{"id":12838,"date":"2024-11-18T16:19:32","date_gmt":"2024-11-18T09:19:32","guid":{"rendered":"https:\/\/thaipropertynews.com\/feeds\/?p=12838"},"modified":"2024-11-18T16:19:32","modified_gmt":"2024-11-18T09:19:32","slug":"smirnoff-announces-appointment-of-troye-sivan-as-global-chief-vibes-officer","status":"publish","type":"post","link":"https:\/\/thaipropertynews.com\/feeds\/?p=12838","title":{"rendered":"SMIRNOFF ANNOUNCES APPOINTMENT OF TROYE SIVAN AS GLOBAL &#8216;CHIEF VIBES OFFICER&#8217;"},"content":{"rendered":"<table border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2557910\/smirnoff_Logo.jpg?p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul type=\"disc\">\n<li><b>New multi-year global partnership between\u00a0Smirnoff, <\/b><b>t<\/b><b>he world&#8217;s No.1<\/b><sup><b><\/b><b>[1]<\/b><\/sup><b>\u00a0vodka brand, and <\/b><b>GRAMMY\u00ae-nominated global star <span class=\"xn-person\">Troye Sivan<\/span><\/b><\/li>\n<li><b>The announcement of this new Go OFF campaign with\u00a0Troye Sivan kick-starts the next stage of the WE DO WE activity from Smirnoff \u2013 focussed on getting people together, getting people out and getting people to Go OFF<\/b><\/li>\n<li><b>Legally we have to say that &#8220;Chief Vibes Officer&#8221; is not a real title and is used solely for promotional purposes. (Please do not tell Troye\u2026)<\/b><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=CtHHEdx4LPU\" target=\"_blank\" rel=\"nofollow\">Watch the full content on YouTube here<\/a><\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">SYDNEY<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Nov. 18, 2024<\/span><\/span> \/PRNewswire\/ &#8212;<b> Smirnoff, t<\/b><b>he world&#8217;s No.1<sup><b>[2]<\/b><\/sup> vodka brand, <\/b><b>is today announcing the appointment of GRAMMY\u00ae-nominated global star <span class=\"xn-person\">Troye Sivan<\/span> as its new &#8216;Chief Vibes OFFicer&#8217; (CVO), <\/b>marking the start of an exciting new multi-year partnership.<\/p>\n<p>To view the Multimedia News Release, please click:\u00a0 <br \/><a href=\"https:\/\/www.multivu.com\/smirnoff\/9303351-en-smirnoff-announces-troye-sivan-global-chief-vibes-officer\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.multivu.com\/smirnoff\/9303351-en-smirnoff-announces-troye-sivan-global-chief-vibes-officer<\/a><\/p>\n<p>One of the most celebrated artists in popular culture today, Sivan has just wrapped his hype-filled &#8216;Sweat&#8217; tour alongside friend, artist\u00a0and frequent collaborator\u00a0Charli\u00a0xcx,\u00a0and is about to embark on the <span class=\"xn-location\">Australia<\/span> and <span class=\"xn-location\">New Zealand<\/span> leg of his global solo tour, following the release of his hit 2023 album, &#8216;Something to Give Each Other&#8217;.<\/p>\n<p>Amidst this busy schedule, Troye will now step proudly into his CVO role as global &#8216;curator of immaculate vibes&#8217; for Smirnoff \u2013 showcasing the Go OFF spirit to fans all around the world. As the next stage of the brand&#8217;s wider WE DO WE campaign, the movement is a call to arms to ditch to-do lists and dive into some fun &#8211; getting together, going out and going OFF \u2013 creating a more connected, open and exhilarating world.<\/p>\n<p>The partnership launched across socials today after a series of teaser drops, with a tongue-in-cheek video showing Troye taking part in a press conference, announcing his new CVO position to interviewers and sharing his mission, for people to Go OFF.