{"id":14519,"date":"2024-12-06T23:14:12","date_gmt":"2024-12-06T16:14:12","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=14519"},"modified":"2024-12-06T23:14:12","modified_gmt":"2024-12-06T16:14:12","slug":"maropost-unveils-ai-powered-email-marketing-features-that-boost-conversions-for-commerce-brands","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=14519","title":{"rendered":"Maropost unveils AI-powered email marketing features that boost conversions for commerce brands"},"content":{"rendered":"<p><span class=\"legendSpanClass\"><span class=\"xn-location\">TORONTO<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Dec. 6, 2024<\/span><\/span> \/PRNewswire\/ &#8212; Maropost, the connected commerce platform revolutionizing mid-market merchant operations, today announced two groundbreaking AI-driven features for its <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4318937-1&amp;h=3652434807&amp;u=https%3A%2F%2Fwww.maropost.com%2Fplatform%2Fmarketing-cloud%2F&amp;a=Marketing+Cloud\" target=\"_blank\" rel=\"nofollow\">Marketing Cloud<\/a> product.<\/p>\n<p>These innovations\u2014enhanced behavioral insights and product recommendations surfaced from real-time customer data\u2014enable marketers to create highly targeted email segments and deliver hyper-personalized offers with unprecedented precision and efficiency.<\/p>\n<p><b>Advanced eRFM behavioral insights transform customer segmentation<\/b><\/p>\n<p>There are two things the most effective email marketing campaigns have in common: surgically precise targeting and granular segmentation. Marketing Cloud&#8217;s new <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4318937-1&amp;h=217278673&amp;u=https%3A%2F%2Fwww.maropost.com%2Fblog%2Fecommerce-marketing-erfm-behavioral-insights%2F&amp;a=eRFM+analysis\" target=\"_blank\" rel=\"nofollow\">eRFM analysis<\/a> harnesses AI to process and analyze four key dimensions of customer behavior:<\/p>\n<ul type=\"disc\">\n<li><b>Recency:\u00a0<\/b>The last time a customer interacted or made a purchase<\/li>\n<li><b>Frequency: <\/b>How many purchases or interactions a customer makes within a given timeframe<\/li>\n<li><b>Monetary value:\u00a0<\/b>How much money a customer spends within a period<\/li>\n<li><b>Enhanced metrics:\u00a0<\/b>Other behavioral data points, including social media engagement, website interactions, and email engagement<\/li>\n<\/ul>\n<p>Businesses use eRFM insights to automatically identify high-value customers, flag at-risk accounts for re-engagement, and accurately predict future purchasing behaviors.<\/p>\n<p><b>AI-powered product recommendations drive email conversion<\/b><\/p>\n<p>Marketing Cloud&#8217;s new AI-driven product recommendation engine automatically populates email campaigns with personalized offers based on real-time purchase data and customer behavior. This intelligent system eliminates common email marketing challenges:<\/p>\n<ul type=\"disc\">\n<li>Generic recommendations that fail to resonate with individual customers<\/li>\n<li>Time-consuming manual segmentation and personalization<\/li>\n<li>Outdated suggestions based on historical data<\/li>\n<\/ul>\n<p>With more personal, relevant, and timely offers, email marketers can expect higher campaign engagement, conversions, and repeat customers.<\/p>\n<p><b>Building relationships at scale<\/b><\/p>\n<p>&#8220;By combining AI with advanced behavioral insights and smart product recommendations, we&#8217;re not just driving email marketing conversions\u2014we&#8217;re helping brands build deeper relationships with their customers at scale,&#8221; said <span class=\"xn-person\">Ross Andrew Paquette<\/span>, Maropost Founder and CEO. &#8220;These advanced, new Marketing Cloud features empower businesses to seamlessly connect commerce and marketing, fueling rapid omnichannel growth.&#8221;<\/p>\n<p><b>About Maropost<\/b><\/p>\n<p>The Maropost connected commerce platform revolutionizes how mid-market merchants operate by unifying the essential marketing, ecommerce, retail, search, merchandising, and helpdesk tools they need.<\/p>\n<p>It seamlessly delivers real-time access to combined customer profiles and business performance data, empowering leaders and front-line associates to make smarter decisions that accelerate growth, maximize sales, and elevate the customer experience.\u00a0<\/p>\n<p>Trusted by more than 5,000 global commerce brands, including <span class=\"xn-person\">Victoria Beckham<\/span>, <span class=\"xn-person\">Sandro Paris<\/span>, Untuckit, <span class=\"xn-person\">Scott Sports<\/span>, <span class=\"xn-person\">James Perse<\/span>, and Fujifilm, Maropost has been featured on Deloitte&#8217;s Technology Fast 500 list and G2&#8217;s leaderboard. Learn more at <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4318937-1&amp;h=3502806629&amp;u=https%3A%2F%2Fwww.maropost.com%2F&amp;a=maropost.com\" target=\"_blank\" rel=\"nofollow\">maropost.com<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p><!