{"id":15426,"date":"2024-12-19T15:01:09","date_gmt":"2024-12-19T08:01:09","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=15426"},"modified":"2024-12-19T15:01:09","modified_gmt":"2024-12-19T08:01:09","slug":"lazadas-ai-powered-12-12-all-out-sale-generated-us483-million-in-savings-for-shoppers-in-southeast-asia","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=15426","title":{"rendered":"Lazada&#8217;s AI-Powered 12.12 All Out Sale Generated US$483 Million in Savings for Shoppers in Southeast Asia"},"content":{"rendered":"<table border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2484443\/Lazada_Group_Logo.jpg?p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul type=\"disc\">\n<li><i>12.12&#8217;s #LazzieChatHunt campaign saw 6 million AI engagements for LazCash and LazRewards redemption &#8211; more than double that of 11.11.<\/i><\/li>\n<li><i>A 46% increase in proactive AI interactions as shoppers seek to uncover best deals and obtain personalized recommendations<\/i><\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">SINGAPORE<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Dec. 19, 2024<\/span><\/span> \/PRNewswire\/ &#8212; Lazada, <span class=\"xn-location\">Southeast Asia&#8217;s<\/span> leading eCommerce platform, today announced the successful conclusion of its <b>12.12 All Out Sale<\/b>, marking the final mega sale event of the year. This year&#8217;s sale was powered by Lazada&#8217;s latest suite of <b><a href=\"https:\/\/lazada-com.oss-ap-southeast-1.aliyuncs.com\/213-press-release.pdf\" target=\"_blank\" rel=\"nofollow\">GenAI in-app features<\/a><\/b>, launched in late October, which aims to transform the shopping experience and drove significant engagement across the region.<\/p>\n<p>This 12.12, consumers are not only engaging with Lazada&#8217;s AI features, but also checking out based on smart recommendations, try-ons, AI-generated models and more. The <b>#LazzieChatHunt<\/b> campaign \u2014 which rewarded shoppers with LazCash or LazRewards\u00a0for entering promotional codes via the Message+ chat \u2014 resulted in<b> 76% increase in unique visitors<\/b> and <b>6 million AI engagements<\/b>, more than double that of 11.11&#8217;s.<\/p>\n<p>Lazada also saw a <b>4<\/b><b>6<\/b><b>% rise in proactive interactions<\/b>\u00a0with its AI-powered virtual assistant, AI Lazzie, during the 12.12. Among these proactive interactions, <b>over 15% <\/b>actively interacted with AI Lazzie to uncover the best deals and receive personalized product recommendations.<\/p>\n<p>Since the launch of Lazada&#8217;s new GenAI features, AI Lazzie has played a central role in campaign mechanism by gamifying voucher collection. Shoppers can now input unique codes to unlock <b>exclusive vouchers, Laz<\/b><b>Rewards<\/b><b>,<\/b>\u00a0or <b>LazCash<\/b> daily, with some users able to redeem rewards <b>up to three times a day<\/b>, depending on their engagement levels.<\/p>\n<p>Lazada&#8217;s recent <b><a href=\"https:\/\/lazada-com.oss-ap-southeast-1.aliyuncs.com\/210-press-release.pdf\" target=\"_blank\" rel=\"nofollow\">Artificial Intelligence Adoption in eCommerce in <span class=\"xn-location\">Southeast Asia<\/span> whitepaper<\/a><\/b><b> shows that <\/b>consumer trust in AI-powered platforms is exceedingly high. Findings revealed that:<\/p>\n<ul type=\"disc\">\n<li><b>92%<\/b>\u00a0of respondents rely on AI for <b>personalized product recommendations<\/b>,<\/li>\n<li><b>90%<\/b>\u00a0use AI-generated <b>product summaries<\/b>, and<\/li>\n<li><b>88%<\/b>\u00a0make purchasing decisions based on AI-driven content.<\/li>\n<\/ul>\n<p>Lazada&#8217;s suite of GenAI features includes:<\/p>\n<ul type=\"disc\">\n<li><b>AI Lazzie<\/b>: an AI-powered personal shopping assistant for tailored recommendations and seamless support,<\/li>\n<li><b>Smart Recommendations<\/b>: curated product suggestions based on user preferences,<\/li>\n<li><b>AI-Generated Product Information<\/b>: accurate, engaging product details, and<\/li>\n<li><b>AI-Generated Models<\/b>: virtual tools to enhance product visualization.