<\/p>\n<p>The launch will be followed by Smirnoff&#8217;s sponsorship of Troye&#8217;s <span class=\"xn-location\">Australia<\/span> and <span class=\"xn-location\">New Zealand<\/span> tour where he will share the Go OFF vibes with fans at exclusive after parties in both <span class=\"xn-location\">Sydney<\/span> and <span class=\"xn-location\">Melbourne<\/span>. Over the coming months, Smirnoff will be sharing more examples of Troye living the Go OFF vibe &#8211; enjoying good times, good company and good cocktails \u2013 echoing the belief that when we bring unique personalities together, life becomes richer, more interesting, and more fun.<\/p>\n<p><b><span class=\"xn-person\">Troye Sivan<\/span>, Chief Vibes OFFicer of Smirnoff, said: &#8220;<\/b><i>For me, Smirnoff has always been omnipresent \u2013 whether it&#8217;s at house parties, backstage at shows, or nights out with friends. I see the brand all around the world, and whenever I do, it feels\u00a0like something I want to be part of. &#8220;Go OFF&#8221; is all about getting people together and being ourselves, something I&#8217;ve really embraced in this part of my life and something I&#8217;m excited to continue to do with this partnership.<\/i><i>&#8220;<\/i><\/p>\n<p><b><span class=\"xn-person\">Stephanie Jacoby<\/span>, SVP Global Vodkas, said: <\/b><i>&#8220;We are so excited to partner with Troye &#8211; as someone who radiates joy and shares our &#8216;WE DO WE&#8217; spirit he is the ultimate vibe shifter for his fans all around the world.\u00a0We knew from the moment we first spoke to Troye and his team that this was going to be something truly special \u2013 we share a passion for fun, for bringing people together and for not taking ourselves too seriously.<\/i><\/p>\n<p><i>&#8220;I am delighted to welcome our new Chief Vibes OFFicer to the team, Troye is the perfect fit, and we can&#8217;t wait to collaborate over the coming months together \u2013 exciting things to come!&#8221;<\/i><\/p>\n<p>In true Smirnoff style, a collective of global creatives was brought together to craft the latest Go OFF work and bring a pop-world spin to the vibrant Smirnoff brand world. The collective includes cultural and creative agency\u00a0<a href=\"https:\/\/dazed.studio\/\" target=\"_blank\" rel=\"nofollow\">Dazed Studio<\/a>, production leads <a href=\"https:\/\/www.instagram.com\/mccann_mw\/\" target=\"_blank\" rel=\"nofollow\">McCann<\/a>, Director <a href=\"https:\/\/www.instagram.com\/hannahluxdavis\/\" target=\"_blank\" rel=\"nofollow\"><span class=\"xn-person\">Hannah Lux Davis<\/span><\/a>, Director of Photography <a href=\"https:\/\/www.instagram.com\/bennncareyyy\/\" target=\"_blank\" rel=\"nofollow\"><span class=\"xn-person\">Ben Carey<\/span><\/a>\u00a0and leading stylist to the stars, <a href=\"https:\/\/www.instagram.com\/marcforne\/\" target=\"_blank\" rel=\"nofollow\"><span class=\"xn-person\">Marc Forne<\/span><\/a>\u00a0who most recently styled Troye for\u00a0his solo global tour and the\u00a0US &#8216;SWEAT&#8217; Tour with Charli\u00a0xcx.<\/p>\n<p>The global partnership will show up across social, OOH, digital, in-store and through event activations in 20+ countries including the UK, <span class=\"xn-location\">Brazil<\/span>, <span class=\"xn-location\">Australia<\/span> and <span class=\"xn-location\">India<\/span> over the coming months \u2013 watch this space for more updates from the Chief Vibes OFFicer of Smirnoff, <span class=\"xn-person\">Troye Sivan<\/span>.