data on over 370,000 cosmetics and 9 million user reviews, leveraging large language models (LLMs) to deliver comprehensive and reliable information.<\/p>\n<p>According to Hwahae, global users spend the most time on the ranking page, reflecting its popularity. hwahae&#8217;s rankings, based on real user reviews, are widely regarded as one of the most trusted references for Korean consumers when purchasing beauty products and are now available to global audiences.<\/p>\n<p>In Q1 2025, hwahae plans to launch a Japanese version of its global website and introduce a marketing solution in collaboration with global influencers during the first half of the year. These initiatives aim to help Korean beauty brands effectively promote themselves on the international stage.<\/p>\n<p>Furthermore, hwahae is set to expand into the global B2B distribution sector within the year, supporting the growth of K-beauty brands by enhancing their international visibility and providing comprehensive support across marketing, distribution, and other areas.<\/p>\n<p>&#8220;Within just two months of our global web launch, we surpassed 100,000 monthly active users, confirming the strong interest of global users in K-beauty. We aim to make this year the starting point for full-scale global expansion and focus on promoting outstanding Korean beauty brands overseas as the &#8216;Netflix of the K-beauty industry,'&#8221; said <span class=\"xn-person\">Woong Lee<\/span>, CEO of hwahae.<\/p>","protected":false},"excerpt":{"rendered":"<p><!-- wp:html --><\/p>\n<ul type=\"disc\">\n<li>Over 80% of users based in the U.S., with the ranking page drawing the highest engagement<\/li>\n<li>Japanese version to be launched in Q1 2025, strengthening its role as a bridge between K-beauty brands and global consumers<\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">SEOUL, South Korea<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Jan. 17, 2025<\/span><\/span> \/PRNewswire\/ &#8212; Birdview Co., Ltd. (Co-CEOs: <span class=\"xn-person\">Woong Lee<\/span> and <span class=\"xn-person\">Kyungil Kim<\/span>), the operator of the beauty platform hwahae, announced that its global website has surpassed 100,000 monthly active users (MAU) just two months after its launch in <span class=\"xn-chron\">November 2024<\/span>.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p> <a href=\"https:\/\/mma.prnasia.com\/media2\/2600452\/K_beauty_platform_hwahae_Surpasses_100_000_MAU_Two_Months_After_Global_Website_Launch.html\" target=\"_blank\" rel=\"nofollow\"> <img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2600452\/K_beauty_platform_hwahae_Surpasses_100_000_MAU_Two_Months_After_Global_Website_Launch.jpg?p=medium600\" title=\"K-beauty platform hwahae Surpasses 100,000 MAU Two Months After Global Website Launch\" alt=\"K-beauty platform hwahae Surpasses 100,000 MAU Two Months After Global Website Launch\" \/> <\/a> <br \/><span>K-beauty platform hwahae Surpasses 100,000 MAU Two Months After Global Website Launch<\/span><\/p>\n<\/div>\n<p>hwahae introduced its English-language website in <span class=\"xn-chron\">November 2024<\/span> to enhance accessibility for global users amid growing international interest in K-beauty. Since its launch, the platform has experienced rapid growth, surpassing 100,000 MAU. By country, more than 80% of users are based in <span class=\"xn-location\">the United States<\/span>, followed by <span class=\"xn-location\">Japan<\/span> and <span class=\"xn-location\">Singapore<\/span>.<\/p>\n<p>The global website offers key features popular among Korean users, including category-based rankings, the hwahae Awards, cosmetic ingredient insights, and authentic consumer reviews, all translated into English. The platform provides data on over 370,000 cosmetics and 9 million user reviews, leveraging large language models (LLMs) to deliver comprehensive and reliable information.<\/p>\n<p>According to Hwahae, global users spend the most time on the ranking page, reflecting its popularity. hwahae&#8217;s rankings, based on real user reviews, are widely regarded as one of the most trusted references for Korean consumers when purchasing beauty products and are now available to global audiences.<\/p>\n<p>In Q1 2025, hwahae plans to launch a Japanese version of its global website and introduce a marketing solution in collaboration with global influencers during the first half of the year. These initiatives aim to help Korean beauty brands effectively promote themselves on the international stage.<\/p>\n<p>Furthermore, hwahae is set to expand into the global B2B distribution sector within the year, supporting the growth of K-beauty brands by enhancing their international visibility and providing comprehensive support across marketing, distribution, and other areas.<\/p>\n<p>&#8220;Within just two months of our global web launch, we surpassed 100,000 monthly active users, confirming the strong interest of global users in K-beauty. We aim to make this year the starting point for full-scale global expansion and focus on promoting outstanding Korean beauty brands overseas as the &#8216;Netflix of the K-beauty industry,'&#8221; said <span class=\"xn-person\">Woong Lee<\/span>, CEO of hwahae.<\/p>\n<p><!-- \/wp:html --><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-16978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cision-pr-newswire","category-cision-pr-newswire-en"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/16978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16978"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/16978\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}