-- wp:html --><\/p>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">TORONTO<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Dec. 6, 2024<\/span><\/span> \/PRNewswire\/ &#8212; Maropost, the connected commerce platform revolutionizing mid-market merchant operations, today announced two groundbreaking AI-driven features for its <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4318937-1&amp;h=3652434807&amp;u=https%3A%2F%2Fwww.maropost.com%2Fplatform%2Fmarketing-cloud%2F&amp;a=Marketing+Cloud\" target=\"_blank\" rel=\"nofollow\">Marketing Cloud<\/a> product.<\/p>\n<p>These innovations\u2014enhanced behavioral insights and product recommendations surfaced from real-time customer data\u2014enable marketers to create highly targeted email segments and deliver hyper-personalized offers with unprecedented precision and efficiency.<\/p>\n<p><b>Advanced eRFM behavioral insights transform customer segmentation<\/b><\/p>\n<p>There are two things the most effective email marketing campaigns have in common: surgically precise targeting and granular segmentation. Marketing Cloud&#8217;s new <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4318937-1&amp;h=217278673&amp;u=https%3A%2F%2Fwww.maropost.com%2Fblog%2Fecommerce-marketing-erfm-behavioral-insights%2F&amp;a=eRFM+analysis\" target=\"_blank\" rel=\"nofollow\">eRFM analysis<\/a> harnesses AI to process and analyze four key dimensions of customer behavior:<\/p>\n<ul type=\"disc\">\n<li><b>Recency:\u00a0<\/b>The last time a customer interacted or made a purchase<\/li>\n<li><b>Frequency: <\/b>How many purchases or interactions a customer makes within a given timeframe<\/li>\n<li><b>Monetary value:\u00a0<\/b>How much money a customer spends within a period<\/li>\n<li><b>Enhanced metrics:\u00a0<\/b>Other behavioral data points, including social media engagement, website interactions, and email engagement<\/li>\n<\/ul>\n<p>Businesses use eRFM insights to automatically identify high-value customers, flag at-risk accounts for re-engagement, and accurately predict future purchasing behaviors.<\/p>\n<p><b>AI-powered product recommendations drive email conversion<\/b><\/p>\n<p>Marketing Cloud&#8217;s new AI-driven product recommendation engine automatically populates email campaigns with personalized offers based on real-time purchase data and customer behavior. This intelligent system eliminates common email marketing challenges:<\/p>\n<ul type=\"disc\">\n<li>Generic recommendations that fail to resonate with individual customers<\/li>\n<li>Time-consuming manual segmentation and personalization<\/li>\n<li>Outdated suggestions based on historical data<\/li>\n<\/ul>\n<p>With more personal, relevant, and timely offers, email marketers can expect higher campaign engagement, conversions, and repeat customers.<\/p>\n<p><b>Building relationships at scale<\/b><\/p>\n<p>&#8220;By combining AI with advanced behavioral insights and smart product recommendations, we&#8217;re not just driving email marketing conversions\u2014we&#8217;re helping brands build deeper relationships with their customers at scale,&#8221; said <span class=\"xn-person\">Ross Andrew Paquette<\/span>, Maropost Founder and CEO. &#8220;These advanced, new Marketing Cloud features empower businesses to seamlessly connect commerce and marketing, fueling rapid omnichannel growth.&#8221;<\/p>\n<p><b>About Maropost<\/b><\/p>\n<p>The Maropost connected commerce platform revolutionizes how mid-market merchants operate by unifying the essential marketing, ecommerce, retail, search, merchandising, and helpdesk tools they need.<\/p>\n<p>It seamlessly delivers real-time access to combined customer profiles and business performance data, empowering leaders and front-line associates to make smarter decisions that accelerate growth, maximize sales, and elevate the customer experience.\u00a0<\/p>\n<p>Trusted by more than 5,000 global commerce brands, including <span class=\"xn-person\">Victoria Beckham<\/span>, <span class=\"xn-person\">Sandro Paris<\/span>, Untuckit, <span class=\"xn-person\">Scott Sports<\/span>, <span class=\"xn-person\">James Perse<\/span>, and Fujifilm, Maropost has been featured on Deloitte&#8217;s Technology Fast 500 list and G2&#8217;s leaderboard. Learn more at <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4318937-1&amp;h=3502806629&amp;u=https%3A%2F%2Fwww.maropost.com%2F&amp;a=maropost.com\" target=\"_blank\" rel=\"nofollow\">maropost.com<\/a>.<\/p>\n<p><!-- \/wp:html --><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-14519","post","type-post","status-publish","format-standard","hentry","category-cision-pr-newswire","category-cision-pr-newswire-en"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/14519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14519"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/14519\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}