<\/p>\n<p><b><u>About\u00a0Troye Sivan<\/u><\/b><\/p>\n<p><span class=\"xn-person\">Troye Sivan<\/span> is a GRAMMY nominated Australian singer, songwriter and actor who has firmly established himself as a global icon in the worlds of pop music, fashion and LGBTQIA+ representation. Over twenty-six billion streams and 10 million adjusted albums sold worldwide are milestones only a few artists can claim. Doing it by age 29 is another thing entirely. Throw in a range of standout roles in <span class=\"xn-location\">Hollywood<\/span> features, high fashion collabs, runway appearances,\u00a0launching a global lifestyle brand\u00a0and a combined social audience of over\u00a039 million\u00a0and the list really boils down to one person \u2013\u00a0Troye Sivan.\u00a0<\/p>\n<p>Raised in <span class=\"xn-location\">Perth<\/span>, Australia,\u00a0Sivan set the world on fire with a pair of EPs \u2013 2014&#8217;s\u00a0<i>TRXYE<\/i>\u00a0and 2015&#8217;s\u00a0<i>Wild<\/i>. With his debut album\u00a0<i>Blue Neighbourhood<\/i>, sophomore album\u00a0<i>Bloom<\/i>, the 2020 EP\u00a0<i>In A Dream<\/i>, and most recently his third studio album,\u00a0<i>Something To Give Each Other,<\/i>\u00a0as well as a slew of singles and collaborations in between, Sivan has cemented himself in the music industry with\u00a0over\u00a010 years of experience under his belt. Hailed as &#8220;the perfect pop star&#8221; by TIME,\u00a0Sivan&#8217;s\u00a02023\u00a0hit single\u00a0&#8220;Rush&#8221; earned global accolades and praise, including two GRAMMY nominations.\u00a0After wrapping the European leg of his\u00a0<i>Something To Give Each Other Tour\u00a0<\/i>and\u00a0the SWEAT\u00a0Tour with friend and collaborator Charli xcx, Troye\u00a0will next continue on with\u00a0the\u00a0Australia &amp; New Zealand\u00a0leg of his\u00a0global solo\u00a0tour. His career has been further celebrated as the recipient of six ARIA Awards, a Billboard Music Award, three MTV Europe Music awards and two GLAAD Media Award wins. &#8220;Revelation,&#8221; his collaboration with J\u00f3nsi for BOY ERASED, was nominated for a Golden Globe for Best Original Song \u2013 Motion Picture and shortlisted for an Oscar.\u00a0<\/p>\n<p>Sivan has been featured in\u00a0global\u00a0campaigns for Prada,\u00a0Rabanne Beauty,\u00a0Cartier, YSL Beauty, <span class=\"xn-person\">Calvin Klein<\/span>, Valentino, Savage Fenty, GAP and Beyonc\u00e9&#8217;s <span class=\"xn-person\">Ivy Park<\/span>, and appeared in The Weeknd &amp; <span class=\"xn-person\">Sam Levinson&#8217;s<\/span> &#8220;The Idol&#8221; for MAX, alongside <span class=\"xn-person\">Lily-Rose Depp<\/span>, Blackpink&#8217;s Jennie and Abel himself. He also launched\u00a0<i><span class=\"xn-person\">Tsu Lange Yor<\/span><\/i>, an independent luxury lifestyle collection of fragrances and art-driven objects.\u00a0Sivan spends his time between <span class=\"xn-location\">Los Angeles<\/span> and <span class=\"xn-location\">Melbourne, Australia<\/span>; and he continues to be represented by Good World Management, CAA and imPRint.\u00a0<a href=\"https:\/\/url.uk.m.mimecastprotect.com\/s\/ac54ClOkGcyx4WgT9hZFz3PqQ?domain=troyesivan.com\" target=\"_blank\" rel=\"nofollow\">www.troyesivan.com<\/a><\/p>\n<p><b><u>About Smirnoff Vodka\u00a0\u00a0 <\/u><\/b><\/p>\n<p>Smirnoff is the world&#8217;s #1 vodka<sup>[3] <\/sup>and Diageo&#8217;s most popular spirit brand by volume<sup>[4]<\/sup>. Smirnoff is a brand for everyone and has been enjoyed for more than 150 years. To learn more about Smirnoff and any upcoming news, visit <a href=\"http:\/\/www.smirnoff.com\/\" target=\"_blank\" rel=\"nofollow\">www.smirnoff.com<\/a>.