<\/li>\n<\/ul>\n<p>These new AI features also leveraged <b>Alibaba&#8217;s newly improved AI translation tool, Marco MT<\/b>, to address language localization challenges in <span class=\"xn-location\">Southeast Asia&#8217;s<\/span> diverse markets. Built on Alibaba&#8217;s proprietary large language model <b>Qwen<\/b>, Marco MT ensures sellers can create accurate, localized product pages by interpreting <b>cultural nuances<\/b> and <b>industry-specific terms<\/b> for their target markets.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2584971\/12_12__LazzieChatHunt_campaign.html\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2584971\/12_12__LazzieChatHunt_campaign.jpg?p=medium600\" title=\"12.12 #LazzieChatHunt campaign.\" alt=\"12.12 #LazzieChatHunt campaign.\" \/><\/a><br \/><span>12.12 #LazzieChatHunt campaign.<\/span><\/p>\n<\/div>\n<p><b><u>About Lazada Group<\/u><\/b><\/p>\n<p>Lazada Group is <span class=\"xn-location\">Southeast Asia&#8217;s<\/span> pioneer eCommerce platform. For the last 12 years, Lazada has been accelerating progress in <span class=\"xn-location\">Indonesia<\/span>, <span class=\"xn-location\">Malaysia<\/span>, <span class=\"xn-location\">the Philippines<\/span>, <span class=\"xn-location\">Singapore<\/span>, <span class=\"xn-location\">Thailand<\/span> and <span class=\"xn-location\">Vietnam<\/span> through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month, who are transacting safely and securely via trusted payments channels and <span class=\"xn-person\">Lazada Wallet<\/span>, receiving parcels through a homegrown logistics network that has become the largest in the region.\u00a0<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<\/div>","protected":false},"excerpt":{"rendered":"<p><!-- wp:html --><\/p>\n<table border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2484443\/Lazada_Group_Logo.jpg?p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul type=\"disc\">\n<li><i>12.12&#8217;s #LazzieChatHunt campaign saw 6 million AI engagements for LazCash and LazRewards redemption &#8211; more than double that of 11.11.<\/i><\/li>\n<li><i>A 46% increase in proactive AI interactions as shoppers seek to uncover best deals and obtain personalized recommendations<\/i><\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">SINGAPORE<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Dec. 19, 2024<\/span><\/span> \/PRNewswire\/ &#8212; Lazada, <span class=\"xn-location\">Southeast Asia&#8217;s<\/span> leading eCommerce platform, today announced the successful conclusion of its <b>12.12 All Out Sale<\/b>, marking the final mega sale event of the year. This year&#8217;s sale was powered by Lazada&#8217;s latest suite of <b><a href=\"https:\/\/lazada-com.oss-ap-southeast-1.aliyuncs.com\/213-press-release.pdf\" target=\"_blank\" rel=\"nofollow\">GenAI in-app features<\/a><\/b>, launched in late October, which aims to transform the shopping experience and drove significant engagement across the region.<\/p>\n<p>This 12.12, consumers are not only engaging with Lazada&#8217;s AI features, but also checking out based on smart recommendations, try-ons, AI-generated models and more. The <b>#LazzieChatHunt<\/b> campaign \u2014 which rewarded shoppers with LazCash or LazRewards\u00a0for entering promotional codes via the Message+ chat \u2014 resulted in<b> 76% increase in unique visitors<\/b> and <b>6 million AI engagements<\/b>, more than double that of 11.11&#8217;s.