\u00a0<\/p>\n<p>The WE DO WE campaign, first launched in 2023, aims to boldly champion the power of the collective, celebrating the magic that&#8217;s created when different people, ingredients and flavors come together.<\/p>\n<p><b><u>About Diageo <\/u><\/b><\/p>\n<p>Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include <span class=\"xn-person\">Johnnie Walker<\/span>, Crown Royal, J\u03b5B and Buchanan&#8217;s whiskies, Smirnoff, C\u00eeroc and Ketel One vodkas, Captain Morgan, Baileys, <span class=\"xn-person\">Don Julio<\/span>, Tanqueray, and Guinness.<\/p>\n<p>Diageo is a global company, and our products are sold in nearly 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands and performance, visit us at<a href=\"http:\/\/www.diageo.com\/\" target=\"_blank\" rel=\"nofollow\">\u00a0<\/a><a href=\"http:\/\/www.diageo.com\/\" target=\"_blank\" rel=\"nofollow\">www.diageo.com<\/a>. Visit Diageo&#8217;s global responsible drinking resource, <a href=\"http:\/\/www.drinkiq.com\/\" target=\"_blank\" rel=\"nofollow\">www.DRINKiQ.com<\/a>, for information, initiatives and ways to share best practice.<\/p>\n<p>Celebrating life, every day, everywhere.<\/p>\n<p><sup>[1] <\/sup>Spirits Business, Brand Champions Report 2024<br \/><sup>[2]\u00a0<\/sup>Spirits Business, Brand Champions Report 2024<br \/><sup>[3]\u00a0<\/sup>Spirits Business, Brand Champions Report 2024<br \/><sup>[4]\u00a0<\/sup>Diageo Performance Results for fiscal year 2023<\/p>\n<p>\u00a0<\/p>\n<p>Video &#8211; <a href=\"https:\/\/www.youtube.com\/watch?v=CtHHEdx4LPU\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.youtube.com\/watch?v=CtHHEdx4LPU<\/a><\/p>\n<p>\u00a0<\/p>\n<div dir=\"ltr\" title=\"Smirnoff appoints Troye Sivan as global \u2018Chief Vibes Officer\u2019\">     <\/div>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p><!-- wp:html --><\/p>\n<table border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2557910\/smirnoff_Logo.jpg?p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul type=\"disc\">\n<li><b>New multi-year global partnership between\u00a0Smirnoff, <\/b><b>t<\/b><b>he world&#8217;s No.1<\/b><sup><b><\/b><b>[1]<\/b><\/sup><b>\u00a0vodka brand, and <\/b><b>GRAMMY\u00ae-nominated global star <span class=\"xn-person\">Troye Sivan<\/span><\/b><\/li>\n<li><b>The announcement of this new Go OFF campaign with\u00a0Troye Sivan kick-starts the next stage of the WE DO WE activity from Smirnoff \u2013 focussed on getting people together, getting people out and getting people to Go OFF<\/b><\/li>\n<li><b>Legally we have to say that &#8220;Chief Vibes Officer&#8221; is not a real title and is used solely for promotional purposes. (Please do not tell Troye\u2026)<\/b><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=CtHHEdx4LPU\" target=\"_blank\" rel=\"nofollow\">Watch the full content on YouTube here<\/a><\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">SYDNEY<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Nov. 18, 2024<\/span><\/span> \/PRNewswire\/ &#8212;<b> Smirnoff, t<\/b><b>he world&#8217;s No.1<sup><b>[2]<\/b><\/sup> vodka brand, <\/b><b>is today announcing the appointment of GRAMMY\u00ae-nominated global star <span class=\"xn-person\">Troye Sivan<\/span> as its new &#8216;Chief Vibes OFFicer&#8217; (CVO), <\/b>marking the start of an exciting new multi-year partnership.<\/p>\n<p>To view the Multimedia News Release, please click:\u00a0 <br \/><a href=\"https:\/\/www.multivu.com\/smirnoff\/9303351-en-smirnoff-announces-troye-sivan-global-chief-vibes-officer\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.multivu.com\/smirnoff\/9303351-en-smirnoff-announces-troye-sivan-global-chief-vibes-officer<\/a><\/p>\n<p>One of the most celebrated artists in popular culture today, Sivan has just wrapped his hype-filled &#8216;Sweat&#8217; tour alongside friend, artist\u00a0and frequent collaborator\u00a0Charli\u00a0xcx,\u00a0and is about to embark on the <span class=\"xn-location\">Australia<\/span> and <span class=\"xn-location\">New Zealand<\/span> leg of his global solo tour, following the release of his hit 2023 album, &#8216;Something to Give Each Other&#8217;.<\/p>\n<p>Amidst this busy schedule, Troye will now step proudly into his CVO role as global &#8216;curator of immaculate vibes&#8217; for Smirnoff \u2013 showcasing the Go OFF spirit to fans all around the world. As the next stage of the brand&#8217;s wider WE DO WE campaign, the movement is a call to arms to ditch to-do lists and dive into some fun &#8211; getting together, going out and going OFF \u2013 creating a more connected, open and exhilarating world.<\/p>\n<p>The partnership launched across socials today after a series of teaser drops, with a tongue-in-cheek video showing Troye taking part in a press conference, announcing his new CVO position to interviewers and sharing his mission, for people to Go OFF.<\/p>\n<p>The launch will be followed by Smirnoff&#8217;s sponsorship of Troye&#8217;s <span class=\"xn-location\">Australia<\/span> and <span class=\"xn-location\">New Zealand<\/span> tour where he will share the Go OFF vibes with fans at exclusive after parties in both <span class=\"xn-location\">Sydney<\/span> and <span class=\"xn-location\">Melbourne<\/span>. Over the coming months, Smirnoff will be sharing more examples of Troye living the Go OFF vibe &#8211; enjoying good times, good company and good cocktails \u2013 echoing the belief that when we bring unique personalities together, life becomes richer, more interesting, and more fun.<\/p>\n<p><b><span class=\"xn-person\">Troye Sivan<\/span>, Chief Vibes OFFicer of Smirnoff, said: &#8220;<\/b><i>For me, Smirnoff has always been omnipresent \u2013 whether it&#8217;s at house parties, backstage at shows, or nights out with friends. I see the brand all around the world, and whenever I do, it feels\u00a0like something I want to be part of. &#8220;Go OFF&#8221; is all about getting people together and being ourselves, something I&#8217;ve really embraced in this part of my life and something I&#8217;m excited to continue to do with this partnership.<\/i><i>&#8220;<\/i><\/p>\n<p><b><span class=\"xn-person\">Stephanie Jacoby<\/span>, SVP Global Vodkas, said: <\/b><i>&#8220;We are so excited to partner with Troye &#8211; as someone who radiates joy and shares our &#8216;WE DO WE&#8217; spirit he is the ultimate vibe shifter for his fans all around the world.\u00a0We knew from the moment we first spoke to Troye and his team that this was going to be something truly special \u2013 we share a passion for fun, for bringing people together and for not taking ourselves too seriously.<\/i><\/p>\n<p><i>&#8220;I am delighted to welcome our new Chief Vibes OFFicer to the team, Troye is the perfect fit, and we can&#8217;t wait to collaborate over the coming months together \u2013 exciting things to come!