<\/p>\n<p>Lazada also saw a <b>4<\/b><b>6<\/b><b>% rise in proactive interactions<\/b>\u00a0with its AI-powered virtual assistant, AI Lazzie, during the 12.12. Among these proactive interactions, <b>over 15% <\/b>actively interacted with AI Lazzie to uncover the best deals and receive personalized product recommendations.<\/p>\n<p>Since the launch of Lazada&#8217;s new GenAI features, AI Lazzie has played a central role in campaign mechanism by gamifying voucher collection. Shoppers can now input unique codes to unlock <b>exclusive vouchers, Laz<\/b><b>Rewards<\/b><b>,<\/b>\u00a0or <b>LazCash<\/b> daily, with some users able to redeem rewards <b>up to three times a day<\/b>, depending on their engagement levels.<\/p>\n<p>Lazada&#8217;s recent <b><a href=\"https:\/\/lazada-com.oss-ap-southeast-1.aliyuncs.com\/210-press-release.pdf\" target=\"_blank\" rel=\"nofollow\">Artificial Intelligence Adoption in eCommerce in <span class=\"xn-location\">Southeast Asia<\/span> whitepaper<\/a><\/b><b> shows that <\/b>consumer trust in AI-powered platforms is exceedingly high. Findings revealed that:<\/p>\n<ul type=\"disc\">\n<li><b>92%<\/b>\u00a0of respondents rely on AI for <b>personalized product recommendations<\/b>,<\/li>\n<li><b>90%<\/b>\u00a0use AI-generated <b>product summaries<\/b>, and<\/li>\n<li><b>88%<\/b>\u00a0make purchasing decisions based on AI-driven content.<\/li>\n<\/ul>\n<p>Lazada&#8217;s suite of GenAI features includes:<\/p>\n<ul type=\"disc\">\n<li><b>AI Lazzie<\/b>: an AI-powered personal shopping assistant for tailored recommendations and seamless support,<\/li>\n<li><b>Smart Recommendations<\/b>: curated product suggestions based on user preferences,<\/li>\n<li><b>AI-Generated Product Information<\/b>: accurate, engaging product details, and<\/li>\n<li><b>AI-Generated Models<\/b>: virtual tools to enhance product visualization.<\/li>\n<\/ul>\n<p>These new AI features also leveraged <b>Alibaba&#8217;s newly improved AI translation tool, Marco MT<\/b>, to address language localization challenges in <span class=\"xn-location\">Southeast Asia&#8217;s<\/span> diverse markets. Built on Alibaba&#8217;s proprietary large language model <b>Qwen<\/b>, Marco MT ensures sellers can create accurate, localized product pages by interpreting <b>cultural nuances<\/b> and <b>industry-specific terms<\/b> for their target markets.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2584971\/12_12__LazzieChatHunt_campaign.html\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2584971\/12_12__LazzieChatHunt_campaign.jpg?p=medium600\" title=\"12.12 #LazzieChatHunt campaign.\" alt=\"12.12 #LazzieChatHunt campaign.\" \/><\/a><br \/><span>12.12 #LazzieChatHunt campaign.<\/span><\/p>\n<\/div>\n<p><b><u>About Lazada Group<\/u><\/b><\/p>\n<p>Lazada Group is <span class=\"xn-location\">Southeast Asia&#8217;s<\/span> pioneer eCommerce platform. For the last 12 years, Lazada has been accelerating progress in <span class=\"xn-location\">Indonesia<\/span>, <span class=\"xn-location\">Malaysia<\/span>, <span class=\"xn-location\">the Philippines<\/span>, <span class=\"xn-location\">Singapore<\/span>, <span class=\"xn-location\">Thailand<\/span> and <span class=\"xn-location\">Vietnam<\/span> through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month, who are transacting safely and securely via trusted payments channels and <span class=\"xn-person\">Lazada Wallet<\/span>, receiving parcels through a homegrown logistics network that has become the largest in the region.\u00a0<\/p>\n<div class=\"PRN_ImbeddedAssetReference\">\n<\/div>\n<p><!-- \/wp:html --><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-15426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cision-pr-newswire","category-cision-pr-newswire-en"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/15426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15426"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/15426\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}