&#8221;<\/i><\/p>\n<p>In true Smirnoff style, a collective of global creatives was brought together to craft the latest Go OFF work and bring a pop-world spin to the vibrant Smirnoff brand world. The collective includes cultural and creative agency\u00a0<a href=\"https:\/\/dazed.studio\/\" target=\"_blank\" rel=\"nofollow\">Dazed Studio<\/a>, production leads <a href=\"https:\/\/www.instagram.com\/mccann_mw\/\" target=\"_blank\" rel=\"nofollow\">McCann<\/a>, Director <a href=\"https:\/\/www.instagram.com\/hannahluxdavis\/\" target=\"_blank\" rel=\"nofollow\"><span class=\"xn-person\">Hannah Lux Davis<\/span><\/a>, Director of Photography <a href=\"https:\/\/www.instagram.com\/bennncareyyy\/\" target=\"_blank\" rel=\"nofollow\"><span class=\"xn-person\">Ben Carey<\/span><\/a>\u00a0and leading stylist to the stars, <a href=\"https:\/\/www.instagram.com\/marcforne\/\" target=\"_blank\" rel=\"nofollow\"><span class=\"xn-person\">Marc Forne<\/span><\/a>\u00a0who most recently styled Troye for\u00a0his solo global tour and the\u00a0US &#8216;SWEAT&#8217; Tour with Charli\u00a0xcx.<\/p>\n<p>The global partnership will show up across social, OOH, digital, in-store and through event activations in 20+ countries including the UK, <span class=\"xn-location\">Brazil<\/span>, <span class=\"xn-location\">Australia<\/span> and <span class=\"xn-location\">India<\/span> over the coming months \u2013 watch this space for more updates from the Chief Vibes OFFicer of Smirnoff, <span class=\"xn-person\">Troye Sivan<\/span>.<\/p>\n<p><b><u>About\u00a0Troye Sivan<\/u><\/b><\/p>\n<p><span class=\"xn-person\">Troye Sivan<\/span> is a GRAMMY nominated Australian singer, songwriter and actor who has firmly established himself as a global icon in the worlds of pop music, fashion and LGBTQIA+ representation. Over twenty-six billion streams and 10 million adjusted albums sold worldwide are milestones only a few artists can claim. Doing it by age 29 is another thing entirely. Throw in a range of standout roles in <span class=\"xn-location\">Hollywood<\/span> features, high fashion collabs, runway appearances,\u00a0launching a global lifestyle brand\u00a0and a combined social audience of over\u00a039 million\u00a0and the list really boils down to one person \u2013\u00a0Troye Sivan.\u00a0<\/p>\n<p>Raised in <span class=\"xn-location\">Perth<\/span>, Australia,\u00a0Sivan set the world on fire with a pair of EPs \u2013 2014&#8217;s\u00a0<i>TRXYE<\/i>\u00a0and 2015&#8217;s\u00a0<i>Wild<\/i>. With his debut album\u00a0<i>Blue Neighbourhood<\/i>, sophomore album\u00a0<i>Bloom<\/i>, the 2020 EP\u00a0<i>In A Dream<\/i>, and most recently his third studio album,\u00a0<i>Something To Give Each Other,<\/i>\u00a0as well as a slew of singles and collaborations in between, Sivan has cemented himself in the music industry with\u00a0over\u00a010 years of experience under his belt. Hailed as &#8220;the perfect pop star&#8221; by TIME,\u00a0Sivan&#8217;s\u00a02023\u00a0hit single\u00a0&#8220;Rush&#8221; earned global accolades and praise, including two GRAMMY nominations.\u00a0After wrapping the European leg of his\u00a0<i>Something To Give Each Other Tour\u00a0<\/i>and\u00a0the SWEAT\u00a0Tour with friend and collaborator Charli xcx, Troye\u00a0will next continue on with\u00a0the\u00a0Australia &amp; New Zealand\u00a0leg of his\u00a0global solo\u00a0tour. His career has been further celebrated as the recipient of six ARIA Awards, a Billboard Music Award, three MTV Europe Music awards and two GLAAD Media Award wins. &#8220;Revelation,&#8221; his collaboration with J\u00f3nsi for BOY ERASED, was nominated for a Golden Globe for Best Original Song \u2013 Motion Picture and shortlisted for an Oscar.\u00a0<\/p>\n<p>Sivan has been featured in\u00a0global\u00a0campaigns for Prada,\u00a0Rabanne Beauty,\u00a0Cartier, YSL Beauty, <span class=\"xn-person\">Calvin Klein<\/span>, Valentino, Savage Fenty, GAP and Beyonc\u00e9&#8217;s <span class=\"xn-person\">Ivy Park<\/span>, and appeared in The Weeknd &amp; <span class=\"xn-person\">Sam Levinson&#8217;s<\/span> &#8220;The Idol&#8221; for MAX, alongside <span class=\"xn-person\">Lily-Rose Depp<\/span>, Blackpink&#8217;s Jennie and Abel himself. He also launched\u00a0<i><span class=\"xn-person\">Tsu Lange Yor<\/span><\/i>, an independent luxury lifestyle collection of fragrances and art-driven objects.\u00a0Sivan spends his time between <span class=\"xn-location\">Los Angeles<\/span> and <span class=\"xn-location\">Melbourne, Australia<\/span>; and he continues to be represented by Good World Management, CAA and imPRint.\u00a0<a href=\"https:\/\/url.uk.m.mimecastprotect.com\/s\/ac54ClOkGcyx4WgT9hZFz3PqQ?domain=troyesivan.com\" target=\"_blank\" rel=\"nofollow\">www.troyesivan.com<\/a><\/p>\n<p><b><u>About Smirnoff Vodka\u00a0\u00a0 <\/u><\/b><\/p>\n<p>Smirnoff is the world&#8217;s #1 vodka<sup>[3] <\/sup>and Diageo&#8217;s most popular spirit brand by volume<sup>[4]<\/sup>. Smirnoff is a brand for everyone and has been enjoyed for more than 150 years. To learn more about Smirnoff and any upcoming news, visit <a href=\"http:\/\/www.smirnoff.com\/\" target=\"_blank\" rel=\"nofollow\">www.smirnoff.com<\/a>.\u00a0<\/p>\n<p>The WE DO WE campaign, first launched in 2023, aims to boldly champion the power of the collective, celebrating the magic that&#8217;s created when different people, ingredients and flavors come together.<\/p>\n<p><b><u>About Diageo <\/u><\/b><\/p>\n<p>Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include <span class=\"xn-person\">Johnnie Walker<\/span>, Crown Royal, J\u03b5B and Buchanan&#8217;s whiskies, Smirnoff, C\u00eeroc and Ketel One vodkas, Captain Morgan, Baileys, <span class=\"xn-person\">Don Julio<\/span>, Tanqueray, and Guinness.<\/p>\n<p>Diageo is a global company, and our products are sold in nearly 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands and performance, visit us at<a href=\"http:\/\/www.diageo.com\/\" target=\"_blank\" rel=\"nofollow\">\u00a0<\/a><a href=\"http:\/\/www.diageo.com\/\" target=\"_blank\" rel=\"nofollow\">www.diageo.com<\/a>. Visit Diageo&#8217;s global responsible drinking resource, <a href=\"http:\/\/www.drinkiq.com\/\" target=\"_blank\" rel=\"nofollow\">www.DRINKiQ.com<\/a>, for information, initiatives and ways to share best practice.<\/p>\n<p>Celebrating life, every day, everywhere.<\/p>\n<p><sup>[1] <\/sup>Spirits Business, Brand Champions Report 2024<br \/><sup>[2]\u00a0<\/sup>Spirits Business, Brand Champions Report 2024<br \/><sup>[3]\u00a0<\/sup>Spirits Business, Brand Champions Report 2024<br \/><sup>[4]\u00a0<\/sup>Diageo Performance Results for fiscal year 2023<\/p>\n<p>\u00a0<\/p>\n<p>Video &#8211; <a href=\"https:\/\/www.youtube.com\/watch?v=CtHHEdx4LPU\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.youtube.com\/watch?v=CtHHEdx4LPU<\/a><\/p>\n<p>\u00a0<\/p>\n<div dir=\"ltr\" title=\"Smirnoff appoints Troye Sivan as global \u2018Chief Vibes Officer\u2019\">     <\/div>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:html --><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-12838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cision-pr-newswire","category-cision-pr-newswire-en"],"_links":{"self":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/12838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12838"}],"version-history":[{"count":0,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=\/wp\/v2\/posts\/12838\/revisions"}],"wp:attachment":[{"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thaipropertynews.com\/feeds\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}